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Cheerios is a drug, the FDA says
Denver Post ^

Posted on 05/30/2009 5:18:33 AM PDT by FromLori

Based on the long-time claim by General Mills that its Cheerios cereal can lower cholesterol by 4 percent in just six weeks — when part of a diet low in saturated fat and cholesterol, of course — the Food and Drug Administration has admonished the giant breakfast cereal producer and said those claims mean the little round “o’s” of oats are to be considered a drug.

Simply by indicating the cereal is intended for use as a cholesterol-lowering product, it now falls under the FDA regulations regarding drugs, and because it’s a “new” drug by definition — never mind that the cholesterol ad has been around for about 2 years — it must be approved via a drug application before General Mills can continue making the claim, the FDA told the company in a letter May 5.

Now, it seems Cheerios can indeed be marketed as a healthy choice in the fight against heart disease because the FDA already has regulations authorizing the claim by products with soluable fiber from whole grain oats.

The FDA goes on to attack Cheerios’ box labeling and associated claims of healty diet and the reduction of cholesterol on the company website. The bottom line: Cheerios can’t say it reduces cholesterol without having gone through specific FDA-approved testing to back it up.

Make the claim and the FDA will regulate the cereal just like a drug.

So who got the FDA all up in arms about the cereal box labeling? The National Consumers League back in September flagged the feds to Cheerios’ “drug-like claims, calling the ads “magic bullet health claims” that are impermissible under the law and “properly reserved to cholesterol-lowering medications.”

For its bit, General Mills issued a statement saying “Cheerios’ soluble fiber heart health claim has been FDA-approved for 12 years. …The science is not in question…and the clinical study supporting Cheerios’ cholesterol-lowering benefit is very strong. We are in dialog with the FDA.”

The agency gave the Minneapolis-based company 15 days to come up with a decision on what to do.


TOPICS: Business/Economy; Government
KEYWORDS: bhofda; breakfast; cereal; cheerios; cholesterol; fda; fiber; nutrition; oats; solublefiber
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1 posted on 05/30/2009 5:18:33 AM PDT by FromLori
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To: FromLori
You do realize this is a may 26th story and it was posted here on that date, from several sources.
2 posted on 05/30/2009 5:22:17 AM PDT by org.whodat
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To: FromLori

They either can...or cannot...lower cholesterol.That must be determined by medical researchers.If medical researchers determine they do lower it the manufacturer should be able to make the claim.If not,they shouldn’t.Oats are *not* a “drug”.


3 posted on 05/30/2009 5:22:57 AM PDT by Gay State Conservative (Christian+Veteran=Terrorist)
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To: org.whodat

No I did a title search and it came up empty sorry


4 posted on 05/30/2009 5:22:57 AM PDT by FromLori (FromLori)
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To: FromLori

Sunlight initiates Vitamin D production in the skin. Therefore, sunlight is a drug. Therefore, the FDA should regulate it.


5 posted on 05/30/2009 5:25:19 AM PDT by rickmichaels
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To: FromLori

Sooooo....now General Mills is learning the penalty of not “donating” to the ‘Bama re-election fund?...


6 posted on 05/30/2009 5:25:33 AM PDT by mo
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To: FromLori

And I suppose that the FDA also considers milk a drug if someone states that milk helps build strong bones.


7 posted on 05/30/2009 5:25:56 AM PDT by SampleMan (Socialism enslaves you & kills your soul.)
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To: FromLori

The New Low-Cholesterol Diet: Nuts
Nuts aren’t just for holidays anymore.

Key nuts can help you lower cholesterol. Add nuts to your low-cholesterol diet.
By R. Morgan Griffin

WebMD Feature

Reviewed by Brunilda Nazario, MD

Nuts get a bad rap. A lot of people still see them as salty, fatty, and high calorie — a junk food deserving exile to the carts of vendors or the snack bowls of dingy, smoky bars.

But nutritionists say that certain nuts deserve an honored spot in the kitchen of every healthy eater (as long as you’re not allergic, of course.) Nuts have lots of protein, fiber, healthy monounsaturated fats, vitamins, nutrients, and antioxidants. And many studies have shown that nuts have powerful cholesterol-lowering effects.

