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Absolut's New Campaign: Celebrate Homosexuality
worldnetdaily.com ^ | April 08, 2008 | staff

Posted on 04/08/2008 10:25:16 AM PDT by kellynla

The vodka company that envisions an "Absolut" world in which Mexico regains the U.S. Southwest is now unveiling two new "lifestyle-driven" ads focused on homosexual men and their "members," and same-sex couples.

Calling itself the "preferred brand of vodka for gay and lesbian consumers," the Absolut Spirits Co. says it's targeting homosexuals for the first time with a campaign "embracing both the humorous and socially conscious."

"Absolut challenges the status quo by presenting a bold and optimistic worldview that speaks directly to gay men and women," the company said in a news release. "The campaign visually answers the questions 'what if everything in the world were approached with the same ideals that Absolut approaches vodka?'"

The ads began appearing late last month in local and national "LGBT media," or lesbian, gay, bisexual transgender.

As WND reported, the company also has a print ad that reconfigures North America according to the aspirations of many Mexicans, who believe the U.S. Southwest was stolen and should be returned. Major Hispanic civil rights groups in the U.S., such as the National Council of La Raza, are tied to movements advocating a "reconquista," or reconquest, of territory lost when Mexico signed the 1848 Treaty of Guadalupe-Hidalgo at the end of the Mexican-American War.

The Absolut Spirits Co. is the New York-based importer of the Swedish vodka maker.

(Excerpt) Read more at worldnetdaily.com ...


TOPICS: Business/Economy; Culture/Society; Extended News
KEYWORDS: absolut; ads; homosexualagenda; homosexuality

1 posted on 04/08/2008 10:25:17 AM PDT by kellynla
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To: kellynla

reconSTOLI


2 posted on 04/08/2008 10:27:09 AM PDT by Postman
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To: kellynla

Is their marketing strategy one of creating outrage to increase word buzz in blogs ?


3 posted on 04/08/2008 10:29:26 AM PDT by Para-Ord.45
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To: kellynla

I suppose that “8-inch ruler” ad could be interpreted in many ways ... but I get the impression they intend something crude.


4 posted on 04/08/2008 10:29:37 AM PDT by ArrogantBustard (Western Civilization is Aborting, Buggering, and Contracepting itself out of existence.)
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To: kellynla

Absolut mud, Ping!


5 posted on 04/08/2008 10:29:58 AM PDT by Puppage (You may disagree with what I have to say, but I shall defend to your death my right to say it)
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To: kellynla

Perhaps they are exploring a new niche market for their product - promoting it as a disinfectant after having gay sex....


6 posted on 04/08/2008 10:31:44 AM PDT by Wil H
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To: kellynla
'what if everything in the world were approached with the same ideals that Absolut approaches vodka?'"

We'd all be going where Absolut sales should go...straight to hell.

7 posted on 04/08/2008 10:32:31 AM PDT by ravingnutter
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To: Puppage

These fools are determined to make sure that I won’t buy any of their products. First the Mexican map now supporting queers. You’d think they were in competition with McDonalds.


8 posted on 04/08/2008 10:33:16 AM PDT by B4Ranch ( Rope, Tree & Traitor; Some Assembly Required || Gun Control Means Never Having To Say I Missed You)
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To: kellynla

I had no idea that Absolute Vodka caused shrinkage...

9 posted on 04/08/2008 10:33:16 AM PDT by gridlock (Proud McCain Supporter since February 8, 2008.)
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To: kellynla

Is anyone really surprised about this? After all, my guess is that you need to imbibe a lot of vodka before doing what the pillow-biters normally do...


10 posted on 04/08/2008 10:34:57 AM PDT by Antoninus (Tell us how you came to Barack?)
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To: kellynla
Absolut sodomy.

Or buggery by the drink...

11 posted on 04/08/2008 10:35:03 AM PDT by Dr.Zoidberg (Mohammedanism - Bringing you only the best of the 6th century for fourteen hundred years.)
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To: Para-Ord.45
Is their marketing strategy one of creating outrage to increase word buzz in blogs ?

Don't know about blogs but, being garbage collection day where I live, it prompted me to check if there was any "absoloot" in my liquor cabinet. There wasn't.

End of interest in the story...

12 posted on 04/08/2008 10:40:42 AM PDT by Publius6961 (MSM: Israelis are killed by rockets; Lebanese are killed by Israelis.)
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To: kellynla

sounds like a company looking to go out of business.


13 posted on 04/08/2008 10:50:27 AM PDT by camle (keep an open mind and someone will fill it full of something for you)
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To: kellynla

Somebody a Absolut must be selling short...............


14 posted on 04/08/2008 10:50:39 AM PDT by Red Badger ( We don't have science, but we do have consensus.......)
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To: kellynla

Makes me glad that I drink scotch.


