Skip to comments.'Grammys' hits a sour note in ratings (Dinosaur Media DeathWatch™)
Posted on 02/11/2008 11:12:07 AM PST by abb
After the star-less Golden Globes and Peoples Choice Awards took a ratings hit last month, Hollywood glittered bright during last nights Grammy Awards, with big names like Beyonce, Kanye West and Amy Winehouse performing.
The result, however, wasnt quite the post-strike celebration that carrier CBS may have hoped for.
From 8 to 11 p.m. the Grammys averaged a 6.9 adults 18-49 rating, according to Nielsen overnights, down 17 percent from last years 8.3 final rating. That may be the lowest-rated Grammys in at least a decade, though the numbers could change when final ratings are released.
Fast nationals measure timeslot and not actual program data.
Among total viewers, the Grammys averaged 18.2 million, down from 20 million last year and potentially the third-least-watched ever, behind 17 million in 2006 and 17.3 million in 1995.
The 2006 telecast aired opposite American Idol, prompting organizers to move the show to Sunday last year. Last night, the Grammys still faced stiff competition from ABCs Extreme Makeover: Home Edition, which averaged a 6.1 at 9 p.m.
But the strike may still be sapping the broadcast networks strength. The writers agreed not to boycott the show as a goodwill gesture during negotiations with producers, but the strike has already led to a decline in ratings for the networks.
CBS, which is just now launching its midseason schedule, has been especially hard hit, airing mainly low-rated reruns the past few weeks with little scripted fare, meaning it didnt have a big platform to promote the show. Last year CBS carried the Super Bowl and had a great place to promote the upcoming awards.
Still, even a down Grammys produce big ratings. CBS led the night among viewers 18-49 with a 5.8 average overnight rating and a 14 share. ABC was second at 4.3/10, Fox third at 3.2/8, NBC fourth at 2.1/5, Univision fifth at 1.1/3 and CW sixth at 0.3/1.
At 7 p.m. Fox was first with a 3.2 for its final hour of coverage of the NFL Pro Bowl, followed by ABC with a 3.0 for Americas Funniest Home Videos. CBS was third with a 2.5 for 60 Minutes, NBC fourth with a 1.3 for a repeat of American Gladiators, Univision fifth with a 1.1 for Hora Pico and Chavo Animado, and CW sixth with a 0.3 for CW Now (0.3) and a repeat of Everybody Hates Chris.
CBS took over at 8 p.m. with a 6.8 for its first hour of the Grammys, with ABC second with a 4.8 for its first hour of Home Edition. Fox was third with a 2.9 average for a repeat of The Simpsons and a new King of the Hill (2.8), NBC fourth with a 1.5 for another American Gladiators repeat, Univision fifth with a 1.1 average for the special Gran Noche de los Guapos and the start of 5 Magnificos, and CW sixth with a 0.4 for repeats of Everybody Hates Chris and Aliens in America.
At 9 p.m. CBS led again with a 7.2 for the Grammys, while ABC finished second again with a 6.1 for its second hour of Home Edition. Fox was third with a 3.3 for an hour of Family Guy repeats, NBC fourth with a 2.3 for its first hour of 100 Most Outrageous Moments, Univision fifth with a 1.2 for Magnificos and CW sixth with a 0.3 for repeats of Girlfriends and The Game.
And CBS finished the night in the lead at 10 p.m. with a 6.6 for more Grammys coverage, followed by NBC with a 3.3 for the second half of Moments. ABC was third with a 3.1 for Brothers & Sisters and Univision fourth with a 1.3 for its last hour of Magnificos.
Among households, CBS was first for the night with a 10.3 average overnight rating and a 16 share. ABC was second at 7.2/11, Fox third at 4.5/7, NBC fourth at 3.4/5, Univision fifth at 1.3/2 and CW sixth at 0.7/1.
Yep, I am hoping they will take all of the off the air as I am sick of the celebs slobbering all over each other.
Didn’t waste my time watching any of it.
I heard Aretha was big, though....
The majority of Americans have better things to do with their time than to watch leftist musicians pat each other on the back.
What’s a grammy? :) We watched a rerun of We Were Soldiers even though I have it on DVD.
