Could you, for example, take Tom Cruise's face and name (without his permission) and create a brand of Tom Cruise Salsa or whatever? Of course not. And you couldn't use his name and face as part of a political ad, either, without his permission.
He’s in the public domain...I think you have some leeway when you’re dealing with celebrities esp if we’re dealing with ideas not endorsements.
I fail to see where Hilton and Britney are endorsing McCain. What they represent in the ad is an “idea” a persona of American culture. The same as Marilyn Monroe.
Hey, let’s face it. Any attorney can file a lawsuit on anything they wish, and if they can convince a jury prevail..
I think it would be expensive and illadvised to sue, but I wish they would.
It's parody, in case you didn't notice, and that allows for a LOT.
The ad in no way suggests that Paris Hilton endorses John McCain.