Skip to comments.Twelve Major Brands That Will Disappear
Posted on 04/19/2009 11:24:30 PM PDT by FromLori
A number of well-known brands disappeared in the last year in large part due to economic forces. Many of them were in the retail industry, led by Circuit City. ATA and Aloha airlines are gone. Gateway Computers has effectively disappeared after being bought by Acer. It still has a website, but the brand is no longer marketed.
As the recession deepens and stretches out quarter after quarter, more companies will close or will shut divisions. More brands will disappear because their parents firms fold or can no longer afford to support them. Other brands will be obliterated by mergers.
24/7 Wall St. examined 100 large brands that are facing troubled futures. The analysis included records for those brands that are public companies or part of public companies. We considered sales information, information from industry experts, and brand histories. We also looked at the level of competition in each brands market and the extent to which that competition is growing. We examined the likelihood that a brand could be sold or spun off in cases where parent companies are in financial trouble.
We have compiled a list of 12 brands that will we believe will not survive until the end of next year. Each brand and the major reasons for its demise are listed along with some of the public information 24/7 Wall St. examined.
1. Avis/Budget (CAR) operates two car rental businesses. The primary competition
(Excerpt) Read more at 247wallst.com ...
Wow. It’s like the whole world is coming to an end.
Border’s and Architectural Digest :-(
I read on another site that Macy’s, Dillard’s, Ann Taylor, Office Depot and Home Depot are in jeopardy.
Holy cow even home depot??
yes, I was shocked.
I hope Crocs stays. Great cheap indestructible shoes that never smell. if you don’t like them for adults, they are still wonderful for children. Even the world over, they could provide cheap indestructible footwear for poor children.
Thinking of "brand death" always reminds me of 2001: A SPACE ODYSSEY, which featured the Bell System, Pan Am, Howard Johnson's ... not to mention nixie lamps!
In the night, and overhead a shovel of stars for keeps, the people
"Where to? what next?"
Reason: Their former CEO (now over at Chrysler) and Lowes. Between the two, HD is screwed.
“I was just there tonight, but you know, you can see how the internet spoils you.”
You can say that again. I went to B&N with my iPhone and used the Amazon mobile app to compare book prices. On four books I saved over $70 by going with Amazon over the B&N. I asked the manager to match the price. He said “nope” and I walked out $70 better off.
Home Depot? Estes Express will be hit hard if HD goes down.
i'm sad about Banana Republic... :-(
I predict that within three years only one U.S.-flag international air carrier will exist. It will be owned by a consortium of the current airlines and the federal government, with Uncle Sam as majority shareholder. It will be our “national airline”, similar to Aeroflot, and will operate with heavy taxpayer subsidies.
As hard as it is to stomach the condescension of bookstore employees who are almost exclusively liberal, I enjoy browsing in bookstores. Stacey's, a large, beautiful independent bookstore in downtown San Francisco that I used to frequent on my lunch breaks, suddenly disappeared after 85 years. It was heartbreaking riding by on a bus for the first time in weeks and seeing the banners screaming that fixtures were for sale.
Borders is all there is left in San Francisco with easy parking (Barnes & Noble is at Fisherman's Wharf).
It still ticks me off the way libs demonize Wal-Mart, saying that it kills downtown businesses. There may be a kernel of truth in that, but Amazon.com is slowly murdering the entire retail book industry. Forget mom-and-pop stores, whole chains are going south. Any anti-corporate union-thug types boycotting it? Anybody? Anybody? Bueller?
Meanwhile, even in this crappy economy, there are people who are spending $215 and up on butt-ugly sneakers only because they were designed by Kanye West.
So what is the Amazon model, do they sell direct or are they a collection of small retailers doing business from who knows where like Ebay? I never bought from Ebay because I was always afraid to give my CC# to a place like that and also wasn't sure if I would get the real thing or some knockoff. Also don't relish waiting for something I bought and paid for to come in the mail.
Its like the whole world is coming to an end.
i’m sad about Banana Republic
Oh it will survive but
the new CEO will be Barak Obama!
I wouldn't worry about eBay if I were you. It ain't Craigslist, with pervs, scammers, and killers just a click away.
