Skip to comments.Conservative talk radio on the wane in California
Posted on 03/15/2009 9:43:42 AM PDT by NormsRevenge
Tune in to conservative talk radio in California, and the insults quickly fly. Capturing the angry mood of listeners the other day, a popular host in Los Angeles called Republican lawmakers who voted to raise state taxes "a bunch of weak slobs."
With their trademark ferocity, radio stars who helped engineer Gov. Arnold Schwarzenegger's rise in the 2003 recall have turned on him over the new tax increases. On stations up and down the state, they are chattering away in hopes of igniting a taxpayers' revolt to kill his budget measures on the May 19 ballot.
No rush to measure Limbaugh's ratingsBut for all the anti-tax swagger and the occasional stunts by personalities like KFI's John and Ken, the reality is that conservative talk radio in California is on the wane. The economy's downturn has depressed ad revenue at stations across the state, thinning the ranks of conservative broadcasters.
For that and other reasons, stations have dropped the shows of at least half a dozen radio personalities and scaled back others, in some cases replacing them with cheaper nationally syndicated programs.
Casualties include Mark Larson in San Diego, Larry Elder and John Ziegler in Los Angeles, Melanie Morgan in San Francisco, and Phil Cowen and Mark Williams in Sacramento.
Two of the biggest in the business, Roger Hedgecock in San Diego and Tom Sullivan in Sacramento, have switched to national shows, elevating President Obama above Schwarzenegger on their target lists.
Another influential Sacramento host, Eric Hogue, has lost the morning rush-hour show that served as a prime forum to gin up support for the recall of Gov. Gray Davis. Now he airs just an hour a day at lunchtime on KTKZ-AM (1380).
(Excerpt) Read more at latimes.com ...
That’s because they aren’t in Spanish.
This sound LA Times sour grape article LOL!
On the other hand, the LA Times is ... well, they're tanking even faster.
A lot of this is dated...more Alinsky isolate and conquer...
The harder the LAT looks to place lies and fear is the amount of their own fear...
Talk radio is fine, the Lib side of media is dying.
Is the author in a TIME WARP? Melanie Morgan is BACK ON KSFO....what an idiot...
Well, local conservative talk radio may be down, but the article says it is being replaced by less expensive syndicated conservative radio. I.e., Rush, Sean, etc.
I don’t know much about the names on that list except Larry Elder. I liked him, but he really wasn’t that entertaining. Kind of reminded me of Air America. Bland with no real insights that made you think.
I’ve heard her do some ads. She hasn’t returned to her old slot unfortunately.
Looks like when Lee Rodgers finally hangs it up, Suss will be there to continue the assault of liberalism along with many others.
Just another example of the one-hand-clapping left, celebrating themselves.
That kinda takes the point out of having a local radio talker.
The syndicates usually cover the same stuff.
Most conservatives have given up on that sewer and have abandoned the joint. They are listening to conservative talk radio in the states where they are now living. Like the old Soviet Union, Cauliphonya is a hopeless, basket case. It now needs the U.S. taxpayers to pay for all of its social programs.
This is news?
There’s a lot more talk radio than there used to be. Probably too much. It exploaded over the last 10 years. It’s probably time they’ll start weeding out the weaker ones. The stronger ones will grow stronger, and the weaker ones will dissappear.
A lot of the “local” talk radio shows aren’t very conservative. Those shows aren’t going to last.
Except for Rush.
Melanie Morgan eliminated from a 3-person radio show, which is probably tough to justify, economically; tho’ I’m glad to have heard her sit in for Officer Vic last Friday, and she’ll be there Monday. I like Mel, Lee Rogers benefits from having her there, IMO.
Roger Hedgecock has been getting a little “diffuse” lately, to my ear.
And then there’s that Rush guy.
No mention of Sean or Levin or Boortz.
I have little doubt that some of the lesser names are getting weeded out, but in my completely unscientific opinion, the total conservative talk audience is rising and concentrating on the “front benchers”.
Oh yeah, did I mention Rush?
Who ya gonna believe? Ratings for talk radio or the LA Times?
