When I was in college, it was all AIDs and STDs and a nice recession when I graduated. Liqour and cigarette ads were banned.
Now that I'm an adult and have kids, there aren't that many other couples with kids, people don't want them around and TV is all Viagra and retirement ads....
That's what it is to be a Gen-Xer.
Boomers like me were affected, too, in that when we had our little ones, baby sitters were nearly impossible to find. On top of the "baby bust" you got the abortion holocaust; it was a demographic stack-nuke. You were born right in the middle of that.