15 posted on 04/08/2008 10:51:26 AM PDT by wbill
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To: kellynla
Their marketing firm should be fired. This is the second horrible mistake in one week.
Their objective is to create buzz about their mainstay product, not to insult their largest market base, apologize and immediately turn-off the largest demographic in that base.
I have a feeling that account will be shifting soon.
16 posted on 04/08/2008 10:55:18 AM PDT by newnhdad
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To: kellynla

Ketel One Vodka, f-ing people up since 1691.


17 posted on 04/08/2008 10:56:12 AM PDT by socal_parrot (So that's it, huh?)
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To: Postman

Someone mentioned on another thread that Stoli is also owned by Absolut.

Can anyone confirm that?


18 posted on 04/08/2008 10:58:32 AM PDT by Deo volente
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.

So...alienating 50% of your market to gain maybe a couple percent makes sense...how?

.

19 posted on 04/08/2008 11:01:57 AM PDT by polymuser (Those who believe in something eventually prevail over those who believe in nothing.)
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To: ArrogantBustard
Surprised they didn't redesign the bottle neck to go along with this campaign.

How about this for a response:

ABSOLUTELY NOT.

20 posted on 04/08/2008 11:04:45 AM PDT by polymuser (Those who believe in something eventually prevail over those who believe in nothing.)
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To: Deo volente
Doesn't look like it, they are in competition according to this related 2006 article. However, that time it was Stoli catering to gays:

Stoli vodka buddies up to the gay and lesbian crowd with documentary

Guess ya just can't win.

21 posted on 04/08/2008 11:06:33 AM PDT by ravingnutter
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To: Dr.Zoidberg

22 posted on 04/08/2008 11:17:00 AM PDT by andy58-in-nh (Kill the terrorists, secure the borders, and give me back my freedom.)
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To: andy58-in-nh

Ahh, that’s brilliant!


23 posted on 04/08/2008 11:18:45 AM PDT by Dr.Zoidberg (Mohammedanism - Bringing you only the best of the 6th century for fourteen hundred years.)
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To: kellynla
I don't drink Vodka, but the Russians I worked with swore that Finlandia and Skyy were the best Vodkas you could get.

Absolut and Stolichnaya were the bottom of the barrel.

24 posted on 04/08/2008 11:26:49 AM PDT by The KG9 Kid
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To: Deo volente

Both brands are owned by the same company.


25 posted on 04/08/2008 11:28:15 AM PDT by Petronski (Nice job, Hillary. Now go home and get your shine box.)
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To: Para-Ord.45

Either that or a College socialist has taken over their marketing office.


26 posted on 04/08/2008 11:29:38 AM PDT by MaxMax (It's not the politics I despise, It's the politicians for being so stupid..)
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To: gridlock

Reminds me of that old Shakespeare joke:
Three Inches-Much Ado About Nothing
Six Inches-As You Like It
Nine Inches-A Midsummer Night’s Dream


27 posted on 04/08/2008 11:29:44 AM PDT by Riverman94610
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To: kellynla

Gives a whole new meaning to “cocktails”. How about “The Weenie Martini”, “ Three Fingers Straight Up”, “ The Asshopper”...


28 posted on 04/08/2008 11:34:32 AM PDT by Inwoodian
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To: kellynla; All

I highly recommend the vodkas from Poland...having lived there in the past, I may be slightly biased though.

For those unable to consume grain, there is a brand made from potatoes called Luksusowa. I’ve always been partial to Zubrowka, but am not sure if it can be acquired here in the USA.

Plus, Poles are generally decent people - even the Freepers from Poland...:P


29 posted on 04/08/2008 11:50:27 AM PDT by stefanbatory
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To: kellynla

I used to enjoy Absolut Vodka, but gave up drinking all alcohol about a year ago.

I find that real life provides me with enough in the way of hangovers - especially news like this.

To me, these ads are more or less as offensive to me as if Absolut ran ads advocating child sexual abuse or extoling the vitrues of the Third Reich.

WHAT ON EARTH HAS HAPPENED TO MY CULTURE?

As things are going now, there are enough deviates and others in the world that I would not be too surprised to see either of my hypothetical, grotesque ads appearing for real, sometime in the not-too-distant future.

I’m glad I’m not a younger man.


30 posted on 04/08/2008 11:52:10 AM PDT by cvq3842
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To: stefanbatory
I've gave up Gray Goose when the Frenchies “stabbed us in the back” about the war in Iraq...my father who was “over there” in WWI must have rolled over in his grave...
guess the Frenchies have a short memory...
especially since we “pulled their bacon out of the fire” TWICE!

so I drink Belvedere Vodka...when I drink Vodka. LOL

31 posted on 04/08/2008 11:57:37 AM PDT by kellynla (Freedom of speech makes it easier to spot the idiots! Semper Fi!)
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To: Petronski; Deo volente
Both brands are owned by the same company.

Did some more investigating...not "owned" by the same company, but close enough. Pernod-Ricard just acquired Absolut on March 31st, 2008 and only has U.S. distribution rights for Stolichnaya.

32 posted on 04/08/2008 2:13:21 PM PDT by ravingnutter
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To: ravingnutter

Correction is appreciated.


