#13 above - Freeze your target, etc. - When I read that a few months ago, I saw that was exactly what the left did to Palin and her family.
It’s rather effective. They have managed to marginalize her to an awful lot of the population. Such a shame.
The reasons why it is rather effective are that, on one side, they stay on message and have the support of massive media machine to hammer the message to impressionable and otherwise uninformed; while on the other side people either shrink from their support or just stay on the sidelines, afraid of getting involved.
Yet liberals failed to "freeze" Reagan and G.W. Bush in his first term because there was a strong and effective response from the targets themselves and ridicule of the attacks and the attackers from the supporters far and wide. That's the "Teflon effect".
Bush survived these attacks very well until 2005 partly because of 9/11, in large part because conservatives coalesced around him and attacks were met with sharp PR. It really showed in mid-term and later in 2004. Bush eventually lost the battle for the "hearts and minds" because after winning second term, Bush lost a lot of "home" support with some of his Big Government policies and PR mistakes and then went completely incommunicado, making it difficult, if not impossible to defend him and the GOP "brand". Congressional "leadership", if there was one after 1999, didn't have any plans, ideas, or communication strategy because in many cases they had to work against their "leader" in the White House. Easy to "freeze" and personalize.
GOP could easily personalize and freeze every "conservative" Dem congressional candidate tying them to Nancy Pelosi and Harry Reid in 2006 and 2008, but I didn't see or hear it even being mentioned or discussed.
Republicans simply don't do cause celebre very well. They are busy with work and family and other things, they don't have vast well-financed legal and PR machines designed to do the "wet work" on their opponents. It's the kind of job that Republicans just won't do.