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Original Formula Schlitz Coming Back to Chicago!!
Beer (& More) In Food ^ | 4-5-2008 | Bob Skilnik

Posted on 04/10/2008 12:16:45 PM PDT by toddlintown

I can’t wait! This is the beer I was raised on, long before certain people at Schlitz got greedy, leading to Schlitz beer becoming known as “Schitz” beer.

The downfall of Schlitz, combined with a bottler’s strike at Anheuser-Busch in 1976 allowed Old Style, a sleeper brand that had been in Chicago since the early 1900s, to take over the Chicagoland beer market. OS distributors took their battle for supremacy to neighborhood taverns, bottle by bottle and case by case until the brand dominated more than 40% of the local beer market.

The problems of the Jos. Schlitz Brewing Company were brought upon themselves and a board of directors that refused to acknowledge their production mistakes, the sudden death of CEO Bob Uihlein, Jr., and no real leader to take over the business when Bob died, a leader who could handle the meddlesome Uihleins.

(Excerpt) Read more at beerinfood.wordpress.com ...


TOPICS: Business/Economy; News/Current Events; US: Illinois
KEYWORDS: beer; nostalgia; schlitz
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The old veteran has-been of a pitcher was reluctantly put into a game after his team's bull pen had been depleted. Milt was drunk on Schlitz. He walked the batter in, bags loaded (and so was Milt), and the opposing team won.

When the opposing coach was asked what the key to the game was, he said "Schlitz; it was the beer that made Milt Famey walk us.

1 posted on 04/10/2008 12:16:45 PM PDT by toddlintown
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To: toddlintown

I’ll alert my liver


2 posted on 04/10/2008 12:17:51 PM PDT by Puppage (You may disagree with what I have to say, but I shall defend to your death my right to say it)
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To: toddlintown

Hey, will they also bring back the Malt Liquor Bull?


3 posted on 04/10/2008 12:18:16 PM PDT by pissant (THE Conservative party: www.falconparty.com)
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To: Puppage

“I’ll alert my liver”

Tell it to expect “Just a kiss of the hops.”


4 posted on 04/10/2008 12:19:04 PM PDT by toddlintown (On Obama's moral compass, "N" doesn't stand for "North.")
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To: toddlintown

Old Style and Schlitz - now THERE’S a couple of names from the past!


5 posted on 04/10/2008 12:19:48 PM PDT by reagan_fanatic (feh)
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To: pissant

“Hey, will they also bring back the Malt Liquor Bull?”

Back in the day, I loved the little cans in 8-packs with my favorite herbal smoke on the side, and it wasn’t hops.


6 posted on 04/10/2008 12:20:46 PM PDT by toddlintown (On Obama's moral compass, "N" doesn't stand for "North.")
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To: toddlintown

Can we get our old jobs back?...........

7 posted on 04/10/2008 12:20:57 PM PDT by Red Badger ( We don't have science, but we do have consensus.......)
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To: toddlintown; Toddsterpatriot

Schlitz on tap is actually pretty good. The South Side will be pleased.


8 posted on 04/10/2008 12:21:13 PM PDT by 1rudeboy
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To: toddlintown

More bang for your buck. ALmost as good as Mickey’s Big Mouth


9 posted on 04/10/2008 12:22:29 PM PDT by pissant (THE Conservative party: www.falconparty.com)
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To: 1rudeboy

10 posted on 04/10/2008 12:22:57 PM PDT by Red Badger ( We don't have science, but we do have consensus.......)
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To: Temple Owl

ping


11 posted on 04/10/2008 12:23:36 PM PDT by Tribune7 (How is inflicting pain and death on an innocent, helpless human being for profit, moral?)
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To: toddlintown

So that’s where Sally sits?

In Chicago?


12 posted on 04/10/2008 12:23:40 PM PDT by BenLurkin
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To: toddlintown

13 posted on 04/10/2008 12:23:54 PM PDT by Red Badger ( We don't have science, but we do have consensus.......)
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To: 1rudeboy
PBR!
14 posted on 04/10/2008 12:26:20 PM PDT by Toddsterpatriot (Why are doom and gloomers, union members and liberals so bad at math?)
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To: reagan_fanatic

“With a declining market share in Chicago hovering around twenty percent, Heileman hired Jerry Della Femina who was considered a bit of an innovative maverick in the advertising business.

