Posted on 04/29/2008 2:24:53 PM PDT by abb
For the second week in a row, The CBS Evening News With Katie Couric has notched record low ratings.
The newscast dropped some 50,000 viewers to average 5.34 million total viewers for the week of April 21, according to data from Nielsen Media Research. Evening News had averaged 5.39 million viewers the previous week.
Finishing first in the broadcast network flagship news race for the week was The NBC Nightly News With Brian Williams with 8.01 million total viewers.
ABCs World News With Charles Gibson averaged 7.79 million viewers, a quick rebound of some 280,000 from 7.51 million viewers the previous week. There was speculation that the newscast was suffering from public backlash against the ABC News debate between Democratic presidential contenders Hillary Clinton and Barack Obama.
Among viewers 25 to 54 years old, the key news demographic, World News and Nightly News tied with an average 2.33 million viewers each.
CBS Evening News averaged 1.58 million viewers in the 25-54 demo, a week-to-week drop of 110,000 viewers in the demo for which advertisers will pay top dollar.
ping
.."10 people watched me last night. thats 3 more than last week"
YES THERE IS A GOD
MAN if she is not basement back then now she is OH MAN
That less than half of people watching the network news
i haven’t watched abc, cbs, or nbc in 20 years. i didn’t even know that couric was the anchor of cbs evening news. traditional t.v. stations are ignoring their own impending funeral.
Perky is doing the limbo with her ratings.
How low can the Perky one limbo before she is out of there?
There’s only one solution to save the NBC Nightly News, replace Katie Caustic with Megyn Kelly.
If I read this correctly, and some one tell me if I am wrong, Rush gets a bigger audience than these clowns.
Couric Newscast Slips Again in Ratings as the last of the Couric family members are quoted as saying, "Family Loyalty can only be extended so far".
I’m alright with this, just as long as she doesn’t try to increase her ratings by showing us her innards, again.
I’m not willing to start watching her, just to be one of the people that quits watching her.
Here’s hoping she jumps out of a very high window in the C.BS building.
“Couric Newscast Slips Again in Ratings”
Kind of like slipping on the basement floor, isn’t it?
Translation: 50,000 members of the viewing audience for CBS Evening News passed away last week.
There are 21 million idiots still watching SOME network news? WHY?!
That is like looking at pigeon guts to see current events!
That’s funny. Soon she will drop below O’Reilly in the ratings.
Meanwhile at local affiliates big-salaried anchors, meteorologists, etc., are getting axed while Moonves stays with his sinking ship, S.S. Couric. The local news lead-in.
She’s beating those “Flipper” re-runs though!
I think she even get kill by local TMZ.com tv show and Quantum Leap reruns her in SO CAL
THAT COLD I think Quantum Leap was NBC show
“How low can you go” is the question now. About the only hope they can hold out for is that the dead-cat bounce happens during a sweeps week. Has she tried the revealing neckline or even, gasp, a Sharon Stone to garner the all important Viagra demographic?
” There was speculation that the newscast was suffering from public backlash against the ABC News debate between Democratic presidential contenders Hillary Clinton and Barack Obama. “
Ironic. The only thing they’ve done right... hurts them.
Although I can't answer your question specifically, the key to understanding any of these ratings is that they AVERAGE viewership over a period. The period is a week for the nightly newscasts. I'm not sure what the period is for radio shows, but believe it's a quarter.
In any case, when they say, for example, that NBC Nightly News With Brian Williams has 8.01 million viewers, divide by 5 (nights per week) to get the viewership per night.
I know the ratings (called a "book" in radio) are measured over a longer time in radio, so it isn't possible to answer your question about Rush accurately without knowing the number of days measured. But I can give you a hypothetical example with a little simple arithmatic:
There are typically 22 working days in a month. If radio ratings are measured over a quarter, that would mean 66 working days (22 x 3). If Rush has an average of 30 million listeners during a quarter, divide 30,000,000 by 66. That results in an average of 454,545 listeners per day, most of whom are probably repeat listeners from day to day.
However, radio differs from the nightly TV newscasts in that the latter are only a half hour while radio talk shows like Rush's usually extend over three hours. The number of listeners vary from hour to hour, and I believe each hour is measured separately. Even so, you can easily see by this example that the number of people reached by radio is much smaller than those reached by the TV newscasts.
OK, I'll concede that, but not so with "Gilligan's Island."
NYUCK, NYUCK, NYUCK!

Saw one of these in an airport today.
I know you know this, but perhaps a reminder might now be in order...
http://www.urbandictionary.com/define.php?term=couric
Couric
Yep. And falling out the window.
-PJ
Where is Perkeys’ fickle finger picture?
| ABC | 9,670,000 |
| NBC | 7,000,000 |
| CBS | 6,310,000 |
| FOXNEWS | 3,050,000 |
| CNN | 2,963,000 |
| DrudgeReport | 2,300,000 |
| MSNBC | 1,926,000 |
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