33 posted on 04/08/2008 2:14:38 PM PDT by Petronski (Nice job, Hillary. Now go home and get your shine box.)
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To: Deo volente

I hope not...I really don’t want to go back to the standard two fingers of Red-Eye.


34 posted on 04/08/2008 2:16:56 PM PDT by Postman
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To: stefanbatory

Yes...I remember Wybrowa well and loved it....


35 posted on 04/08/2008 2:19:43 PM PDT by Postman
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To: kellynla

36 posted on 04/08/2008 2:19:45 PM PDT by Rome2000 (Peace is not an option)
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To: kellynla

I had less of a problem with the reconquista one...because that is not really going to happen.

But encouraging homosex...that will happen


37 posted on 04/08/2008 2:21:18 PM PDT by steve86 (Acerbic by nature, not nurtureĀ™)
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To: kellynla
Calling itself the "preferred brand of vodka for gay and lesbian consumers," the Absolut Spirits Co. says it's targeting homosexuals

Can you imagine Jack Daniels or Old Grand Dad ever advertising itself as "the preferred whiskey for gay, lesbian, bisexual, and transgendered consumers"? Neither can I.

Will Absolut's advocacy stop at Aztlan and the homo agenda? Doubt it. Expect a map of the Mideast excluding Israel next. ...and perhaps a map of a U.S. with a submerged coastline (due to ice cap melting from global warming)

38 posted on 04/08/2008 2:26:40 PM PDT by Mr. Mojo
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To: ravingnutter

I wrote Pernod-Ricard the Reconquista ad and here is their reply:

“Thank you for contacting us regarding the Absolut ad from Mexico. Pernod Ricard is not yet the owner of Absolut and has no involvement in the management of the brand. The acquisition is expected to close this summer.

Nevertheless, we understand that this advertisement has caused offense and we have passed your comments on to V&S, the Swedish owner of Absolut. They have informed us that the ad in question was withdrawn on April 4 and will not be used again.

Please rest assured that your comments are valuable to us, and that we have taken note of them. Pernod Ricard has a strict internal code of ethics which all our advertisements are checked against.

As soon as Pernod Ricard becomes responsible for Absolut, we will integrate its advertising into our approval system.

Corporate Communications

Pernod Ricard USA”


39 posted on 04/08/2008 3:44:09 PM PDT by airedale ( XZ)
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To: Rome2000

Tried this brand this weekend. Better than absolut actually. The UV Apple can pretty much be drank straight with no problems at all. I like the fact that it's 60 proof as well. And the flavored vodkas are damn good.

40 posted on 04/08/2008 3:51:19 PM PDT by Centurion2000 (Party ahead of principles; eventually you'll be selling out anything to anyone for the right price.)
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To: newnhdad
Their marketing firm should be fired. This is the second horrible mistake in one week.

It isn't a mistake. They're doing it on purpose.

They're betting that the Rat counterculture will become the new majority culture, and they are sucking up to them by kicking the new, official Reginald Dennys of American society: ordinary, moral, patriotic Americans, the kind who used to be the overwhelming demographic 60 years ago and produced "the greatest generation".

But to restate the main point, it's very deliberate.

How many conservative, "old mainstream" Americans drink cute, "designer" vodkas? Their booze is a lifestyle accessory for the vapid and valueless, and they know it.

41 posted on 04/09/2008 2:40:08 AM PDT by lentulusgracchus ("Whatever." -- sinkspur)
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To: The KG9 Kid
I don't drink Vodka, but the Russians I worked with swore that Finlandia and Skyy were the best Vodkas you could get.

Actual Russians told you that?

Where is Skyy made, and how do you pronounce it?

42 posted on 04/09/2008 2:53:58 AM PDT by lentulusgracchus ("Whatever." -- sinkspur)
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To: ArrogantBustard

Eight Inch Ruler? He's a little taller than that.

*groan*

43 posted on 04/09/2008 6:01:11 AM PDT by jdm
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To: jdm
Har har har ...

I once asked an Indian (subcontinent type) colleague to hand me "that ruler", referring to a graduated straight edge.

He looked at me like I was from Mars ...

In India, a "ruler" is a king (for example) ... the drafting implement is called a "scale". Of course, here a "scale" is used for measuring weight.

44 posted on 04/09/2008 6:09:49 AM PDT by ArrogantBustard (Western Civilization is Aborting, Buggering, and Contracepting itself out of existence.)
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To: lentulusgracchus

These are the vodkas you can easily get at the store, they said. They went on and on about special connoisseur vodka they’ve had, but I stopped listening. I’m not a drinker anymore.


45 posted on 04/09/2008 8:27:55 AM PDT by The KG9 Kid
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To: airedale

What if the Swedes are purposely sabotaging Pernod prior to the company transfer? It’s no longer their company so the gloves come off.

This should get interesting with Pernod’s US bias’s clouding the issue.


46 posted on 04/09/2008 12:55:25 PM PDT by Ex-Patriot Florida Cracker (Deus ex machinus)
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