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Twelve Major Brands That Will Disappear
http://247wallst.com/2009/04/15/twelve-major-brands-that-will-disappear/ ^

Posted on 04/19/2009 11:24:30 PM PDT by FromLori

A number of well-known brands disappeared in the last year in large part due to economic forces. Many of them were in the retail industry, led by Circuit City. ATA and Aloha airlines are gone. Gateway Computers has effectively disappeared after being bought by Acer. It still has a website, but the brand is no longer marketed.

As the recession deepens and stretches out quarter after quarter, more companies will close or will shut divisions. More brands will disappear because their parents firms fold or can no longer afford to support them. Other brands will be obliterated by mergers.

24/7 Wall St. examined 100 large brands that are facing troubled futures. The analysis included records for those brands that are public companies or part of public companies. We considered sales information, information from industry experts, and brand histories. We also looked at the level of competition in each brand’s market and the extent to which that competition is growing. We examined the likelihood that a brand could be sold or spun off in cases where parent companies are in financial trouble.

We have compiled a list of 12 brands that will we believe will not survive until the end of next year. Each brand and the major reasons for its demise are listed along with some of the public information 24/7 Wall St. examined.

1. Avis/Budget (CAR) operates two car rental businesses. The primary competition

(Excerpt) Read more at 247wallst.com ...


TOPICS: Business/Economy
KEYWORDS: urlisnotthesource
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1 posted on 04/19/2009 11:24:31 PM PDT by FromLori
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To: FromLori

swami says


2 posted on 04/19/2009 11:28:13 PM PDT by GeronL (TYRANNY SENTINEL. http://tyrannysentinel.blogspot.com)
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To: FromLori

Wow. It’s like the whole world is coming to an end.


3 posted on 04/19/2009 11:39:43 PM PDT by BlessedBeGod (Obama's not the anti-Christ, but is making the way for him as John the Baptist did for Jesus.)
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To: FromLori

Border’s and Architectural Digest :-(

I read on another site that Macy’s, Dillard’s, Ann Taylor, Office Depot and Home Depot are in jeopardy.


4 posted on 04/19/2009 11:40:29 PM PDT by Canticle_of_Deborah (The government turns every contingency into an excuse for enhancing power in itself. - John Adams)
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To: Canticle_of_Deborah

Holy cow even home depot??


5 posted on 04/19/2009 11:41:17 PM PDT by FromLori (FromLori)
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To: FromLori

yes, I was shocked.


6 posted on 04/19/2009 11:42:06 PM PDT by Canticle_of_Deborah (The government turns every contingency into an excuse for enhancing power in itself. - John Adams)
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To: FromLori

I hope Crocs stays. Great cheap indestructible shoes that never smell. if you don’t like them for adults, they are still wonderful for children. Even the world over, they could provide cheap indestructible footwear for poor children.


7 posted on 04/19/2009 11:44:56 PM PDT by Yaelle
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To: FromLori
Borders! Yikes! This is hitting home. I was just there tonight, but you know, you can see how the internet spoils you. You look at their DVD database for, oh, say DJANGO, and you see order ... order ... order. Why go to the store?

Thinking of "brand death" always reminds me of 2001: A SPACE ODYSSEY, which featured the Bell System, Pan Am, Howard Johnson's ... not to mention nixie lamps!

In the night, and overhead a shovel of stars for keeps, the people
march:
"Where to? what next?"

8 posted on 04/19/2009 11:46:04 PM PDT by dr_lew
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To: Canticle_of_Deborah

Reason: Their former CEO (now over at Chrysler) and Lowes. Between the two, HD is screwed.


9 posted on 04/19/2009 11:54:52 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: dr_lew

“I was just there tonight, but you know, you can see how the internet spoils you.”

You can say that again. I went to B&N with my iPhone and used the Amazon mobile app to compare book prices. On four books I saved over $70 by going with Amazon over the B&N. I asked the manager to match the price. He said “nope” and I walked out $70 better off.


10 posted on 04/19/2009 11:55:46 PM PDT by PetroniusMaximus
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To: Canticle_of_Deborah
Yes. It is crazy. Since I buy most of all my clothes at Ann Taylor, Banana Republic, and J Crew, I am going to look like a vagabond in a year or so—LOL. Heck maybe I'll have to relearn to sew clothing. I always enjoyed Architectural Digest but purchased it intermittently. Looks as though I am not the only one.
11 posted on 04/20/2009 12:02:13 AM PDT by GOP Poet
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To: Canticle_of_Deborah

Home Depot? Estes Express will be hit hard if HD goes down.


