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Levi’s Places Pro-Homosexual “Marriage” Ribbon on New Jeans
LifeSite ^ | May 28, 2009

Posted on 05/29/2009 10:45:18 AM PDT by NYer

SAN FRANCISCO, May 28, 2009 (LifeSiteNews.com) - Levi Strauss & Co., the jeans manufacturer that has long been a leader in corporate support for the homosexual activist movement, has come out with a new marketing scheme that may dupe consumers who buy their products into displaying support for same-sex "marriage."

Company owned stores in New York, Los Angeles, Chicago and San Francisco will be displaying their summer line-up of jeans and shirts adorned with "White Knots for Equality," a symbol that denotes support for homosexual "marriage."

 The symbol, a white ribbon tied in a knot, was developed by Frank Voci, the owner of a California media company, to capitalize on the opposition to the passage of Proposition 8, the California voter-approved constitutional marriage amendment. The knotted white cloth mimics the various ribbon campaigns such as the pink ribbon for breast cancer campaign.

Commenting on the company's amalgamation of marketing and political activism, senior vice president for global creative services for Levi's, Rene Holguin, said, "Our design team was seeking something that would resonate beyond just fashion but also fit with our white product theme."

The staff members of the stores that are displaying the clothing with white knots have been instructed to engage customers with explanations of the homosexual agenda symbol, hoping that customers will be educated through an “informed conversation."

"We have weekly calls with our store managers and we sent out detailed information about the White Knot organization and also ways in which we're supporting marriage equality overall as a company," Levi’s director of brand marketing and public relations, Erica Archambault, told the New York Times. She added that she wants sales staff "to be educated and able to have an informed conversation that's more interactive than reading off a card or something."

San Francisco-based Levi Strauss was the first Fortune 500 company to extend health benefits to homosexual couples and was a major financial supporter of the "No On Prop 8 Equality Business Council," which was formed to oppose efforts to define marriage as being between one man and one woman in the California constitution.

The company gave $25,000 to Equality for All, the coalition leading the No on 8 campaign, while Robert Haas, the company's chairman emeritus and his wife gave a further $100,000, according to a company spokesman.

A report by Business Wire states that the Levi Strauss Foundation announced yesterday that it will make a $25,000 donation to the National Center For Lesbian Rights (NCLR) and $25,000 to The San Francisco LGBT Community Center (“The Center”).

NCLR was the lead counsel on the effort to overturn Proposition 8 in the California Supreme Court.

“The Center” is a homosexual drop-in facility that "organizes and plans the political and cultural future for the LGBT community" in San Francisco.

See related LSN coverage:

Levi Jeans Funds Push for Homosexual "Marriage" in California
http://www.lifesitenews.com/ldn/2008/sep/08092911.htmlBy Thaddeus M. Baklinski


TOPICS: Business/Economy; Culture/Society; Philosophy; Politics/Elections; US: California
KEYWORDS: buywranglers; corporatesocialism; culturewar; gaystapo; homobama; homosexual; homosexualagenda; jeans; kissyourlevisgoodbye; lavendermafia; levis; perverts; samesexmarriage
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1 posted on 05/29/2009 10:45:18 AM PDT by NYer
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To: Salvation; narses; SMEDLEYBUTLER; redhead; Notwithstanding; nickcarraway; Romulus; ...
Catholic Ping
Please freepmail me if you want on/off this list


2 posted on 05/29/2009 10:45:45 AM PDT by NYer ("Run from places of sin as from a plague." - St. John Climacus)
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To: ItsOurTimeNow; wagglebee

Ping!


3 posted on 05/29/2009 10:46:36 AM PDT by NYer ("Run from places of sin as from a plague." - St. John Climacus)
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To: NYer

Stopped buying Levis years ago. I will never go back.


4 posted on 05/29/2009 10:47:26 AM PDT by houeto (Defang the FEDGOV. Repeal the 17th!)
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To: NYer

Excellent boycott target


5 posted on 05/29/2009 10:48:05 AM PDT by gorilla_warrior (Log Cabin Metrosexual Hairless RINOs for Bipartisan-ness)
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To: NYer

I’ll never buy another pair of Levi’s.


6 posted on 05/29/2009 10:48:10 AM PDT by mass55th (Courage is being scared to death - but saddling up anyway...John Wayne)
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To: NYer

No more levi’s for me.


7 posted on 05/29/2009 10:48:18 AM PDT by rfreedom4u (Diversity causes division and resentment.)
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To: NYer

I haven’t owned a pair of Levis in 30 years.

They ticked me off when they stopped funding the United Way because the United Way gave money to the Boy Scouts.

...and that was the end of that.


8 posted on 05/29/2009 10:48:35 AM PDT by Peter W. Kessler (Dirt is for racing... asphalt is for getting there.)
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To: houeto

I haven’t owned Levi’s in years, but I wish I was a customer so I could boycott them!


