So is 'RKO looking to be a sports station or a talk station or is it planning to starve like that donkey or whatever in Aesop's fables who couldn't decide which bale of hay eat?
Afraid so. Technically they’re the flagship of the Red
Sox network though weekday _afternoon_ games and Wed.
night games run on WEEI instead. (You may recall in 2007
Howie’s show got pre-empted quite a bit by Red Sox
spring training). We have had to put up with the last half
hour of Howie’s show being taken off WRKO because they have
to run the Sox pre-game (but not on Wednesdays). WCRN
wasn’t carrying the pre-game so they’re presented as an
But now these two games have been pushed back an hour
because the Sox don’t want a conflict with the Celtics.
(Celts will air on WEEI, but the Sox want THEIR game
over by 9, etc.)
Keep in mind:
—WRKO program director Jason Wolfe also runs WEEI
and is quite familiar with sports and no doubt
wants them on WRKO, too
—many talk stations find that after 7 pm there isn’t
as much of an audience for talk, so they run sports
instead and try to pick up THAT audience.
Savage does OK on WRKO but Sox do even better (ratings).
As it is, they run Savage on tape delay after the game.
And so we’re stuck with the flagship station of the Howie
network having to pre-empt him for the Sox!