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Wal-Mart looks to Hispanic market
Finanical Times ^ | March 12 2009 | Jonathan Birchall

Posted on 03/13/2009 11:51:11 AM PDT by angelcindy

Wal mart plans to open its first Hispanic-focused supermarkets this summer in Arizona and Texas as the largest US retailer continues its drive to expand its dominance of the US grocery business.

The pilot stores, named Supermercado de Walmart, will open in Phoenix and Houston in remodelled 39,000 sq ft locations occupied previously by two of Wal-Mart’s Neighborhood Market stores.

The retailer said that the stores were in “strongly Hispanic neighbourhoods” and would feature a “new lay-out, signing and product assortment designed to make them even more relevant to local Hispanic customers”. The staff will also be bilingual.

Wal-Mart’s Sam’s Club warehouse store also plans to open a 143,000 sq ft Hispanic-focused store called Más Club in Houston this year.

Several leading regional US supermarket chains already operate Hispanic store brands, including Publix in Florida, which operates three Publix Sabor markets, and HEB in Texas, which opened a Mi Tienda store in Houston in 2006.

The markets include elements such as cafés serving Latino pastries and coffee, and full service meat and fish counters.

Leading retailers are also pursuing Hispanic consumers online, with Best Buy and Home Depot having launched Spanish-language versions of their e-commerce sites in recent months.

Eduardo Castro-Wright, the head of Wal-Mart’s US stores since 2005, has also been an advocate of testing new smaller, more focused formats, and raised the idea of turning the Neighbourhood Market into a Hispanic-style bodega concept several years ago.

He has also developed Wal-Mart’s efforts to customise its larger Supercenter stores, which have been grouped according to differing community profiles, such as urban, suburban, Hispanic and African-American, with customised merchandise.

A 195,000 sq ft Supercenter that opened in Texas last year included a tortilleria bakery, Hispanic foods and a larger selection of Spanish-language music and DVDs.

Mr Castro-Wright was previously head of Wal-Mart’s Mexican subsidiary, whose store network ranges from large US-style Supercenters to small local bodegas, an upmarket supermarket chain and two restaurant chains.

Last year, Wal-Mart also began testing four new 10,000 sq ft Marketside convenience grocery stores in the Phoenix area – its first new format in a decade. Tesco, the UK retailer, also has more than 25 of its small Fresh & Easy markets in the Phoenix area.


TOPICS: Business/Economy; News/Current Events
KEYWORDS: deport; goodbyeusa; hispandering; illigeals; immigration; walmart
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Gee lets just make them feel right at home....
1 posted on 03/13/2009 11:51:11 AM PDT by angelcindy
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To: angelcindy

This is new?


2 posted on 03/13/2009 11:51:57 AM PDT by mainestategop (MAINE: The way communism should be)
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To: angelcindy
Up in Maine they used to hire a lot of illegals from Russia and Ukraine to work at places like Walmart And Target.

Then We get surprised that they do this when we just bought a sweater for 1 dollar.

3 posted on 03/13/2009 11:52:53 AM PDT by mainestategop (MAINE: The way communism should be)
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Comment #4 Removed by Moderator

To: angelcindy

Wal-Mart is a business. This is smart business.

It is not their job to be political.


5 posted on 03/13/2009 11:53:07 AM PDT by Retired Greyhound
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To: angelcindy

In America Hispanics spend dollars and their dollars are just as good as the dollars that you or I spend.


6 posted on 03/13/2009 11:53:29 AM PDT by trumandogz (The Democrats are driving us to Socialism at I00 MPH -The GOP is driving us to Socialism at 97.5 MPH)
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To: mainestategop

The Hispanic market has been looking to Wal-Mart for some time.


7 posted on 03/13/2009 11:53:34 AM PDT by Jeff Chandler (Obama's next program: Kopechne Care)
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To: Retired Greyhound

kinda tears ya that way doesn’t it?
want the illegals out, but capitalism is capitalism, and this is a great example of it.


8 posted on 03/13/2009 11:55:17 AM PDT by absolootezer0 (thank God for Chicago: makes Detroit look wholesome by comparison.)
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To: angelcindy
tortilleria bakery

Yum. I wish Wal-Mart would open one close to me. The hispanic food selection at my grocery store(s) sucks.

