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Couric Newscast Slips Again in Ratings (Dinosaur Media DeathWatch™)
TV Week ^ | April 29, 2008 | Michele Greppi

Posted on 04/29/2008 2:24:53 PM PDT by abb

For the second week in a row, “The CBS Evening News With Katie Couric” has notched record low ratings.

The newscast dropped some 50,000 viewers to average 5.34 million total viewers for the week of April 21, according to data from Nielsen Media Research. “Evening News” had averaged 5.39 million viewers the previous week.

Finishing first in the broadcast network flagship news race for the week was “The NBC Nightly News With Brian Williams” with 8.01 million total viewers.

ABC’s “World News With Charles Gibson” averaged 7.79 million viewers, a quick rebound of some 280,000 from 7.51 million viewers the previous week. There was speculation that the newscast was suffering from public backlash against the ABC News debate between Democratic presidential contenders Hillary Clinton and Barack Obama.

Among viewers 25 to 54 years old, the key news demographic, “World News” and “Nightly News” tied with an average 2.33 million viewers each.

“CBS Evening News” averaged 1.58 million viewers in the 25-54 demo, a week-to-week drop of 110,000 viewers in the demo for which advertisers will pay top dollar.


TOPICS: Business/Economy; Extended News; News/Current Events
KEYWORDS: cbs; cbsnews; couric; dbm; television; trashtv
Tuesday Afternoon Good News!
1 posted on 04/29/2008 2:24:54 PM PDT by abb
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; backhoe; Bahbah; bert; bilhosty; Caipirabob; ...

ping


2 posted on 04/29/2008 2:25:42 PM PDT by abb (Organized Journalism: Marxist-style collectivism applied to information sharing)
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To: abb

3 posted on 04/29/2008 2:26:41 PM PDT by abb (Organized Journalism: Marxist-style collectivism applied to information sharing)
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To: abb
.."10 people watched me last night. thats 3 more than last week"
4 posted on 04/29/2008 2:27:46 PM PDT by kingattax (99 % of liberals give the rest a bad name)
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To: abb

YES THERE IS A GOD


5 posted on 04/29/2008 2:27:48 PM PDT by SO RIGHT (I LIKE McCAIN & THOMAS SOWELL & ANN COULTER & dislike harry reid)
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To: abb

MAN if she is not basement back then now she is OH MAN

That less than half of people watching the network news


6 posted on 04/29/2008 2:29:30 PM PDT by SevenofNine ("We are Freepers, all your media belong to us, resistence is futile")
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To: abb

i haven’t watched abc, cbs, or nbc in 20 years. i didn’t even know that couric was the anchor of cbs evening news. traditional t.v. stations are ignoring their own impending funeral.


7 posted on 04/29/2008 2:30:15 PM PDT by robomatik ((wine plug: renascentvineyards.com cabernet sauvignon, riesling, and merlot))
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To: abb

Perky is doing the limbo with her ratings.

How low can the Perky one limbo before she is out of there?


8 posted on 04/29/2008 2:33:57 PM PDT by Grampa Dave (Hussein ObamaSamma's Pastor, Jeremiah Wright: "God Damn America, U.S. to Blame for 9/11")
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To: abb

There’s only one solution to save the NBC Nightly News, replace Katie Caustic with Megyn Kelly.


9 posted on 04/29/2008 2:34:31 PM PDT by Oldeconomybuyer (The democRATS are near the tipping point.)
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To: robomatik

If I read this correctly, and some one tell me if I am wrong, Rush gets a bigger audience than these clowns.


10 posted on 04/29/2008 2:35:21 PM PDT by CT (Conservative in hibernation.)
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To: abb
Next weeks ratings report:

Couric Newscast Slips Again in Ratings as the last of the Couric family members are quoted as saying, "Family Loyalty can only be extended so far".

