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Toyota overtakes Dodge as third best-selling truck maker in U.S. (If you can't Dodge it...)
www.autoblog.com ^ | 1-12-2009 | Staff

Posted on 01/13/2009 10:41:37 AM PST by Red Badger

As we all know by now, auto sales are down, dropping by around 18% in 2008. Pick-ups actually fared worse, posting a decline of 26.5% over the same period. Still, the Ford F-150 and Chevy Silverado maintained their positions as the two best selling vehicles in the United States, and these two manufacturers managed to post incremental increases in total pick-up truck market share after all was said and done.

Those increases came directly from the competition, especially Dodge. The full-size Ram truck managed to see its piece of the pie dwindle by almost one full percentage point. Dodge's drop in overall market share allowed Toyota, for the first time ever, to grab the bronze medal behind Ford and General Motors. However, it's not particularly good news for the Japanese upstart, which owns just 8.52% of the market after seeing Tundra sales fall by over 30% in '08 and well short of its stated goal of 200,000 units per year. The last place trophy goes to Nissan, as its 34,000 sales represent a meager 2.11% of the market.

These market share figures include both full-sizers and their smaller brethren, and it was the Toyota Tacoma and the aging Ford Ranger that made the biggest upward moves among the mid-size pick-ups. Again, the biggest loser award goes to Dodge, which saw its Dakota sales fall nearly 65%, and its Mitsubishi Raider stablemate, which posted an insignificant 2,900 total sales.


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: automakers; chevy; f150; manufacturing; ram; topten; toyota; tundra
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Toyota Tacoma

1 posted on 01/13/2009 10:41:38 AM PST by Red Badger
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To: sully777; vigl; Cagey; Abathar; A. Patriot; B Knotts; getsoutalive; muleskinner; sausageseller; ...
Rest In Peace, old friend, your work is finished.....

If you want ON or OFF the DIESEL ”KnOcK” LIST just FReepmail me.....

This is a fairly HIGH VOLUME ping list on some days.....

2 posted on 01/13/2009 10:42:20 AM PST by Red Badger (I was sad because I had no shoes to throw, until I met a reporter who had no feet.....)
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To: Red Badger

I’m seriously considering the Tacoma come June. That said, I’m hearing a lot of good things about the new F-150.

I’ll probably go back and forth ten times between now and June....lol


3 posted on 01/13/2009 10:44:06 AM PST by Badeye (There are no 'great moments' in Moderate Political History. Only losses.)
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To: Red Badger

I love my Toyota Tundra...I can’t imagine owning any truck but a Toyota!


4 posted on 01/13/2009 10:44:39 AM PST by Renfield (Turning apples into venison since 1999!)
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To: Red Badger

I’m a little surprised by this, considering how expensive Tundras are. Then again, it’s not like Rams are a whole lot cheaper. I own a 1996 Ram with 162,000 miles on it and I’d love to get another one someday, but their prices are simply insane. It was bad enough paying $23,000 thirteen years ago for a decently-equipped but not super-luxe rig. The same truck now would probably go for near $35,000 to $40,000. And Tundras are even pricier.

}:-)4


5 posted on 01/13/2009 10:45:48 AM PST by Moose4 (Hey RNC. Don't move toward the middle. MOVE THE MIDDLE TOWARD YOU.)
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To: Renfield

Oh, what a feeling.................


6 posted on 01/13/2009 10:45:48 AM PST by Red Badger (I was sad because I had no shoes to throw, until I met a reporter who had no feet.....)
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To: Red Badger

Sad that foreign pickups are now surpassing American made.

At least Toyota makes a lot of vehicles in the USA...though much of that wealth ends up being sent back to Tokyo....


7 posted on 01/13/2009 10:46:43 AM PST by UCFRoadWarrior (The US Chamber of Commerce is really the Anti-American Collective of Communists)
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To: UCFRoadWarrior
...much of that wealth ends up being sent back to Tokyo.

They get pieces of green paper with pictures of dead presidents and we get vehicles.....................

8 posted on 01/13/2009 10:48:30 AM PST by Red Badger (I was sad because I had no shoes to throw, until I met a reporter who had no feet.....)
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To: Badeye
We have a diesel motor home and are selling our Wrangler to one of our grands. We need a vehicle that can be flat-towed and have been looking at the Ford Ranger. Anyone with advice, or suggestions, have at it.
9 posted on 01/13/2009 10:48:40 AM PST by mtnwmn (mtnwmn)
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To: Moose4

If you shop around, you can find a loaded Dodge for much, much less than that. Dealers have more than a 150 day supply of Chrysler products. Nobody’s getting even close to list price.