The benefits were clear enough for the FDA in 2003 to issue a “qualified health claim” for peanuts and certain tree nuts — almonds, hazelnuts, pecans, some pine nuts, pistachios, and walnuts. The claim allows some nuts and foods made with them to carry this claim: “Eating a diet that includes one ounce of nuts daily can reduce your risk of heart disease.”

So it’s time to dust off your nutcrackers or pull the lid off a can of nuts. Taken in moderation, these nuts are good for you.......snipped
http://www.webmd.com/cholesterol-management/features/nuts-help-lower-bad-cholesterol


8 posted on 05/30/2009 5:25:58 AM PDT by Vn_survivor_67-68 (CALL CONGRESSCRITTERS TOLL-FREE @ 1-800-965-4701)
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To: rickmichaels

> Therefore, sunlight is a drug. Therefore, the FDA should regulate it.

don’t believe for a second that things exactly like that aren’t coming.
Think carbon dioxide.


9 posted on 05/30/2009 5:29:14 AM PDT by bill1952 (Power is an illusion created between those with power - and those without)
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To: FromLori

I’m concerned about the claims by the makers of Lucky Charms that it is “magically delicious”. I’ve found that its neither magical nor delicious. The National Consumer League and FDA should look into that too.


10 posted on 05/30/2009 5:30:24 AM PDT by Bryanw92
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To: FromLori

It looks like it should be easy to see who needs to get their budget cut. This entire department needs a realignment to the mission statement.


11 posted on 05/30/2009 5:31:13 AM PDT by Shanty Shaker
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To: FromLori

Cheerios are a drug, but Black Panthers with sticks at the polls are not interfering. Got it!
0bama really ought to put out a Little Red Book we can all follow.


12 posted on 05/30/2009 5:32:35 AM PDT by 668 - Neighbor of the Beast (Confirm thy soul in self-control, thy liberty in law.)
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To: FromLori

Hmmmm. I don’t think weed lowers cholesterol at all. Does this mean it’s not a drug anymore?


13 posted on 05/30/2009 5:32:39 AM PDT by ovrtaxt (Truly Constitutional money isn't just backed by gold and silver- it IS gold and silver.)
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To: Bryanw92

The magic only works on people who like it.


14 posted on 05/30/2009 5:32:49 AM PDT by coloradan (The US has become a banana republic, except without the bananas - or the republic.)
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To: FromLori

“Cheerios is a drug, the FDA says”

I know people who say they’re addicted to them, so maybe they are


15 posted on 05/30/2009 5:32:55 AM PDT by nuconvert ( Khomeini promised change too // Hail, Chairman O)
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To: rickmichaels

>>Sunlight initiates Vitamin D production in the skin. Therefore, sunlight is a drug. Therefore, the FDA should regulate it.

Sunlight is also a major component to Global Warming/Cooling/Climate Change, so it is regulated by the EPA.

Sunlight also powers solar cells, so its regulated by the DoE.

This could very well be the start of the Civil War Between The Alphabet Agencies!


16 posted on 05/30/2009 5:33:36 AM PDT by Bryanw92
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To: org.whodat

No, I did not know it was posted before.

What drug is being smoked at the FDA offices? and the Consumers League, too?


17 posted on 05/30/2009 5:34:32 AM PDT by healy61
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To: FromLori

Dear FDA: prove that your interference in the market has been “safe and effective”. For example, what of the 70,000 people you have killed by not approving propranolol immediately? Who in your agency have been charged with their deaths?


18 posted on 05/30/2009 5:34:53 AM PDT by coloradan (The US has become a banana republic, except without the bananas - or the republic.)
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To: FromLori

19 posted on 05/30/2009 5:35:17 AM PDT by maggief
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To: coloradan; Bryanw92
And shouldn't Lay's Potato Chips be deemed an addictive drug? Hell, this could go on forever.


20 posted on 05/30/2009 5:35:27 AM PDT by Larry Lucido
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To: Bryanw92

lmao


21 posted on 05/30/2009 5:35:35 AM PDT by FromLori (FromLori)
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To: Gay State Conservative
4% is well within the error rate of the test. that always cracked me up.
22 posted on 05/30/2009 5:36:06 AM PDT by mad_as_he$$ (Nemo me impune lacessit (Two terms for politicians, one in office, one in jail.))
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To: bill1952

“Think carbon dioxide.”

