Male kiss adds sauce to Heinz mayo ad

Guardian ^ | Monday June 16, 2008 | Mark Sweney

[Operation_Shock_N_Awe]

Heinz is set to challenge some viewer expectations with a light-hearted TV campaign that features two men sharing a kiss.

The TV commercial, which promotes a new range of dressing called Heinz Deli Mayo, breaks tonight and will be supported by a press campaign.

Heinz' new ad opens with a family on a normal morning routine with a young boy and girl getting ready for school and their father preparing for the office.

The young boy and girl go to the kitchen to get their sandwiches, which are being prepared by a man with a New York accent dressed in a deli serving outfit who they refer to as "mum".

When their father goes to get his sandwich he says to mum in the kitchen "See you tonight love".

However, mum barks back "Hey, ain't you forgetting something?", at which point the two men share a kiss. Mum then sends the father off with the words: "Love you. Straight home from work, sweet cheeks."

[Operation_Shock_N_Awe]

Though I can't stand Teresa Heinz, I ignored the feelings and frequented Heinz products because they provided American jobs, such as the plant in Pittsburgh, Pa. But, I think this is TOO far.

[SJSAMPLE]

I don’t think Teresa has a thing to do with Heinz products anymore.

But, now I draw the line.
Too disgusting for words.

[Huck]

Holy crap is this going to backfire. Sorta gross it’s for mayo...yuck. Cant imagine what fool approved this. Better get his/her resume up to date.

[Zuben Elgenubi]

AMV BBDO said that the concept behind the campaign is that the product tastes so good "It's as if you have your own New York deli man in your kitchen".

Watta ya mean, in da kitchen???

[Abathar]

Dammit, I love their ketchup and Heinz57 sauce but I will be looking for another brand this weekend. Anyone recommend one that is similar to Heinz?

[Huck]

Oh wait. It’s in England? Those fruitcakes will prolly like it.

[OldEagle]

Is this ad only on British TV?

[hattend]

Look at all the grease on the road to hell. Probably KY Jelly.

[PalmettoMason]

I’m strictly a “Duke’s Mayo” kind of guy, myself.

Made locally, right here in Upstate SC.

It’s the BEST!

[meyer]

I don't think I'll be buying any of their products any more. Why do companies do crap like this? They offend 95% of their potential customers to amuse the rest.

If I worked for Hienz, I'd be looking elsewhere before the layoffs.

[Zuben Elgenubi]

Hey sweetcakes, I found the link to the Video of this ad.

[PubliusMM]

Shouldn’t that be “Heinz Deli Gayo”?

[Operation_Shock_N_Awe]

I can forsee England being the test run before this is “force-fed” to American television.

[meyer]

Is this ad only on British TV?

Does it matter? The fact that they're catering to those that choose to live the gay "lifestyle" in any country is sufficient to lose my business.

[CodeToad]

Disgusting ad must mean a disgusting product. Won’t be buying that sodomistic spooge.

[johnny7]

Heinz can keep their homo-mayo... I'll stick with

[livius]

That’s sort of nauseating. Well, drop the “sort of.” This is mayo, fer pete’s sake. Why do we have to have the gay subtext?

[TribalPrincess2U]

It was bound to happen. We’ve been brainwashed with TV shows to slowly make us think it’s okay to do things that only man and woman are supposed to do.

I refused to buy that brand anyway. I’ll tune out the garbage on TV.

[Operation_Shock_N_Awe]

I am looking for that myself.....

but don’t forget the subsidaries of Heinz such as Delmonte etc......

I found an incomplete list @

http://en.wikipedia.org/wiki/H._J._Heinz_Company

[bruinbirdman]

"Anyone recommend one that is similar to Heinz?"

Doesn't matter. This seems to be a new product. Never heard of a Heinz mayo.

In any event protesters should boycott all Heinz products. That'll show 'em.

The retail grocery business operates on very thin margins. If Heinz sales fall across their product mix, it will really hurt retail outlets. Shelf space is very expensive.

yitbos

[Bobkk47]

I don’t buy Heinz products anymore. For Ketchup, I use Del Monte. No difference.

[weegee]

Well it IS gay pride month.

Consider this “seasons greetings”.

[mnehring]

LoL.. The Bronx accent took the cake on that one.

[TribalPrincess2U]

If it is only in England, it will be here soon I’m sure.

[gathersnomoss]

No, Hind’s Deli Gayo.

[CaliforniaCon]

Heinz makes mayo?

Ewwwww......... this is a joke, right?

[exit82]

Great marketing strategy. Two percent of the consumers will LOVE this commercial.

The other 98% will be looking for another brand.

[massgopguy]

This Ad will run exactly once. Then a Muslim will complain.

[cubreporter]

Hunt’s for the best
Hunt’s for the best
For quality H-U-N-T
StanDs out from all the REEEehSSSST!!!

Heinz. Yipes.

[Lucky9teen]

Kroger

[rivercat]

Well, even though Heinz Ketchup is better than Hunts Ketchup, it’s now OFF my list. Never again...

[monkeycard]

So glad I stopped buying Heinz products a long time ago.

[onedoug]

Garbage in. Garbage out.

[TribalPrincess2U]

I don’t buy any of those, TG!

[E. Cartman]

This Ad will run exactly once. Then a Muslim will complain.

Heinz would cause less offense with a man-on-goat commercial.

[PubliusMM]

Yep...that’s even better.

[avacado]

"Love you. Straight home from work, sweet cheeks."

[RandallFlagg]

GREAT stuff here. I've been using it for years and will never go back.

[Abathar]

Thanks!

[XR7]

Heinz is set to challenge some viewer expectations...

Not really.
We have come to expect this.
Garbage.

[OKIEDOC]

Over the last few years and knowing John Kerry is Teressa’s main squeeze got me to try Hunts products.

So now I buy Hunts until they make a stupid ad.

An ad like this highly offends me.

[avacado]

"Heinz makes mayo? Ewwwww......... this is a joke, right?"

Have you tried Heinz's 'Sodomy Sauce'?

[mnehring]

Nothing beats homemade anyway.
Homemade Mayonnaise
2 large egg yolks
3 Tbs. lemon juice
1/4 tsp. salt
pinch of white pepper
1 cup oil
whisk
whisk oil in drop by drop

[Oshkalaboomboom]

They showed this commercial last night on the O’Reilly factor. BOR bashed it and Bernie Goldberg was stupid enough to suggest that it had nothing at all to do with gays, it was just a clever commercial. I thought he had more sense than that.

[XR7]

The ad VIDEO: http://www.guardian.co.uk/media/2008/jun/16/advertising3?gusrc=rss&feed=media

[SoConPubbie]

And so ends my usage of any products from Heinz.

[Abathar]

Never tried Kroger but I usually shop there.

I think I will buy a bunch of small bottles and experiment. Thanks for the tip on Kroger, since my local store was washed away in the flood I will have to try it after they clean and restock it.

[skimbell]

Good chit!

[momincombatboots]

It’s still the principle of the ad that bothers me. I admit, I have not bought a Heinz product, knowingly, since 04, cannot boycott it twice. Or, maybe I could buy it, and take it back for a refund, unopened.