She was back on full-time on....Thursday AM? I don’t know how that will last, but if Sussman takes over that slot, then I’m done with KSFO for good —I can’t stand that guy:
“I’m like a little kid in a candy shop...!!!”
He has used that one 100 times, and it drives me up a wall. He’s conservative, he does his homework, but he’s hokey, and not the list bit witty.
He also gets tongue-tied, and goes back and explains himself A LOT —painful to listen to.
This is just another smear peace. They would never write this crap about Air America, or if the NPR fundraisers were down.
But some talk shows are as exciting as watching paint dry. I still remember the lower tier of talk shows back in 1994, prior to OKC, which Clinton used to smear talk radio.
Chuck Harder, Jerry Hughes, Stan Major, and Mike Reagan were all pretty good. They had conspiracy theories galore, and were highly entertaining. Savage started on KGO weekends back then. I always had my radio on, but Rush was all about NAFTA.
Today’s talk radio is all about finances and taxes, with some GOP politics thrown in. They rarely even mention political correctness or social issues. So while Rush is entertaining, listening to the same GOP talking points with less entertaining people doesn’t have much appeal.
“Melanie Morgan is BACK ON KSFO...”
AFAIK, she’s ONLY there sitting in for Officer Vic who’s on a brief vacation. Last Friday, this coming Monday.
Do you know if there are plans to bring her back more regularly? I think she adds to Lee Roger’s show quite a bit.
As are Seattle’s PI and Times.
For myself Limbaugh's show is the only one I find interesting and thought provoking.
..”theyll start weeding out the weaker ones”
Exactly. I think (but do not know) the trends are going to concentrate and expand Rush’s/Sean’s/Levin’s/L. Ingraham’s audience.
IMO you are correct, most talk radio is moving to economics and away from social issues, though the two are linked.
As for the LA Times, they are barely long for this world, and they do not follow their premise, talk radio isn’t dying, it is controlling costs in an economic downturn.
And I must say, internet talk radio, live and streaming, is where it’s at, if a local host is blathering on and on, streaming guys like Liddy or Savage or even Miller is just a mouse click away.
Thanks for the tidbit that Melanie filled in for Ossifer Vic. I missed Friday, but will try and catch Monday.
I believe me.
I’m getting sick of talk radio. THere’s too much of it, and a lot of them suck. The good ones are still good and they won’t be going anywhere...probably get stronger in fact.
this is just the los angeles times,
now going bankrupt,
throwing rocks at conservatives.
they forgot to mention that rush is getting bigger.
they forgot to mention that john and ken are palin-hating liberals.
i like roger hedgecock.
Seeing as I live in the LA area, this article seems to be a moot point that is trying to sap the morale of conservatives. Ok, we lost Larry Elder, but as one commenter above said, he wasn’t that entertaining. What replaced him? Mark Levin. Darn, now I get to hear him at 3:00PM instead of 10:00PM. There is a legitimate story about talk radio in general in LA shutting down. 97.1 FM, which was the entertainment variety talk station went under because they couldn’t pay the hosts anymore. That sucked because I really liked Adam Corolla, but as far as conservative talk goes in LA, all is well.
That’s because most of the conservatives have long-since departed SF...thus, no audience.
You’re so right about John & Ken. John, at least, is faking it.
Frankly the only true conservative on KFI is Rush. The next one (who I think is great) is Wayne Reznick, and he says he’s a Dem - but his opinions are conservative. Bill Handel may gripe about being called socialist, but he’s definitely changed. Is he doing this deliberately, thinking that people want liberal talk radio in the Zero Era?
The takers outnumber the givers in CA by a wider margin every day. That is why the state is imploding. They don’t listen to conservative talk as much as they used to because they are too busy lining up to listen up.
I listened to a show yesterday here in the Philly area and it was hosted by Monica Crowley. I think she was filling in for somebody. Wow! What a sexy voice! I wanted to jump through my car radio and run away with her. More importantly, she was confident and bright and made one excellent point after another about “The Bama” and his hypocrisy.
I’ve lately gotten burned out on talk radio a bit—I’m a KSFO listener and I do miss Mel (maybe because I’m female?); but I do like the political analysts the KSFO hosts have as guests in the mornings.
