Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Don't Shoot the Messenger: Bad News for Martini Drinkers
The Wall Street Journal ^ | January 9, 2009 | Eric Felten

Posted on 01/10/2009 2:17:28 PM PST by 1rudeboy

Martini drinkers are conservatives. Not necessarily politically, but in temperament: They abjure fad and fashion in drink, hewing to the Platonic form of the cocktail. They would stand athwart history yelling Stop -- if yelling weren't inconsistent with the proper comportment of a Martini drinker. They dislike change. It is with some trepidation, then, that I bring what is almost certain to be received as appalling news: Noilly Prat, the dry vermouth considered by many devotees to be the only choice for a well-made Martini, is changing its U.S. formula.

"Noilly Prat is a necessary component of a dry martini," wrote the novelist and Martini connoisseur W. Somerset Maugham in 1958. He gave the French vermouth such a formidable endorsement that the company would, for years, devote full-page magazine advertisements to quoting his claim that, without Noilly Prat, "you can make a side car, a gimlet, a white lady, or a gin and bitters, but you cannot make a dry martini."

Maugham's digression into the essentiality of Noilly Prat comes from an essay in which Maugham is exploring a Hindu-inspired notion of man's fallen nature. "Man is born to sin," he writes, and "he would not be a man if he were devoid of evil." To flesh out his point, Maugham argues that "Evil is a necessary component of him just as (if I may be permitted a flippant comparison) Noilly Prat is a necessary component of a dry martini. . . ." The comparison may be flippant, but it does have a certain resonance. Just as evil is necessary to man, vermouth has come to be seen as a necessary evil in Martinis.

The question is, just how evil is the new Noilly Prat?

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS:
Navigation: use the links below to view more comments.
first 1-5051-61 next last
Thread note: a martini is made with gin. A martini made with vodka is called a vodka martini.

Vodka martini drinkers find an interior decorating thread, or something else to do with your time.

1 posted on 01/10/2009 2:17:28 PM PST by 1rudeboy
[ Post Reply | Private Reply | View Replies]

To: 1rudeboy

Noilly Prat is funny when an oriental girl tries to say it.


2 posted on 01/10/2009 2:20:57 PM PST by humblegunner (Where my PIE at, fool?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 1rudeboy
Martini? Like James Bond says, "shaken but not stirred. And on the rocks, please."

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

3 posted on 01/10/2009 2:25:51 PM PST by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 1rudeboy
Vodka martini drinkers find an interior decorating thread, or something else to do with your time.


4 posted on 01/10/2009 2:28:43 PM PST by Tribune7 (Obama wants to put the same crowd that ran Fannie Mae in charge of health care)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 1rudeboy

It’s worse than that. Brats who wanted a classic-sounding drink, but decided they didn’t like gin, started ordering vodka martinis until now if you order a martini at a bar you’re likely to get vodka by default.

Still worse, the same kids tend not to like vermouth either, hence ordering “dry” and “extra dry” martinis (more and more liquor; barely a splash of vermouth). So you have a group of people who like neither gin nor vermouth ordering basically a shot of vodka and calling it a martini.

I’m not a big fan of gin, but instead of turning a real drink into a tasteless shot, I just drink stuff I prefer. Like whiskey sours.


5 posted on 01/10/2009 2:31:59 PM PST by BobbyT
[ Post Reply | Private Reply | To 1 | View Replies]

To: Tribune7

And look what has happened to the Bond brand since. The new Bond drinks Smirnoff, for cripe’s sake.


6 posted on 01/10/2009 2:34:03 PM PST by 1rudeboy
[ Post Reply | Private Reply | To 4 | View Replies]

To: 1rudeboy

>>Vodka martini drinkers find an interior decorating thread

Agree completely.

I’m more of a Bourbon and Irish whiskey fan myself, but do enjoy a good martini with just a hint of vermouth


7 posted on 01/10/2009 2:34:05 PM PST by Betis70
[ Post Reply | Private Reply | To 1 | View Replies]

To: 1rudeboy

There is no such thing as a martini made with anything other than gin.

