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Network's pursuit of youth falters (Dinosaur Media DeathWatch™)
Los Angeles Times ^ | February 4, 2008 | Meg James

Posted on 02/04/2008 10:53:14 AM PST by abb

This was going to be the CW's breakthrough year.

The little TV network was full of promise five months ago on the eve of its second season. Advertisers and even curmudgeonly TV critics were gushing over its new fall shows. Buzz on the Internet was wild in anticipation of the much-hyped "Gossip Girl," a soapy drama about pampered prep school students in Manhattan.

But instead of catching fire, the CW's new crop of shows flickered in the ratings. Then came the strike by Hollywood writers, which halted the production of programs including CW's "Smallville" and "Supernatural."

"The strike is a threat to the entire broadcast television business but particularly so for the CW because they were struggling already," TV historian Tim Brooks said.

The CW could be a canary in the coal mine for the broadcast television industry. Declining viewership, shifts in consumer tastes, increased competition from video games, cable TV and the Internet, as well as the rising use of digital video recorders, are affecting ABC, CBS, NBC and Fox. But they are hitting the CW harder.

The CW's challenge is to figure out how to quickly build a bigger audience of young viewers who are just as comfortable clicking on their computers to find entertainment as they are plopping down in front of a TV. It must also keep its advertising clients in the fold.

This season, the CW's ratings are down 21% among its target group of young adults aged 18 to 34 compared with the previous season. One reason is the rise of digital video recorders such as those from TiVo Inc. that allow viewers to watch programs on their own schedule, not the network's, and zip through commercials.

snip

(Excerpt) Read more at latimes.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: cw; dbm; hollywood; msmdeathwatch; television; trashtv
By the end of this decade or shortly thereafter, television networks as we know them today will cease to exist. They will be just another url on the world wide web competing against millions of others.

Network evening newscasts will go dark after the '08 elections and their news divisions disbanded.

1 posted on 02/04/2008 10:53:17 AM PST by abb
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; backhoe; Bahbah; bert; bilhosty; Caipirabob; ...

ping


2 posted on 02/04/2008 10:54:08 AM PST by abb (The Dinosaur Media: A One-Way Medium in a Two-Way World)
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To: abb

They talk about CW like I’m supposed to know about it. Up until now, I’ve never even heard of the CW. They might just need to advertise more.


3 posted on 02/04/2008 10:58:37 AM PST by webheart
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To: abb

bump


4 posted on 02/04/2008 10:59:38 AM PST by VOA
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To: abb

I guess the writers chose the wrong time to stage a strike.


5 posted on 02/04/2008 11:12:11 AM PST by TenthAmendmentChampion (Global warming is to Revelations as the theory of evolution is to Genesis.)
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To: abb
This was going to be the CW's breakthrough year.

CW = ???

Conventional Wisdom?
Clear Water?
Country Western?
Caught Wanking?

What the heck is it?

6 posted on 02/04/2008 11:54:39 AM PST by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: abb
CW...

Umm... Hmm...

OK, you lost me.

7 posted on 02/04/2008 11:56:08 AM PST by TChris ("if somebody agrees with me 70% of the time, rather than 100%, that doesn’t make him my enemy." -RR)
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To: abb

Hmmm...declining viewers with every episode. I think I saw one episode and was struck by the similarities to Gilmore Girls, except that characters were all loose girls and druggies. So, a cross between Gilmore Girls and Cruel Intentions.

8 posted on 02/04/2008 11:56:33 AM PST by BurbankKarl
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To: Izzy Dunne
http://en.wikipedia.org/wiki/Continuous_wave

Continuous wave

In amateur radio, the terms "CW" and "Morse code" are often used interchangeably, despite the distinctions between the two. Morse code may be sent using direct current in wires, sound, or light, for example.


9 posted on 02/04/2008 12:07:29 PM PST by abb (The Dinosaur Media: A One-Way Medium in a Two-Way World)
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To: abb

Are you suggesting that they were broadcasting their programs in Morse code?


10 posted on 02/04/2008 12:09:26 PM PST by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: BurbankKarl
Holy crap - that looks like rejects from auditions of The Munsters.
11 posted on 02/04/2008 12:10:49 PM PST by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: Izzy Dunne

“What hath God wrought”

http://en.wikipedia.org/wiki/Samuel_F._B._Morse

Samuel F. B. Morse

From Wikipedia, the free encyclopedia
Samuel Finley Breese Morse (April 27, 1791 – April 2, 1872) was an American painter of portraits and historic scenes, the creator of a single wire telegraph system, and co-inventor, with Alfred Vail, of the Morse Code.[1]


12 posted on 02/04/2008 12:14:20 PM PST by abb (The Dinosaur Media: A One-Way Medium in a Two-Way World)
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To: abb

I don’t think there will be ABC, CBS and NBC by 2015.

Fox might become a cable network.


13 posted on 02/04/2008 12:32:44 PM PST by El Conservador ("Liberalism is the application of childish emotion to complex issues." - MrB)
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To: El Conservador

By the end of this decade or shortly thereafter, television networks as we know them today will cease to exist. They will be just another url on the world wide web competing against millions of others.

Network evening newscasts will go dark after the ‘08 elections and their news divisions disbanded.


14 posted on 02/04/2008 12:36:48 PM PST by abb (The Dinosaur Media: A One-Way Medium in a Two-Way World)
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Comment #15 Removed by Moderator

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