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In San Jose (Mercury News), Downsizing With Dynamite (Dinosaur Media DeathWatch™)
Washington Post ^ | November 19, 2007 | Howard Kurtz

Posted on 11/19/2007 12:08:59 PM PST by abb

The reinvention of the San Jose Mercury News began with an undercover operation.

More than 100 staffers fanned out to places like a nearby Starbucks, asking people what they thought of the paper, disclosing only that they worked for a local media company. Now they are cooking up plans for a smaller, radically different product.

"The very top of the organization is saying, blow up the newsroom," says Chris O'Brien, a reporter immersed in the overhaul effort. Under one prototype, the paper would be cut back to three sections: Live, Play and Innovate. In a second blueprint, it would junk everything except Silicon Valley business news.

The Mercury News is limping along with 200 journalists -- half the number who were employed several years ago. In the last 20 months the paper was sold by the now-defunct Knight Ridder chain to McClatchy Newspapers, which then spun it off to Media News, owned by Dean Singleton. The current goal is to slash the print edition further and shift two-thirds of the remaining staff to the Merc's Web site, up from 10 percent now.

In an era of declining circulation and shrinking budgets, virtually every paper in America is trying to jazz up its product while beefing up its online presence. But the effort in San Jose, where the Internet bubble popped hard in 2000, may be the most ambitious -- or the most desperate.

snip

(Excerpt) Read more at washingtonpost.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: advertising; biasmeanslayoffs; dbm; liberalmedia; msmdeathwatch; newspapers; sjmerc; trysellingthetruth
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To: abb

That’s EXACTLY how I feel...

I’ll take great pleasure in watching the “Murky News” die, then I may decide I want to swoop down and take a bite or two.

Love the picture!


21 posted on 11/19/2007 8:29:23 PM PST by river rat (Semper Fi - You may turn the other cheek, but I prefer to look into my enemy's vacant dead eyes.)
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To: abb

Heres the daily news from that rag:...race,race, race, immigrants, bi=lingual, race, race, discrimination, bush bad, war is bad, lack of education funding,,race,race, hispanic parade, race, gay this-gay that, discrimination,glorious immigrant populace,race, whitey bad, immigrant good, tax the man, race,race,Im a fruit posing as journalist, race,race,gay-that,gay this...


22 posted on 11/19/2007 8:37:23 PM PST by samadams2000 (Someone important make......The Call!)
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To: Milhous

Talk about a bundle of psychoses...

http://blog.washingtonpost.com/achenblog/2007/11/how_to_save_the_san_jose_mercu.html
How to Save the San Jose Mercury News


23 posted on 11/20/2007 9:01:18 AM PST by abb (The Dinosaur Media: A One-Way Medium in a Two-Way World)
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