Period.

http://www.americanheritage.com/articles/magazine/ah/1997/4/1997_4_32.shtml
“THERE IS SOMETHING ABOUT A MARTINI”


8 posted on 01/10/2009 2:35:46 PM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 1rudeboy

All landed gentry know that the G&T is the true drink of class and distinction...polo anyone?


9 posted on 01/10/2009 2:36:59 PM PST by Sudetenland (Those diplomats serve best, who serve as cannon fodder to protect our troops!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 1rudeboy

If you look a a drink menu at any high class restaurant you’ll find that martinis no longer contain gin or vermouth. They’re all vodka and some fancy ingredients.

My sister drinks a so-called martini that contains a specific brand of vodka, sage leaves and some other very expensive ingredients.


10 posted on 01/10/2009 2:37:47 PM PST by Jean S
[ Post Reply | Private Reply | To 1 | View Replies]

To: goldstategop

Then there was the “Combat Martini” that was a tradition with the pilots of my unit in Vietnam....where they type of vermouth really didn’t enter into the equasion. Four of the newest pilots in the unit were lined up in a row...the first had ice, the second had olives, the third had a quart of Beefeaters Gin and the fourth had a bottle of Vermouth. Then the rest of us...lined up, like taking communion, a chunk of ice would be placed in our mouth, then you moved to the second and an olive and then on to the third and a good chug of Beefeaters and then finally the vermouth was passed under one’s nose whereupon you went to the back of the line and patiently waited your turn for a repeat performance. BTW...if memory serves me correctly (it seldom does anymore)the Beefeaters was about a dollar a quart. Ahh fond memories..


11 posted on 01/10/2009 2:38:52 PM PST by RVN Airplane Driver ("To be born into freedom is an accident; to die in freedom is an obligation..)
[ Post Reply | Private Reply | To 3 | View Replies]

To: 1rudeboy

I’ll take a gin gimlet anyday, Thanks.

Love Tom Collins

Beefeater, Tanqueray worked fine for me.


12 posted on 01/10/2009 2:40:22 PM PST by NormsRevenge (Semper Fi ... Godspeed.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 1rudeboy
I have always thought a dry martini is one, where you open the vermouth in another room and wave it around.

At the Martini Bar.


13 posted on 01/10/2009 2:45:47 PM PST by razorback-bert (Save the planet...it is the only known one with beer!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Betis70

I find that a picture of a bottle of vermouth next to the bottle of gin provides the proper ‘hint of vermouth’.


14 posted on 01/10/2009 2:47:05 PM PST by DugwayDuke
[ Post Reply | Private Reply | To 7 | View Replies]

To: 1rudeboy
Vodka martini drinkers find an interior decorating thread, or something else to do with your time

I've only had 6 vodka martinis in my life. I know because I drank them all the same night. It was impressive.

15 posted on 01/10/2009 2:47:13 PM PST by Glenn (Free Venezuela!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Betis70

How about a Manhattan? Bourbon, sweet vermouth, and bitters w/ a cherry. I’m a pale ale or stout drinker predominantly, but like those. Or a Dry Mahnattan? Bourbon, dry vermouth, and bitters, w/ an olive. Can’t remember if I like those or not. It’s been a while since I’ve had anything but a beer and a shot. If I ordered a cocktail at my watering hole, I think the music stop and everyone would stare at me.


16 posted on 01/10/2009 2:52:53 PM PST by OA5599
[ Post Reply | Private Reply | To 7 | View Replies]

To: razorback-bert; DugwayDuke

You are martini drinkers of the Winston Churhill mold: according to WC, a glance at the vermouth bottle across the room was all that was necessary.


17 posted on 01/10/2009 2:52:53 PM PST by T-Bird45 (It feels like the seventies, and it shouldn't.)
[ Post Reply | Private Reply | To 13 | View Replies]

To: Glenn

You remember that? You might not have if they had been proper Bombay Safire martinis as the Queen Mother prefers. Is she still alive?


