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No Logo Indiana University and "Indoctrinate U."
Wall Street Journal/Opinion Journal ^ | 6 December 2007 | Evan Coyne Maloney

Posted on 12/06/2007 1:02:22 PM PST by RKV

Early in November, On The Fence Films received a letter from an attorney representing Indiana University. The letter stated that university was claiming that a portion of the logo used for "Indoctrinate U" looked similar to the university's logo.

From a design and typographical standpoint, there were readily apparent differences between our graphics and the university's logo. There is also no likelihood of consumer confusion because our product is a film whereas theirs is four years in Bloomington. We're in totally different markets.

But in an act of good faith, we voluntarily took the Indoctrinate-U.com site offline while we reviewed our options and decided how to proceed.

Taking down the Web site of a film that we've been working on for four years was painful. We got lots of e-mails from people wondering what was happening, wondering whether some school was trying to shut us down because of the content of our film.

(Excerpt) Read more at opinionjournal.com ...


TOPICS: Culture/Society
KEYWORDS: academia; highereducation; indoctrinateu
Leftist academic thugs use your tax dollars to suppress an independent film-makers expose on "higher education."

http://indoctrinate-u.com/pages/welcome.html

1 posted on 12/06/2007 1:02:24 PM PST by RKV
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To: RKV

2 posted on 12/06/2007 1:05:10 PM PST by robomatik
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To: robomatik
"Fed up with liberal teachers who go off on political rants instead of sticking to the subjects they're paid to teach? Check out The Right Brothers' latest tune: "Shut Up and Teach." You can listen to a preview of the song below, and buy it (for .99!) here."

sample

3 posted on 12/06/2007 1:07:56 PM PST by robomatik
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To: robomatik
Thanks for posting - here's Indiana's logo. Ya think they're the same? Nope.
4 posted on 12/06/2007 1:08:00 PM PST by RKV (He who has the guns makes the rules)
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To: robomatik

Looks pretty similar to me.

5 posted on 12/06/2007 1:08:17 PM PST by CholeraJoe (Vote for Mike Huckabee or Chuck Norris will give you a wedgie!)
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To: robomatik
oops! this link works.
6 posted on 12/06/2007 1:09:31 PM PST by robomatik
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To: RKV

I like how the opening shot is of the Rotunda and The Lawn here at U.Va.


7 posted on 12/06/2007 1:09:49 PM PST by rabscuttle385 (This tagline intentionally left blank.)
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To: robomatik
The logos are(were) very similar. Not that I support the edu-facists.


8 posted on 12/06/2007 1:10:05 PM PST by PetroniusMaximus
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To: CholeraJoe

Now I am slightly color blind, but red is different than green, isn’t it? That’s what they tell me.


9 posted on 12/06/2007 1:10:39 PM PST by RKV (He who has the guns makes the rules)
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To: RKV; CholeraJoe
Now I am slightly color blind, but red is different than green, isn’t it? That’s what they tell me.

Different font too.

10 posted on 12/06/2007 1:11:50 PM PST by Paleo Conservative
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To: Paleo Conservative

One has a circle (actually several) around it. One does not.


11 posted on 12/06/2007 1:13:09 PM PST by RKV (He who has the guns makes the rules)
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To: rabscuttle385; RKV

Err...opening shot of the trailer.


12 posted on 12/06/2007 1:14:19 PM PST by rabscuttle385 (This tagline intentionally left blank.)
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To: Paleo Conservative

Try changing the color on Microsoft or Apple’s logo and using it as you own and see how long before the trademark infringement claims start arriving.


13 posted on 12/06/2007 1:15:46 PM PST by CholeraJoe (Vote for Mike Huckabee or Chuck Norris will give you a wedgie!)
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To: RKV

Evan should tell IU FU.

I didn’t know that Indiana had the monopoly on the letters “I” and “U”.