9 posted on 05/29/2009 10:48:38 AM PDT by brytlea (Jesus loves me, this I know.)
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To: NYer

Let’s offend a majority of Christians and a majority of Americans. What a marketing strategy!


10 posted on 05/29/2009 10:48:38 AM PDT by Sir Gawain ("Let every man make known what kind of government would command his respect" - Thoreau)
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To: rfreedom4u

Agreed.


11 posted on 05/29/2009 10:49:25 AM PDT by ataDude (Its like 1933, mixed with the Carter 70s, plus the books 1984 and Animal Farm, all at the same time.)
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To: NYer

I hereby boycott Levi’s products in any way shape or form. Simple.


12 posted on 05/29/2009 10:49:54 AM PDT by atc23
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To: NYer
Instead of Levi's, buy your jeans from Brett Favre.


13 posted on 05/29/2009 10:49:56 AM PDT by SirJohnBarleycorn
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To: NYer

Tagging the queers? Good, we’ll know who to stay away from!


14 posted on 05/29/2009 10:50:14 AM PDT by JimRed ("Hey, hey, Teddy K., how many girls did you drown today?" TERM LIMITS, NOW AND FOREVER!)
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To: mass55th
I haven't bought anything with a Levi's tag in years. They are overpriced and the profits go to support liberal and anti-christian causes.

I buy Wranglers at Wal Mart for $14 a pair.

15 posted on 05/29/2009 10:50:19 AM PDT by P-Marlowe (LPFOKETT GAHCOEEP-w/o*)
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To: NYer

I haven’t worn Levi’s for about 15 years.


16 posted on 05/29/2009 10:50:31 AM PDT by Army Air Corps (Four fried chickens and a coke)
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To: NYer

No more Levi’s for me or anyone I am close to if I can help it


17 posted on 05/29/2009 10:50:53 AM PDT by GeronL (http://libertyfic.proboards.com <----go there now, NOW)
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To: NYer

I wasn’t aware of this. I haven’t bought any Levi’s jeans for decades, but they used to be a good, masculine symbol for working jeans way back when.

Maybe Carhart, then. I did get a pair of those recently.


18 posted on 05/29/2009 10:50:53 AM PDT by Cicero (Marcus Tullius)
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To: SirJohnBarleycorn

Brett Favre Jeans - The Jeans that don’t know when to quit.


19 posted on 05/29/2009 10:51:01 AM PDT by dfwgator (1996 2006 2008 - Good Things Come in Threes)
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To: NYer
Dressing up anal sex with flowery civil rights language.

Propaganda for our young.....tasty morsels for homosexuals.

20 posted on 05/29/2009 10:51:18 AM PDT by roses of sharon (We must get a grip on what we can, and hold on. Hold on with energy, imagination, and ferocity)
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To: Peter W. Kessler

“They ticked me off when they stopped funding the United Way because the United Way gave money to the Boy Scouts.”

United Way also supports abortion.


21 posted on 05/29/2009 10:52:01 AM PDT by PetroniusMaximus
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To: NYer

Are these the jeans that have no zipper but an open hole for a fly?


22 posted on 05/29/2009 10:52:11 AM PDT by MAD-AS-HELL (Hope and Change. Rhetoric embraced by the Insane - Obama, The Chump in Charge)
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To: NYer
the Boy scouts, million mom march and now this.

I haven't worn Levi's since their debauched politics 15 or so years ago.

I will continue to wear Wranglers.

23 posted on 05/29/2009 10:52:12 AM PDT by Vaquero ("an armed society is a polite society" Robert A. Heinlein)
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To: NYer

When I first glanced the title I saw it as Levi (as in Bristol Palin’s baby daddy) wears gay ribbon on jeans and thought what on earth is he doing now?!? :)


24 posted on 05/29/2009 10:52:44 AM PDT by inflorida
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To: Vaquero

25 posted on 05/29/2009 10:52:54 AM PDT by catbertz
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To: NYer
Isn't this special! Levi is marking the target and supporting men that stick their penises into other men's anuses. Well, I found out that Carhart are a better jean for my work anyway. Carhart is for those that work, not fashion.
26 posted on 05/29/2009 10:53:04 AM PDT by vetvetdoug
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To: NYer
Levi Strauss & Co., the jeans manufacturer that has long been a leader in corporate support for the homosexual activist movement

Ooooh. So that's why their business fell. I wondered why people stopped buying their jeans.
I'm glad we're not buying them now. I'd be so embarrassed.

(Thank you for changing the heats and minds of the American people and destroying the homosexual movement.)

27 posted on 05/29/2009 10:53:30 AM PDT by concerned about politics ("Get thee behind me, Liberal")
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To: dfwgator

LOL!


28 posted on 05/29/2009 10:53:53 AM PDT by GOP_Party_Animal
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To: NYer

Let me guess, they also have a “quick access” flap in the back?


29 posted on 05/29/2009 10:54:06 AM PDT by Cementjungle
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To: dfwgator

Do a little surgical repair and those jeans got a couple more years good wearing in them.


