Skip to comments.Hello Kitty products target young males
Posted on 12/31/2007 10:18:09 AM PST by Rastus
Cute-cat products for men will include watches, T-shirts, bags
TOKYO - Hello Kitty is no sexist.
The cute cuddly white cat from Japans Sanrio Co., usually seen on toys and jewelry for girls and young women, will soon don T-shirts, bags, watches and other products targeting young men, company spokesman Kazuo Tohmatsu said Friday.
We think Hello Kitty is accepted by young men as a design statement in fashion, he said.
The feline for-men products will go on sale in Japan next month, and will be sold soon in the U.S. and other Asian nations, according to Sanrio.
The usual bubble-headed shape of Hello Kitty was slightly changed for a more rugged, cool look to appeal to men in their teens and early 20s.
For example, a picture of the cat on a $36 black T-shirt has the words, hello kitty, instead of the usual dots for the eyes and nose.
Hello Kitty is one of mascot-obsessed Japans biggest character hits, decorating everything from a humble eraser to a $48,000 diamond necklace.
The planned products mark the first time Sanrio is developing Hello Kitty items especially for males, Tohmatsu said.
But Sanrio had tried a limited edition collaboration in mens clothing with designers in Tokyos chic Harajuku section earlier this year, and they proved popular, he said.
Young men these days grew up with character goods, said Tohmatsu. That generation feels no embarrassment about wearing Hello Kitty.
And who did this “Hello Kitty” item appeal to?
Sell your stock in Hello Kitty.
I thought you were going to say this was a repost, but I’m still a little disturbed that my “Hello Kitty” search didn’t come up with anything. That’s hilarious, though.
Ahh, because that story was just posted as well.
I think there is a mistranslation.
The guy who wears “Hello Kitty” probably won’t get the other kind of kitty.
And a nice step up from the Savage Mark II she plinks with now. Maybe for her 10th Birthday........
Are you sure that the word “gay” wasn’t in the original headline?
A change of name to the other word for “kitty” might do the trick.
The Hello Kitty AK47
Not “Hello Kitty”, but there is a certain type of male that might be attractive to “Hello....” hmmm, I better not say it;-)
Or my favorite, Goodbye Kitty:
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