With his agency headquartered in Manhattan in New York, Della Femina, however, seemed to be somewhat out of touch with Chicago, its history and perhaps its demographics.

At the 1990 All-Star baseball game held at the Chicago Cub’s Wrigley Field, at the time with its outfield walls covered in summer ivy splendor, the ad executive, who was seated in the park’s Old Style hospitality suite, turned and commented to a group of fellow executives. ‘Isn’t Comiskey Park wonderful?’ he said, referring to the American League park on the South Side of Chicago.”

Nothing like knowing your target audience.

From Beer: A History of Brewing in Chicago by me, Bob Skilnik.


15 posted on 04/10/2008 12:27:43 PM PDT by toddlintown (On Obama's moral compass, "N" doesn't stand for "North.")
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To: Red Badger

Schlameel,

Schlamazel,

Hassenpepper Incorporated !!!


16 posted on 04/10/2008 12:27:42 PM PDT by Para-Ord.45
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To: toddlintown

“Their portfolio of once proud regional brands are now brewed by Miller.”

I was excited until I read that. When was the original formula around?


17 posted on 04/10/2008 12:27:48 PM PDT by JZelle
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To: toddlintown

I seems lots of the swill beers of the olden days have been bought out or closed. Blitz beer that was brewed by Blitz Winehard in Portland, OR, was alaways good. Papst Blue Ribbon somehow survived and is thriving. The youngsters love it as much as I do. I never drank allot of Schlitz though.


18 posted on 04/10/2008 12:28:36 PM PDT by mickey finn
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To: Para-Ord.45

Hassenpfeffer (Rabbit).................


19 posted on 04/10/2008 12:30:47 PM PDT by Red Badger ( We don't have science, but we do have consensus.......)
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To: JZelle

“When was the original formula around?”

Around the early to mid 1970s. Long story about how Schlitz management screwed up the formula, tried to revise it with more cheapness, and then watched as it was sold to Stroh after the feds stopped G. Heileman from buying Schlitz.


20 posted on 04/10/2008 12:30:48 PM PDT by toddlintown (On Obama's moral compass, "N" doesn't stand for "North.")
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To: toddlintown

“When you’re down to Schlitz, you’re out of beer.”


21 posted on 04/10/2008 12:32:02 PM PDT by Yo-Yo (USAF, TAC, 12th AF, 366 TFW, 366 MG, 366 CRS, Mtn Home AFB, 1978-81)
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To: Puppage

Ahh, memories of Schlitz.... the first beer I ever downed cold and straight out of aluminum cans...and regurgitated violently some time later in the high school parking lot (though sadly, not for the last time).... And to this day, late at night I can sometimes still see that starry summer sky spinning wildly as I lay sprawled across the hood of my old man’s Pontiac.... good times, good times.


22 posted on 04/10/2008 12:32:26 PM PDT by andy58-in-nh (Kill the terrorists, secure the borders, and give me back my freedom.)
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To: Toddsterpatriot

23 posted on 04/10/2008 12:32:42 PM PDT by Red Badger ( We don't have science, but we do have consensus.......)
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To: toddlintown
If it becomes available in the Northern Virginia area, I'll certainly give it a try!

Me, born in Brooklyn. My Dad's favorite beer (NOTE: The original, not the current incarnation):


24 posted on 04/10/2008 12:32:48 PM PDT by COBOL2Java ("McCain is a war hero. He's also a useful idiot for the Democrats." - Mark Levin)
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To: mickey finn

Pabst owns many of the old regional labels; Rainier, Ballentine, Schmidt, PBR, Schlitz, Old Style and many more.

But they don’t own a brewery. Pabst is a name on a ledger, most of its beer brewed by Miller. They were headquarted in San Antonio for years but moved to Woodridge, IL last year because the bulk of the sales are in the greater Chicagoland area.


25 posted on 04/10/2008 12:34:00 PM PDT by toddlintown (On Obama's moral compass, "N" doesn't stand for "North.")
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To: andy58-in-nh
Ahh, memories of Schlitz.... the first beer I ever downed cold and straight out of aluminum cans.

