Skip to comments.Absolut's New Campaign: Celebrate Homosexuality
Posted on 04/08/2008 10:25:16 AM PDT by kellynla
The vodka company that envisions an "Absolut" world in which Mexico regains the U.S. Southwest is now unveiling two new "lifestyle-driven" ads focused on homosexual men and their "members," and same-sex couples.
Calling itself the "preferred brand of vodka for gay and lesbian consumers," the Absolut Spirits Co. says it's targeting homosexuals for the first time with a campaign "embracing both the humorous and socially conscious."
"Absolut challenges the status quo by presenting a bold and optimistic worldview that speaks directly to gay men and women," the company said in a news release. "The campaign visually answers the questions 'what if everything in the world were approached with the same ideals that Absolut approaches vodka?'"
The ads began appearing late last month in local and national "LGBT media," or lesbian, gay, bisexual transgender.
As WND reported, the company also has a print ad that reconfigures North America according to the aspirations of many Mexicans, who believe the U.S. Southwest was stolen and should be returned. Major Hispanic civil rights groups in the U.S., such as the National Council of La Raza, are tied to movements advocating a "reconquista," or reconquest, of territory lost when Mexico signed the 1848 Treaty of Guadalupe-Hidalgo at the end of the Mexican-American War.
The Absolut Spirits Co. is the New York-based importer of the Swedish vodka maker.
(Excerpt) Read more at worldnetdaily.com ...
Is their marketing strategy one of creating outrage to increase word buzz in blogs ?
I suppose that “8-inch ruler” ad could be interpreted in many ways ... but I get the impression they intend something crude.
Absolut mud, Ping!
Perhaps they are exploring a new niche market for their product - promoting it as a disinfectant after having gay sex....
We'd all be going where Absolut sales should go...straight to hell.
These fools are determined to make sure that I won’t buy any of their products. First the Mexican map now supporting queers. You’d think they were in competition with McDonalds.
I had no idea that Absolute Vodka caused shrinkage...
Is anyone really surprised about this? After all, my guess is that you need to imbibe a lot of vodka before doing what the pillow-biters normally do...
Or buggery by the drink...
Don't know about blogs but, being garbage collection day where I live, it prompted me to check if there was any "absoloot" in my liquor cabinet. There wasn't.
End of interest in the story...
sounds like a company looking to go out of business.
Somebody a Absolut must be selling short...............
Makes me glad that I drink scotch.
Ketel One Vodka, f-ing people up since 1691.
Someone mentioned on another thread that Stoli is also owned by Absolut.
Can anyone confirm that?
So...alienating 50% of your market to gain maybe a couple percent makes sense...how?
How about this for a response:
Guess ya just can't win.
Ahh, that’s brilliant!
Absolut and Stolichnaya were the bottom of the barrel.
Both brands are owned by the same company.
Either that or a College socialist has taken over their marketing office.
Reminds me of that old Shakespeare joke:
Three Inches-Much Ado About Nothing
Six Inches-As You Like It
Nine Inches-A Midsummer Night’s Dream
Gives a whole new meaning to “cocktails”. How about “The Weenie Martini”, “ Three Fingers Straight Up”, “ The Asshopper”...
I highly recommend the vodkas from Poland...having lived there in the past, I may be slightly biased though.
For those unable to consume grain, there is a brand made from potatoes called Luksusowa. I’ve always been partial to Zubrowka, but am not sure if it can be acquired here in the USA.
Plus, Poles are generally decent people - even the Freepers from Poland...:P
I used to enjoy Absolut Vodka, but gave up drinking all alcohol about a year ago.
I find that real life provides me with enough in the way of hangovers - especially news like this.
To me, these ads are more or less as offensive to me as if Absolut ran ads advocating child sexual abuse or extoling the vitrues of the Third Reich.
WHAT ON EARTH HAS HAPPENED TO MY CULTURE?
As things are going now, there are enough deviates and others in the world that I would not be too surprised to see either of my hypothetical, grotesque ads appearing for real, sometime in the not-too-distant future.
I’m glad I’m not a younger man.
so I drink Belvedere Vodka...when I drink Vodka. LOL
Correction is appreciated.
I hope not...I really don’t want to go back to the standard two fingers of Red-Eye.
Yes...I remember Wybrowa well and loved it....
I had less of a problem with the reconquista one...because that is not really going to happen.
But encouraging homosex...that will happen
Can you imagine Jack Daniels or Old Grand Dad ever advertising itself as "the preferred whiskey for gay, lesbian, bisexual, and transgendered consumers"? Neither can I.
Will Absolut's advocacy stop at Aztlan and the homo agenda? Doubt it. Expect a map of the Mideast excluding Israel next. ...and perhaps a map of a U.S. with a submerged coastline (due to ice cap melting from global warming)
I wrote Pernod-Ricard the Reconquista ad and here is their reply:
“Thank you for contacting us regarding the Absolut ad from Mexico. Pernod Ricard is not yet the owner of Absolut and has no involvement in the management of the brand. The acquisition is expected to close this summer.
Nevertheless, we understand that this advertisement has caused offense and we have passed your comments on to V&S, the Swedish owner of Absolut. They have informed us that the ad in question was withdrawn on April 4 and will not be used again.
Please rest assured that your comments are valuable to us, and that we have taken note of them. Pernod Ricard has a strict internal code of ethics which all our advertisements are checked against.
As soon as Pernod Ricard becomes responsible for Absolut, we will integrate its advertising into our approval system.
Pernod Ricard USA”
Tried this brand this weekend. Better than absolut actually. The UV Apple can pretty much be drank straight with no problems at all. I like the fact that it's 60 proof as well. And the flavored vodkas are damn good.
It isn't a mistake. They're doing it on purpose.
They're betting that the Rat counterculture will become the new majority culture, and they are sucking up to them by kicking the new, official Reginald Dennys of American society: ordinary, moral, patriotic Americans, the kind who used to be the overwhelming demographic 60 years ago and produced "the greatest generation".
But to restate the main point, it's very deliberate.
How many conservative, "old mainstream" Americans drink cute, "designer" vodkas? Their booze is a lifestyle accessory for the vapid and valueless, and they know it.
Actual Russians told you that?
Where is Skyy made, and how do you pronounce it?
Eight Inch Ruler? He's a little taller than that.
I once asked an Indian (subcontinent type) colleague to hand me "that ruler", referring to a graduated straight edge.
He looked at me like I was from Mars ...
In India, a "ruler" is a king (for example) ... the drafting implement is called a "scale". Of course, here a "scale" is used for measuring weight.
These are the vodkas you can easily get at the store, they said. They went on and on about special connoisseur vodka they’ve had, but I stopped listening. I’m not a drinker anymore.
What if the Swedes are purposely sabotaging Pernod prior to the company transfer? It’s no longer their company so the gloves come off.
This should get interesting with Pernod’s US bias’s clouding the issue.