Yep, every single one of us every day is polluting the air with carbon dioxide emissions.

Moreover, Obama has clearly established the “golden rule” principle with banks and auto manufacturers: he who owns the gold rules. Thus, once Obamacare arrives to establish universal government-provided health care to us all, he has two rock solid reasons to regulate every aspect of our lives. Progressives are rubbing their hands in glee at the prospect. Don’t object to this massive encroachment of the Nanny State in the years ahead lest you be accused of racism.


23 posted on 05/30/2009 5:36:37 AM PDT by DrC
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To: Bryanw92

Sunshine also lets terrorists see, grows their crops, and makes them nice and warm in the morning after a cold Afghan night. So, sunshine gives harbor and comfort to the enemy, and is therefore a traitor to the United States as well. We should declare a War On Sunshine in addition to the other things you mention.


24 posted on 05/30/2009 5:37:02 AM PDT by coloradan (The US has become a banana republic, except without the bananas - or the republic.)
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To: FromLori; Vn_survivor_67-68

General Mills must be owned by God-and-Country Conservatives. Just the sort of company that zer0’s goons attack.


25 posted on 05/30/2009 5:38:47 AM PDT by TheOldLady
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To: coloradan

>>terrorists...cold Afghan night.

???

Do you mean Freedom Fighters? In Obama’s America, the only terrorists are veterans, pro-lifers, and people with Ron Paul bumper stickers!


26 posted on 05/30/2009 5:39:02 AM PDT by Bryanw92
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To: org.whodat
perhaps we should seek her out and slap the snot out of her for such a crime as posting a story that has been posted already.

Do your heart a favor, think valium, and Sparky, get over yourself.

27 posted on 05/30/2009 5:39:10 AM PDT by SERE_DOC (Today's politicians, living proof why we have and need a second amendment to the constitution.)
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To: SampleMan

Yes, milk, cereal, fruits, vegetables,etc. Everyone knows that only drugs can improve your health!!

hh


28 posted on 05/30/2009 5:40:24 AM PDT by hoosier hick ((I'm back to..) Note to RINOs: We need a choice, not an echo. (Barry Goldwater))
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To: Bryanw92

LOL!!! Excuse me while I wipe the coffee off my keyboard...


29 posted on 05/30/2009 5:42:23 AM PDT by ExpatCanuck
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To: FromLori

Broccoli has a proven anti-cancer compound in it.

It should no longer be sold in grocery stores but in the pharmacy.

And farmers who grow it should now be considered narco-traffickers.

Question: What’s more stupid than an FDA official?

Answer: Absolutely nothing.


30 posted on 05/30/2009 5:42:44 AM PDT by samtheman
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To: Bryanw92

LOL!

Next they’ll set their sights on the Kellogg’s Frosted Flakes.
Make them change their slogan from “They’re grrreat!” to “They’re just ok.”


31 posted on 05/30/2009 5:44:43 AM PDT by MaryFromMichigan
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To: samtheman

Well actually they are getting to that or something close on the Broccoli lol they want to outlaw back yard gardens as a health hazard you know.


32 posted on 05/30/2009 5:45:55 AM PDT by FromLori (FromLori)
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To: Vn_survivor_67-68

Decided to give you your own reply.

Nuts can replace high-carb foods in a carb restricted diet, and very well and tastily. I can make a pound cake out of ground almonds that Hubby can’t tell from sugary store bought.

Since I went low carb, all of my doctor tests went from “you’re gonna die soon” to “HOW old are you???” Nuts are a big part of the reason.


33 posted on 05/30/2009 5:47:41 AM PDT by TheOldLady
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To: rickmichaels
Therefore, sunlight is a drug. Therefore, the FDA should regulate it.

Fine, so long as they can give us a couple more hours of sunshine a day in January--in North Dakota...

34 posted on 05/30/2009 5:47:45 AM PDT by Smokin' Joe (How often God must weep at humans' folly. Stand fast. God knows what He is doing.)
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To: org.whodat; FromLori

Popular Cheerios cereal is a ‘drug’: U.S. FDA

Posted on Wednesday, May 13, 2009 4:37:13 PM

http://www.freerepublic.com/focus/f-news/2250303/posts

Searching for Cheerios...