Ahh, memories of Schlitz.... the first beer I ever downed cold and straight out of IRON cans!............(1960's)...........

26 posted on 04/10/2008 12:34:09 PM PDT by Red Badger ( We don't have science, but we do have consensus.......)
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To: Red Badger

Corrected :

One, two, three, four, five, six, seven, eight.
Schlemeel, schlemazel, hasenfeffer incorporated.

We’re gonna do it!
Give us any chance, we’ll take it.
Give us any rule, we’ll break it.
We’re gonna make our dreams come true.
Doin’ it our way.

Nothin’s gonna turn us back now,
Straight ahead and on the track now.
We’re gonna make our dreams come true,
Doin’ it our way.

There is nothing we won’t try,
Never heard the word impossible.
This time there’s no stopping us.
We’re gonna do it.

On your mark, get set, and go now,
Got a dream and we just know now,
We’re gonna make our dream come true.
And we’ll do it our way, yes our way.
Make all our dreams come true,
And do it our way, yes our way,
Make all our dreams come true
For me and you.

http://www.cfhf.net/lyrics/laverne.htm


27 posted on 04/10/2008 12:34:42 PM PDT by Para-Ord.45
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To: toddlintown

I believe Schlitz was the first beer to have the pull top can. It was still swill though.


28 posted on 04/10/2008 12:34:50 PM PDT by 4yearlurker (So long Myron. Call the Steelers games from heaven.)
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To: toddlintown


29 posted on 04/10/2008 12:35:11 PM PDT by vietvet67
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To: pissant
Mickey’s Big Mouth

Now there's a blast from the past. Best Road Beer, Ever. I'll bet some of you even know why.

30 posted on 04/10/2008 12:35:18 PM PDT by andy58-in-nh (Kill the terrorists, secure the borders, and give me back my freedom.)
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To: andy58-in-nh

Easy to pee in.


31 posted on 04/10/2008 12:35:42 PM PDT by pissant (THE Conservative party: www.falconparty.com)
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To: toddlintown

No mention of when they changed the formula. I used to drink Schlitz all the time and then sometime in the late 70’s they changed the fomula. After that I would drink one Schlitz and it would give me a whopping headache. I had to switch.


32 posted on 04/10/2008 12:36:50 PM PDT by BubbaBasher (Without the 2nd ammendment there would be no 1st ammendment!)
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To: pissant

We have a winnah!


33 posted on 04/10/2008 12:36:57 PM PDT by andy58-in-nh (Kill the terrorists, secure the borders, and give me back my freedom.)
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To: 1rudeboy

“Schlitz on tap is actually pretty good. The South Side will be pleased.”

Unfortunately they’re starting sales on the North Side.

The South Side was always the stronghold of Schlitz beer drinkers. Pabst management still doesn’t get it.


34 posted on 04/10/2008 12:37:16 PM PDT by toddlintown (On Obama's moral compass, "N" doesn't stand for "North.")
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To: toddlintown

If you can see light through it, it ain’t beer.


35 posted on 04/10/2008 12:37:57 PM PDT by 14erClimb (I'm not a member of the vast RINO conspiracy)
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To: andy58-in-nh

The downside, beofre they changed their caps about 15 years ago, is that you had a pull tab type removal system for Mickey’s. And 80% of the time, it lead to spillage on your clothes.


36 posted on 04/10/2008 12:38:40 PM PDT by pissant (THE Conservative party: www.falconparty.com)
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To: Para-Ord.45

HASENPFEFFER (PEPPERY RABBIT STEW)

1 (3 lb.) rabbit, cleaned, dressed & disjointed
1/4 tsp. peppercorns
1/4 tsp. mustard seeds
3 bay leaves
4 cloves
1 lg. onion, sliced thin
1 c. water
1/2 c. plus 2 tbsp. unsifted flour
1/4 c. butter
1 tsp. salt
1/2 c. dry red wine or water
1 tsp. sugar

Place rabbit in deep bowl. Tie spices and bay leaves in cheesecloth and simmer; covered, with vinegar and onion for 5 minutes. Pour over rabbit; cover, and refrigerate 1-2 days, turning rabbit occasionally. Lift rabbit from marinade (do not dry) and dredge in 1/2 cup flour; brown in butter in heavy skillet.

