Bloomberg is a less masculine version of Hillary. If anything, he was the Republican "perot", since he's take more votes from the Democrat.
Ron Paul is the RP from Texas in this race.
Bloomberg was trying to reduce the vote totals for Republicans so that Hillary Matters could win with a 43% vote total like BJ did. Only problem he found zero support among anyone, except Democrats. Hence he dropped the whole notion of wasting money to try and help out Hillary Matters.
Dobson will find the same fate.