18 posted on 01/10/2009 2:57:25 PM PST by clinkclink (They're heeere.)
[ Post Reply | Private Reply | To 15 | View Replies]

To: RVN Airplane Driver
...and then finally the vermouth was passed under one’s nose...

As a young signal officer, I attended a function at the battalion commander's home wherein I was deputized to mix the drinks, something at which I had little experience.

One aviator captain asked for a dry martini, for which I mixed what I thought was the appropriate amount of vermouth with the gin. After a taste, the captain corrected me, informing me that the proper procedure was to whisper the word "vermouth" as I was passing the bottle by a glassful of gin.

19 posted on 01/10/2009 3:04:49 PM PST by Publius
[ Post Reply | Private Reply | To 11 | View Replies]

To: 1rudeboy
For the record, "vodka martinis" are dressed up lighter fluid. Yuck.

I thoroughly agree that decent martinis cannot be found outside of the US. Other cultures just don't savor them. When in Galway, just stick to Jameson. I learned that the hard way. Elsewhere in Europe - wine.

I've taken to ordering mine "dry Bombay martini with olives straight" and invariably it will come with ice, I'll be asked gin or vodka (didn't I sat that?), and the vermouth will overpower the gin. Argh. Granted, I like martinis the way I make them, just coating the ice and the sides of the shaker with vermouth rather than an actual ounce, but knowledge of the martini is severly lacking.

20 posted on 01/10/2009 3:05:07 PM PST by Desdemona (Tolerance of grave evil is NOT a Christian virtue (I choose virtue. Values change too often).)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Desdemona

I will assume you mean Bombay Sapphire.


21 posted on 01/10/2009 3:06:40 PM PST by MHGinTN (Believing they cannot be deceived, they cannot be convinced when they are deceived.)
[ Post Reply | Private Reply | To 20 | View Replies]

To: clinkclink

No, the QM went to the Dry Martini Refuge in the Sky at the age of 101.


22 posted on 01/10/2009 3:06:45 PM PST by Publius
[ Post Reply | Private Reply | To 18 | View Replies]

To: clinkclink
You might not have if they had been proper Bombay Safire martinis as the Queen Mother prefers. Is she still alive?

Bombay on the rocks with a twist of lemon ... use to be my drink of choice. The Queen mother died a few years ago ... she was, I believe, a centurion.

23 posted on 01/10/2009 3:06:55 PM PST by BluH2o
[ Post Reply | Private Reply | To 18 | View Replies]

To: 1rudeboy

Okay, I’ll go ahead and say it ... gin is nasty. Vodka rules. Vodka martinis, very dirty in terms of olive brine, are awesome.


24 posted on 01/10/2009 3:06:56 PM PST by Xenalyte (Anything is possible when you don't understand how anything happens.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 1rudeboy

“Vodka martini drinkers find an interior decorating thread,”

Got a link? ;oD


25 posted on 01/10/2009 3:09:45 PM PST by maggief
[ Post Reply | Private Reply | To 1 | View Replies]

To: All

And then there’s the “McGee” made with Plymouth Gin. It’s sort of a martini.

http://plymouthgin.com/

Fill an old fashioned glass to the two-thirds line with cracked ice. Slosh dry sherry into glass. Swiftly, with strainer across top of glass, dump the sherry.

Fill to the ice level with Plymouth Gin (imported). Rub lemon peel around inside of rim, pinch some floating beads of citrus oil on the surface of the drink.

Throw away the peel.


26 posted on 01/10/2009 3:12:05 PM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
[ Post Reply | Private Reply | To 20 | View Replies]

To: 1rudeboy

Bond routinely drank Smirnoff in the movies. He drank Gordon’s in the books.