9 posted on 03/13/2009 11:56:48 AM PDT by 1rudeboy
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To: trumandogz

Pardon me but i think they send their money back to mexico


10 posted on 03/13/2009 11:56:54 AM PDT by angelcindy ("If you follow the crowd,you get no further than the crowd")
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To: Lucky9teen
Su foto es demasiado grande.


11 posted on 03/13/2009 11:57:50 AM PDT by Jeff Chandler (Obama's next program: Kopechne Care)
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To: angelcindy
If you're a Sams Club member, you are not a Mas (SAM backwards) Club member. You have to become a member of Mas club, should you wish to enter their club. Membership at Sams is tanking. I doubt if this will revive it.
12 posted on 03/13/2009 11:59:23 AM PDT by MrsEmmaPeel
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To: angelcindy
The pilot stores, named Supermercado de Walmart, will open in Phoenix and Houston

Are there any Americans left that don't believe they're being completely sold out?

So much for assimilation.

13 posted on 03/13/2009 11:59:50 AM PDT by dragnet2
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To: Retired Greyhound

No it’s against the law .A person (including a group of persons, business, organization or local government) commits a federal felony when he:

assists an alien whom he should reasonably know is illegally in the U.S. or who lacks employment authorization, by transporting, sheltering, or assisting him to obtain employment,
encourages that alien to remain in the U.S., by referring him to an employer, by acting as employer or agent for an employer in any way, or
knowingly assists illegal aliens due to personal convictions.


14 posted on 03/13/2009 12:01:12 PM PDT by angelcindy ("If you follow the crowd,you get no further than the crowd")
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To: angelcindy

Sam Walton is rolling over in his grave!!


15 posted on 03/13/2009 12:01:30 PM PDT by taillightchaser (!)
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To: 1rudeboy

In my neighborhood, the Food Lion has the best selection of Latin foods, for some reason. Always the right peppers for my recipes. But the Super Wal-mart has tortillas in really big packages!


16 posted on 03/13/2009 12:01:39 PM PDT by Tax-chick ("There are more enjoyable ways of going to Hell." ~ St. Bernard)
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To: Jeff Chandler

oops ;)


17 posted on 03/13/2009 12:01:42 PM PDT by Lucky9teen (The more Otrauma does, the more I believe it's on purpose...to destroy America. No one is that dumb)
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To: Lucky9teen

I hate to sound grumpy, but damn. I have a 24” monitor and you pic doesn’t even fit it.

Please learn the rules and how to post pic’s properly on FR, or give it up. You’re hurting my eyes. ;>)


18 posted on 03/13/2009 12:02:08 PM PDT by Gator113 (For America to Survive, Obama Must Fail.....)
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To: Jeff Chandler
Bueno.
19 posted on 03/13/2009 12:02:19 PM PDT by BooBoo1000 (Some times I wake up grumpy, other times I let her sleep/)
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To: angelcindy

I guess it would take Walmart opening a discount abortion clinic before some people would have a problem with them.


20 posted on 03/13/2009 12:02:52 PM PDT by DogBarkTree (Sometimes you have to let it go in order to get a Grip.)
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To: angelcindy

The first WalMart I ever saw was in south Texas, very close to the border. All the signage was in English, if I recall correctly, and it was clearly an American store. Still,the Hispanic population shopped there easily.
I know this is a business decision and WalMart is very business savvy - still, seems like American stores on American soil should be - well - American. But this is just one more brick in the wall. It’s not the first and it won’t be the last.


21 posted on 03/13/2009 12:02:55 PM PDT by ElayneJ
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To: Tax-chick

I don’t really eat traditional Mexican food, preferring Tex-Mex. But enough of the ingredients are common between the two to make me miss a decent hispanic foods section.


22 posted on 03/13/2009 12:05:56 PM PDT by 1rudeboy
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To: Gator113

Um...I know how to post pics properly, I can’t help it if “preview” doesn’t show the pic in that size... ;)


23 posted on 03/13/2009 12:07:49 PM PDT by Lucky9teen (The more Otrauma does, the more I believe it's on purpose...to destroy America. No one is that dumb)
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To: taillightchaser
Sam Walton is rolling over in his grave!