14 posted on 12/06/2007 1:23:03 PM PST by rock_lobsta (I LOVE Global Warming!)
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To: RKV
Be polite but firm:

Michael A. McRobbie
President
(812) 855-4613
iupres@indiana.edu

Karen Adams
Chief of Staff
(812) 856-5596
kadams@indiana.edu

Carol Isaacs
Executive Assistant
(812) 855-0454
cisaacs@indiana.edu

Vicki Petermichel
Scheduling Assistant
(812) 856-0540
vpetermi@indiana.edu

Gail Weaver
Correspondence Assistant
(812) 856-5916
gweaver@indiana.edu

Debra Neff
Office Manager and Executive Assistant to the Chief of Staff
(812) 855-8339
deneff@indiana.edu

Marcia Pickett
Executive Secretary
(812) 855-4613
mapicket@indiana.edu

Jo Ann Bush
Executive Secretary (Indianapolis Office)
(317) 274-3571
jabush@iupui.edu

Kelly Kish
Research Specialist
(812) 856-3275
kekish@indiana.edu

Communications Staff 
Larry MacIntyre
Assistant Vice President for University Communications
(812) 856-1172
lmacinty@indiana.edu

Ryan Piurek
Assistant Director, University Communications 
(812) 855-5393
rpiurek@indiana.edu

Susan Moke
Senior Communications Assistant
(812) 855-9516
smoke@indiana.edu

Becky Wood
Communications Assistant
(812) 855-0253
rewood@indiana.edu

Kim Denny
Administrative Secretary
(812) 856-1172
kdenny@indiana.edu

Mailing Addresses
Office of the President
Indiana University
Bryan Hall 200
107 S. Indiana Ave.
Bloomington, IN 47405
(812) 855-4613
Fax: (812) 855-9586

Office of the President
Indiana University-Purdue University Indianapolis
University Place Conference Center
850 W. Michigan Street
Suite 243
Indianapolis, IN 46202-5198
(317) 274-3571
Fax: (317) 274-5098

15 posted on 12/06/2007 1:32:57 PM PST by Doctor Raoul (Columbia = Ayatollah U.)
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To: rock_lobsta
I didn’t know that Indiana had the monopoly on the letters “I” and “U”.

No no but their Duke like faculty claim that nobody had ever arranged them as a candelabra before...

16 posted on 12/06/2007 1:34:41 PM PST by MrEdd (Heck is the place where people who don't believe in Gosh think they aren't going.)
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To: RKV
We got lots of e-mails from people wondering what was happening, wondering whether some school was trying to shut us down because of the content of our film.

Gee, ya think?
17 posted on 12/06/2007 1:36:38 PM PST by Antoninus (Republicans who support Rudy owe Bill Clinton an apology.)
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To: rock_lobsta; RKV; robomatic
I didn’t know that Indiana had the monopoly on the letters “I” and “U”.

I can just see it now:

"Sesame Street has been brought to you by the letters, 'I' and 'U' -"

"Excuse me, Big Bird, but I represent the offices of Bilkem, Milkem, and Runn, who are on retainer from Indiana University, and my clients own the rights to the letters 'I' and 'U', hereafter referred to as Exhibits A and B..."

"But, but, Mr. Attorney, we're not talking about 'A' and 'B' today, we're talking about 'I' and 'U'!"

"So am I, and so does this cease-and-desist order..."

18 posted on 12/06/2007 1:37:28 PM PST by Old Sarge (This tagline in memory of FReeper 68-69TonkinGulfYachtClub)
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To: RKV
Looks to me like Satan may have a claim against IU.


19 posted on 12/06/2007 1:40:04 PM PST by OSHA (Liberals will lick the boot on their necks if they think the other boot is on yours and mine.)
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To: RKV
Add a scene where you burn an American flag. The Faculty Senate will vote to award you an Honorary Degree and give the commencement speech at Indiana University.
20 posted on 12/06/2007 1:42:21 PM PST by Doctor Raoul (Columbia = Ayatollah U.)
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To: CholeraJoe

Then our trademark laws are getting out of hand. While Apple may have a case with a different color apple, how can someone trademark the letters I & U?

But even that isn’t really the story here. Read the whole article. Indoctrinate-U.com received the letter and immediately took down the website, changed the logo, changed the videos, AND changed the movie to remove the old logo and replace it with the new logo. Indiana rewarded that quick action with a demand for money that would bankrupt the company.

It very simply has nothing to do with trademark infringement and everything to do with an attempt to silence political speech that Indiana University disagree’s with.

Because Indiana U is not even mentioned in the film, I would not be surprised if there was not a larger organization that is just using Indiana U as a means to shut down this film.


