Skip to comments.'Grammys' hits a sour note in ratings (Dinosaur Media DeathWatch™)
Posted on 02/11/2008 11:12:07 AM PST by abb
After the star-less Golden Globes and Peoples Choice Awards took a ratings hit last month, Hollywood glittered bright during last nights Grammy Awards, with big names like Beyonce, Kanye West and Amy Winehouse performing.
The result, however, wasnt quite the post-strike celebration that carrier CBS may have hoped for.
From 8 to 11 p.m. the Grammys averaged a 6.9 adults 18-49 rating, according to Nielsen overnights, down 17 percent from last years 8.3 final rating. That may be the lowest-rated Grammys in at least a decade, though the numbers could change when final ratings are released.
Fast nationals measure timeslot and not actual program data.
Among total viewers, the Grammys averaged 18.2 million, down from 20 million last year and potentially the third-least-watched ever, behind 17 million in 2006 and 17.3 million in 1995.
The 2006 telecast aired opposite American Idol, prompting organizers to move the show to Sunday last year. Last night, the Grammys still faced stiff competition from ABCs Extreme Makeover: Home Edition, which averaged a 6.1 at 9 p.m.
But the strike may still be sapping the broadcast networks strength. The writers agreed not to boycott the show as a goodwill gesture during negotiations with producers, but the strike has already led to a decline in ratings for the networks.
CBS, which is just now launching its midseason schedule, has been especially hard hit, airing mainly low-rated reruns the past few weeks with little scripted fare, meaning it didnt have a big platform to promote the show. Last year CBS carried the Super Bowl and had a great place to promote the upcoming awards.
Still, even a down Grammys produce big ratings. CBS led the night among viewers 18-49 with a 5.8 average overnight rating and a 14 share. ABC was second at 4.3/10, Fox third at 3.2/8, NBC fourth at 2.1/5, Univision fifth at 1.1/3 and CW sixth at 0.3/1.
At 7 p.m. Fox was first with a 3.2 for its final hour of coverage of the NFL Pro Bowl, followed by ABC with a 3.0 for Americas Funniest Home Videos. CBS was third with a 2.5 for 60 Minutes, NBC fourth with a 1.3 for a repeat of American Gladiators, Univision fifth with a 1.1 for Hora Pico and Chavo Animado, and CW sixth with a 0.3 for CW Now (0.3) and a repeat of Everybody Hates Chris.
CBS took over at 8 p.m. with a 6.8 for its first hour of the Grammys, with ABC second with a 4.8 for its first hour of Home Edition. Fox was third with a 2.9 average for a repeat of The Simpsons and a new King of the Hill (2.8), NBC fourth with a 1.5 for another American Gladiators repeat, Univision fifth with a 1.1 average for the special Gran Noche de los Guapos and the start of 5 Magnificos, and CW sixth with a 0.4 for repeats of Everybody Hates Chris and Aliens in America.
At 9 p.m. CBS led again with a 7.2 for the Grammys, while ABC finished second again with a 6.1 for its second hour of Home Edition. Fox was third with a 3.3 for an hour of Family Guy repeats, NBC fourth with a 2.3 for its first hour of 100 Most Outrageous Moments, Univision fifth with a 1.2 for Magnificos and CW sixth with a 0.3 for repeats of Girlfriends and The Game.
And CBS finished the night in the lead at 10 p.m. with a 6.6 for more Grammys coverage, followed by NBC with a 3.3 for the second half of Moments. ABC was third with a 3.1 for Brothers & Sisters and Univision fourth with a 1.3 for its last hour of Magnificos.
Among households, CBS was first for the night with a 10.3 average overnight rating and a 16 share. ABC was second at 7.2/11, Fox third at 4.5/7, NBC fourth at 3.4/5, Univision fifth at 1.3/2 and CW sixth at 0.7/1.
Yep, I am hoping they will take all of the off the air as I am sick of the celebs slobbering all over each other.
Didn’t waste my time watching any of it.
I heard Aretha was big, though....
The majority of Americans have better things to do with their time than to watch leftist musicians pat each other on the back.
What’s a grammy? :) We watched a rerun of We Were Soldiers even though I have it on DVD.
Tina Turner was the highlight of the show, as was Aretha with the full gospel choir. The sang a song that said, ‘praise Jesus Christ’- I couldn’t believe I was watching CBS.
The music industry keeps sinking.
So much crappy music....so many non-talents. Hip hop and rap are basically talent-less forms of “music”
And without the Walking Gang Bang Amy Winehouse doing lines (and God knows what else) back in England....the recent fad-star wasnt there
The music industry is dead
Rehab yeah yeah yeah....
When that girl gets best artist... we are in trouble.
You don’t like music either eh? What a humdrum life it must be...
Like I said........
Oh? The Grammy’s were on? Thought the writer’s strike canceled everything.
That woman is eating her way to the grave.
“I couldnt believe I was watching CBS.”
Same here, especially when I saw the large cross in the background.
Those names are hugh and series!
The Audacity of Hope : Thoughts on Reclaiming the American Dream - Barack Obama
Celebrations - Maya Angelou
Giving: How Each of Us Can Change the World - Bill Clinton
Sunday Mornings in Plains: Bringing Peace to a Changing World - Jimmy Carter
Things I Overheard While Talking to Myself - Alan Alda
Hmmm, Obama, Angelou, Clinton, Carter or Alda. What a field.
Even worse than “Rehab” was that crapfest “Hey There Delilah” was nominated for song of the year. I switched the channel after seeing that.
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