LOL--"Mr. Walton, our figures project a profit of x% if we go after this market." "Basta! Leave it for the competion."

24 posted on 03/13/2009 12:07:56 PM PDT by 1rudeboy
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To: angelcindy

25 posted on 03/13/2009 12:08:41 PM PDT by iowamark (certified by Michael Steele as "ugly and incendiary")
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To: 1rudeboy

I sympathize. We had years when we couldn’t get any Latin foods, it seemed like. At least tortillas have caught on in a big way, although I should probably bite the bullet and make my own, with as many as we use.

We cook Tex-Mex, Mexican, Caribbean, Central American ... whatever suits our mood. I’ve been practicing Cuban dishes for several years, waiting for Fidel Castro to die so we can have a major fiesta!


26 posted on 03/13/2009 12:09:01 PM PDT by Tax-chick ("There are more enjoyable ways of going to Hell." ~ St. Bernard)
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To: angelcindy

So you think that a Spanish themed store is aiding illegal immigration? Good luck with that theory!


27 posted on 03/13/2009 12:10:19 PM PDT by iowamark (certified by Michael Steele as "ugly and incendiary")
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To: angelcindy
Pardon me but i think they send their money back to mexico

Some how i do not believe that all Hispanics send all their money back to Mexico. Instead, they spend most of their money in the USA and Wal-MArt would be stupid if they did not go after those dollars.

And could you please explain to me why the dollars that you spend are more valuable that the dollars spent by Hispanics?

28 posted on 03/13/2009 12:10:47 PM PDT by trumandogz (The Democrats are driving us to Socialism at I00 MPH -The GOP is driving us to Socialism at 97.5 MPH)
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To: angelcindy
Houston has dozens of Chinese grocery stores, selling very little that is even labeled in any English whatsoever. Where is the outrage??? Fiesta Mart has been in Houston for a long time and they cater to Hispanics.

I ask this rather sarcastically because I see nothing wrong with stores catering to any particular group. It is capitalism. I am completely against illegal aliens. That is not the topic here.

29 posted on 03/13/2009 12:11:52 PM PDT by JustaDumbBlonde (America: Home of the Free Because of the Brave)
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To: trumandogz

Why doesn’t wal mart open their stores in mexico..


30 posted on 03/13/2009 12:11:56 PM PDT by angelcindy ("If you follow the crowd,you get no further than the crowd")
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To: angelcindy

“Gee lets just make them feel right at home.... “

You got to be kidding with that statement. There are many wonderful hispanic people in this country, most natural born U.S. citizens. What gives you the right to deny them the opportunity to shop in a themed grocery story. Yes, I hope they feel right at home.

.....Bob


31 posted on 03/13/2009 12:12:12 PM PDT by Lokibob (When handed lemons...Refuse to sign for them. Life's lemons can't be delivered without a signature.)
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To: angelcindy

Wal-Mart does have stores in Mexico.


32 posted on 03/13/2009 12:12:44 PM PDT by trumandogz (The Democrats are driving us to Socialism at I00 MPH -The GOP is driving us to Socialism at 97.5 MPH)
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To: Lucky9teen

Well, I screw up, but you screw up in a big way. LOL


33 posted on 03/13/2009 12:12:51 PM PDT by Gator113 (For America to Survive, Obama Must Fail.....)
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To: iowamark

Yea when you know it will hire all illegals...you know that the mexicans in the southwestern states are 99% illegal!


34 posted on 03/13/2009 12:14:00 PM PDT by angelcindy ("If you follow the crowd,you get no further than the crowd")
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To: angelcindy
you know that the mexicans in the southwestern states are 99% illegal!

Prove it, or take your bigotry somewhere else, please.

35 posted on 03/13/2009 12:14:55 PM PDT by Tax-chick ("There are more enjoyable ways of going to Hell." ~ St. Bernard)
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To: Lokibob

It is apparent that some believe that only those dollars spent by white folks have value.