I think KSFO talks about Islam/terrorists too much. I understand the threat that militant Islam poses to the US, and I know it is of utmost importance, but I like to think about other things too, and so lately I’ve actually been switching to NPR (oh the horror, I know) to listen to Fresh Air, and learn about things like education policy, the death of the music industry, wine tasting, the Episcopal Church, economics, agribusiness, Jazz—I have to take everything with a huge grain of salt as everything is oriented Left, but at least the topics are varied.
I think I also like the soothing tones of the Fresh Air hosts after a long day at work. I like conservative talk radio better in the morning, NPR better in the evening.
I wish there was something like “Fresh Air for the Right.” I’d never switch from that station.
I wish there were a Spanish conservative talk radio. That would be a great way to “extend” the tent and wake Hispanics up. As they listen, they will understand why so many in the conservative movement are opposed to open borders. It trickles down.
Sussman really gets to me as well. Speaking of getting tongue tied, Little miss Melanie Morgan cannot get through a phrase without the uh’s and ah’s. She may be well thought of, however I can’t stand to listen to either of them.
Lived in the Bay Area for 35 years. Sussman was in his true calling as a weather reader. He should have stuck to that.
you’ve hit a pet peeve of mine.
i used to like kfi.
btw, dr laura is a conservative and she has a son in the military.
bill handel is a pompous ass. he detests governor sarah palin and goes out of his way to attack her all the time.
what’s that tell us about sarah? she’s got a lot of potential for us.
i cannot stand reznick. he thinks he’s so cool.
thanks for allowing me to let off my steam.
“Ive heard her do some ads. She hasnt returned to her old slot unfortunately.”
She was on a few days this week since OV (Officer Vic) was out.
Mainly doing the traffic but she butted and asked questions of Rodgers’ guests.
Thats the whole point of good talk radio, they inspire deep thought about the issues and good discussions.
KFSO hired Melanie Morgan back?
How nice to hear that!
Did they realize they made a mistake, or she accepted a lower salary or different hours?
I myself find conservative talk radio very informative as well as entertaining.
“in some cases replacing them with cheaper nationally syndicated programs.”...Like RUSH!
I know the Calif Talk Radio scene well and for years. Some of the names mentioned not on radio anymore left over a year ago. This is mixing old news into a story fabricated for now. For example John Ziegler left long long ago, was involved in a station power struggle. John & Ken hit home more on the Calif budget problems than Ziegler did and they are still on the air.
Larry Elder might have been involved in a power struggle too, at KABC. He was replaced by someone more conservative than him, Mark Levine.
If anything there is more variety in conservative talk radio shows in Calif, and in the LA/Orange County area, there are new conservative talk show hosts being tried almost monthly. Check out KGIL 1260 stream.
This article is an example of how hard talk radio has hit California's state policies, ppl are being informed, tax revolts are developing, and the truth is on the air waves just like it's supposed to be!
rush has a talent for combining today’s events with yesterday’s while staying focused on the u.s. constitution and american traditions.
often i wonder, why didn’t i think of that?
in addition to rush i listen to roger hedgecock, sean hannity, dennis prager etc.
i find michael savage’s inflated ego hard to take. he’s jealous of rush and sean.
And this from a newspaper that is losing subscribers at an alarming rate. LOL Any guesses why? Because talk radio has outed them for being Pravda on the Pacific.
Certainly no bias here...
I don’t believe Larry was syndicated. He was being bumped regularly for Dodger games. Levin probably doesn’t mind as much being bumped on one local station.
They may have wanted Larry to take a severe cut in pay. Who knows.
“And then theres that Rush guy.
No mention of Sean or Levin or Boortz”
The entire point of the article is that talk radio stations in Cali are ditching local talent and replacing them with the nationally syndicated shows you’re talking about. The nationally syndicated shows like Rush and Sean are actually cheaper for stations to air than producing their own content.
This is good for the personal careers of the national guys, but not good for Cali as their issues will not be discussed from a conservative angle on their radio stations anymore, beyond the national issues that happen in Cali that get talked about on the national shows.
.....and this is exactly how Obama is going to attempt to take out talk radio. Local control of radio waves, not The Fairness Doctrine.
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