Tina Turner was the highlight of the show, as was Aretha with the full gospel choir. The sang a song that said, ‘praise Jesus Christ’- I couldn’t believe I was watching CBS.
The music industry keeps sinking.
So much crappy music....so many non-talents. Hip hop and rap are basically talent-less forms of “music”
And without the Walking Gang Bang Amy Winehouse doing lines (and God knows what else) back in England....the recent fad-star wasnt there
The music industry is dead
Rehab yeah yeah yeah....
When that girl gets best artist... we are in trouble.
You don’t like music either eh? What a humdrum life it must be...
Like I said........
Oh? The Grammy’s were on? Thought the writer’s strike canceled everything.
That woman is eating her way to the grave.
“I couldnt believe I was watching CBS.”
Same here, especially when I saw the large cross in the background.
Those names are hugh and series!
The Audacity of Hope : Thoughts on Reclaiming the American Dream - Barack Obama
Celebrations - Maya Angelou
Giving: How Each of Us Can Change the World - Bill Clinton
Sunday Mornings in Plains: Bringing Peace to a Changing World - Jimmy Carter
Things I Overheard While Talking to Myself - Alan Alda
Hmmm, Obama, Angelou, Clinton, Carter or Alda. What a field.
Even worse than “Rehab” was that crapfest “Hey There Delilah” was nominated for song of the year. I switched the channel after seeing that.
I actually enjoyed the first couple hours of The Grammy’s.
I especially liked mixing The Time with Rihanna, although Jerome is still off pouting in the corner somewhere.
Kanye’s song about his mother was good too.
And the tribute to Pavarotti was sweet...even though I dont listen to that type of music.... I turned it off at 11pm though.
http://www.youtube.com/watch?v=DPxOuUL98cc Bocelli and Groban
Each one of those nominations is more laughable than the previous! Clinton on giving? Maya Angelou’s babble? The Audacity of Hope? Ha!
the writers lost the strike, are going back to work Wednesday
Ditto. I never watch the Grammys but I knew Rush was up for one and I kind of dig the Foo Fighters and they had John Paul Jones from Zep with them last night conducting an orchestra.
So we watched the entire mess unfold on TV. I was very happy to see Herbie Hancock get album of the year. He deserves it...he is a true musical talent...of course he paid tribute to Obama by saying “Yes...we...can...” about having change in music and awards going to someone else other than pop and r&b.
The Will.am.i crap was dumb and his stupid Obama song that he is trying to have spread like fire on the net.
What I loved was Vince Gill calling out Kanye West “I just had a Grammy handed to me by a Beatle...you ever have that happen to you Kanye?”
It was a total call out...and the crowd loved it after Kanye pulled a full tantrum on stage earlier about “owning the place and the awards”, Usher called out Kanye as well with Quincy Jones before album of the year was announced saying “Remember...nobody is a loser on this list Kanye”
Kanye West could be the biggest ego-maniac music has seen in quite some time. His performance was great though and I am not even a fan.
Oh no. Absolutely love rock & roll. I travel a lot in my work and I know all the good FM stations in the South. I like 60's, 70's and 80's stuff mostly. But today's stuff I don't listen to. Twenty years ago, I even contemplated going into biz doing car stereos and such, but it didn't work out.
In my humble opinion, the 80's was the best R&R decade of all, and MTV and VH1 was really happening.
And to be sure, I like movies, too. Not so much what's put out today as much as classics. As you could imagine, I think John Wayne was - and still is - a genuine U. S. of A. Hero.
She’s put on some weight since Blues Bros...
I think the real reason no one watches is found in the words, “with big names like Beyonce, Kanye West and Amy Winehouse performing”...
I’ve heard their names, but I haven’t listened to these acts much. However, I know that since I’m over forty, I no longer count for pop-culture mavens, so I asked my 23-yr-old daughter what she listens to... her answer is “none of the above”. Rather, she listens to indy acts she garners from internet searches and word-of-mouth. Evidenty the only people who think Kayne West and Amy Winehouse are “big names” are their labels and managers...
I’m sorry, but the numbers prove it - the labels no longer have the offerings to bring in viewers.
