Posted on 02/04/2008 10:53:14 AM PST by abb
This was going to be the CW's breakthrough year.
The little TV network was full of promise five months ago on the eve of its second season. Advertisers and even curmudgeonly TV critics were gushing over its new fall shows. Buzz on the Internet was wild in anticipation of the much-hyped "Gossip Girl," a soapy drama about pampered prep school students in Manhattan.
But instead of catching fire, the CW's new crop of shows flickered in the ratings. Then came the strike by Hollywood writers, which halted the production of programs including CW's "Smallville" and "Supernatural."
"The strike is a threat to the entire broadcast television business but particularly so for the CW because they were struggling already," TV historian Tim Brooks said.
The CW could be a canary in the coal mine for the broadcast television industry. Declining viewership, shifts in consumer tastes, increased competition from video games, cable TV and the Internet, as well as the rising use of digital video recorders, are affecting ABC, CBS, NBC and Fox. But they are hitting the CW harder.
The CW's challenge is to figure out how to quickly build a bigger audience of young viewers who are just as comfortable clicking on their computers to find entertainment as they are plopping down in front of a TV. It must also keep its advertising clients in the fold.
This season, the CW's ratings are down 21% among its target group of young adults aged 18 to 34 compared with the previous season. One reason is the rise of digital video recorders such as those from TiVo Inc. that allow viewers to watch programs on their own schedule, not the network's, and zip through commercials.
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(Excerpt) Read more at latimes.com ...
Network evening newscasts will go dark after the '08 elections and their news divisions disbanded.
ping
They talk about CW like I’m supposed to know about it. Up until now, I’ve never even heard of the CW. They might just need to advertise more.
bump
I guess the writers chose the wrong time to stage a strike.
CW = ???
Conventional Wisdom?
Clear Water?
Country Western?
Caught Wanking?
What the heck is it?
Umm... Hmm...
OK, you lost me.

Hmmm...declining viewers with every episode. I think I saw one episode and was struck by the similarities to Gilmore Girls, except that characters were all loose girls and druggies. So, a cross between Gilmore Girls and Cruel Intentions.
Continuous wave
In amateur radio, the terms "CW" and "Morse code" are often used interchangeably, despite the distinctions between the two. Morse code may be sent using direct current in wires, sound, or light, for example.
Are you suggesting that they were broadcasting their programs in Morse code?
“What hath God wrought”
http://en.wikipedia.org/wiki/Samuel_F._B._Morse
Samuel F. B. Morse
From Wikipedia, the free encyclopedia
Samuel Finley Breese Morse (April 27, 1791 April 2, 1872) was an American painter of portraits and historic scenes, the creator of a single wire telegraph system, and co-inventor, with Alfred Vail, of the Morse Code.[1]
I don’t think there will be ABC, CBS and NBC by 2015.
Fox might become a cable network.
By the end of this decade or shortly thereafter, television networks as we know them today will cease to exist. They will be just another url on the world wide web competing against millions of others.
Network evening newscasts will go dark after the ‘08 elections and their news divisions disbanded.
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