10 posted on 01/13/2009 10:50:26 AM PST by Eric in the Ozarks
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To: Moose4
It was bad enough paying $23,000 thirteen years ago for a decently-equipped but not super-luxe rig. The same truck now would probably go for near $35,000 to $40,000. And Tundras are even pricier.

I haven't checked the prices on the new Toyota's, but in 2004 I bought a new V8 Tundra SR5 TRD model for 24,000. I wouldn't trade it for anything (except maybe another Tundra)
11 posted on 01/13/2009 10:55:02 AM PST by WackySam (Is the world is being run by smart people who are putting us on- or by imbeciles who really mean it?)
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To: mtnwmn

The Ranger can be flat-towed and while it’s fairly reliable, it is the oldest design on the market and does not handle, drive, or tow (or do anything) as well as the newer competition.


12 posted on 01/13/2009 10:55:44 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Red Badger

the Tundra is a great truck. But I love my 2005 Dodge Durango. Much roomier than an Explorer, but smaller and more fuel efficient than an Expedition (I get 17-18 mgp mixed city\hwy). I’d hate to see Chrysler go out of business. That new Challanger, especially the one with the 6.1 Hemi is SMOKIN’.


13 posted on 01/13/2009 10:56:54 AM PST by mrmargaritaville
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To: UCFRoadWarrior

The Tundra is made in Texas, the Ram is made in Mexico.

Most of that wealth stays here, the profit margins on cars is very small. And of course, if you are not making a profit, it doesn’t go anywhere.

Buy a Ram = All your money goes to Mexico. It doesn’t come back.
Buy a Tundra = Most of your money goes to Texas and employs Americans, a small percentage goes to Japan.


14 posted on 01/13/2009 10:57:34 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Red Badger
We bought a Tacoma a little over a year ago. We LOVE it. First time hubby bought foreign. Just under $20,000.
15 posted on 01/13/2009 10:57:41 AM PST by AirForceMom
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To: UCFRoadWarrior

>>>At least Toyota makes a lot of vehicles in the USA...though much of that wealth ends up being sent back to Tokyo....

You could always buy Toyota stock and keep some of that wealth at home.


16 posted on 01/13/2009 10:59:09 AM PST by NC28203
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To: AirForceMom

Let me guess, been wondering why it took you so long? :D

Also, your Tacoma was probably produced in California, not Japan.


17 posted on 01/13/2009 11:00:11 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Badeye

Between those two, I’d go with the F150 if I were in the market. It seems with small/midsize pickups you gain nothing in fuel economy and lose a lot in payload and towing capacity, at least if you’re buying a truck because you plan to use it as one.

Haven’t seen much in the way of reviews, but on paper the new F150 looks like a really good truck.


18 posted on 01/13/2009 11:00:45 AM PST by ZirconEncrustedTweezers (I figure the odds be fifty-fifty I just might have somethin' to say)
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To: ZirconEncrustedTweezers

Love how the new F-150 incorporates so many ideas from the Nissan Titan.... :P


19 posted on 01/13/2009 11:03:00 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr
Give me some examples, please. I know very little about trucks. Gas mileage is more important than size or typical truck functions. We have a Subaru Outback (which I love) but it can't be flat-towed and I really don't want to have to deal with a trailer.
20 posted on 01/13/2009 11:03:09 AM PST by mtnwmn (mtnwmn)
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To: UCFRoadWarrior
Sad that foreign pickups are now surpassing American made.

At least Toyota makes a lot of vehicles in the USA...though much of that wealth ends up being sent back to Tokyo....

Another unintended consequence of government/UAW regulations.

When foriegn cars started to be a real threat to the domestic automakers, congress/UAW pushed through limits on the number of cars that could be imported. So what did the foriegn car makers do? Started making bigger cars/trucks and luxuray so they made more per vehicle.

The emergence of brands like Lexus and Toyota going into the pickup truck business can all be tied back to the government limiting the number of cars that could be imported to "protect" domestic manufacturers.

Instead of protecting domestic manufacturers, it caused the foriegn companies to move in on Detroits bread-and-butter vehciles (larger luxury cars and trucks.)

Proof again that you can't regulate business.

21 posted on 01/13/2009 11:03:14 AM PST by Brookhaven (The Fair Tax is THE economic litmus test for conservatives)
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To: Spktyr

The St. Paul, MN Ford plant has been making the same Ranger pickup for almost 30 years.


22 posted on 01/13/2009 11:03:30 AM PST by Eric in the Ozarks
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To: Eric in the Ozarks

Yes. LITERALLY the same Ranger pickup truck. :P


23 posted on 01/13/2009 11:04:29 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

Yes, wish we had done it sooner. We’re really impressed by the Tacoma. We bought the access cab model and were shocked at how much room we have.


