Skip to comments.CBS Looks at Morning Changes
Posted on 08/31/2007 2:36:09 PM PDT by DeFault User
By DAVID BAUDER
NEW YORK (AP) - CBS News is expected to change management at its morning show, bringing a hard-charging former "Good Morning America" executive producer to help a program that's spent generations stuck in third place.
Shelley Ross is expected to be named executive in charge of "The Early Show" in the next few weeks, according to two broadcast news insiders with knowledge of the talks who spoke on condition of anonymity on Friday.
It's unclear what Ross' hiring would mean for Steve Friedman, brought on in March 2006 as vice president of morning broadcasts at CBS News (part of CBS Corp. (CBS)), or the show's current executive producer, Michael Bass.
"The Early Show" has crept closer in the ratings since Katie Couric left NBC's front-running "Today" show and Charles Gibson departed ABC's "Good Morning America," but not enough to be significantly competitive. Friedman's most visible move at "The Early Show" was to drop Rene Syler, leaving three anchors where there once was four.
CBS News President Sean McManus has promised significant changes to "The Early Show" to get more competitive. The first step, coming in January, will be to abandon a format that allows stations covering 20 percent of the CBS audience to pre-empt much of the national show for local news in the first hour.
Ross helped make the Gibson and Diane Sawyer-anchored "GMA" more competitive when she worked there from 1999 to 2004. But a tough management style ruffled feathers, and she was shifted to the newsmagazine "Primetime" for a short time before leaving ABC.
CBS News spokeswoman Sandy Genelius would not comment on possible changes at "The Early Show."
Hey maybe that’s what they have in mind. They will move Katie to the Early Show, since early morning TV is where she made her mark. Then CBS will be free to do what they want with the Evening News.
are enough people still watching to make a difference?
You can’t spell CBS without the BS...
Here is an idea...drop the constant DNC propogranda from 90% every day to 70% and you might see an improvement. That scumbag Harry whatever the hell his last name is was begging Al Gore to run for President on there a few weeks ago...it was disgusting.
“America needs ya Al”
The deal maker might be, “Katie, good news, you’re not going to Iraq.”
I near died laughing when I saw that Forbes just named Katie one of the most powerful women in the world, along with Chrstiane Amanpour. Blech!
So you’re the one who was watching.
If they want to make a profit, CBS should put on a traditional values news/talk show. They would get the attention of the entire world.
“Maybe Katie can be rushed in to help them maintain third place.
No, no, no. With her journalistic skills, they need Katie in Iraq.
The Media Research Center has a clip up on their site of it...it is vomit inducing.
Being a rube, I had to look it up, LOL:
52nd Street, properly West 52nd Street, is a cross street in the New York City borough of Manhattan in the Broadway district. 52nd Street has been known as “Swing Street” (a term also used for 133rd Street between Lenox and Seventh Avenues in Harlem), “Swing Alley,” “the street of jazz”, “the street that never sleeps”, “The Apple,” and simply, “the street”.
Actually, I was trying to recall the CBS address (which is really on 57th). The last time I was in the area I thought I saw it on 52nd St., which is/was a jazz center. Anyhoo, you came up with a good analogy based on my bad address.
Couric’s mark is now a smudge. I don’t think there will be a life boat waiting for her when she gets tossed overboard.
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