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Ryanair ‘defends right of Swedish girls to take their clothes off’
www.thelocal.se ^ | 10/10/2008 | David Landes

Posted on 10/10/2008 7:14:49 PM PDT by WesternCulture

Ryanair on Friday claimed Sweden's Trade Ethical Council against Sexism in Advertising (ERK) was out of touch with the "Britney Spears generation" after the agency accused the discount airline of running a sexist ad campaign.

In defending the advertisement, Ryanair questioned whether the ERK accurately reflected the views of most Swedes.

“We are sure that the anti-funsters at the ERK do not speak for the majority of the famously liberal and easy going Swedes,” the company said in a statement.

“The ad simply reflects the way a lot of young girls like to dress. We hope the old farts at the ERK loosen up a little.”

The statement proclaimed further that “Ryanair defends the right of Swedish girls to take their clothes off."

The ad in question features a scantily clad schoolgirl to promote a fare sale meant to coincide with the start of the school year.

According to ERK, the woman in the ad "is used to catch the eye in a sexual manner that is offensive to women in general".

But Ryanair spokesperson Stephen McNamara disagreed, claiming that the ads simply “reflect reality”.

“This is the Britney Spears generation,” he told The Local.

“Young women around Europe want to look their best.”

McNamara explained that Ryanair received no complaints from campaigns run in the UK and Ireland which used the same image.

He also didn’t rule out the possibility that Ryanair would re-launch the campaign “because it has generated so much interest”.


TOPICS: Business/Economy; Culture/Society
KEYWORDS: ads; advertising; ageofconsent; airlines; britneyspears; culturewar; europe; europeans; ireland; marketing; nudity; pc; ryanair; sbt; scandinavia; sexpositiveagenda; sweden; swedishbikiniteam
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1 posted on 10/10/2008 7:14:50 PM PDT by WesternCulture
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To: WesternCulture

Not even budget Irish airlines need to take Sweden’s Trade Ethical Council against Sexism in Advertising seriously.

To begin with, the latter organization hasn’t even bothered to construct a web page in English.

The Swedish AMC/Rambler Society probably exercises a greater deal of influence over Swedish business life (and life on Earth in general) than Sweden’s Trade Ethical Council against Sexism in Advertising:

http://w1.115.telia.com/~u11505209/


2 posted on 10/10/2008 7:15:26 PM PDT by WesternCulture
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To: WesternCulture

freedom baby!


3 posted on 10/10/2008 7:15:58 PM PDT by Perdogg ("That One" for President - of Kenya, Say no to Barack Odinga)
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To: WesternCulture
There's the old joke... have you seen a naked Swedish babe? Answer: I know them all - and they look gorgeous!

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

4 posted on 10/10/2008 7:16:27 PM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: WesternCulture

We may need to see some visual evidence before we decide this issue.


5 posted on 10/10/2008 7:17:12 PM PDT by dinoparty
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To: dinoparty
Uh... Swedish porn? I think you have to upgrade the evidence. This is a family friendly forum! (laughing)

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

6 posted on 10/10/2008 7:18:39 PM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: WesternCulture

If I go to Ireland, I know what airline I’m flying...


7 posted on 10/10/2008 7:18:56 PM PDT by wastedyears (Now sadly living in the DPRNYC [Brooklyn])
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To: WesternCulture

From Our Cold Dead Hands


8 posted on 10/10/2008 7:19:03 PM PDT by BGHater (The GOP, the new DNC.)
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To: WesternCulture
Oh Dang I'm not the first to say “this thread is useless without Pic’s”
9 posted on 10/10/2008 7:19:43 PM PDT by MilspecRob (Most people don't act stupid, they really are.)
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To: WesternCulture

“The statement proclaimed further that “Ryanair defends the right of Swedish girls to take their clothes off.””

Another reason to love them! I flew them from Dublin to Paris for ten euro a few years back. No frills but man are they cheap.


10 posted on 10/10/2008 7:20:18 PM PDT by DemonDeac
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To: WesternCulture

This story would be easier to understand with pictures.


11 posted on 10/10/2008 7:20:41 PM PDT by counterpunch (Jim Jones was a Community Organizer)
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To: WesternCulture
The offending picture (THIS is PORN? LOL!):


"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

12 posted on 10/10/2008 7:22:25 PM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: WesternCulture

I am amazed that this is an issue in Western Europe’s almost anything goes on TV. I guess American PC is catching on in Europe — or is it the religious views of Muslims that are causing complaints?


13 posted on 10/10/2008 7:25:03 PM PDT by mlocher (USA is a sovereign nation)
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To: WesternCulture

14 posted on 10/10/2008 7:25:27 PM PDT by ProtectOurFreedom
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To: dinoparty

15 posted on 10/10/2008 7:25:47 PM PDT by Rio (Don't make me come over there....)
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To: goldstategop

Damn right! I went there when I was around 19 and most of them were staggering.


16 posted on 10/10/2008 7:26:17 PM PDT by Frantzie
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To: WesternCulture
“Ryanair defends the right of Swedish girls to take their clothes off."


17 posted on 10/10/2008 7:26:30 PM PDT by Old Sarge (Illic Est Haud Deus)
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To: WesternCulture

NOT Guilty!

18 posted on 10/10/2008 7:26:41 PM PDT by Leisler
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To: mlocher
They do have half naked women in European commercials. I was shocked the first time I saw one. They have standards here. You can't show full sex to sell something in America - at least not on mainstream or standard cable TV.

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

19 posted on 10/10/2008 7:26:52 PM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: goldstategop

Thats IT? Highschool cheerleaders won’t be caught dead with all that extra clothing...my mind had conjured up entirely different images(which I dare not post).


20 posted on 10/10/2008 7:27:14 PM PDT by crazyhorse691 (McCain will screw the conservatives, but, Obama will screw the whole country.)
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