IMO, his “Fight the Smears” site is his way of smearing conservatives!
Projection. Easiest way to attack without criticism is to claim victim status.
Yes, you are right. They are trying to run circles around us before we even get started. Or to change the metaphor, defining the landscape. Everything will be automatically defined as a rumor or a smear in the “minds” of the typical Obama voters. Demonizing is so easy with people who don’t care about the country, only about their superhuman candidate and some kind of victory over whitey.