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Skinny models in ads don't sell
The Times of India ^ | 19 Nov., 2008 | ANI

Posted on 11/19/2008 5:53:45 PM PST by MyTwoCopperCoins

LONDON: The golden rule of advertising - thin models lure more people towards the product - is actually a misconception, claims a new research. The study revealed that skinny models are a ‘turn off’ to consumers in TV commercials and other advertising.

According to scientists, images of super-thin models carry no edge in encouraging young women to buy and for the majority of adult women ads showing skinny girls actually discouraged sales whereas plus size models encouraged them to buy, the study found.

To reach the conclusion, the study psychologist Phillippa Diedrichs, of the University of Queensland, Australia, created a series of ads for underwear, shampoo and a party dress.

Each ad was made twice, once using a skinny size eight model and another featuring a size 12 woman. When the ads were shown to 400 young women, they produced no difference in the likelihood for them to buy.

However, when women aged between 18 and 25 saw the adverts they felt better - and more likely to buy - after viewing the images of the larger models.

"For anything to change, research has to be convincing, not just to government and health researchers, but also to people in advertising who actually make the decisions," the Telegraph quoted Diedrichs, as saying.

"Often people make the argument that thinness sells, and that’’s why they use slim models.

"But we can change the images we see and still sell products but also make people feel better about themselves," the expert added.

There have been concerted campaigns against the ultra-thin "size zero" with fashion weeks in Madrid and Milan banning models from the catwalk who were of a weight deemed unhealthy by the Body Mass Index measure.


TOPICS: Culture/Society
KEYWORDS: advertisement; appeal; magazines; models
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1 posted on 11/19/2008 5:53:45 PM PST by MyTwoCopperCoins
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To: MyTwoCopperCoins

Frankly, it’s not clear to me that ads sell at all.


2 posted on 11/19/2008 5:54:48 PM PST by ClearCase_guy
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To: MyTwoCopperCoins

As a guy I have long been stunned, mystified, and annoyed by the prevalence of female “models” who are so skinny they look like 14 year old boys — I don’t begin to comprehend what could possess advertisers to go for anorexic teenagers..... but then someone said it’s b/c a lot of gays in the fashion biz set the trends and that begins to make some sense as an explanation — b/c I sure don’t see the sex-appeal in a lot of the famous fashion models who need to seriously pack on some weight.


3 posted on 11/19/2008 5:58:06 PM PST by Enchante (Thanks, Mediascum, you "elected" your candidate and now the country will pay....)
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To: MyTwoCopperCoins

Lurve your curves! “Fat-bottomed girls you make the rockin’ world go round!”


4 posted on 11/19/2008 5:58:20 PM PST by Mygirlsmom (Hope is gone. Change is coming.)
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To: MyTwoCopperCoins

Since most of the people who dress these boy-like models are male homosexuals who, by their very nature, dislike women enough to have physical contact with men instead, then that kinda’ explains why the models are boy-like, skinny bags of bones.

Frankly, I can’t imagine anyone buying any of that crap that they show strutting down those runways with those ungodly steps with the flash bulbs flashing . . . pure garbage!


5 posted on 11/19/2008 5:59:03 PM PST by laweeks
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To: MyTwoCopperCoins
But why wouldn't they sell? They're so attractive.


6 posted on 11/19/2008 5:59:19 PM PST by Lizavetta
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To: MyTwoCopperCoins
Most "supermodels" look like freaks with boyish bodies. They are chosen as clothes hangers by the gay fashion mafia.
7 posted on 11/19/2008 5:59:28 PM PST by Clemenza (Red is the Color of Virility, Blue is the Color of Impotence)
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To: Enchante; laweeks

See post # 6.


8 posted on 11/19/2008 6:00:16 PM PST by Lizavetta
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To: Lizavetta

That is really sick....


9 posted on 11/19/2008 6:00:48 PM PST by Enchante (Thanks, Mediascum, you "elected" your candidate and now the country will pay....)
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To: Lizavetta

10 posted on 11/19/2008 6:00:56 PM PST by Perdogg (01-20-2013 Obama's last day)
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To: Perdogg

She’s not skinny. She’s lean with curves. Big difference.