12 posted on 04/20/2009 12:06:01 AM PDT by Jeff Chandler ("Mr. President, I support you but not your mission. I'm showing my patriotism through dissent.")
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To: BlessedBeGod
It’s like the whole world is coming to an end.

i'm sad about Banana Republic... :-(

13 posted on 04/20/2009 12:11:26 AM PDT by latina4dubya ( self-proclaimed tequila snob)
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To: FromLori

I predict that within three years only one U.S.-flag international air carrier will exist. It will be owned by a consortium of the current airlines and the federal government, with Uncle Sam as majority shareholder. It will be our “national airline”, similar to Aeroflot, and will operate with heavy taxpayer subsidies.


14 posted on 04/20/2009 12:12:06 AM PDT by B-Chan (Catholic. Monarchist. Texan. Any questions?)
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To: dr_lew
Borders! Yikes! This is hitting home. I was just there tonight, but you know, you can see how the internet spoils you. You look at their DVD database for, oh, say DJANGO, and you see order ... order ... order. Why go to the store?

As hard as it is to stomach the condescension of bookstore employees who are almost exclusively liberal, I enjoy browsing in bookstores. Stacey's, a large, beautiful independent bookstore in downtown San Francisco that I used to frequent on my lunch breaks, suddenly disappeared after 85 years. It was heartbreaking riding by on a bus for the first time in weeks and seeing the banners screaming that fixtures were for sale.

Borders is all there is left in San Francisco with easy parking (Barnes & Noble is at Fisherman's Wharf).

It still ticks me off the way libs demonize Wal-Mart, saying that it kills downtown businesses. There may be a kernel of truth in that, but Amazon.com is slowly murdering the entire retail book industry. Forget mom-and-pop stores, whole chains are going south. Any anti-corporate union-thug types boycotting it? Anybody? Anybody? Bueller?

15 posted on 04/20/2009 12:19:58 AM PDT by L.N. Smithee (LNSmitheeBlog.blogspot.com twitter.com/LNSmithee YouTube.com/LNSmithee)
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To: Yaelle
I hope Crocs stays. Great cheap indestructible shoes that never smell. if you don’t like them for adults, they are still wonderful for children. Even the world over, they could provide cheap indestructible footwear for poor children.

Meanwhile, even in this crappy economy, there are people who are spending $215 and up on butt-ugly sneakers only because they were designed by Kanye West.

16 posted on 04/20/2009 12:31:39 AM PDT by L.N. Smithee (LNSmitheeBlog.blogspot.com twitter.com/LNSmithee YouTube.com/LNSmithee)
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To: L.N. Smithee
I will miss Borders and their classical and jazz cd selections, I built my collections on their stuff. They are the only ones that sold SACD's that I could find. I also liked their history and math/physics book sections, you could find lots of stuff you didn't know existed.

So what is the Amazon model, do they sell direct or are they a collection of small retailers doing business from who knows where like Ebay? I never bought from Ebay because I was always afraid to give my CC# to a place like that and also wasn't sure if I would get the real thing or some knockoff. Also don't relish waiting for something I bought and paid for to come in the mail.

17 posted on 04/20/2009 12:49:45 AM PDT by this_ol_patriot (I saw manbearpig and all I got was this lousy tagline.)
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To: latina4dubya

It’s like the whole world is coming to an end.
i’m sad about Banana Republic
Oh it will survive but
the new CEO will be Barak Obama!


18 posted on 04/20/2009 12:53:25 AM PDT by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: this_ol_patriot
I have bought from eBay a couple of dozen times over the years and have had absolutely zero problems that weren't resolved with a week. The only trouble was when an electronic item I won with a bid less than two dollars had a $80 shipping charge FOB from Hong Kong. I fought that and the seller backed down. No probs since then.

I wouldn't worry about eBay if I were you. It ain't Craigslist, with pervs, scammers, and killers just a click away.

19 posted on 04/20/2009 12:58:59 AM PDT by L.N. Smithee (LNSmitheeBlog.blogspot.com twitter.com/LNSmithee YouTube.com/LNSmithee)
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To: dr_lew
Borders! Yikes! This is hitting home. I was just there tonight, but you know, you can see how the internet spoils you.

/tinfoil hat on/......Just the governments way of controlling everything you do....only businesses that will be around will be internet based so all your goods will be controlled....what you can have and how much you can have will be controlled by people who know better than you.... /tinfoil hat off/

20 posted on 04/20/2009 1:01:51 AM PDT by Getsmart64
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To: FromLori

I was surprised to see Palm on the list. I thought it was already dead and buried. Remember those ads and billboards with the naked woman that were controversial in the late nineties?


