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Obama spends more on ads than McDonalds
CNN ^ | 10-24-2008 | Alexander Mooney

Posted on 10/27/2008 1:21:46 PM PDT by edzo4

(CNN) – Presidential candidates are sold in much the same way a new product is: with an expensive, flashy, and ubiquitous television campaign.

And according to advertising figures provided by Campaign Media Analysis Group, CNN's consultant on ad spending, Barack Obama's campaign has spent more money selling its candidate on television than most major brand name companies do selling their products.

The Illinois senator's campaign is projected to have spent $250 million on ads in the last four months — a number that is equivalent to $750 million in a full year. Only AT&T, with a yearly advertising budget of about $1.3 billion, and Verizon, which shells out $950 million a year on ads, spends more than the Democratic presidential nominee.

But most major companies spend far less than Obama, including McDonald’s ($588 million), Sprint PCS ($482 million), T-Mobile ($404 million), Target ($388 million), and Wal-Mart ($335 million).

John McCain is projected to have spent about $110 million since the general election began.

"This advertising spending by Obama is big, and not just in terms of presidential politics but in terms of all commercial advertising – he has spent enough to be a mega-brand," CMAG's Evan Tracey said.

Obama's massive advertising budget is also a stark reminder of just how much it costs to finance a modern presidential campaign — and, predicts Tracey, it could just end the era of public financing.

"If Obama wins it is clear that the days of being on public financing are over and anyone thinking of running for president in four years will have to ask themselves one question before jumping in – Can I raise $600 million?" said Tracey.

(Excerpt) Read more at politicalticker.blogs.cnn.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: blackracist; campaignfinance; election; electionads; electionpresident; hussein; mccain; obama; odinga; palestinians; spending
ironically both brands are represented by a clown
1 posted on 10/27/2008 1:21:47 PM PDT by edzo4
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To: edzo4

You know, the more he gets in peoples face the more we might not like him. Over saturation might be a mistake.


2 posted on 10/27/2008 1:24:15 PM PDT by refermech
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To: edzo4

McDonalds is far healthier for America than Obama would ever be.


3 posted on 10/27/2008 1:25:07 PM PDT by Faith
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To: edzo4

Ronald McDonald for President!


4 posted on 10/27/2008 1:25:43 PM PDT by MIchaelTArchangel
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To: edzo4

Of course the main difference is that if you eat Obama’s Happy Meal, you’ll help kill an entire civilization.


5 posted on 10/27/2008 1:25:53 PM PDT by Infidel Puppy
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To: Faith

you deserve a Bar-ack today!


6 posted on 10/27/2008 1:26:07 PM PDT by edzo4 (Vote McCain, Keep Your Change)
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To: edzo4
True, but at least Ronald McDonald is an American.

Can that pathological liar POS Odinga Hussein Obama claim the same thing about his citizenship?

7 posted on 10/27/2008 1:26:11 PM PDT by Prole (Please pray for the families of Chris and Channon. May God always watch over them.)
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To: Faith

I’m sick of comparing political campaigns to the advertising campaigms of private enterprise. All McDonalds wants me to do is buy a hamburger, not rule over me like a king.


8 posted on 10/27/2008 1:27:24 PM PDT by Tublecane
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To: Tublecane

And McDonalds doesn’t get money from illegal overseas donors either!


9 posted on 10/27/2008 1:30:24 PM PDT by Slump Tester (What if I'm pregnant Teddy? Errr-ahh -Calm down Mary Jo, we'll cross that bridge when we come to it)
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To: edzo4

Kind of an ambiguous headline. Of course he spends more on ads than he spends on McDonald’s. I spend more on ads than McDonald’s too.


10 posted on 10/27/2008 1:34:09 PM PDT by Larry Lucido
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To: Tublecane

"It's good to be the king"
11 posted on 10/27/2008 1:38:58 PM PDT by ari-freedom (Obama: If we are going into war, then all of us go, not just some.)
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To: edzo4

He’s selling Whoppers.


12 posted on 10/27/2008 1:39:51 PM PDT by soupcon
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To: edzo4

You can bet that Card Check will come to McDonalds first.


13 posted on 10/27/2008 1:40:18 PM PDT by ncfool (ObaBama stands for The New United Socialist State or "TNUSSA")
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To: soupcon

14 posted on 10/27/2008 1:42:44 PM PDT by ari-freedom (Obama: If we are going into war, then all of us go, not just some.)
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To: Larry Lucido
wow, you really are the grammar police


15 posted on 10/27/2008 1:43:00 PM PDT by edzo4 (Vote McCain, Keep Your Change)
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To: edzo4

16 posted on 10/27/2008 1:43:37 PM PDT by bamahead (Few men desire liberty; most men wish only for a just master. -- Sallust)
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To: All

And he still can’t seal the deal?


17 posted on 10/27/2008 1:44:13 PM PDT by Maverick68 (w)
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To: soupcon

I prefer the Big MAC


18 posted on 10/27/2008 1:46:55 PM PDT by edzo4 (Vote McCain, Keep Your Change)
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To: edzo4

Hussein has to pay to cover-up his past.


19 posted on 10/27/2008 1:47:08 PM PDT by FreedBird (H)
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To: edzo4

When your product is not the best, you have to advertise more than the other guy.

I think Obama is going to lose BIG and the pollsters will all have egg on their faces.


20 posted on 10/27/2008 2:20:36 PM PDT by Palladin (Obama on Ayers: "He's just a guy in my neighborhood." LIAR!!!)
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To: edzo4

Each time I leave McDonalds, I leave with a happy, contented feeling - that can’t be bought. Each time I hear 0bama, I feel like kicking something. He can spend as much on advertising as he likes, but I’ll take the golden arches, over the arch prince of darkness, any day.


21 posted on 10/27/2008 2:22:14 PM PDT by HutchKeeper
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