11 posted on 04/29/2008 2:35:21 PM PDT by WesternPacific (I am tired of voting for the lesser of two evils!)
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To: abb

I’m alright with this, just as long as she doesn’t try to increase her ratings by showing us her innards, again.

I’m not willing to start watching her, just to be one of the people that quits watching her.


12 posted on 04/29/2008 2:35:22 PM PDT by SmithL (Reject Obama's Half-Vast Wright-Wing Conspiracy)
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To: abb

Here’s hoping she jumps out of a very high window in the C.BS building.


13 posted on 04/29/2008 2:35:33 PM PDT by Joe Boucher (An enemy of Islam)
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To: abb

“Couric Newscast Slips Again in Ratings”

Kind of like slipping on the basement floor, isn’t it?


14 posted on 04/29/2008 2:36:39 PM PDT by rightwingcrazy
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To: abb
The newscast dropped some 50,000 viewers to average 5.34 million total viewers for the week of April 21, according to data from Nielsen Media Research. “Evening News” had averaged 5.39 million viewers the previous week.

Translation: 50,000 members of the viewing audience for CBS Evening News passed away last week.

15 posted on 04/29/2008 2:37:12 PM PDT by okie01 (THE MAINSTREAM MEDIA: Ignorance on Parade)
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To: abb

There are 21 million idiots still watching SOME network news? WHY?!

That is like looking at pigeon guts to see current events!


16 posted on 04/29/2008 2:38:43 PM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: abb

That’s funny. Soon she will drop below O’Reilly in the ratings.


17 posted on 04/29/2008 2:43:54 PM PDT by MovementConservative (John Roberts and Sam Alito.... Thank you GWB)
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To: abb

18 posted on 04/29/2008 2:44:44 PM PDT by reagan_fanatic (Average White Conservative)
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To: abb

Meanwhile at local affiliates big-salaried anchors, meteorologists, etc., are getting axed while Moonves stays with his sinking ship, S.S. Couric. The local news lead-in.


19 posted on 04/29/2008 2:46:33 PM PDT by maggief
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To: Joe Boucher
Here’s hoping she jumps out of a very high window in the C.BS building. - From looking at the numbers, she will not fall too far.
20 posted on 04/29/2008 2:46:56 PM PDT by SF Republican
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To: abb

She’s beating those “Flipper” re-runs though!


21 posted on 04/29/2008 2:50:58 PM PDT by albie
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To: abb

I think she even get kill by local TMZ.com tv show and Quantum Leap reruns her in SO CAL

THAT COLD I think Quantum Leap was NBC show


22 posted on 04/29/2008 2:57:22 PM PDT by SevenofNine ("We are Freepers, all your media belong to us, resistence is futile")
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To: abb

“How low can you go” is the question now. About the only hope they can hold out for is that the dead-cat bounce happens during a sweeps week. Has she tried the revealing neckline or even, gasp, a Sharon Stone to garner the all important Viagra demographic?


23 posted on 04/29/2008 3:04:02 PM PDT by NonValueAdded (Who Would Montgomery Brewster Choose?)
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To: abb

” There was speculation that the newscast was suffering from public backlash against the ABC News debate between Democratic presidential contenders Hillary Clinton and Barack Obama. “

Ironic. The only thing they’ve done right... hurts them.


24 posted on 04/29/2008 3:10:21 PM PDT by Gator113 (McCain will be the best democrat President this country has ever elected.)
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To: CT
If I read this correctly, and some one tell me if I am wrong, Rush gets a bigger audience than these clowns.

Although I can't answer your question specifically, the key to understanding any of these ratings is that they AVERAGE viewership over a period. The period is a week for the nightly newscasts. I'm not sure what the period is for radio shows, but believe it's a quarter.

In any case, when they say, for example, that NBC Nightly News With Brian Williams has 8.01 million viewers, divide by 5 (nights per week) to get the viewership per night.

