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Murdoch leads charge to get readers to pay online
AFP on Yahoo ^ | 5/8/09 | Chris Lefkow

Posted on 05/08/2009 8:15:12 PM PDT by NormsRevenge

WASHINGTON (AFP) – As US newspapers shrivel up and die, an unlikely figure is emerging as their potential savior: News Corp. chairman Rupert Murdoch.

The much-villified Australian-born media tycoon is preparing to battle against the practice many hold largely responsible for newspapers' current plight -- the "original sin" of giving away their content for free online.

The 78-year-old Murdoch announced this week that the days of free are over.

He said he planned to begin charging readers of the websites of News Corp. newspapers "within the next 12 months," testing the scheme "first on some of our stronger ones.

"We are now in the midst of an epochal debate over the value of content, and it is clear to many newspapers the current model is malfunctioning," said Murdoch, whose newspaper holdings include The Wall Street Journal, the New York Post, The Times of London, the Sun and The Australian, among others.

The Wall Street Journal online already requires a subscription fee but newspaper owners across the United States will be closely watching as Murdoch bucks the conventional wisdom and extends a pay wall to other publications.

Murdoch himself is a late convert to the notion of making readers pay online, having planned before buying the Journal two years ago to do away with the subscription system in a bid to increase traffic to wsj.com.

(Excerpt) Read more at news.yahoo.com ...


TOPICS: Business/Economy; Culture/Society; Politics/Elections
KEYWORDS: charge; ecommerce; internet; murdoch; newscorp; newspapers; online; readers; subscriptionfee

1 posted on 05/08/2009 8:15:12 PM PDT by NormsRevenge
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To: NormsRevenge

Go ahead. It’ll be the final nail in the coffin of the newspapers.


2 posted on 05/08/2009 8:17:07 PM PDT by Ghost of Philip Marlowe (The most dangerous fascists are those with a warm smile and soothing voice.)
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To: NormsRevenge

No problem we’ll all just get assigned to buying subscriptions to various news sources then we’ll just pool them...”somewhere.”


3 posted on 05/08/2009 8:18:13 PM PDT by madison10
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To: madison10

> The 78-year-old Murdoch announced this week that the days of free are over.

That’s not what Obama promised me.


4 posted on 05/08/2009 8:21:47 PM PDT by max americana
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To: max americana

Yes, Bam Bam promised free healthcare! Newsparers can’t be like brain surgery! Most newspapers are brainwashing!


5 posted on 05/08/2009 8:26:52 PM PDT by MtnClimber (Bernard Madoff's ponzi scheme looks remarkably similar to the way Social Security works)
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To: NormsRevenge

I already pay to get content. I subscribe to the WSJ. I would pay for foxnews.com. I doubt I would pay for the NYT. Despite what others have posted here, content costs SOMEBODY to create. Whether its news, movies, music, or books the creation of the content is not done from the good will of one’s heart - it is generally done to earn a living.

There is no entitlement to the news that somebody writes, no constitutional grant of access to free movie downloads, or free music. Just because it’s the Internet doesn’t make it free.

When you bought your computer do you think Microsoft GAVE you the operating system? No - you paid for it.

I bet those who think that everything on the web should be free pay for People magazine, probably drop a couple bucks each month for sports illustrated too.

The reason most of the content on the web now is junk is because it’s free. You want good content then pay for it.


6 posted on 05/08/2009 8:29:42 PM PDT by msrngtp2002 (Just my opinion.)
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To: Ghost of Philip Marlowe

Do you work for free? Why do you expect people who work for newspapers to?


7 posted on 05/08/2009 8:35:12 PM PDT by misterrob (FUBO----Just say it, Foooooooooooooo Bohhhhhhhhh. Smooth)
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To: misterrob

I pay for a print subscription to The Oklahoman so I can have access to their archives on line which I have used quite a bit.


8 posted on 05/08/2009 8:40:43 PM PDT by PhiKapMom ( BOOMER SOONER! Mary Fallin for OK Governor in 2010!)
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To: NormsRevenge

Murdoch should stick to “When Celebrities Attack.”


