Tom Taylor’s radio-info.com newsletter
Howie Carrs back in gear today at WRKO, Boston.
The conversation on the Radio-Info.com Boston board is intense, and no doubt it will keep up after he returns at 3pm today returns home to his ex, after trying to escape to a new relationship with Greater Medias WTKK. The WRKO.com site featured a big Im baaaack splash page yesterday afternoon, and manager Julie Kahn praises Howie as a one-of-a-kind talent who now has a contract with WRKO all the way through 2012.
Howie came so close
If only hed waited to talk to Greater Media until his contract with Entercoms WRKO was over. Or - If only hed just waited to reveal his new deal with Greater Media until that contract was up. And if only Entercoms Julie Kahn (in Boston) and David Field (back in Philly) hadnt been so dead-set determined to keep him. There are probably a couple more if onlies that I havent thought of, but that opens up a lot of the ground. Howies side probably thought they were covered, legally, when they felt Entercom had missed a six-months-out window to negotiate back in the Spring. I think thats when they began to get serious with Greater Media about taking over the former Don Imus slot on WTKK (96.9). The Boston Heralds reported that five-year deal couldve been worth as much as $7 million over five years, if Howie hit all his ratings goals. But Howies absolutely essential to WRKO (billing-wise), and Entercom held on to him like a Survivor contestant during an immunity challenge. Entercom was also buoyed by the two rulings of Judge Allan Van Gestel, and the refusal of an appeals court judge to jump in. And frankly, Howies taken a lot of shots at The Powers That Be in Boston, and some of them saw a chance to get in a lick or two.
Greater Media strongly disagrees with Judge Van Gestel but graciously bows out.
CEO Peter Smyth really wanted to win this one, and the affair wont be forgotten on either the Greater Media or Entercom side. Folks in Boston have long, long memories. But GMI says it understands Howies personal decision: To pursue what would likely have been a very long appeal with an uncertain outcome would have been counter-productive for Howie and his loyal listeners. Howie also has his family to think about. Anyone in his position would make the same decision. It is time to move forward. We wish him all the best. Ill bet you that Greater Medias Peter Smyth and market manager Phil Redo are also thinking: If only And attorneys and agents around the country will be parsing the meaning of this case for a long time, since the right-to-match clause is pretty common in contracts. Im guessing that everybody drops the lawsuits (begun by Howie, to seek a clear path to his exit), and its back to work.
If only . . . 'RKO weren't run by idiots . . . ;-)