21 posted on 12/06/2007 1:43:43 PM PST by Tatze (I'm in a state of taglinelessness!)
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To: Tatze

I do see similarities, but the block “M” of
Michigan Univ.
Missouri Univ.
Mississippi Univ.

are closer looking than the I-U’s shown.


22 posted on 12/06/2007 1:46:44 PM PST by Tigercap
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To: RKV

The test isn’t whether it is identical, the test is whether it is confusingly similar. It looks like the University has a pretty good case.


23 posted on 12/06/2007 1:48:42 PM PST by PAR35
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To: RKV

It’s the same logo. Both sides win in this case. IU gets to protect their logo, and this film gets tons of free publicity. None of us would have ever heard of it were it not for this case.


24 posted on 12/06/2007 1:48:53 PM PST by mysterio
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To: RKV
I got news for the Indiana U legal department.

If the filmmakers stick by their guns, they'll clean the university's clock.

The IU logo consists of two letters, superimposed, in a particular font (Collegiate Block).

The film-makers used a font that is unmistakably not even similar. Since you can't copyright letters of the alphabet, but only the manner of their presentation, Indiana doesn't have a leg to stand on.

University legal departments are generally composed of law degrees who were too lazy or too dumb to pass the bar.

25 posted on 12/06/2007 1:51:11 PM PST by okie01 (.)
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To: RKV
wonder if they are any anti SLAPP laws that could apply here
26 posted on 12/06/2007 2:00:12 PM PST by Charlespg (Peace= When we trod the ruins of Mecca and Medina under our infidel boots.)
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To: RKV

looks like the symbol for giving the finger


27 posted on 12/06/2007 2:01:46 PM PST by purpleraine
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To: RKV

Controversy = Attention


28 posted on 12/06/2007 2:08:52 PM PST by Eddie01
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To: RKV

After reading the article, I can’t help but think that this is what happens when you roll over and play dead. We need to start fighting this stuff at the start.


29 posted on 12/06/2007 2:13:59 PM PST by sportutegrl
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To: sportutegrl

IU is dead to me after they fired Bob Knight.


30 posted on 12/06/2007 2:44:32 PM PST by cdga5for4
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To: okie01
University legal departments are generally composed of law degrees who were too lazy or too dumb to pass the bar.

I doubt such a letter would have come from an in-house lawyer.

31 posted on 12/06/2007 2:51:39 PM PST by Publius Valerius
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To: Publius Valerius

Agree. But it would’ve come at their direction, would it not?


32 posted on 12/06/2007 3:18:54 PM PST by okie01 (.)
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To: PAR35

There are other tests. It fails because they are not in the same line of business, i.e. Indiana University loses nothing from the (supposed) infringement.


33 posted on 12/06/2007 3:23:34 PM PST by RKV (He who has the guns makes the rules)
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To: RKV
It fails because they are not in the same line of business

They are both in the business of selling propaganda. They are both in the educational film business. http://www.astro.indiana.edu/animations/

34 posted on 12/06/2007 3:31:12 PM PST by PAR35
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To: PAR35
No. Nice try though. I would suggest that Evan use the following defense. His logo is the greek letter psi. Letter's can't be trademarked.
35 posted on 12/06/2007 3:39:51 PM PST by RKV (He who has the guns makes the rules)
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To: RKV
His logo is the greek letter psi. Letter's can't be trademarked.

Greek letters can. Check out Trademarks with serial numbers 74694305 and 74693290
http://tess2.uspto.gov/bin/showfield?f=toc&state=mh8291.2.151

Or even closer, 72029820
http://tess2.uspto.gov/bin/showfield?f=doc&state=mh8291.2.340

36 posted on 12/06/2007 4:08:23 PM PST by PAR35
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To: Doctor Raoul

Woof. Talk about administrative bloat. What the heck do all those admin assistants do? A correspondence assistant? Are they kidding? What is she, the guardian of the signature wheel?


37 posted on 12/06/2007 4:18:24 PM PST by PrincessB ("I am an expert on my own opinion." - Dave Ramsey)
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To: okie01

Probably, but I’m not so sure that Indiana didn’t have a decent case here. Since we’re dealing with a trademark, the questions is going to be whether the logos are deceptively similar and present a likelihood of confusion. There are differences between the two for sure, but I’m not so sure that there wouldn’t be some likelihood of confusion.


38 posted on 12/07/2007 5:45:08 AM PST by Publius Valerius
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