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CNN Highlights Pepsi and Ikea's Obama-Inspired Ad Campaigns
NewsBusters.org ^ | 01/12/2009 | Matthew Balan

Posted on 01/12/2009 2:34:43 PM PST by Pyro7480

CNN correspondent Alina Cho devoted an entire report on Monday’s American Morning program to how the Obama presidential run has apparently served as an inspiration for ad campaigns by big corporations. Cho zeroed in on how the Pepsi logo and the Obama campaign logo were “strikingly similar,” both using “swirls of red, white, and blue,” despite the fact that Pepsi has used the color scheme since World War II.

Cho introduced her report by heralding how “[c]hange is coming to Madison Avenue” and explained how Obama might be a model for advertising agencies: “Think about it -- Obama is a winning product and he won on the promise of hope. So now companies like Pepsi want to use the same message in their campaigns, but will it work?”

The correspondent played a clip from an ad for the soft drink giant’s new “Optimism Project,” and asked, “Commercial or campaign message? It’s all about optimism, with a logo that’s all too familiar. But this has nothing to do with Barack Obama -- it’s an ad for Pepsi.” She also played clips from two advertising experts who highlighted the apparent sensibility of using hope as a tool to sell products....

(Excerpt) Read more at newsbusters.org ...


TOPICS: Culture/Society; Extended News; News/Current Events
KEYWORDS: boycottikea; boycottobama; boycottpepsi; cnn; ikea; obama; pepsi
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See the video clip at the link.
1 posted on 01/12/2009 2:34:43 PM PST by Pyro7480
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To: Pyro7480

Two products of which I shall endeavor to totally ignore from now on.


2 posted on 01/12/2009 2:35:30 PM PST by Gaffer
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To: Gaffer

soda is poison


3 posted on 01/12/2009 2:36:20 PM PST by omega4179 (Bush Abandoned Ramos and Compean)
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To: Pyro7480

And what Republican will be daring enough to run as “The Real Thing” in four years???????


4 posted on 01/12/2009 2:37:42 PM PST by petitfour
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To: Pyro7480

I deleted CNN and MSNBC and the major networks on my tv cable. My blood pressure is back to normal. I suggest all do it for the duration.


5 posted on 01/12/2009 2:37:50 PM PST by screaminsunshine (.)
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To: petitfour
And what Republican will be daring enough to run as “The Real Thing” in four years???????

Nobody could. Everyone is a RINO.

6 posted on 01/12/2009 2:38:32 PM PST by TChris (So many useful idiots...)
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To: Pyro7480
Nauseating!
7 posted on 01/12/2009 2:38:48 PM PST by Dr. Bogus Pachysandra ("Don't touch that thing! I'm a doctor, and I won't touch that thing!)
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To: omega4179

“soda is poison”

So is oxygen. What’s your point?


8 posted on 01/12/2009 2:39:41 PM PST by RinaseaofDs
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To: Pyro7480

Sugary, caramel colored and bad for you. Is it Pepsi or Obama?


9 posted on 01/12/2009 2:39:53 PM PST by KarlInOhio (On 9/11 Israel mourned with us while the Palestinians danced in the streets. Who should we support?)
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To: Pyro7480

And here I was wondering if I had just gone neurotic in thinking the Pepsi logo looked like Barack’s logo. No loss, I’m still boycotting them due to that Madonna thing years back. Doesn’t help that pop is horrible for you anyway.


10 posted on 01/12/2009 2:40:48 PM PST by mockingbyrd
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To: mockingbyrd

Hubby calls every car with an Obama sticker a “Pepsi can.”


11 posted on 01/12/2009 2:41:49 PM PST by petitfour
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To: Pyro7480

Watched the video...still am at peace buying the furniture I selected at IKEA. I think that’s a cool idea.


12 posted on 01/12/2009 2:44:27 PM PST by mockingbyrd
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To: Pyro7480

A soon-to-be-seated President is about to also become a shill for commercial interests.

Another new first for the nascent obama regime.

Nah. No loss of decorum there.


13 posted on 01/12/2009 2:48:31 PM PST by alloysteel (We have been taken prisoner by the American Cong. Endure. Freedom will come.)
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To: Pyro7480

I hate the taste of Pepsi and I don’t shop Ikea.


14 posted on 01/12/2009 2:49:07 PM PST by freekitty (Give me back my conservative vote.)
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To: Pyro7480

I can’t believe this Alina Cho thought the Pepsi logo was influenced by Obama, rather than vice-versa.

The electronic media gets more stupid every single day.


15 posted on 01/12/2009 2:49:27 PM PST by JennysCool (Internet Powerhouse)
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To: Gaffer
Two products of which I shall endeavor to totally ignore from now on.

ditto
16 posted on 01/12/2009 2:50:37 PM PST by plsvn
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To: omega4179

Yeah but it tastes good.


17 posted on 01/12/2009 2:51:34 PM PST by dilvish
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To: mockingbyrd

Not to mention that they purchased billboards that simply say “HOORAY” and the “O’s” are the Pepsi/Obama logo.

I’ll stick with Coke and Barq’s Root Beer. Good Southern sodas.


18 posted on 01/12/2009 2:55:07 PM PST by Right Cal Gal (Abraham Lincoln would have let Berkeley leave the Union without a fight)
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To: Right Cal Gal
What is a dog's favorite rootbeer?

My son made this joke up, if not done already.

19 posted on 01/12/2009 3:00:29 PM PST by lormand (...somewhere in Illinois, a village has lost it's marxist community organizer.)
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To: Pyro7480

What are those who mocked other Freepers for pointing out the Pepsi logo’s similarity to the 0, saying now?

http://www.freerepublic.com/focus/f-chat/2158304/posts


20 posted on 01/12/2009 3:05:48 PM PST by SolidWood (Sarah Palin - America the Beautiful)
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