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End of toy era: After 70 years, View-Master 3-D scenic reels from parks to Elvis discontinued
Star Tribune - AP ^ | 03/11/09 | DOUG WHITEMAN

Posted on 03/11/2009 9:22:00 AM PDT by Borges

Amber LaPointe's introduction to one of the country's greatest tourist attractions came from small square pictures on a white wheel.

"It was like you could look into a world away," said the 28-year-old from Toledo, Ohio. "My only image of the Grand Canyon was from the View-Master."

The iconic reels of tourist attractions, often packaged with a clunky plastic viewer and first sold to promote 3-D photography, are ending their 70-year run after years of diminishing sales.

Collectors like Mary Ann Sell of Maineville, Ohio, are dismayed.

"The whole summer I was 5 years old, before I went to school, I traveled the world via View-Master. It was great, and now kids won't have the opportunity to do that," said Sell, 57, who owns upwards of 25,000 scenic reels.

Scenic discs are no longer a good fit

for the Fisher-Price division of toy maker Mattel Inc., a spokeswoman said, and the company stopped making them in December. Fisher-Price, based in East Aurora, N.Y., will keep making better-selling reels of Shrek, Dora the Explorer and other animated characters, spokeswoman Juliette Reashor said in an e-mail to The Associated Press.

(Excerpt) Read more at startribune.com ...


TOPICS: Culture/Society
KEYWORDS: toys

1 posted on 03/11/2009 9:22:00 AM PDT by Borges
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To: Borges

Awwwwwwww. :( I used to love mine as a kid! 3-D pics!


2 posted on 03/11/2009 9:23:55 AM PDT by RushIsMyTeddyBear (Obama dozed.....people froze.)
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To: Borges

Seems like anything that sells today requires a battery sad.


3 posted on 03/11/2009 9:25:25 AM PDT by Vaduz
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To: RushIsMyTeddyBear
Loved mine, too! Thank God for eBay and yard sales - can still get more disks. Luckily, my kids have plenty to pass on to grandkids someday.
4 posted on 03/11/2009 9:26:06 AM PDT by Heartland Mom ("Government's first duty is to protect the people, not run their lives." - Ronald Reagan)
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To: Borges

That’s a shame. I never got tired of mine when I was a kid.


5 posted on 03/11/2009 9:26:15 AM PDT by stormer
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To: RushIsMyTeddyBear

As a kid 50-odd years ago I spent endless hours with these at Grandma’s house. Grand Canyon, Zion, Cisco Kid, lots and lots of great memories. This is, indeed, the passing of an era.


6 posted on 03/11/2009 9:26:20 AM PDT by Paine in the Neck (Nepolean fries the idea powder)
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To: Borges

When I was young I like my dinosaur pics on these.


7 posted on 03/11/2009 9:26:35 AM PDT by ChinaGotTheGoodsOnClinton (To those who believe the world was safer with Saddam, get treatment for that!)
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To: RushIsMyTeddyBear

Awwwwwwww. :( I used to love mine as a kid! 3-D pics!

Me too. The 3-d stuuf was the best. I had a packet that was a demolition derby from Wide World of Sports and one from the movie. The Poseiden Adventure.


8 posted on 03/11/2009 9:27:30 AM PDT by stevecmd
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To: Borges

still have mine from when I was kid!


9 posted on 03/11/2009 9:33:13 AM PDT by southlake_hoosier (.... One Nation, Under God.......)
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To: ChinaGotTheGoodsOnClinton

I had the animated Star Trek episodes on these. Always amazed me how they could take flat drawings and approximate crude 3-D from them.


10 posted on 03/11/2009 9:34:53 AM PDT by 50sDad (No Irish May Apply: Tell me I haven't been discriminated against.)
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To: qam1

Ping material?


11 posted on 03/11/2009 9:35:11 AM PDT by tnlibertarian (Wealth is earned, not distributed.)
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To: stevecmd

I still have some old reels for my old Viewmaster including...

The Brussels World’s Fair including a replica of Sputnik.
(3 reels)
Robin Hood (3 reels)
Zorro (3 reels)
A Day at the Circus
Main Street, USA in Disneyland (3 reels)
Firefighters in Action


12 posted on 03/11/2009 9:36:07 AM PDT by Monterrosa-24 ( ...even more American than a French bikini and a Russian AK-47.)
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To: Borges

Even though I’ve never had 3-d vision these things always fascinated me. Sad the day. I’m sure some boutique manufacturer would do well to license the product.