30 posted on 05/29/2009 10:54:28 AM PDT by SirJohnBarleycorn
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To: NYer

As if a zipper front and rear wasn’t already a blatant clue.


31 posted on 05/29/2009 10:54:50 AM PDT by GOYAKLA (My Tee shirt for 2009-2012:" I voted FRED don't you wish you did")
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To: NYer

WHO?? Who doesen't want to wear the ribbon????

32 posted on 05/29/2009 10:55:34 AM PDT by Vaquero ("an armed society is a polite society" Robert A. Heinlein)
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To: NYer

I switched to Wrangler jeans years ago. Unfortunately, Dockers dress slacks are a great fit and look good, too. Hard to stay away from them. Haggars just don’t look as good.


33 posted on 05/29/2009 10:56:07 AM PDT by jeffc (They're coming to take me away! Ha-ha, hey-hey, ho-ho!)
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To: NYer

Since Levis moved their manufacturing to the turd world, they havn’t been nearly as good.


34 posted on 05/29/2009 10:57:31 AM PDT by YankeeReb (Newt had a contract with America - Zer0 has a contract ON America)
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To: NYer

Levi’s don’t fit me right anyway...


35 posted on 05/29/2009 10:57:56 AM PDT by NotSoModerate
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To: Cicero
but they used to be a good, masculine symbol for working jeans way back when.

Today, if you wear Levis, you're queer. It'll be easy to teach your teens who to stay away from.

(Thank you for changing the hearts and minds of the American people and destroying the homosexual movement.)

36 posted on 05/29/2009 10:58:01 AM PDT by concerned about politics ("Get thee behind me, Liberal")
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To: dfwgator
Brett Favre Jeans - The Jeans that don’t know when to quit.

HA HA!

37 posted on 05/29/2009 10:58:40 AM PDT by frogjerk (C-NJ)
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To: JimRed
yup!...Now we need a campaigne where EVERYONE calls them “QUEER PANTS”
38 posted on 05/29/2009 11:00:04 AM PDT by M-cubed (Why is "Greshams Law" a law?)
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To: NYer

Okay, see, I would have thought they’d be brown knots.


39 posted on 05/29/2009 11:00:22 AM PDT by RichInOC (No! BAD Rich! (What'd I say?))
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To: NYer

that’s so gay...


40 posted on 05/29/2009 11:01:30 AM PDT by robomatik
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To: catbertz

Geee...those look very nice.


41 posted on 05/29/2009 11:01:44 AM PDT by willgolfforfood
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To: Revolting cat!

“White Knots for Equality...”

White flags for?


42 posted on 05/29/2009 11:02:05 AM PDT by a fool in paradise (Justice is blind. Sonia Sotomayor is not even qualified to sit on an IMPARTIAL jury.)
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To: roses of sharon
The fashion trend has BEEN for skinny guys to wear girls’ slim jeans. This just raises the ante.
43 posted on 05/29/2009 11:03:22 AM PDT by a fool in paradise (Justice is blind. Sonia Sotomayor is not even qualified to sit on an IMPARTIAL jury.)
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To: NYer

501 button-ups were the only jeans I bought in my younger days. I never bother to look at brand etc anymore, but I will never buy this gay brand— any sooner than I would buy an Obama car..... and that’s never.


44 posted on 05/29/2009 11:03:36 AM PDT by Gator113 (Weak-coward-racist-white hating-lying-traitor= Surrender Monkey in Chief-B. Hussein Obama...)
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To: Cementjungle
Let me guess, they also have a “quick access” flap in the back?
45 posted on 05/29/2009 11:04:34 AM PDT by AngelesCrestHighway
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To: houeto

Me too. Overpriced jeans that don’t stand up to daily wear.


46 posted on 05/29/2009 11:05:12 AM PDT by SoldierDad (Proud Dad of a U.S. Army Infantry Soldier presently instructing at Ft. Benning.)
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To: NYer

DAMN..just bought a pair of Levi’s yesterday.


47 posted on 05/29/2009 11:05:22 AM PDT by Hildy
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To: jeffc

I switched to Wrangler jeans years ago. Unfortunately, Dockers dress slacks are a great fit and look good, too. Hard to stay away from them. Haggars just don’t look as good.

So, Dockers are part of the Levi-Strauss company? I don’t follow fashion but my husband has always loved Dockers for his business-casual workweek. Are Lands End/LL Bean/Kohls good alternatives or are they just as bad? I really don’t know much about the politics of certain companies.


48 posted on 05/29/2009 11:07:15 AM PDT by Bookbuck
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To: gorilla_warrior

why ‘boycott target’......


49 posted on 05/29/2009 11:08:21 AM PDT by malia
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To: MAD-AS-HELL

“Are these the jeans that have no zipper but an open hole for a fly?”

Hubby calls that the “ flit slit”.


50 posted on 05/29/2009 11:10:35 AM PDT by AirForceMom (Locked and loaded, and sharpening wooden stakes.)
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