Posted on 07/02/2008 9:19:38 AM PDT by outfield
Fox News was the top rated cable news network during Q2 prime time, finishing in sixth place (Live+SD). CNN was 21st and MSNBC 27th.
In total day, FNC ranked #9, with CNN and MSNBC at #22 and #28.
Fox News Channel had nine of the top 10 cable news programs during Q2 in Total Viewers, with The O'Reilly Factor #1. The top CNN program in Total Viewers was Larry King Live, in sixth place, and the top MSNBC program was Countdown with Keith Olbermann in 20th place.
In the A25-54 demo, Fox News had six of the top 10 programs, with The O'Reilly Factor again in first. CNN's top program, CNN Election Center, came in 4th, with Countdown was tops for MSNBC in 8th.
(Excerpt) Read more at mediabistro.com ...
How can this be? The Hollywood idiots talk to each other, and find that they don’t know anybody who watches Fox News. So how can Fox have such high ratings?
"Red Eye", the cable home of frantically unfunny homoerotica, probably put them over the top.
Is the lovely and talented Patti Ann Brown being forced by Fox News management to appear regularly on that unwatchable program?
FNC provides Fair and Balanced coverage, paistakingly having people representing both sides of most discussions. FNC has top ratings because it provides the best product. Revenues for FNC should be proportionally higher than all the other cable networks (other than ESPN and HBO which are paid by cable subscriptions). FNC needs to make sure that its ad dollars per minute reflect the high ratings and exceed all the loser networks like CNN, MSNBC, etc.
Quality wins with free enterprise. People vote with their feet or in this case with their remote controls.
FNC provides Fair and Balanced coverage, painstakingly having people representing both sides of most discussions. FNC has top ratings because it provides the best product. Revenues for FNC should be proportionally higher than all the other cable networks (other than ESPN and HBO which are paid by cable subscriptions). FNC needs to make sure that its ad dollars per minute reflect the high ratings and exceed all the loser networks like CNN, MSNBC, etc.
Quality wins with free enterprise. People vote with their feet or in this case with their remote controls.
“FNC needs to make sure that its ad dollars per minute reflect the high ratings and exceed all the loser networks like CNN, MSNBC, etc”
Ad rates arent based on ratings, they’re based on demographics.
CNN and MSNBC get beaten in raw numbers but they deliberately appeal to a ‘higher end’ viewer so they can really nail those upper income/urban #’s that push their ad rates so high.
Uh Oh, somebody get ketchup boy a crying towel,
BOR’s ratings shows up twice in the 8pm and 11pm slot.
KO’s ratings combines BOTH his times.
AND BOR still beats him like a rag doll!
They are based on ratings within target groups.
There are companies who's main target market might be rich elitist liberals, but for most of them mass market TV ads aren't all that cost effective.
Elite liberals only need so many cell phones, bottles of beer, or other consumer items.
Luxury cars and gold club manufacturers might want find appealing viewer bases on liberal news networks, but why not just advertise golf clubs mainly during coverage of televised golf events rather than on CNN?
For the vast majority of companies, Fox News offers them far more exposure to their target markets than CNN or MSNBC.
The urban poor don't watch a lot news. The urban middle class tends to watch more Fox News than the others. The urban, elitist, liberals may watch the other news networks, but there aren't enough of them to demand high advertising rates, especially since there are other ways to advertise to them more directly.
Eyes viewing a program should determine ad rates. Fine tune if you get a higher income demo but please don’t make me puke that CNN or MSNBC deserve higher ad rates with their puny ratings. Maybe they do because it tends to be the liberal, uninformed public who might be more susceptible to ads on CNN and MSNBC. Whatever they are charging for ads on Keith Overbite’s program is too much.
HA HA hey Abb check this out
“but please don’t make me puke that CNN or MSNBC deserve higher ad rates with their puny ratings”
Lets be fair here; Cable news numbers are a joke across the board, including FOX’s.
Seriously, whats the difference between 700,000 people watching this or 1.1 million people watching that? Both are horrible numbers in the broadcasting world.
“They are based on ratings within target groups”
Yes, and those target groups are called ... demographics.
Yes they are. However, your comment was that they were not based on ratings, which is untrue. They are based on ratings, though most often based on ratings within a particular demographic that the company wishes to reach with their advertising.
That’s the 2nd time you’ve rewritten what I wrote and posted it back to me. Stop that already.
The post I was responding to was suggesting FOX should charge more for an ad because their total audience numbers are higher than the competition. I pointed out ad rates are based on demographics. What demographics did you think I was talking about? The cable channel with the most midgets working teleprompters gets to charge the most for an ad?
Obviously I was talking about demographic breakdown OF ratings.
Easy on Olberdorque, he serves a purpose. Decent folk at least know where every treasonous moonbat is at 8 ET, they’re all in front of their television drinking any flavor of Kool-Aid the old queen has to offer.
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