Posted on 04/08/2008 9:36:02 AM PDT by SmithL
MEXICO CITY, Mexico (AP) --
The Absolut vodka company apologized Saturday for an ad campaign depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott by U.S. consumers.
The campaign, which promotes ideal scenarios under the slogan "In an Absolut World," showed a 1830s-era map when Mexico included California, Texas and other southwestern states. Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texas independence.
But the ads, which ran only in Mexico and have since ended, were less than ideal for Americans undergoing a border buildup and embroiled in an emotional debate over illegal immigration from their southern neighbor.
More than a dozen calls to boycott Absolut were posted on michellemalkin.com, a Web site operated by conservative columnist Michelle Malkin. The ads sparked heated comment on a half-dozen other Internet sites and blogs.
"In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," Absolut said in a statement left on its consumer inquiry phone line.
Some fringe U.S. groups also claim the land is rightfully part of Mexico, while extreme immigration foes argue parts of the U.S. already are being overtaken by Mexico.
"In an Absolut world, a company that produces vodka fires its entire marketing department in a desperate attempt to win back enraged North American customers after a disastrous ad campaign backfires," a person using the moniker "SalsaNChips" wrote on Malkin's Web site.
(Excerpt) Read more at sfgate.com ...
Good now I can go buy a couple bottles again. Glad they apologized. They are now in good standing again.
They can still go hang.
In an Absolut World
We’re so sorry that we got caught, . . .
But I'll still never buy Absolut again.
Wally does not drink Vodka, so there is nothing he can do to stick it to Absolut, except to continue to not buy their product.
What's that squeaking sound?
Ah! I know. It sounds like someone pedaling backwards.
Really? Are you being sarcastic, or honestly going to buy their product again? Just curious....
I don’t drink vodka, but if I ever take it up, Absolut has helped me to decide what brand not to buy.
Aren’t the sale of French wines STILL down since they ticked off Americans? What did they think this ad would do, give us a laugh?
Forget who said it, but I always liked that. Of course it isn't true, but I liked the line.
They ran an ad insulting America's acquisition of land we paid for and won in a war. From a country that made lots of money off the Nazis leading up to and during most of WWII, knowing what the Nazis were up to.
The only mistake is that they thought if they ran the ad only in Mexico that America would never know of the insult.
I'll never buy Absolut again.
An idea worse than New Coke.
They’re only sorry like the kid that got caught in the cookie jar. Not sorry that they did something wrong, sorry that they got caught and are going to lose business.
Too bad for them.
Being funny. I never bought Absolute or any type of alcohol except beer in my life.
In an ABSOLUT World All Men Are Created 'Equal' and Gay Marriage Is a Celebrated Reality Monday April 7, 9:00 am ET World's Most Iconic Vodka Unveils First-Ever Gay and Lesbian Creative as Part of its 'In An ABSOLUT World' Campaign
Of course it doesn't!

Hell of an "apology" there. The boycott of Pernod-Ricard is still on!
“From a country...” (meaning the ad came from Sweden, not that Mexico supported the Nazis, though Mexico was caught in collaboration with the Germans in staging incursions into America.)
LOL!!!
You can’t please everybody.
Actions have consequences, and I will no longer be drinking anything from Absolut.
ABSOLUT goes gay.
Good Lord they do want to lose money. First McDonalds and now these guys....Ugh!!!
And this one.
In an Absolut World
Was their apology a real apology or an “if anyone was offended” style BS apology?
Too little, too late. This sort of thing either shows their real beliefs or that they are too stupid to get my business or both.
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Naps, as somebody who appreciates a good Vodka (if you are, you need to make a pilgrimage to Las Vegas to go to the Mandalay Bay hotel and dine at the Russia House and taste some vodka in the cold room. OMG! It’s vodka virvana).
Absolut is really a mediocre vodka at best. It not too expensive which is about its only benefit. If you want an inexpensive vodka, try Svedka instead. But if you want something infinitely smoother try Ketel One, Grey Goose or the beloved Belvedere. Those are all pricier for sure but they can be imbibed at 32 degrees from a shotglass for near vodka perfection.
Oh, and Absolut can kiss my @ss. In an absolut world, Sweden wouldn’t be infested with muzzies who hate them.
Boycott Absolute Vodka over Mexico Ad on Lou Dobbs CNN Show
http://www.youtube.com/watch?v=0Oi7JEObPVA
They already dug the grave too deep. The ad never should of run in the first place. It was created by Some Che worshiping Argentian who lives in California (yahh, he’s a nice little la raza sympathizer but still loves to profit from the heart of evil white-devil capitalism, the USA and take advantage of all this country as to offer) The Absolut PR dept could of seen this coming from a mile away and should of reviewed this thing before making the ad public.
I find the “apology” to be the same non-apology you get from liberals.
“We apologize if some of you are too stupid to understand.”
Only this time its:
“We apologize if some of you patriotic americans are too stupid to understand what an “Absolut world” is.”
That's not an apology. It's a denial.
You know, that would have been a pretty good ad 10 years ago. Just goes to show you the power the internet has in relatively meaningless issues. I mean, come on, its a vodka ad. Is every really that worked up?
If you want to see an "Absolut World", walk the streets of Moscow and St. Petersburg at night.
You'll see lots of folks guzzling that swill right out of the bottle on the street corners, in urine soaked clothes that freeze over in winter.
You'll have to hold your nose as you walk by.
Oh, and don't strike a match.
I doubt they will be able to take the gay vodka tiara away from 42 Below.
If all goes as planned by the press.
This November when Hussiem Obama is elected president.
Ditto
Makes me want to go to the liquor store and “accidentally” drop a bottle or three.
"Buildup?" Where?
HAHAHAHAHA!
Ok, I'm in!
There is something about the blonde wheat grown in the baltic region that seems to make amazing vodka.
My all time favorite vodka and I’ve tried many is Tall Blond made in Estonia.
http://www.missionliquors.com/vodka/tall-blond-vodka.html
Funniest thing on the thread!
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