35 posted on 05/30/2009 5:48:51 AM PDT by A. Morgan (The problem with Socialism is that you eventually run out of other people's money. Margaret Thatcher)
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To: FromLori
The agency gave the Minneapolis-based company 15 days to come up with a decision on what to do Write a check..
36 posted on 05/30/2009 5:48:55 AM PDT by Gorzaloon (Roark, Architect.)
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To: org.whodat
You do realize this is a may 26th story and it was posted here on that date, from several sources.

Don't you realize that if there is the possibility that even one of our 350,000 Freepers has not seen a particular story, then the story should be posted again and again and again and again until that injustice is remedied?

37 posted on 05/30/2009 5:49:15 AM PDT by willieroe
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To: MaryFromMichigan

Don’t forget that Tony the Tiger is probably and endangered (or at least protected) species, so its probably against the law to let him eat sugary cereal, no matter how grrreat he thinks they are.


38 posted on 05/30/2009 5:49:34 AM PDT by Bryanw92
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To: FromLori

What do they claim is health-hazardous about back yard gardens?


39 posted on 05/30/2009 5:50:43 AM PDT by samtheman
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To: FromLori

That means my doc can write me a script for Cheerios, and they become a deductible medical expense.


40 posted on 05/30/2009 5:51:03 AM PDT by tacticalogic ("Oh bother!" said Pooh, as he chambered his last round.)
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To: willieroe

I didn’t see the May 26th story. Thanks for posting it today.


41 posted on 05/30/2009 5:51:08 AM PDT by Bryanw92
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To: FromLori

How far will it be, till they classify my beloved Lucky Charms as a drug?/Just Asking - seoul62......


42 posted on 05/30/2009 5:52:26 AM PDT by seoul62
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To: hoosier hick

Catherine Zeta Jones = Viagara. Same side effects. Don’t read Maureen Dowd threads on FR without consulting your doctor.


43 posted on 05/30/2009 5:53:04 AM PDT by pnut22
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To: FromLori
they want to outlaw back yard gardens as a health hazard

So Aunt Ester and her photo op, shovel and all, are actually a potential health hazard...LOL

44 posted on 05/30/2009 5:53:07 AM PDT by ThreePuttinDude (o)...Ayatollah of GlennBeckistan... keep it goin' brother...(o)
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To: bill1952

Exactly. I’ll bet for 100 years people joked about how “someday they’ll tax the air that we breathe”

Very scary. So scary in fact that I’ll be happy to die and not so sorry I’m not leaving any kids to cope with a planet full of idiots


45 posted on 05/30/2009 5:53:43 AM PDT by chiller (almost speechless)
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To: FromLori

Cheerios correctly points out its message has been FDA approved for 12 years.....who ya gonna believe, Cheerios or an Obama run FDA??? Obama, creating more wealth destruction in 3 months than Soros in his best year??? or Cheerios (General Mills), another Obama target for his wealth destruction campaign?


46 posted on 05/30/2009 5:54:50 AM PDT by CRBDeuce (here, while the internet is still free of the Fairness Doctrine)
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To: samtheman

http://hotair.com/archives/2009/03/31/video-does-hr875-really-mean-the-end-of-small-farms/


47 posted on 05/30/2009 5:57:11 AM PDT by FromLori (FromLori)
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To: FromLori

Yeah, the other day I had to go to my doctor to get a prescription for my Cheerios. Then, I find my prescription plan will only let me buy one of the small boxes per month. That comes out to about 127 pieces per day. The prescription says I should take my dose 3 times a day, which is about 42 every 8 hours. At the store, they weren’t on the shelves so I had to go to the pharmacy and sign for them.


48 posted on 05/30/2009 5:57:44 AM PDT by Right Wing Assault ( Obama, you're off the island!)
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To: pnut22

49 posted on 05/30/2009 5:59:27 AM PDT by Right Wing Assault ( Obama, you're off the island!)
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To: ThreePuttinDude

Exactly lol Aunt Ester!!!

She may be spreading Salmonella!!

http://hotair.com/archives/2009/03/31/video-does-hr875-really-mean-the-end-of-small-farms/


50 posted on 05/30/2009 6:00:18 AM PDT by FromLori (FromLori)
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