13 posted on 03/11/2009 9:36:43 AM PDT by bvw
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To: kalee

Is mine still at your house? I’d bet the little princess would love it.


14 posted on 03/11/2009 9:38:40 AM PDT by Cailleach
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To: Borges

I loved that toy.


15 posted on 03/11/2009 9:41:28 AM PDT by autumnraine (Freedom's just another word for nothing left to lose- Kris Kristoferrson VIVA LA REVOLUTION!)
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To: Borges

Sad. Another American icon succumbs to time.


16 posted on 03/11/2009 9:45:18 AM PDT by Sarajevo (You jealous because the voices only talk to me.)
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To: Borges

That’s too bad. I got one last year for my kids and they love it.


17 posted on 03/11/2009 9:48:54 AM PDT by al_c (Avoid the consequences of erudite vernacular utilized irrespective of necessity)
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To: Sarajevo

I agree. We had them as children but they didn’t last because we moved so much. Oh well. At least for now I have my memories!


18 posted on 03/11/2009 9:51:33 AM PDT by Sunshine Sister
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To: Borges

Ohhh bummer! I loved my ViewMaster! The scenic stuff was great; tropical fish, grand canyon, it was so cool.


19 posted on 03/11/2009 9:54:59 AM PDT by visualops (portraits.artlife.us or visit my freeper page)
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To: Borges

I have a set of those from WWII that were made for the military. They show different enemy airplanes at different angles and different ranges. I spent many hours looking at that and can still name WWII aircraft from just a glance.

There was a collectible website that had one for sale for several thousand dollars. I contacted them and asked if they wanted to buy another one. They offered a couple of hundred bucks. I asked why the difference. They didn’t answer. Anyway, I still have it.


20 posted on 03/11/2009 10:00:28 AM PDT by jim_trent
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To: Heartland Mom

“Thank God for eBay and yard sales - can still get more disks.”

Reels are still cheap and easy to find. I bought someone’s old collection on eBay a couple years ago with lots and lots of reels. My kids love playing viewmaster!


21 posted on 03/11/2009 10:02:54 AM PDT by Owl558 ("Those who remember George Satayana are doomed to repeat him")
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To: jim_trent

any way to get pics?


22 posted on 03/11/2009 10:04:33 AM PDT by musicbymuzak
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To: qam1; ItsOurTimeNow; PresbyRev; Fraulein; StoneColdGOP; Clemenza; m18436572; InShanghai; xrp; ...
Xer Ping

Ping list for the discussion of the politics and social (and sometimes nostalgic) aspects that directly effects Generation Reagan / Generation-X (Those born from 1965-1981) including all the spending previous generations are doing that Gen-X and Y will end up paying for.

Freep mail me to be added or dropped. See my home page for details and previous articles.

23 posted on 03/11/2009 10:04:56 AM PDT by qam1 (There's been a huge party. All plates and the bottles are empty, all that's left is the bill to pay)
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To: Borges

Loved those things.

There was something ultra-cool about slipping in a reel and flipping through the pictures. It was transporting.


24 posted on 03/11/2009 10:05:18 AM PDT by Skooz (Gabba Gabba we accept you we accept you one of us Gabba Gabba we accept you we accept you one of us)
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To: Borges

I would have thought those were gone ages ago. I guess I saw a few when I was younger...maybe 1981 or so at 12 years old. Have not seen them in years and did not even think of getting them for my kids, but I am sure that some liked them even today.


25 posted on 03/11/2009 10:08:10 AM PDT by napscoordinator
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To: Borges

Holy cow! I had no idea they had hung on this long.

What are we going to do for views of the world after civilization collapses? [re: the scene in “Mad Max: Beyond Thunderdome” when the kids show him the old pix in the Viewmaster, along with their recitation]


26 posted on 03/11/2009 10:09:48 AM PDT by sinanju
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To: RushIsMyTeddyBear
Growing up, I loved these and would go through them for hours - especially the Annie Oakley and Rin-Tin-Tin series.
My little brother was waxing nostalgic over his old ViewMaster projector last Thanksgiving so we gave one to his youngest daughter for Christmas along with a collection of reels. They made a big hit.
27 posted on 03/11/2009 10:16:37 AM PDT by mollynme (cogito, ergo freepum)
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To: jim_trent

Have you considered selling the set online?


