Skip to comments.Top 25 Newspaper Circulation Changes 2008 vs. 2009 (Ruh roh Raggy)
Posted on 04/27/2009 6:01:09 AM PDT by PittsburghAfterDark
USA TODAY -- 2,113,725 (-7.46%) WALL STREET JOURNAL -- 2,082,189 -- 0.61% NEW YORK TIMES -- 1,039,031 -- (-3.55%) L.A. TIMES -- 723,181 -- (-6.55%) WASHINGTON POST -- 665,383 -- (-1.16%)
NEW YOK DAILY NEWS -- 602,857 -- (-14.26%) NEW YORK POST -- 558,140 -- (-20.55%) CHICAGO TRIBUNE -- 501,202 -- (-7.47%) HOUSTON CHRONICLE -- 425,138 -- (-13.96%) ARIZONA REPUBLIC -- 389,701 -- (-5.72%)
DENVER POST (02/28/2009 to 03/31/2009) -- 371,728 -- N/A NEWSDAY -- 368,194 -- (-3.01%) DALLAS MORNING NEWS -- 331,907 -- (-9.88%) MINNEAPOLIS STAR-TRIBUNE -- 320,076 -- (-0.71%) CHICAGO SUN-TIMES -- 312,141 -- (-0.04%)
SAN FRANCISCO CHRONICLE -- 312,118 -- (-15.72%) BOSTON GLOBE -- 302,638 -- (-13.68%) CLEVELAND PLAIN DEALER -- 291,630 -- (-11.70%) DETROIT FREE PRESS -- 290,730 -- (-5.90%) PHILADELPHIA INQUIRER -- 288,298 -- (-13.72%)
NEWARK STAR-LEDGER -- 287,082 -- (-16.82%) ST. PETERSBURG TIMES -- 283,093 -- (-10.42%) OREGONION -- 268,512 -- (-11.76%) ATLANTA JOURNAL CONSTITUTION -- 261,828 -- (-19.91%) SAN DIEGO UNION-TRIBUNE -- 261,253 -- (-9.53%)
(Excerpt) Read more at editorandpublisher.com ...
It’s the ad revenue drop that is killing the newspapers.
As circulation drops, the publisher ends up with a weaker argument, and then ad revenue starts dropping -- and that is death.
But circulation drives revenue.
This is a very small snapshot. How about the change in circulation (and advertising) numbers for the past 20 years?
I don’t quite understand why these newspapers don’t get it of why they are losing circulation. Maybe as Savage says liberalism truly is a mental illness.
I don’t think most advertisers are getting much for their newspaper ad money, and know it, that’s the real problem. The newspaper readership is decidedly dumbed down, and has little money. Demographics of the readers is what advertisers focus on, not eyeballs.
Internet is where it’s at, but so far the advertisers haven’t been able to capture the audience.
Same thing is happening with TV ad revenues, just not as severe ... There is a fellow on the net who tracks such stuff, I don’t have a link, but will look for it.
Demographics of the circulation drives revenues. You get something for total eyeballs, but advertisers want to know specifically who is being served.
My wife was newspaper ad manager person ...
Same holds true for the alphabet networks having one-third the ratings they used to have for their evening newscasts.
Insult your readers/audience, bash the companies that advertise in/on your product, promote a national education system that produces borderline, functional illiterates and then blame the internet for falling numbers of circulation/viewers.
About 20% of the residents of this country speak a language other than English at home. The U.S. adds one international migrant (net) every 36 seconds. Immigrants account for one in 8 U.S. residents, the highest level in more than 80 years. In 1970 it was one in 21; in 1980 it was one in 16; and in 1990 it was one in 13. In a decade, it will be one in 7, the highest it has been in our history. And by 2050, one in 5 residents of the U.S. will be foreign-born. This may account for the fact that Spanish language newspapers have seen an increase in circulation over the last 20 years. Four of the top ten stations in Los Angeles are Spanish and the number-one station is usually Spanish.
The bottom line is that there are more sources for news, a tech savvy younger generation, and changing demographics all spell trouble for the print media.
We cancelled our Newspaper last year when they charged us an extra $1.50 for delivery on Thanksgiving.
Only one of the list to increase was The Wall Street Journal...
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