/tinfoil hat on/......Just the governments way of controlling everything you do....only businesses that will be around will be internet based so all your goods will be controlled....what you can have and how much you can have will be controlled by people who know better than you.... /tinfoil hat off/
I was surprised to see Palm on the list. I thought it was already dead and buried. Remember those ads and billboards with the naked woman that were controversial in the late nineties?
I’m screwed. I wear Crocs flip flops, buy my clothes at Gap, Banana Republic and Eddie Bauer, use a Palm phone, and one of my biggest customers is Home Depot. Maybe the market is trying to tell me something. Maybe overpriced rubber flip flops are silly. And maybe the Palm really does stink.
What’s killing Crocs is the imitation Crocs that everyone else has come out with. You can buy look-a-likes at Walmart for $5, so why buy genuine Crocs for $20? Unfortunately for Crocs they’ve won in the marketplace by creating demand for their product, but their high price and inability to stay ahead of copycats has doomed them. But they still make some great shoes.
You need a new tinfoil hat. Please report to the nearest government approved metallic headwear station for a replacement, or click on http://www.recovery.gov/
Not to worry. The USA is becoming a Banana Republic.
That explains why Chrysler is on this article's list :-/
I always went to the Barnes & Noble out in Colma. A bit of a drive, but less of a crush than the downtown bookstores.
That said, I hate SF bookstores. I once went to City Lights to get a book by Michael Savage. They had about 10,000 books with Bill Clinton on the cover all over the store, but after looking high and low, I could not find Savage’s book. I asked for help and they lead me to the back of the store where copies of his book were closed in shelves underneath display tables.
Good old San Francisco. Big purveyors of Free Speech they are. Not!
Screwed? You are going to be able to stock up on all of their goods for pennies on the dollar at their bankruptcy sales. You can buy more or less a lifetime supply of crocs and gaps.
Macy's, Gottschalk's and Dillard's comprise most of the midscale department stores in CA. If they go under (Gottschalk's already has), much of CA outside of SF and LA will be without those resources. The high ends like Nordstroms stay in the big metro areas. On the other end we have Kohls, JC Penny's, Wal-Mart and Target. Mervyn's already went out of business. I guess I'll be limited to online purchases :-(
I always enjoyed Architectural Digest but purchased it intermittently. Looks as though I am not the only one.
No ;-) I also like Town and Country. I marvel at the fact money does not necessarily buy good taste, lol.
What is Estes Express? Does it have to do with employing illegals?
Think how great the world would be if people quit buying into the crap these businesses are selling.
Home Depot also has a big problem in the customer service department. It sucks. Of course, in South Florida customer service sucks nearly everywhere.
I am going on about 400 purchases from EBay and have only been ripped off once.
I ordered a spare Sony battery & charger for my camera (the add and picture showed a real Sony battery) and received a bad Chinese knock off.
I only use PayPal and will never buy unless they use PayPal (go ahead and flame me but I have NEVER had a problem with them). PayPal gave me my money back and I turned the seller in to the FBI for selling fake crap.
Most EBay sellers understand that they MUST ship the items really fast and most of my purchases get to my door in less than a week. I had one item that was shipped to the wrong address and it took me three weeks to get it but other than that I have always been stunned at the rapid shipping of most EBay sellers.
I still buy locally if I weigh the benefits of going to a store and having a product on the same day, like when my autos die and I need parts NOW, but if I perceive the wait to be worth the discount I will buy from EBay. Just make sure to be a skeptic and look carefully at the seller ratings.
“I read on another site that Macys, Dillards, Ann Taylor, Office Depot and Home Depot are in jeopardy.”
Around my neck of the woods, Home Depot caters very aggressively to the illegal alien driven construction industry. You practically have to speak spanish in there. I wouldn’t miss them.
“6. Gap (GAP) Old Navy and Banana Republic. “
What will teenage girls/boys do?
Well, there is a reason why HD is called the “do it yourself” store... because when you need to find something, you can’t find an employee so you must do it yourself. If you do find an employee, they invariably direct you to the other side of the store to the wrong department.