11 posted on 11/19/2008 6:02:33 PM PST by Lizavetta
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To: Enchante

Short answer: fashion designers are gay men. They LIKE women who look like 14 year old boys. (ahem)


12 posted on 11/19/2008 6:02:36 PM PST by A_perfect_lady (History repeats itself because human nature is static.)
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To: Mygirlsmom

“The bigger the cushion, the better the pushin’”


13 posted on 11/19/2008 6:03:23 PM PST by A_Former_Democrat
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To: Lizavetta
I know. I like a woman with a nice booty. Big isn't necessarily fat! ;)
14 posted on 11/19/2008 6:05:54 PM PST by Perdogg (01-20-2013 Obama's last day)
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To: MyTwoCopperCoins
So two centuries of market research and marketing experience are just wrong then.

Has anyone else noticed that nearly all the women on British television are frumpy nowadays?

15 posted on 11/19/2008 6:09:05 PM PST by SeeSharp
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To: ClearCase_guy
Frankly, it’s not clear to me that ads sell at all.

Buy OBAMA(tm)!

16 posted on 11/19/2008 6:09:05 PM PST by weegee (Global Warming Change? Fight Global Socialist CHANGE.)
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To: Lizavetta; Perdogg

17 posted on 11/19/2008 6:10:37 PM PST by MyTwoCopperCoins
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To: laweeks

It’s also because they are lazy. It’s much more difficult to design and tailor clothing for the curvy female body.

By using stick thin models, much less work has to be done and the clothing is easily worn by whichever skelator is in the que.


18 posted on 11/19/2008 6:10:55 PM PST by Valpal1 (Always be prepared to make that difference.)
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To: MyTwoCopperCoins

The exaggerated strut and the facial pout/puss is what gets to me more than the bones. One seems to outdo the other.


19 posted on 11/19/2008 6:12:30 PM PST by Exit148
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To: laweeks
It's been clear for a while that many advertising firms are actually using advertiser dollars to sell homosexuality and a political viewpoint.

I remember a few years ago a Visa ad of a fat guy in a dress store trying on women's clothes. Everybody was staring at him and turning away. It turned out he was one of the Redskin Hoggettes. In a Snickers commercial, a guy started to eat a Snickers bar and another guy tries to bite the other end and they end up kissing. In a Pontiac commercial, a van picks up a bunch of rough looking cowboy types. They start sharing makeup and lipstick. It turns out they're rodeo clowns. All of these advertisements were not for the product, but an attempt to use humor to normalize cross-dressing and homosexual kissing. Whether deliberately or not, the company putting up the ad dollars was not advertising their product. They were advertising homosexuality.

IMHO, most ad dollars are wasted. I quit going to Burger King because of the gay king ads. I generally give a mark against companies that have the required ad now that shows several people in an office, and the woman is ALWAYS the only competent one. The current one running is the FedEx/Kinko's thing where the guy starts drinking an entire pot of coffee for an all nighter and the female has already taken care of everything by calling Fedex. Another one like that is three guys watching construction workers and talking about how lazy they are while the woman does all the work. When she finishes the guys all high five and talk about teamwork. I think it was Fritos. The only company I think I just refuse to go to because of their ads, though, is Burger King.

20 posted on 11/19/2008 6:12:38 PM PST by Richard Kimball (We're all criminals. They just haven't figured out what some of us have done yet.)
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To: Lizavetta

She’s about 30-40 pounds shy of what one might consider “hot”. Or at least nice looking.


21 posted on 11/19/2008 6:13:52 PM PST by meyer (We are all John Galt)
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To: MyTwoCopperCoins; Lil'freeper

‘Bout time someone figured out what the rest of us already knew.