24 posted on 01/13/2009 11:06:23 AM PST by AirForceMom
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To: mtnwmn

We are getting 24/25 mpg in the Tacoma.


25 posted on 01/13/2009 11:08:48 AM PST by AirForceMom
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To: UCFRoadWarrior
At least Toyota makes a lot of vehicles in the USA...though much of that wealth ends up being sent back to Tokyo....

False.

If you look at the price of a new vehicle, a large % of it is the expense involved in building a vehicle (labor + components + mfg overhead). Nearly all of which remains local to the country in which it is constructed.

Actual profit is a very small portion of a vehicle's sales price.

26 posted on 01/13/2009 11:09:11 AM PST by Palmetto
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To: Spktyr

The new Dodge Ram should help with sales. It’s a great looking truck, too. Here is the assembly info from it’s window sticker:

PARTS CONTENT INFORMATION
FOR VEHICLES IN THIS CARLINE:
U.S./CANADA PARTS CONTENT: 53%
NOTE: PARTS CONTENT DOES NOT INCLUDE FINAL ASSEMBLY, DISTRIBUTION, OR OTHER NON-PARTS COSTS.

FOR THIS VEHICLE:
FINAL ASSEMBLY POINT:
WARREN, MICHIGAN, U.S.A.
COUNTRY OF ORIGIN:

ENGINE: MX
TRANSMISSION: US


27 posted on 01/13/2009 11:09:48 AM PST by ltc8k6
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To: AirForceMom

That will work!


28 posted on 01/13/2009 11:11:28 AM PST by mtnwmn (mtnwmn)
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To: UCFRoadWarrior

Toyota is traded on the New York Stock Exchange. If you think they’re making too much money, you could buy their stock and, then, you too could be making too much money.


29 posted on 01/13/2009 11:13:45 AM PST by Mr. Lucky
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To: ZirconEncrustedTweezers

Bare bone 2009 with long bed was quoted to me as $15,000 out the door. Silverados are $12,000.


30 posted on 01/13/2009 11:13:47 AM PST by pikachu (Don't be dumb -- we have Democrats for that)
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To: mtnwmn

The Ford Ranger is still sitting on the same 1980 chassis and suspension (with a couple of modifications) as the original 1980 Ranger. You can literally drop the current Ranger body on top of a 1980 Ranger frame and it will bolt up with the exception of (IIRC) one or two body bolts.

Handling and ride are pretty much straight from 1980 as well. It’s nowhere near as “car-like” to drive as the Toyota Tacoma or even the GM Canyon/Colorado twins.

They also have the usual run of “UAW-induced” flaws.

Sure, the 2.3L Ranger is the most fuel-efficient small truck on the market, along with its twin, the Mazda B2300 2.3L, but the 2.3L truck is gutless. Better to get the 2.7L Toyota Tacoma which is only 1 mpg less in the city, ties it in highway, and has more power (143hp/154lb-ft of torque for the Ranger, 157/180 for the Tacoma - and with trucks, torque is king.)


31 posted on 01/13/2009 11:14:07 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: ltc8k6

Interesting... most of them are made in Saltillo, Mexico, though.


32 posted on 01/13/2009 11:15:20 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Palmetto
Actual profit is a very small portion of a vehicle's sales price.

More importantly, what cut does the UAW get. Toyota looks better by the day, he said as he drove off in his American built Camry.

33 posted on 01/13/2009 11:15:59 AM PST by King Moonracer (Bad lighting and cheap fabric, that's how you sell clothing.)
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To: Spktyr
That's incorrect. Some Dodge Rams are assembled in Mexico (2500, 3500, 4500, 5500). Some are assembled in St. Louis. And some are assembled in Michigan.

Dodge probably saw sales dwindle because their offerings have gotten pretty dated. They have a new full size truck this year, though. And they will soon offer a diesel in the 1500.

I don't understand your comment that all your money goes to Mexico if you buy a Dodge. Chrysler LLC is an American company, and I think they still make a profit on their trucks.

And, no...I don't own a Dodge.

34 posted on 01/13/2009 11:16:31 AM PST by B Knotts (ConservatismCentral.com)
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To: mtnwmn
One of the criteria I had for a new vehicle was space for camping gear. We traded in a Tracker..which was ok for that but took planning and moving stuff in and out repeatedly. The truck is awesome, I can fit most everything needed in the cab.
Anything in the bed is a bonus, extra chairs, firewood, extra beer filled coolers...things I'd like to take but never had the room before.
35 posted on 01/13/2009 11:18:18 AM PST by AirForceMom
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To: Spktyr

We’re picking up our new Ranger today at 5pm. We’re trading our 2006 Ranger. Nice little truck. Great for hauling dirt, rocks, mulch, wood, boat, and utility trailer. Small enough to zip around and it gets great gas mileage.