21 posted on 04/20/2009 1:01:54 AM PDT by L.N. Smithee (LNSmitheeBlog.blogspot.com twitter.com/LNSmithee YouTube.com/LNSmithee)
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To: FromLori

I’m screwed. I wear Crocs flip flops, buy my clothes at Gap, Banana Republic and Eddie Bauer, use a Palm phone, and one of my biggest customers is Home Depot. Maybe the market is trying to tell me something. Maybe overpriced rubber flip flops are silly. And maybe the Palm really does stink.

What’s killing Crocs is the imitation Crocs that everyone else has come out with. You can buy look-a-likes at Walmart for $5, so why buy genuine Crocs for $20? Unfortunately for Crocs they’ve won in the marketplace by creating demand for their product, but their high price and inability to stay ahead of copycats has doomed them. But they still make some great shoes.


22 posted on 04/20/2009 1:06:16 AM PDT by pie_eater
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To: Getsmart64

You need a new tinfoil hat. Please report to the nearest government approved metallic headwear station for a replacement, or click on http://www.recovery.gov/


23 posted on 04/20/2009 1:08:06 AM PDT by dr_lew
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To: latina4dubya

Not to worry. The USA is becoming a Banana Republic.


24 posted on 04/20/2009 1:15:37 AM PDT by Freedom_Is_Not_Free (Depression Countdown: 55... 54... 53...)
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To: dr_lew
They can sure know what you read. For example if you order a pocket Constitution or Bible they can put you on the subversive list or perhaps send you The Communist Manifesto and Koran instead.
25 posted on 04/20/2009 1:16:17 AM PDT by this_ol_patriot (I saw manbearpig and all I got was this lousy tagline.)
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To: Spktyr
Their former CEO (now over at Chrysler)

That explains why Chrysler is on this article's list :-/

26 posted on 04/20/2009 1:17:21 AM PDT by Canticle_of_Deborah (The government turns every contingency into an excuse for enhancing power in itself. - John Adams)
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To: L.N. Smithee

I always went to the Barnes & Noble out in Colma. A bit of a drive, but less of a crush than the downtown bookstores.

That said, I hate SF bookstores. I once went to City Lights to get a book by Michael Savage. They had about 10,000 books with Bill Clinton on the cover all over the store, but after looking high and low, I could not find Savage’s book. I asked for help and they lead me to the back of the store where copies of his book were closed in shelves underneath display tables.

Good old San Francisco. Big purveyors of Free Speech they are. Not!


27 posted on 04/20/2009 1:19:17 AM PDT by Freedom_Is_Not_Free (Depression Countdown: 55... 54... 53...)
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To: pie_eater

Screwed? You are going to be able to stock up on all of their goods for pennies on the dollar at their bankruptcy sales. You can buy more or less a lifetime supply of crocs and gaps.


28 posted on 04/20/2009 1:20:16 AM PDT by Freedom_Is_Not_Free (Depression Countdown: 55... 54... 53...)
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To: GOP Poet
Since I buy most of all my clothes at Ann Taylor, Banana Republic, and J Crew, I am going to look like a vagabond in a year or so—LOL.

Macy's, Gottschalk's and Dillard's comprise most of the midscale department stores in CA. If they go under (Gottschalk's already has), much of CA outside of SF and LA will be without those resources. The high ends like Nordstroms stay in the big metro areas. On the other end we have Kohls, JC Penny's, Wal-Mart and Target. Mervyn's already went out of business. I guess I'll be limited to online purchases :-(

I always enjoyed Architectural Digest but purchased it intermittently. Looks as though I am not the only one.

No ;-) I also like Town and Country. I marvel at the fact money does not necessarily buy good taste, lol.

29 posted on 04/20/2009 1:27:51 AM PDT by Canticle_of_Deborah (The government turns every contingency into an excuse for enhancing power in itself. - John Adams)
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To: Jeff Chandler

What is Estes Express? Does it have to do with employing illegals?


30 posted on 04/20/2009 1:28:37 AM PDT by Canticle_of_Deborah (The government turns every contingency into an excuse for enhancing power in itself. - John Adams)
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To: FromLori

ping


31 posted on 04/20/2009 1:41:14 AM PDT by diamond6 (Is SIDS preventable? www.Stopsidsnow.com)
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To: dr_lew

BTTT


32 posted on 04/20/2009 1:44:11 AM PDT by WhirlwindAttack
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To: this_ol_patriot
SNOWMANBEARPIG:


33 posted on 04/20/2009 1:45:39 AM PDT by dr_lew
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To: FromLori
Here are my hopes for disappearing brands:





Think how great the world would be if people quit buying into the crap these businesses are selling.