27 posted on 01/10/2009 3:12:19 PM PST by Sudetenland (Those diplomats serve best, who serve as cannon fodder to protect our troops!)
[ Post Reply | Private Reply | To 6 | View Replies]

To: BobbyT

Whiskey sours are great.

To truely appreciate a good martini, one has to alternate a good gin with a cheap, crappy gin. Why? You develop a taste for the botanicals that are used to in the gin. The correct amount of vermouth (at least an eyedrops worth, less than a tablespoon-depends on the gin) also brings out these flavors. I wish people would understand that.


28 posted on 01/10/2009 3:12:23 PM PST by PrincessB ("I am an expert on my own opinion." - Dave Ramsey)
[ Post Reply | Private Reply | To 5 | View Replies]

To: OA5599

Yes, Manhattans are nice as well, though I really do prefer my Bourbon all by its lonesome.

My favorite cocktail is probably a Rusty Nail though—blended Scotch and Drambuie.


29 posted on 01/10/2009 3:12:32 PM PST by Betis70
[ Post Reply | Private Reply | To 16 | View Replies]

To: Desdemona

I was wondering if you’d make this thread.


30 posted on 01/10/2009 3:13:46 PM PST by PrincessB ("I am an expert on my own opinion." - Dave Ramsey)
[ Post Reply | Private Reply | To 20 | View Replies]

To: MHGinTN
Sapphire - if that's all that's available. I like the original or Tanquerray (sp?) better.
31 posted on 01/10/2009 3:16:18 PM PST by Desdemona (Tolerance of grave evil is NOT a Christian virtue (I choose virtue. Values change too often).)
[ Post Reply | Private Reply | To 21 | View Replies]

To: PrincessB

Back at ya.


32 posted on 01/10/2009 3:17:14 PM PST by Desdemona (Tolerance of grave evil is NOT a Christian virtue (I choose virtue. Values change too often).)
[ Post Reply | Private Reply | To 30 | View Replies]

To: Tribune7

I do believe that one is brandy.


33 posted on 01/10/2009 3:17:32 PM PST by billhilly
[ Post Reply | Private Reply | To 4 | View Replies]

To: Desdemona

There’s Bombay (the original), then Tanqueray, then there’s everything else.


34 posted on 01/10/2009 3:20:52 PM PST by Sudetenland (Those diplomats serve best, who serve as cannon fodder to protect our troops!)
[ Post Reply | Private Reply | To 31 | View Replies]

To: Desdemona
One method I've used in the past is asking the bartender whether he or she drinks martinis, and if the answer is 'yes' watching like a hawk. Once a bartender is located, they are treated like a national treasure.

Same holds true for Bloody Marys, now that I think about it . . . .

35 posted on 01/10/2009 3:21:29 PM PST by 1rudeboy
[ Post Reply | Private Reply | To 20 | View Replies]

To: abb

>>Slosh dry sherry into glass. Swiftly, with strainer across top of glass, dump the sherry.

Oh the humanity! I enjoy a dry fino (dry sherry), slightly chilled. In fact I have a bottle of Tio Pepe chilling right now.


36 posted on 01/10/2009 3:22:05 PM PST by Betis70
[ Post Reply | Private Reply | To 26 | View Replies]

To: Sudetenland
There’s Bombay (the original), then Tanqueray, then there’s everything else.

Amen. Somebody brought Plymouth over for Christmas (I think) last year and even my dad wouldn't drink it. Blech

37 posted on 01/10/2009 3:22:46 PM PST by Desdemona (Tolerance of grave evil is NOT a Christian virtue (I choose virtue. Values change too often).)
[ Post Reply | Private Reply | To 34 | View Replies]

To: Desdemona

How is Hendricks? I see that next to my Tullamore Dew at the liquor store and often wonder if it would make a good martini or G&T.