They had a good selection of military movies and shows on sunday. I watched Band of Brothers Episodes.
I recommend those.
We were soldiers was very good.
Hey, Christianity’s okay whem practiced by blacks. It’s only when whites embrace it that it gets ugly. CBS hasn’t changed it’s stripes.
I thought the best was Tina Turner...Beyonce was smart enough to just back her up...not to try to stay even.
She is hugh!!
They fawned over Amy Winehouse. Honestly, she’s a no-talent garage-band type. Guess too many Hollyweed-types identified with her “hit”, “Rehab”. What part of ‘yeech’ don’t they understand.
Just recorded it, saw all 3 1/2 hours in about 1 hour. Boring, otherwise.
Winehouse is some kind of UK drug-addled lounge singer.
Beyonce got "schooled" by Tina Turner during their duet last night.
She's the lady who married grampy.
I forget his name but that's his latest album's title. Great, huh?
4 fried chickens and some 4 more fried chickens and more Coke.
I refuse to watch any show where the ‘elites’ in the entertainment industry stand around and pat each other on the back. I have no clue why anyone would bother with such drivel.
Certainly wasn’t dry white toast.
Well, eating four fried chickens and a coke at every meal....
Amy Winehouse has been around for awhile. Sadly, her drugging has taken a toll on her (she was actually quite pretty before she lost weight due to her addictions and her marriage to a fellow druggie). Her style was not garage band...it is a jazzy/bluesy style...and her early stuff (which can be found on the web) is quite good. Rehab is kind of a Top 20 catchy type tune that has her a inkling of her talent.
Doop doop !
Garage music is low-fi alt-rock, Amy Winehouse couldnt be farther from a garage act if she tried.
Her music is a fusion of big band, jazz and 70’s style soul. Her album is meticulous, I cant recommend it enough. I still cant believe she was able to move 2 million copies in the US, her music fits zero radio formats and her lack of airplay in the states reflects it. Her success was by word of mouth, until her personal problems sank the album like a stone. Not all publicity is good publicity, she’s proof.
I liked the show! They’ve moved most categories to the unbroadcast daytime awards so they can fill the show up with performances. That’s great, since the performances are what music fans are really watching for.
I hear you...I watched the same, topped off with "Saving Private Ryan," to complete the evening.
Just to be a good sport about it, I watched the final few minutes of the Grammy's, when they gave out album of the year.
Now, I'm not a complete ignoramus when it comes to music, though my life in no way revolves around music. But if they're looking for reasons why people aren't tuning in to the Grammy's anymore, they need look no further than this award. Although I heard of Herbie Hancock (back in the 80's), I wasn't even aware he had a recent album release. I had heard of Vince Gill of course, but I had no idea about the others. If the Grammy's are supposed to represent anything close to mainstream tastes, call me nowhere near mainstream.
I’m over forty and look for music the same way. I was flipping through the channels on DirecTV a couple weeks ago and heard Cobie Caillet singing “Realize”. I’d never heard of her. My wife told me she became famous by putting her songs on Youtube.
Amos Lee is another good one (”Arms of a Woman” is awesome!):
Not everyone was happy about Amy Winehouses big win at the Grammys Sunday night.
I dont think she deserved it, previous Grammy-winning singer Natalie Cole said. I think she needs to get her life together first, and then get the awards later.”
Winehouse took a break from rehab to perform via satellite from London at the Grammys and collect five awards.
Cole also called Winehouse crazy, and complained that we are teaching youngsters that they can get rewarded for bad behavior.
Winehouse won in the categories of best female artist, best female pop vocal performance, best song, record of the year and best pop vocal album.
Nas is the rapper you guys are talking about.
He’s Olu Dara’s son, a true jazz great.
The apple didnt just fall far from the tree with that one, it built a raft and coasted to another continent.
Cobie Caillat’s father produced some Fleetwood Mac albums...
Fitzgerald makes it sound like a military operation...LOL Southern music rocks. :) Rush's recent riff on Who'll Stop The Rain(McCain) inspired me to listen to Creedence on youtube where this little remark appears:
logico9 (1 week ago)
f*king americans they are so GOOD