36 posted on 03/13/2009 12:15:04 PM PDT by trumandogz (The Democrats are driving us to Socialism at I00 MPH -The GOP is driving us to Socialism at 97.5 MPH)
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To: Lokibob

Then why doesn’t wal mart open one in every state!!!! and how many in texas and arizona are natural born citizens???in every state!!!!


37 posted on 03/13/2009 12:15:24 PM PDT by angelcindy ("If you follow the crowd,you get no further than the crowd")
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To: ElayneJ

I visited the Walmart in Laredo, TX approximately 20 years ago. I needed help finding something and could not find one English-speaking employee. I was incensed. When I finally found a manger that COULD speak English, I voiced my concerns. He merely scoffed at me and said that his customers speak Spanish and that I should learn the language if I persist in shopping in Laredo, TX.


38 posted on 03/13/2009 12:15:41 PM PDT by publana (Socialism is here to stay unless Communism wins the day.)
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To: Tax-chick

oh I see you’re all for the illegals!!


39 posted on 03/13/2009 12:16:08 PM PDT by angelcindy ("If you follow the crowd,you get no further than the crowd")
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To: angelcindy

I see no problem with this. Seems to me to be a solid business move.

SnakeDoc


40 posted on 03/13/2009 12:16:21 PM PDT by SnakeDoctor (Proud Charter Member of the Republican Resistance.)
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To: angelcindy
The staff will also be bilingual.

This is an improvement. They are going to make the staff learn English.

41 posted on 03/13/2009 12:16:30 PM PDT by Onelifetogive (Let's get to altering or abolishing!)
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To: angelcindy

The trouble with raw capitalism is that it has no loyalty to anything other than profit.


42 posted on 03/13/2009 12:16:45 PM PDT by Hacklehead (Liberalism is the art of taking what works, breaking it, and then blaming conservatives.)
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To: angelcindy
The pilot stores, named Supermercado de Walmart, will open in Phoenix and Houston in remodelled 39,000 sq ft locations occupied previously by two of Wal-Mart’s

Where is all the Walmart supporters?

43 posted on 03/13/2009 12:16:51 PM PDT by dragnet2
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To: angelcindy

Brilliant reasoning power there. Recent public school graduate, are you?


44 posted on 03/13/2009 12:17:09 PM PDT by Tax-chick ("There are more enjoyable ways of going to Hell." ~ St. Bernard)
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To: Onelifetogive

I’m seriously considering boycotting Home Depot until they take down the signs in spanish.

Dammit, if you’re going to conduct business, conduct it in the language of the land.


45 posted on 03/13/2009 12:17:42 PM PDT by MrB (The 0bamanation: Marxism, Infanticide, Appeasement, Depression, Thuggery, and Censorship)
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To: trumandogz

No problem with their dollars. They can learn to spend them in English like the rest of us. Catering to their refusal to assimilate isn’t helpful. Until they are forced to learn English we will continue to shell out money for bilingual education, bilingual shopping, bilingual health care, ad nauseum. Call me a Texas redneck but I am beyond tired of being expected to learn a foreign language to get by in my country.


46 posted on 03/13/2009 12:18:31 PM PDT by McLynnan
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To: Lucky9teen

Here, check this out. It’s free and you might find it useful.

http://tinypic.com/


47 posted on 03/13/2009 12:18:31 PM PDT by Gator113 (For America to Survive, Obama Must Fail.....)
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To: angelcindy
you know that the mexicans in the southwestern states are 99% illegal!

That is the most ignorant claim that I have ever read on FR.

48 posted on 03/13/2009 12:18:36 PM PDT by trumandogz (The Democrats are driving us to Socialism at I00 MPH -The GOP is driving us to Socialism at 97.5 MPH)
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To: angelcindy
Why doesn’t wal mart open their stores in mexico[?]

Oops: http://www.walmartmexico.com.mx.

49 posted on 03/13/2009 12:20:28 PM PDT by 1rudeboy
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To: Gator113

You’re kind of rude aren’t you?


50 posted on 03/13/2009 12:21:39 PM PDT by Lucky9teen (The more Otrauma does, the more I believe it's on purpose...to destroy America. No one is that dumb)
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