oh OK, got it!
wow he though Rush would be retiring because of the deafness, eh
And, BOR's syndicator was Westwood One, a CBS subsidiary.
They even got another CBS sub, MarketWatch to talk down Limbaugh as viable advertising, in what appeared to me, to be an overt push to BOR. MarketWatch's biggest sin was not disclosing to being part of the CBS/Westwood One family.