34 posted on 04/20/2009 1:46:17 AM PDT by Recovering_Democrat (I'm SO glad I no longer belong to the party of Dependence on Government!)
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To: Spktyr

Home Depot also has a big problem in the customer service department. It sucks. Of course, in South Florida customer service sucks nearly everywhere.


35 posted on 04/20/2009 1:47:42 AM PDT by Recovering_Democrat (I'm SO glad I no longer belong to the party of Dependence on Government!)
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To: this_ol_patriot
Ebay because I was always afraid to give my CC# to a place like that and also wasn't sure if I would get the real thing or some knockoff

I am going on about 400 purchases from EBay and have only been ripped off once.

I ordered a spare Sony battery & charger for my camera (the add and picture showed a real Sony battery) and received a bad Chinese knock off.

I only use PayPal and will never buy unless they use PayPal (go ahead and flame me but I have NEVER had a problem with them). PayPal gave me my money back and I turned the seller in to the FBI for selling fake crap.

Most EBay sellers understand that they MUST ship the items really fast and most of my purchases get to my door in less than a week. I had one item that was shipped to the wrong address and it took me three weeks to get it but other than that I have always been stunned at the rapid shipping of most EBay sellers.

I still buy locally if I weigh the benefits of going to a store and having a product on the same day, like when my autos die and I need parts NOW, but if I perceive the wait to be worth the discount I will buy from EBay. Just make sure to be a skeptic and look carefully at the seller ratings.

36 posted on 04/20/2009 1:49:50 AM PDT by OldMissileer (Atlas, Titan, Minuteman, PK. Winners of the Cold War)
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To: Canticle_of_Deborah

“I read on another site that Macy’s, Dillard’s, Ann Taylor, Office Depot and Home Depot are in jeopardy.”

Around my neck of the woods, Home Depot caters very aggressively to the illegal alien driven construction industry. You practically have to speak spanish in there. I wouldn’t miss them.


37 posted on 04/20/2009 2:12:50 AM PDT by wgflyer (Liberalism is to society what HIV is to the immune system.)
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To: FromLori

“6. Gap (GAP) Old Navy and Banana Republic. “

What will teenage girls/boys do?


38 posted on 04/20/2009 2:21:21 AM PDT by Rebelbase
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To: this_ol_patriot
So what is the Amazon model, do they sell direct or are they a collection of small retailers doing business from who knows where like Ebay?

Yes. In-print items are sold directly from Amazon, but you can also buy them (new and/or used) from marketplace dealers. It's sort of like eBay, with you having to trust in the feedback, but there is no bidding and you pay Amazon and they pay the sellers. Also, Amazon lists out-of-print items that are only available through the marketplace dealers. The marketplace side is more similar to eBay's half.com than the main auction site.
39 posted on 04/20/2009 2:21:34 AM PDT by Rastus (Jedi mind tricks would work on Obama.)
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To: Recovering_Democrat

Well, there is a reason why HD is called the “do it yourself” store... because when you need to find something, you can’t find an employee so you must do it yourself. If you do find an employee, they invariably direct you to the other side of the store to the wrong department.


40 posted on 04/20/2009 2:23:54 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Rebelbase

What they’re already doing - shopping online and in other stores.

Gap/Old Navy/BR are considered “old people’s stores” now. Old to the teens, that is.


41 posted on 04/20/2009 2:25:27 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: pie_eater

“You can buy look-a-likes at Walmart for $5, so why buy genuine Crocs for $20? “

My kid’s mom bought them Birkenstocks for $125/pair last week. I’ve had a pair of knockoffs I bought at Walmart for $5 two seasons ago, can’t tell the difference between them from 2 feet away.


42 posted on 04/20/2009 2:28:28 AM PDT by Rebelbase
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To: OldMissileer

I’ve done around 200 eBay deals and have been ripped off twice. The first time, a guy charged me $7 for shipping and used the cheapest media mail shipping that came to about $1.75. The second time, I sent a money order and never got the $56 item. It turns out he ripped off a lot of people. He listed several items (”too good to be true” deals), didn’t send them out, and closed his account right then. He was basically raising some quick Christmas money. I never got any satisfaction from that one.


43 posted on 04/20/2009 2:28:57 AM PDT by Rastus (Jedi mind tricks would work on Obama.)
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To: FromLori

I read a column similar to this that predicted the demise of Star*ucks. I’m disappointed they didn’t make the list here too.


44 posted on 04/20/2009 3:06:43 AM PDT by OrangeHoof (YES WE CAN have a Depression.)
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To: Spktyr

My neighbor works for Home Depot. While I don’t want him to lose his job I know from the stories that he tells me that the company is horribly mismanaged.

