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To: raccoonradio; All

Of course this doesn’t necessarily mean he’ll start there
this week; they’re just trying out a new website. Still
we should check out 96.9 Thu morning just in case...?

From by Brian Maloney:

WTKK Plans Leak Themselves

Regarding big changes coming to WTKK, the cat has let itself out of the bag. Based on a website redesign in progress that has been made available for public view, likely by accident, we’re able to glean a number of details about its plans.

Here’s the link, just don’t be surprised if access has been yanked by the time you read this. It pays to check SaveWRKO at all hours, doesn’t it?


— The new lineup is simple enough: Howie Carr in morning drive, Michael Graham back in midmornings, Eagan & Braude maintain early afternoons, while Jay Severin stays put in the 3-7pm slot.

— Overall, the new website represents an improvement over the previous version, with a bit more interactivity and news updates. The current one can’t be retired fast enough!

— WTKK’s station logo has been redesigned and a new slogan adopted: “Boston’s Talk Evolution”. The new graphic features “WTKK” rather than “FM Talk”, which didn’t prove as Arbitron-friendly as station suits had wanted. These are good moves.

What’s revealed here more than anything is that Greater Media is finally serious about boosting WTKK’s performance and position in the market. Let’s hope a number of weird programming quirks unique to WTKK are also swept away with these changes.

The wild card, however, is Howie Carr. While Greater Media is smart to create the strongest possible impression that he has joined WTKK, in reality, he hasn’t. With Entercom showing no sign of letting Howie go, it will be up to the judicial system to determine his professional fate.

31 posted on 09/18/2007 12:56:35 AM PDT by raccoonradio
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To: raccoonradio

32 posted on 09/18/2007 12:56:58 AM PDT by raccoonradio
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