Paper information distribution systems (formerly known as newspapers and magazines) cannot technologically compete any more. Used to, they were the only system that could deliver a durable advertisement from vendor to customer. Electronic broadcast information distribution systems (formerly known as television or radio) could not deliver durable ads, but they had the advantage of national reach and moving pictures.
The internet can produce ads with both durability and moving pictures. Additionally, it has the advantage of more precisely targeting potential customers.
The only reason broadcast (paper and electronic) were money-makers was because they were monopolies.
That time has come and gone.
http://www.ladowntownnews.com/articles/2009/02/09/news/opinion/02-09-09-edit02.txt
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