28 posted on 03/11/2009 10:22:22 AM PDT by warsaw44
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To: Borges

Point that’s not being understood here:

THE VIEWMASTER IS STILL MANUFACTURED.

THE “SCENIC IMAGES” TYPE OF REELS ARE GONE.


29 posted on 03/11/2009 10:36:51 AM PDT by the OlLine Rebel (Common sense is an uncommon virtue./Technological progress cannot be legislated.)
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To: Borges

D’oh! The scenic ones were the only ones I liked. I always thought the cartoon ones were lame; they are like looking at a 3D picture of cardboard cutouts.


30 posted on 03/11/2009 10:39:07 AM PDT by Vroomfondel
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To: Borges

Dang! Those things were fun!


31 posted on 03/11/2009 10:42:25 AM PDT by Army Air Corps (Four fried chickens and a coke)
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To: Borges

They need to reinvent this thing with a computer chip in it. Then it will sell again.


32 posted on 03/11/2009 10:47:06 AM PDT by freespirited (The trouble with socialism is that you eventually run out of other people's money. -- M. Thatcher)
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To: Borges

They need to reinvent this thing with a computer chip in it. Then it will sell again.


33 posted on 03/11/2009 10:47:08 AM PDT by freespirited (The trouble with socialism is that you eventually run out of other people's money. -- M. Thatcher)
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To: Borges

They need to reinvent this thing with a computer chip in it. Then it will sell again.


34 posted on 03/11/2009 10:47:15 AM PDT by freespirited (The trouble with socialism is that you eventually run out of other people's money. -- M. Thatcher)
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To: Borges

The one I most remember was Queen Elizabeth’s coronation


35 posted on 03/11/2009 10:49:26 AM PDT by smalltownslick
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To: Borges

I bought one of these for my grandson as a stocking stuffer at Christmas- I bought him one with several reels of animals since he really likes all sorts of critters and learning about them. He checked it all out and hasn’t touched it since; it just can’t compete with his video games. I wondered then how popular they are with today’s kids.


36 posted on 03/11/2009 10:55:28 AM PDT by Tammy8 (Please Support and pray for our Troops, as they serve us every day.)
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To: Borges

Nooooooooooooo!


37 posted on 03/11/2009 10:57:48 AM PDT by snowrip (Liberal? YOU ARE A GUTLESS SOCIALIST LOSER WITH NO RATIONAL ARGUMENT.)
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To: Borges

The ‘Peanuts’ discs were fantastic. I knew all the plots from reading the strips compiled into paperback books but the statues (?) and sets used for the 3-D reels were amazing. Such detail. Wonder where those props are now.


38 posted on 03/11/2009 8:03:03 PM PDT by relictele
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To: stevecmd
and one from the movie. The Poseiden Adventure.

I saw that on tv when I was little and it STILL gives me nightmares!
39 posted on 03/11/2009 10:56:52 PM PDT by Zechariah_8_13 ("If we give the bureaucrats our children, we may as well give them everything else." - J. G. Machen)
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To: musicbymuzak; warsaw44

No pictures, but if you do a search, there are several you can see on the internet. After I was momentarily blinded by the several thousand dollar price on one of the internet pages (and found out it wasn’t true), I decided to keep it. After all, I have had it for 40+ years and my father had it for 20 years before that.


40 posted on 03/12/2009 5:10:22 AM PDT by jim_trent
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To: Borges

I purchased one for my son 2 years ago when he was 5 hoping he would get the same enjoyment out of I did when I was a kid. He didn’t. Oh, he’s played with it, but not even close to the amount of time I did so many years ago. They just have too many other cool toys today to play with, not to mention video games.


41 posted on 03/12/2009 5:18:46 AM PDT by NavyCanDo
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To: Borges
My favorite was 20,000 Leagues Under the Sea, and the giant octopus.


42 posted on 03/12/2009 5:26:44 AM PDT by Fresh Wind (Hey, Obama! Where's my check?)
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To: qam1

First Pluto and now this!?


43 posted on 03/12/2009 8:52:04 AM PDT by Free Descendant (Palin Power!)
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To: jim_trent

I like old military stuff, so I’ll be checking it out :)


44 posted on 03/12/2009 9:23:31 AM PDT by musicbymuzak
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