Transfer to 3 quart kettle. Brown remaining flour in drippings; strain marinade, add and heat, stirring until thickened. Pour over rabbit, add onion and cheesecloth bag, also remaining ingredients cover and simmer 1-1 1/2 hours until rabbit is tender. Check liquid level occasionally, adding water if mixture thickens too much.


37 posted on 04/10/2008 12:39:25 PM PDT by Red Badger ( We don't have science, but we do have consensus.......)
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To: toddlintown

1970s.

Ahh, so it wasn’t the original formula I was downing out of pony bottles before first period, back in ‘80. Man that brought back memories!


38 posted on 04/10/2008 12:40:55 PM PDT by JZelle
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To: Yo-Yo

LOL!

The beer that made Excedrin famous.


39 posted on 04/10/2008 12:41:40 PM PDT by labette
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To: Para-Ord.45

COOK!....Where's my Hasenpfeffer?!?!?!?!?!.........

40 posted on 04/10/2008 12:42:04 PM PDT by Red Badger ( We don't have science, but we do have consensus.......)
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To: vietvet67

I liked Hamm’s Beer. Every once in awhile guzzling, hops missed from the filter would choke me...but other than that it was pretty good. Mile High Beer was the worst I ever had...I miss Dixie Beer, Pearl, Lone Star, Strohs, Black Label, Hamms, Falstaff, and a bunch of beers that have disappeared over the past 40 years. Being an USAF brat I started drinking beer young and got to try beers from all over the world. Park Brau from Germany was my all time favourite.


41 posted on 04/10/2008 12:43:44 PM PDT by vetvetdoug
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To: pissant

Actually, I was okay with the pull tabs. There was a technique to it as I recall, and once you mastered it, spillage only became an issue after Mickey’s #7 or #8 when the C2H5OH really kicked in. I lived in Ohio back then, when they still had 3.2 beer (Godawful stuff, for the uninitiated) and Mickey’s had the multiple virtues of being a full alcohol brand, extremely cheap, and better-tasting than most other low-price entries in the Cheap Beer for Penniless Graduate Students sweepstakes.


42 posted on 04/10/2008 12:47:25 PM PDT by andy58-in-nh (Kill the terrorists, secure the borders, and give me back my freedom.)
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To: Toddsterpatriot

That’s about all I drink. Good stuff. now if they would bring back falstaff


43 posted on 04/10/2008 12:48:46 PM PDT by lakeman
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To: andy58-in-nh

The peel method did not work well in the car with one hand on the steering wheel.


44 posted on 04/10/2008 12:49:52 PM PDT by pissant (THE Conservative party: www.falconparty.com)
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To: Red Badger

"Schaefer is the one beer to have when you're having more than one!"

The PC types would have a fit about that slogan today.

45 posted on 04/10/2008 12:51:01 PM PDT by buccaneer81 (Bob Taft has soiled the family name for the next century.)
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To: vetvetdoug

You miss Black Label?? Wow. Your stomach must be coated with plutonium.


46 posted on 04/10/2008 12:52:55 PM PDT by buccaneer81 (Bob Taft has soiled the family name for the next century.)
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To: toddlintown
My beer is Rheingold the dry beer, Think of Rheingold whenever you buy beer.

Rheingold's brewed extra light, and the taste is just right, Won't you try extra dry Rhingold beer..

{or something like that}

47 posted on 04/10/2008 12:53:10 PM PDT by SGCOS (Life's a bitch, we don't need to elect one.)
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To: buccaneer81

I remember that one!............


48 posted on 04/10/2008 12:53:42 PM PDT by Red Badger ( We don't have science, but we do have consensus.......)
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To: Para-Ord.45

OOPS, I forgot. REPLACE THE DRY RED WINE WITH BEER (ESPECIALLY A GERMAN DARK BEER)................


49 posted on 04/10/2008 12:55:11 PM PDT by Red Badger ( We don't have science, but we do have consensus.......)
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To: Red Badger
I remember that one!............

They had the original naming rights to the Patriots old stadium back in 1971. And I still have Red Sox yearbooks from the early '70s with the Schaefer ad on the full back cover.

50 posted on 04/10/2008 12:57:27 PM PDT by buccaneer81 (Bob Taft has soiled the family name for the next century.)
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