22 posted on 11/19/2008 6:15:03 PM PST by big'ol_freeper (Gen. George S. Patton to Michael Moore... American Carol: "I really like slapping you.")
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To: ClearCase_guy
Because ads put the viewer into a fantasy world and encourages them to buy what they want to be. Yes, most of the time it is silly but sometimes it is ok. This article is crazy to me. Of course skinny models sell.
23 posted on 11/19/2008 6:15:39 PM PST by A knight without armor
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To: Perdogg

now that’s not any 14 y.o. boy!!! Yum.....


24 posted on 11/19/2008 6:16:20 PM PST by Enchante (Thanks, Mediascum, you "elected" your candidate and now the country will pay....)
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To: Perdogg
I like a woman with a nice booty.

Exhibit A:


25 posted on 11/19/2008 6:22:36 PM PST by Mr. Blonde (You ever thought about being weird for a living?)
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To: Mr. Blonde

Too bad she has a bubble head and voted for Obummer.


26 posted on 11/19/2008 6:24:46 PM PST by Perdogg (01-20-2013 Obama's last day)
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To: Richard Kimball

We have not watched tv in over 20 years broadcast or cable. I wont let that trash in our house.


27 posted on 11/19/2008 6:27:02 PM PST by Chickensoup (we owe HUSSEIN & Democrats the exact kind respect & loyalty that they showed us, Bush & Reagan)
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To: A knight without armor

That makes me wonder, what were the years of the supermodels’ heyday? Cindy Crawford, and the “trinity” of Evangelista, Turlington, and Campell, oh, and Claudia Schiffer. Those women were Amazonian, and they were the only true “supermodels”, I wondered if there some correlation between which party was in power, and their reign. I don’t remember what “their” years were though.


28 posted on 11/19/2008 6:29:06 PM PST by mrsmel (That one is not my president.)
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To: MyTwoCopperCoins
Lean with curves is great!

The reason thin doesn't sell is most Americans, male and female are grossly overweight and have been for a couple of decades.

Trim and in shape isn't in....

29 posted on 11/19/2008 6:29:13 PM PST by nevergore ("It could be that the purpose of my life is simply to serve as a warning to others.")
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To: Mr. Blonde

I’m not a guy, but as woman, I wouldn’t want that rear. I call it a “shelf” rear, and it looks destroys the line of clothes, IMO. I liked the shape of Fifties’ models, shapely but streamlined.


30 posted on 11/19/2008 6:31:37 PM PST by mrsmel (That one is not my president.)
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To: Mr. Blonde
I like my booty shaken, not stirred!


31 posted on 11/19/2008 6:33:28 PM PST by Revolting cat! (Everytime they open their mouth they shoot themselves in the foot.)
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To: Perdogg

Too bad more women are like Oklahoma girls, beautiful and have their heads on right politically.


32 posted on 11/19/2008 6:33:44 PM PST by Mr. Blonde (You ever thought about being weird for a living?)
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To: MyTwoCopperCoins
This is a very nice model:


33 posted on 11/19/2008 6:34:08 PM PST by GOP_Lady
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To: Lizavetta
She’s not skinny. She’s lean with curves

Oh yeah right. Like fat women are just "big-boned," right. Olive Oyl has more meat than that broad in the picture.

34 posted on 11/19/2008 6:35:17 PM PST by Extremely Extreme Extremist
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To: Extremely Extreme Extremist

So who’s got the ideal body, in your extreme opinion?


35 posted on 11/19/2008 6:37:16 PM PST by Lizavetta
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To: Lizavetta; MyTwoCopperCoins

36 posted on 11/19/2008 6:40:51 PM PST by Roscoe Karns
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To: mrsmel

I think these photos exaggerate it a little bit. But point taken.


37 posted on 11/19/2008 6:41:48 PM PST by Mr. Blonde (You ever thought about being weird for a living?)
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To: Roscoe Karns

Nice! Well, actually revolting. But funny.


38 posted on 11/19/2008 6:43:46 PM PST by Lizavetta
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To: Lizavetta
So who’s got the ideal body, in your extreme opinion?

That's easy....Salma Hayek.