What they’re already doing - shopping online and in other stores.
Gap/Old Navy/BR are considered “old people’s stores” now. Old to the teens, that is.
“You can buy look-a-likes at Walmart for $5, so why buy genuine Crocs for $20? “
My kid’s mom bought them Birkenstocks for $125/pair last week. I’ve had a pair of knockoffs I bought at Walmart for $5 two seasons ago, can’t tell the difference between them from 2 feet away.
I’ve done around 200 eBay deals and have been ripped off twice. The first time, a guy charged me $7 for shipping and used the cheapest media mail shipping that came to about $1.75. The second time, I sent a money order and never got the $56 item. It turns out he ripped off a lot of people. He listed several items (”too good to be true” deals), didn’t send them out, and closed his account right then. He was basically raising some quick Christmas money. I never got any satisfaction from that one.
I read a column similar to this that predicted the demise of Star*ucks. I’m disappointed they didn’t make the list here too.
My neighbor works for Home Depot. While I don’t want him to lose his job I know from the stories that he tells me that the company is horribly mismanaged.
And Lowes is just better.
Starbucks isn’t going anywhere. They will defiantly shrink back to realistic store numbers and hopefully go back to being just a coffee shop, but the coffee shop hangout has become ingrained into the populace. In fact I think what will happen and what is best is that the outside eateries options will shrink to high class restaurants, coffee shops and 24/7 dinners. All the other restaurants were replacement excuses for the lazy that didn’t want to cook lunch and dinner. The exception that of the gaggle of restaurants that depend on touristy type places.
I buy and sell on eBay. Just last week, I looked at an item on Amazon and balked at the postage and price. Went to eBay, found a better version, more for less and free shipping. It shipped at the package rate and I got it in a week instead of 3 days with USPS Priority. I usually avoid foreign sellers and don't ship out of the US, but that is just me and my dislike of paperwork. I have many friends who do both and are happy with their transaction.
A note on postage: on eBay and my own website, the postage is set at a flat rate above the cost of the postage. Reason 1) it takes time and materials to pack an item. Packing tape, for example, has become quite expensive. Reason 2) while shipment within a few hundred miles may be under $4, the same package from the center of the country to either coast can be $9+ for the 2-pound rate. I would rather lose a sale than show a loss on the time and materials, but that's just me. I never understood the concept of making up a loss with volume.
I have bought on eBay for over 10 years and never had a rip-off. I buy Amazon all the time, but I check all aspects of the sale and compare around the net, first. Often, with books, I get free shipping and with genre fiction and some other items, I often get 4 for the price of 3. Saves time, saves gas, usually saves money. You have a choice on Amazon, usually. Either you buy from them or you can choose to buy from an individual who has an Amazon store.
I have sold on eBay, off and on, for 3 years or so. You must make sure as a seller, to account for fees and packaging or you are wasting your time.
My husband won't use Paypal because of the checking account requirement. So what does he do? He asks me to buy the item for him or he uses a credit card through Paypal. I have to add that while I signed up for Paypal in 2000, I did not have the account verified until last year when eBay mandated Paypal. I have a Premier account, so I can sell as well as buy. I prefer it to using a credit card. As a merchant, I pay 1.69% for a Paypal transaction and 5% if the customer uses a credit card. But I have no statement fee, no other fees, no security requirement fees and no cancellation or inactivity fees. I no longer have a merchant credit account and I am saving money.
Since Home Depot forced the real local hardware stores and lumberyards out of business, I wonder where we are supposed to get stuff once HD closes. Not Lowe’s, that’s for sure—they don’t stock the stuff you really need, but just curtains and rugs and a few odds-and-ends that suburban homeowners need for some cosmetic fixes. If I need a hundred yards of Romex or a big serious masonry drill, they are sure not going to have it.
Another recent list said Krispy Kreme. I think KK may just go back to being a regional favorite, fine with me...I live in the region. ;)
I order most books through Amazon, but I often stop at Borders and pick up something spur of the moment when I don’t want to wait for Amazon to ship lol and I’m a member of the Amazon second day shipping club. I prefer Borders to B&N or Books a Million.