9 posted on 05/08/2009 8:45:08 PM PDT by mysterio
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To: misterrob
You missed my point.

If newspapers don't want the fruit of their labor to go out for free, then they shouldn't put it online. They should only print the paper and force people to buy the paper to read the contents.

But they went online and put their work online. Given the choice, people took the one that was free.

But most readers don't care for newspapers any more, because they are so biased.

So, they'll visit the sites to catch the headlines and some details — for free.

If Murdoch thinks that he can wrap those stories behind a price, all I'm saying is that I don't think people will pay.

I won't. I hate the newspapers and their leftist bias. I hope the NYT and the LA Times and 9 out 10 of them go out of business.

10 posted on 05/08/2009 8:58:36 PM PDT by Ghost of Philip Marlowe (The most dangerous fascists are those with a warm smile and soothing voice.)
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To: misterrob
Do you work for free? Why do you expect people who work for newspapers to?

I don't. However, I do expect people who work for newspapers to print the news, not propaganda. I WON'T pay for propaganda. Sadly, too much today, that is exactly what they are peddling. No wonder they're dying.
11 posted on 05/08/2009 9:26:14 PM PDT by rickomatic
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To: NormsRevenge
He said he planned to begin charging readers of the websites of News Corp. newspapers "within the next 12 months..."


"Goodbye."

12 posted on 05/08/2009 9:30:03 PM PDT by Texas Eagle (If it wasn't for double-standards, Liberals would have no standards at all. -- Texas Eagle)
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To: msrngtp2002

The other aspect of the issue is advertising. News web sites sell ad space. Free readership means more readers. More readers means site owners can charge more for their ad space, generating more revenue. I would imagine on a site like Drudge, with its millions of daily readers, ads cost a
pretty penney. If Drudge were to charge subscriptions, I would speculate readrship would drop quite a bit.


13 posted on 05/08/2009 9:35:05 PM PDT by Rennes Templar
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To: NormsRevenge

“Murdoch leads charge to get readers to pay online”

More power to you Murdoch.

I believe it will backfire since the web is full of alternatives to paid sites, but go ahead and try. We’ll all be waiting anxiously to see what happens.


14 posted on 05/08/2009 9:35:59 PM PDT by CriticalJ
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To: mysterio

lawl


15 posted on 05/08/2009 11:30:33 PM PDT by happinesswithoutpeace (Hey there, White House Ha Ha Charade you are)
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To: NormsRevenge
Good luck with that. Won't be the first time they tried it, and there's a reason why it didn't work before. First, people aren't going to pay for news they can find elsewhere on the net for free, and then secondly, with nobody paying there's nobody looking at ads and then your ad revenue plunges as well.

I remember the early days of the net, and that's how alot of these sites did it, and it didn't last long. I even remember ESPN being an all-pay site for a short while until they realized they were getting their lunch taken away by the Yahoo folks and others who would do it for free.

16 posted on 05/08/2009 11:35:51 PM PDT by Citizen of the Savage Nation
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To: msrngtp2002

Well said.


17 posted on 05/08/2009 11:37:06 PM PDT by BunnySlippers (I LOVE BULL MARKETS . . .)
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To: NormsRevenge
Murdoch himself is a late convert to the notion of making readers pay online,

good luck with all that

18 posted on 05/08/2009 11:39:29 PM PDT by eyedigress
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To: Rennes Templar

That’s exactly right and that’s exactly why this won’t work and why it didn’t before. The internet ad business is far more lucrative than fish wrap ads I would imagine, and places like Yahoo and Google and as you mentioned, Drudge, are big reasons why it won’t work.


19 posted on 05/08/2009 11:39:49 PM PDT by Citizen of the Savage Nation
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To: NormsRevenge

I don’t and won’t pay to read ‘’newspaper’’ on-line. Stick it NYT.


20 posted on 05/09/2009 12:29:25 AM PDT by Waco (Libs exhale too much.)
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