And Lowes is just better.


45 posted on 04/20/2009 3:58:44 AM PDT by TSgt (Extreme vitriol and rancorous replies served daily. - Mike W USAF)
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To: FromLori
Regrettably HD is the Wal-Mart of big box home stores. They decided to buy all the merchandise they could from China, gleefully trading price for quality. So today they basically sell crap - and apparently less than they used to.
46 posted on 04/20/2009 5:51:18 AM PDT by starlifter (Sapor Amo Pullus)
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To: OrangeHoof

Starbucks isn’t going anywhere. They will defiantly shrink back to realistic store numbers and hopefully go back to being just a coffee shop, but the coffee shop hangout has become ingrained into the populace. In fact I think what will happen and what is best is that the outside eateries options will shrink to high class restaurants, coffee shops and 24/7 dinners. All the other restaurants were replacement excuses for the lazy that didn’t want to cook lunch and dinner. The exception that of the gaggle of restaurants that depend on touristy type places.


47 posted on 04/20/2009 6:07:02 AM PDT by neb52
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To: this_ol_patriot
Pick and choose what you buy on eBay. You _can_ use a cc on Paypal, but a Paypal account has a guarantee and will refund your money from a bad seller. I just had an item I paid for from another website become unavailable. The seller refunded my Paypal account instantly once they knew they could not get the item. The only potentially weak aspect of Paypal is it must link to a bank account. The solution is set up a checking account just for that and always keep the balance as low as possible. You can set up that account with a debit card attached, fund the account when you need to make a purchase on the net and be assured that only that amount is even available. The debit card works online just like a credit card.

I buy and sell on eBay. Just last week, I looked at an item on Amazon and balked at the postage and price. Went to eBay, found a better version, more for less and free shipping. It shipped at the package rate and I got it in a week instead of 3 days with USPS Priority. I usually avoid foreign sellers and don't ship out of the US, but that is just me and my dislike of paperwork. I have many friends who do both and are happy with their transaction.

A note on postage: on eBay and my own website, the postage is set at a flat rate above the cost of the postage. Reason 1) it takes time and materials to pack an item. Packing tape, for example, has become quite expensive. Reason 2) while shipment within a few hundred miles may be under $4, the same package from the center of the country to either coast can be $9+ for the 2-pound rate. I would rather lose a sale than show a loss on the time and materials, but that's just me. I never understood the concept of making up a loss with volume.

I have bought on eBay for over 10 years and never had a rip-off. I buy Amazon all the time, but I check all aspects of the sale and compare around the net, first. Often, with books, I get free shipping and with genre fiction and some other items, I often get 4 for the price of 3. Saves time, saves gas, usually saves money. You have a choice on Amazon, usually. Either you buy from them or you can choose to buy from an individual who has an Amazon store.

I have sold on eBay, off and on, for 3 years or so. You must make sure as a seller, to account for fees and packaging or you are wasting your time.

My husband won't use Paypal because of the checking account requirement. So what does he do? He asks me to buy the item for him or he uses a credit card through Paypal. I have to add that while I signed up for Paypal in 2000, I did not have the account verified until last year when eBay mandated Paypal. I have a Premier account, so I can sell as well as buy. I prefer it to using a credit card. As a merchant, I pay 1.69% for a Paypal transaction and 5% if the customer uses a credit card. But I have no statement fee, no other fees, no security requirement fees and no cancellation or inactivity fees. I no longer have a merchant credit account and I am saving money.

48 posted on 04/20/2009 6:07:33 AM PDT by reformedliberal (Are we at high crimes or misdemeanors, yet?)
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To: FromLori

Since Home Depot forced the real local hardware stores and lumberyards out of business, I wonder where we are supposed to get stuff once HD closes. Not Lowe’s, that’s for sure—they don’t stock the stuff you really need, but just curtains and rugs and a few odds-and-ends that suburban homeowners need for some cosmetic fixes. If I need a hundred yards of Romex or a big serious masonry drill, they are sure not going to have it.


49 posted on 04/20/2009 6:14:32 AM PDT by ottbmare (Ein Reich, ein Volk, ein Obama!)
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To: Canticle_of_Deborah

Another recent list said Krispy Kreme. I think KK may just go back to being a regional favorite, fine with me...I live in the region. ;)
I order most books through Amazon, but I often stop at Borders and pick up something spur of the moment when I don’t want to wait for Amazon to ship lol and I’m a member of the Amazon second day shipping club. I prefer Borders to B&N or Books a Million.


50 posted on 04/20/2009 6:14:40 AM PDT by kalee (01/20/13 The end of an error.... Obama even worse than Carter.)
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