38 posted on 01/10/2009 3:24:35 PM PST by Betis70
[ Post Reply | Private Reply | To 37 | View Replies]

To: 1rudeboy
My wife only drinks "dirty" vodka martinis laced with olive juice...can't stand them myself...prefer my vodka as a gimlet. According to my wife, Minnesota made Shakers vodka is by far the best.
39 posted on 01/10/2009 3:24:46 PM PST by The Great RJ ("Mir we bleiwen wat mir sin" or "We want to remain what we are." ..Luxembourg motto)
[ Post Reply | Private Reply | To 1 | View Replies]

To: BluH2o
The Queen mother died a few years ago ... she was, I believe, a centurion.

The Queen Mum was a Roman soldier?

40 posted on 01/10/2009 3:26:10 PM PST by Big Giant Head (I should change my tagline to "Big Giant penguin on my Head")
[ Post Reply | Private Reply | To 23 | View Replies]

To: Betis70
How is Hendricks?

Mmmm, I don't know that I've had it. I don't recall even seeing it in the stores here. I pretty much stick to Bombay.

41 posted on 01/10/2009 3:26:39 PM PST by Desdemona (Tolerance of grave evil is NOT a Christian virtue (I choose virtue. Values change too often).)
[ Post Reply | Private Reply | To 38 | View Replies]

To: Xenalyte
I just realized that I totally misplayed my hand . . . I could've started a vodka vs. gin flamewar.
42 posted on 01/10/2009 3:26:53 PM PST by 1rudeboy
[ Post Reply | Private Reply | To 24 | View Replies]

To: Sudetenland

Then there is Gordon’s which is better for G&Ts but also comes from the Tangueray company “by appointment to Her Magesty the Queen” (I’m reading it off of the label).


43 posted on 01/10/2009 3:28:34 PM PST by clinkclink (They're heeere.)
[ Post Reply | Private Reply | To 34 | View Replies]

To: 1rudeboy
I could've started a vodka vs. gin flamewar.

Burning gin is sacrilegious. ;)

44 posted on 01/10/2009 3:30:40 PM PST by Desdemona (Tolerance of grave evil is NOT a Christian virtue (I choose virtue. Values change too often).)
[ Post Reply | Private Reply | To 42 | View Replies]

To: 1rudeboy
I could've started a vodka vs. gin flamewar.

Burning gin is sacrilegious. ;)

45 posted on 01/10/2009 3:30:42 PM PST by Desdemona (Tolerance of grave evil is NOT a Christian virtue (I choose virtue. Values change too often).)
[ Post Reply | Private Reply | To 42 | View Replies]

To: Xenalyte
...gin is nasty. Vodka rules.

Blasphamy!!!

46 posted on 01/10/2009 3:31:27 PM PST by Publius
[ Post Reply | Private Reply | To 24 | View Replies]

To: Betis70

Hendricks has a little bit of a cucumber flavor to it. I think it makes a really good Bloody Mary (yeah, I make mine with gin instead of vodka), but I don’t know if it’d be great in a martini.


47 posted on 01/10/2009 3:32:45 PM PST by kenboy
[ Post Reply | Private Reply | To 38 | View Replies]

To: Big Giant Head
The Queen mother died a few years ago ... she was, I believe, a centurion.

The Queen Mum was a Roman soldier?

Or a Cylon.

48 posted on 01/10/2009 3:33:42 PM PST by kenboy
[ Post Reply | Private Reply | To 40 | View Replies]

To: Tribune7
Heavy breathing ping.....


49 posted on 01/10/2009 3:34:15 PM PST by Liz (The right to be left alone is the beginning of freedom. USSC Justice William O. Douglas)
[ Post Reply | Private Reply | To 4 | View Replies]

To: BobbyT

The sig O is a martini drinker. He uses gin and Noilly Prat in the old FDR proportions. More vermouth than they ordinarily use now.

Wonder what’s wrong with the new forumula and why NP is changing?


50 posted on 01/10/2009 3:35:57 PM PST by altura
[ Post Reply | Private Reply | To 5 | View Replies]


Navigation: use the links below to view more comments.
first 1-5051-61 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson