Skip to comments.Wal-Mart looks to Hispanic market
Posted on 03/13/2009 11:51:11 AM PDT by angelcindy
Wal mart plans to open its first Hispanic-focused supermarkets this summer in Arizona and Texas as the largest US retailer continues its drive to expand its dominance of the US grocery business.
The pilot stores, named Supermercado de Walmart, will open in Phoenix and Houston in remodelled 39,000 sq ft locations occupied previously by two of Wal-Marts Neighborhood Market stores.
The retailer said that the stores were in strongly Hispanic neighbourhoods and would feature a new lay-out, signing and product assortment designed to make them even more relevant to local Hispanic customers. The staff will also be bilingual.
Wal-Marts Sams Club warehouse store also plans to open a 143,000 sq ft Hispanic-focused store called Más Club in Houston this year.
Several leading regional US supermarket chains already operate Hispanic store brands, including Publix in Florida, which operates three Publix Sabor markets, and HEB in Texas, which opened a Mi Tienda store in Houston in 2006.
The markets include elements such as cafés serving Latino pastries and coffee, and full service meat and fish counters.
Leading retailers are also pursuing Hispanic consumers online, with Best Buy and Home Depot having launched Spanish-language versions of their e-commerce sites in recent months.
Eduardo Castro-Wright, the head of Wal-Marts US stores since 2005, has also been an advocate of testing new smaller, more focused formats, and raised the idea of turning the Neighbourhood Market into a Hispanic-style bodega concept several years ago.
He has also developed Wal-Marts efforts to customise its larger Supercenter stores, which have been grouped according to differing community profiles, such as urban, suburban, Hispanic and African-American, with customised merchandise.
A 195,000 sq ft Supercenter that opened in Texas last year included a tortilleria bakery, Hispanic foods and a larger selection of Spanish-language music and DVDs.
Mr Castro-Wright was previously head of Wal-Marts Mexican subsidiary, whose store network ranges from large US-style Supercenters to small local bodegas, an upmarket supermarket chain and two restaurant chains.
Last year, Wal-Mart also began testing four new 10,000 sq ft Marketside convenience grocery stores in the Phoenix area its first new format in a decade. Tesco, the UK retailer, also has more than 25 of its small Fresh & Easy markets in the Phoenix area.
This is new?
Then We get surprised that they do this when we just bought a sweater for 1 dollar.
Wal-Mart is a business. This is smart business.
It is not their job to be political.
In America Hispanics spend dollars and their dollars are just as good as the dollars that you or I spend.
The Hispanic market has been looking to Wal-Mart for some time.
kinda tears ya that way doesn’t it?
want the illegals out, but capitalism is capitalism, and this is a great example of it.
Yum. I wish Wal-Mart would open one close to me. The hispanic food selection at my grocery store(s) sucks.
Pardon me but i think they send their money back to mexico
Are there any Americans left that don't believe they're being completely sold out?
So much for assimilation.
No it’s against the law .A person (including a group of persons, business, organization or local government) commits a federal felony when he:
assists an alien whom he should reasonably know is illegally in the U.S. or who lacks employment authorization, by transporting, sheltering, or assisting him to obtain employment,
encourages that alien to remain in the U.S., by referring him to an employer, by acting as employer or agent for an employer in any way, or
knowingly assists illegal aliens due to personal convictions.
Sam Walton is rolling over in his grave!!
In my neighborhood, the Food Lion has the best selection of Latin foods, for some reason. Always the right peppers for my recipes. But the Super Wal-mart has tortillas in really big packages!
I hate to sound grumpy, but damn. I have a 24” monitor and you pic doesn’t even fit it.
Please learn the rules and how to post pic’s properly on FR, or give it up. You’re hurting my eyes. ;>)
I guess it would take Walmart opening a discount abortion clinic before some people would have a problem with them.
The first WalMart I ever saw was in south Texas, very close to the border. All the signage was in English, if I recall correctly, and it was clearly an American store. Still,the Hispanic population shopped there easily.
I know this is a business decision and WalMart is very business savvy - still, seems like American stores on American soil should be - well - American. But this is just one more brick in the wall. It’s not the first and it won’t be the last.
I don’t really eat traditional Mexican food, preferring Tex-Mex. But enough of the ingredients are common between the two to make me miss a decent hispanic foods section.
Um...I know how to post pics properly, I can’t help it if “preview” doesn’t show the pic in that size... ;)
LOL--"Mr. Walton, our figures project a profit of x% if we go after this market." "Basta! Leave it for the competion."
I sympathize. We had years when we couldn’t get any Latin foods, it seemed like. At least tortillas have caught on in a big way, although I should probably bite the bullet and make my own, with as many as we use.
We cook Tex-Mex, Mexican, Caribbean, Central American ... whatever suits our mood. I’ve been practicing Cuban dishes for several years, waiting for Fidel Castro to die so we can have a major fiesta!
So you think that a Spanish themed store is aiding illegal immigration? Good luck with that theory!
Some how i do not believe that all Hispanics send all their money back to Mexico. Instead, they spend most of their money in the USA and Wal-MArt would be stupid if they did not go after those dollars.
And could you please explain to me why the dollars that you spend are more valuable that the dollars spent by Hispanics?
I ask this rather sarcastically because I see nothing wrong with stores catering to any particular group. It is capitalism. I am completely against illegal aliens. That is not the topic here.
Why doesn’t wal mart open their stores in mexico..
“Gee lets just make them feel right at home.... “
You got to be kidding with that statement. There are many wonderful hispanic people in this country, most natural born U.S. citizens. What gives you the right to deny them the opportunity to shop in a themed grocery story. Yes, I hope they feel right at home.
Wal-Mart does have stores in Mexico.
Well, I screw up, but you screw up in a big way. LOL
Yea when you know it will hire all illegals...you know that the mexicans in the southwestern states are 99% illegal!
Prove it, or take your bigotry somewhere else, please.
It is apparent that some believe that only those dollars spent by white folks have value.
Then why doesn’t wal mart open one in every state!!!! and how many in texas and arizona are natural born citizens???in every state!!!!
I visited the Walmart in Laredo, TX approximately 20 years ago. I needed help finding something and could not find one English-speaking employee. I was incensed. When I finally found a manger that COULD speak English, I voiced my concerns. He merely scoffed at me and said that his customers speak Spanish and that I should learn the language if I persist in shopping in Laredo, TX.
oh I see you’re all for the illegals!!
I see no problem with this. Seems to me to be a solid business move.
This is an improvement. They are going to make the staff learn English.
The trouble with raw capitalism is that it has no loyalty to anything other than profit.
Where is all the Walmart supporters?
Brilliant reasoning power there. Recent public school graduate, are you?
I’m seriously considering boycotting Home Depot until they take down the signs in spanish.
Dammit, if you’re going to conduct business, conduct it in the language of the land.
No problem with their dollars. They can learn to spend them in English like the rest of us. Catering to their refusal to assimilate isn’t helpful. Until they are forced to learn English we will continue to shell out money for bilingual education, bilingual shopping, bilingual health care, ad nauseum. Call me a Texas redneck but I am beyond tired of being expected to learn a foreign language to get by in my country.
Here, check this out. It’s free and you might find it useful.
That is the most ignorant claim that I have ever read on FR.
You’re kind of rude aren’t you?