Trust your gut...don’t go with what’s popular or the “in” truck at the moment.


36 posted on 01/13/2009 11:18:30 AM PST by Danette ("If we ever forget that we're one nation under God, then we will be a nation gone under.")
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To: Spktyr

Saltillo is where the 5.7L Hemi is made, which that particular Dodge had in it. Other engines are still US made.


37 posted on 01/13/2009 11:18:37 AM PST by ltc8k6
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To: Spktyr
Its a shame, too. The St. Paul plant is old and has not been upgraded since the 1950s. I've been inside this place and its really an antique.
38 posted on 01/13/2009 11:19:54 AM PST by Eric in the Ozarks
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To: AirForceMom

The Tacomas haven’t always been trouble free - early models had issues, mostly due to Toyota attempting to source as much of it as possible from US suppliers (turned out to be a mistake) - but overall Toyota’s got the best small trucks out there.

And they *usually* take care of their customers should something go wrong.


39 posted on 01/13/2009 11:21:04 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: ltc8k6

Infor from the sticker on a 4.7L version:

PARTS CONTENT INFORMATION
FOR VEHICLES IN THIS CARLINE:
U.S./CANADA PARTS CONTENT: 53%
NOTE: PARTS CONTENT DOES NOT INCLUDE FINAL ASSEMBLY, DISTRIBUTION, OR OTHER NON-PARTS COSTS.

FOR THIS VEHICLE:
FINAL ASSEMBLY POINT:
WARREN, MICHIGAN, U.S.A.
COUNTRY OF ORIGIN:

ENGINE: US
TRANSMISSION: US


40 posted on 01/13/2009 11:22:04 AM PST by ltc8k6
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To: Red Badger

I’m on my second Rav4, and lovin’ it!


41 posted on 01/13/2009 11:22:21 AM PST by trillabodilla (Jesus Saves)
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To: Danette

I see... you’re trading it in after only two or three years?

Yeah. No.

It’s not what’s popular. It’s not what’s “in”. It’s called getting value for money and NOT having to trade your truck in every three years because you’re afraid it’s going to die.

My buddy’s 04 Ranger EDGE turned five last November. All of a sudden, the interior parts are falling off and the ABS block is malfunctioning.


42 posted on 01/13/2009 11:23:41 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Red Badger

I love my Tacoma. But I have admired many F-150s and I could well have bought one and been happy. The Harley Davidson Silverado looks great too.

Fuel economy on the Tacoma? It guzzled a lot for the first 7,500 miles. Now that it’s broken in, it has done 355 miles per 17 gallon tank, almost 21 mpg, all highway driving. Not sure how good that is, but seems a little higher than what I was promised.


43 posted on 01/13/2009 11:24:28 AM PST by balk (thefightnetwork.com)
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To: ltc8k6

http://www.autoblog.com/2008/06/11/dodge-ram-production-idled-at-mexico-plant/


44 posted on 01/13/2009 11:24:31 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: balk

You got the V6, right?


45 posted on 01/13/2009 11:25:03 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: trillabodilla

What happened to the first one?...........;^)


46 posted on 01/13/2009 11:26:34 AM PST by Red Badger (I was sad because I had no shoes to throw, until I met a reporter who had no feet.....)
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To: Eric in the Ozarks

Goes right along with the antique it is producing, right? :D


47 posted on 01/13/2009 11:26:52 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

In many ways, it sure does. I called on the Chrysler plant at Belvedere, IL, built in about 1964. It was light years ahead.


48 posted on 01/13/2009 11:31:57 AM PST by Eric in the Ozarks
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To: Danette
Oh, and this was the last Toyota truck I owned:

I'd still have it today, but someone shot it and cracked the block a few years back. I sold it as scrap because I didn't have the time or money to fix it at that point. Shame, because it had 450,000 miles on the original engine and transmission.

I would have bought another one later, but my needs changed. Today I have this as my "knockabout/don't care" vehicle:

244K and counting....

49 posted on 01/13/2009 11:36:04 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

Total crap...the money goes to Japan...Dodge money goes home to Chrysler-and American company...fix the free trade and make Japan take American cars...you would see much more manufacturing here. That being said...I’ll be the first to tell you guys...there is going to be a recall of Tundras quite soon-count on it. A transplant is not an American company no matter what.


50 posted on 01/13/2009 11:37:51 AM PST by bronxboy
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