Now that the Sox have won the WS and baseball’s over till
spring training, what will WRKO do? how will the ratings be
with the Felon, but no Sox and (for now, and perhaps
forever) no Howie?
Boston Radio Blog (A Radio Listener) writes:
The more I think about it...the more I can’t help but wonder why WRKO hired Tom Finneran to do the morning show.
Maybe they really think that you don’t need any experience to do morning-drive in a major market. (I know Finneran has done some fill-ins...but never been a full-time talk host.)
I had heard that someone higher up at Entercom had been pushing for them to hire Finneran even as far back when Peter Blute was leaving the station.
I will admit that he’s not as bad as I thought he’d be....but he’s still pretty bad. He has no idea how to put together a show day to day....and to help to grow the show long-term.
I can’t help but wonder if they are paying him a hefty salary. With the prolonged negotiation and announcement when he came aboard...I can’t help but think yes. However Finneran was out of work....and probably thought this was an easy way to work out his years....so maybe he didn’t need to much $$$persuasion. In any event, it doesn’t matter...
While I think the issue of the ‘help wanted’ ad (i.e..9AM, etc) is a non-issue....the points made about WRKO’s ratings slide into oblivion is worth noting.
WRKOs overall ratings were down 28 percent among 25- to 54-year-old listeners from the spring to summer, according to Arbitron. Finneran was down 16 percent; Feinburg was down 7 percent and Carr was down 39 percent in that demographic.
Save WRKO (Brian Maloney The Radio Equalizer) writes:
Now that the Sox have pulled it off and the season is over, what’s next for WRKO?
With a gutted programming schedule and five months until the next regular season begins, what will hold up the fort? Keep in mind that despite the Sox’s huge year, WRKO pulled only an 8 share from 7-10pm during the summer months (as opposed to the 15-20 share we might expect from a team on fire).
Worse, the Finne-felon saw little benefit during his morning show, turning in lackluster figures. In fact, if not for the Sox, the summer ratings book would have been a complete train wreck for WRKO.
Imagine life as a WRKO salesperson at this point- what is left to sell? Other than Rush Limbaugh, next to nothing. In fact, we hear the rumblings from the sales department began long before there was any inkling the Sox might go all the way.
On Finneran, “We’re sick of him!” is the apparent sentiment. For a top-billing salesperson, why stick around for more of Entercom’s misery when competing operations would be all-too-happy to put out the welcome mat?
With the Sox now out of the programming and sales picture until next year, WRKO’s huge weaknesses are instantly more apparent than ever.
When I've heard him, sometimes he's pretty good -- on his own! But he was having Warren Tolman in as co-host about once a week -- how desperate do you have to be to invite Warren Tolman to bail you out? He's even had Kerry (yes, John Kerry!) in to help things out. Makes him sound too often like the PR person for the DNC. That and his unaccountable worship of "elected officials."