I know the ratings (called a "book" in radio) are measured over a longer time in radio, so it isn't possible to answer your question about Rush accurately without knowing the number of days measured. But I can give you a hypothetical example with a little simple arithmatic:

There are typically 22 working days in a month. If radio ratings are measured over a quarter, that would mean 66 working days (22 x 3). If Rush has an average of 30 million listeners during a quarter, divide 30,000,000 by 66. That results in an average of 454,545 listeners per day, most of whom are probably repeat listeners from day to day.

However, radio differs from the nightly TV newscasts in that the latter are only a half hour while radio talk shows like Rush's usually extend over three hours. The number of listeners vary from hour to hour, and I believe each hour is measured separately. Even so, you can easily see by this example that the number of people reached by radio is much smaller than those reached by the TV newscasts.

25 posted on 04/29/2008 3:29:54 PM PDT by Wolfstar (Politics is the ultimate excercise in facing reality and making hard choices.)
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To: albie
<< She’s beating those “Flipper” re-runs though!>>

OK, I'll concede that, but not so with "Gilligan's Island."

NYUCK, NYUCK, NYUCK!

26 posted on 04/29/2008 3:35:07 PM PDT by OnRightOnLeftCoast (I'm Republican because I don't qualify for welfare)
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To: abb; =Intervention=; adam_az; an amused spectator; bert; bitt; BlessedBeGod; BlessedByLiberty; ...

Saw one of these in an airport today.

27 posted on 04/29/2008 4:07:08 PM PDT by martin_fierro (The Return of martin_fierro)
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To: martin_fierro

I know you know this, but perhaps a reminder might now be in order...

http://www.urbandictionary.com/define.php?term=couric

Couric


28 posted on 04/29/2008 4:11:31 PM PDT by abb (Organized Journalism: Marxist-style collectivism applied to information sharing)
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To: rightwingcrazy
Kind of like slipping on the basement floor, isn’t it?

Yep. And falling out the window.

29 posted on 04/29/2008 4:15:12 PM PDT by MARTIAL MONK (I'm waiting for the POP!)
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To: martin_fierro
Does that picture frame make her look thinner, or are they playing with Photoshop again? (or is it just an old photo?)

-PJ

30 posted on 04/29/2008 4:23:37 PM PDT by Political Junkie Too (Repeal the 17th amendment -- it's the "Fairness Doctrine" for Congress!)
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To: Wolfstar; CT
FWIW this site pegs Rush's weekly cume at 18.1 million. The sum total of weekly cumes for the nightly news of NBC + CBS + ABC supposedly comes to around 20 million. Statistically speaking. Caveat emptor: figures lie and liars figure.
31 posted on 04/29/2008 6:01:31 PM PDT by Milhous (Gn 22:17 your descendants shall take possession of the gates of their enemies)
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To: Wolfstar; CT
"As of 2006, Arbitron ratings indicated that the Rush Limbaugh Show had a minimum weekly audience of 13.5 million listeners"

http://en.wikipedia.org/wiki/Rush_Limbaugh
32 posted on 04/29/2008 7:29:57 PM PDT by ConservativeMind
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To: martin_fierro

Where is Perkeys’ fickle finger picture?


33 posted on 04/29/2008 8:23:35 PM PDT by Texas Songwriter (I)
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To: ConservativeMind
Beings this particular thread still shows signs of life allow me to share a new media profundity. ;)

2006 Election night numbers:

ABC 9,670,000
NBC 7,000,000
CBS 6,310,000
FOXNEWS 3,050,000
CNN 2,963,000
DrudgeReport 2,300,000
MSNBC 1,926,000


Note that Drudge's numbers contain the only hard data on that list because only new media can tally an exact quantity of unique IP addresses to hit a page. Far softer statistical guesses yield the remainder of the numbers listed. These results illustrate how a one man band named Drudge can successfully run with the big dogs.


Anyone With A Modem Can Report On The World
34 posted on 04/29/2008 8:24:43 PM PDT by Milhous (Gn 22:17 your descendants shall take possession of the gates of their enemies)
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