39 posted on 11/19/2008 6:44:07 PM PST by DCPatriot ("It aint what you don't know that kills you. It's what you know that aint so" Theodore Sturgeon))
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To: MyTwoCopperCoins
Oh what the heck....

40 posted on 11/19/2008 6:46:50 PM PST by AndrewB
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To: MyTwoCopperCoins

Not ironically, probably the best model to sell products to both women and men would be the “ideal fertility body shape”.

It was noted that particular torso proportions and shape are seen by both men as women as the “most fertile” female shape. Men see that shape as most likely for reproduction, and women see that shape as a strong competitor. Surprisingly, not a competitor to dislike, but a competitor to pay attention to.

“Large-breasted, narrow-waisted women have the highest reproductive potential, according to a new study, suggesting western men’s penchant for women with an hourglass shape may have some biological justification.

Women with a relatively low waist-to-hip ratio and large breasts had about 30 per cent higher levels of the female reproductive hormone estradiol than women with other combinations of body shapes, found Grazyna Jasienska, at Jagiellonian University in Krakow, Poland and colleagues.”


41 posted on 11/19/2008 7:24:44 PM PST by yefragetuwrabrumuy
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To: Perdogg
I know. I like a woman with a nice booty. Big isn't necessarily fat! ;)


42 posted on 11/19/2008 7:25:05 PM PST by ari-freedom (So this is how Liberty dies... with thunderous applause)
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To: ari-freedom

Stevie Wonder trying to grab her ass ?


43 posted on 11/19/2008 7:35:02 PM PST by fieldmarshaldj (~"This is what happens when you find a stranger in the Alps !"~~)
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To: Perdogg
It's so much fun following all those curves when they are in motion..... Photobucket
44 posted on 11/19/2008 7:38:19 PM PST by DMZFrank
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To: Richard Kimball
I think that fairly often the models in many mags and catalogs that are suppose to be women are actually men with hormone treatment etc. I can usually tell. Look at their legs, necks, hips, waistlines, etc. Real often the women even though thin are masculine with masculine muscles and lines, including in the face. It is that on a subconscious level they want to confuse our natural gender discernment.
45 posted on 11/19/2008 7:46:48 PM PST by Bellflower (A Brand New Day Is Coming!)
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To: MyTwoCopperCoins
According to scientists, images of super-thin models carry no edge in encouraging young women to buy and for the majority of adult women ads showing skinny girls actually discouraged sales whereas plus size models encouraged them to buy, the study found. (snip)

Each ad was made twice, once using a skinny size eight model and another featuring a size 12 woman. When the ads were shown to 400 young women, they produced no difference in the likelihood for them to buy. However, when women aged between 18 and 25 saw the adverts they felt better - and more likely to buy - after viewing the images of the larger models.

Since when is size 12 a plus size?

46 posted on 11/19/2008 8:04:50 PM PST by bluegirl
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To: A_Former_Democrat

Spinal Tap bump


47 posted on 11/19/2008 9:01:19 PM PST by Lizavetta
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To: Lizavetta

Will someone give this person a cracker.


48 posted on 11/20/2008 5:56:59 AM PST by chiefqc
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To: Valpal1

You know what else designers don’t want to do? They don’t want to design wedding gowns (or any gowns for that matter) with SLEEVES.

It’s harder to do, and it doesn’t use as much fabric. Meanwhile, brides who wish to get married in church have to jump through hoops got find a decent dress. Or they have to have a tailor tack on an awful-looking “sleeve” made of chiffon or something.

Thank heavens I was married when you could get a “church wedding” dress.

Regards,

PS: By “decent” I don’t mean a dowdy sack. I mean like...uh...Grace Kelly’s dress. You simply cannot find them today. I feel sorry for today’s brides who wish to be more modest than what’s readily available today.


49 posted on 11/20/2008 6:06:18 AM PST by VermiciousKnid (Wake up and smell the incense!)
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To: A_Former_Democrat

The looser the waistband, the deeper the quicksand Or so I have read.


50 posted on 11/20/2008 6:07:37 AM PST by BBell
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