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Millions Of TV Viewers Go Dark, Few Complain (Dinosaur Media DeathWatch™)
Media Daily News ^ | June, 18, 2009 | Joe Mandese

Posted on 06/18/2009 5:49:02 AM PDT by abb

Suppose someone pulled the plug and a couple of million people didn't care. That may be what the TV industry is discovering nearly a week after the U.S. broadcast industry converted from analog to digital broadcasting. Days after their analog TV signals went dark, 2.2% of U.S. households still haven't bothered to hook up to digital reception, according to estimates released Wednesday by Nielsen Co.

Even more troubling, the estimates are based on households in Nielsen's national and local TV ratings panels, which means that more than 2% of Nielsen's panel is reporting zero TV usage in the days following the conversion.

The broadcast industry had expected that the vast majority of analog hold-outs would scramble to convert to digital at the 11th hour, or after their TV sets went dark, but that does not appear to be the case, as a survey of the nation's TV stations by the National Association of Broadcasters reports only "moderate" call volume from viewers to local stations seeking help of information about receiving their digital broadcast signals.

"The call volume is considerably low given that the transition impacts an estimated 14 million over-the-air households in markets with at least one station going all-digital," the NAB said in late Friday, the day analog broadcast signals ceased to transmit.

Moreover, most of the calls received by local broadcasters were among those that had already prepared for the digital transition, but simply needed assistance in scanning digital channels with their new equipment.

"A relatively small percentage of viewers so far have needed assistance given the large number of broadcast-only households affected during the today's transition," noted Jonathan Collegio, vice president for digital television at NAB. "Importantly, much of the assistance sought by viewers has been on the relatively minor issue of scanning and re-scanning converter boxes and digital TV sets."

The NAB has not released new data on the number of households that have gone dark, but the new Nielsen data suggests millions of TV viewers either don't care, or are still perplexed about how to hook up to digital broadcast despite billions of dollars invested by the broadcast TV industry and the U.S. government to help educate them.


TOPICS: Business/Economy; Culture/Society; Extended News; News/Current Events
KEYWORDS: advertising; ccrm; dbm; dnctv; dtv; hollywood; media; msm; television
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"By the end of this decade or shortly thereafter, television networks as we know them today will cease to exist. They will be just another url on the world wide web competing against millions of others."

"Network evening newscasts will go dark after the '08 elections and their news divisions disbanded."

Walter Abbott, (b. 1950), Media observer and commentator

1 posted on 06/18/2009 5:49:02 AM PDT by abb
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; backhoe; Bahbah; bert; bilhosty; Birch T. Barlow; ..

ping


2 posted on 06/18/2009 5:49:29 AM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

http://www.wbur.org/2009/06/18/globe-suitors-2
Who Wants To Buy The Boston Globe?

http://www.slate.com/id/2220736/
Doubting Twitter

http://thephoenix.com/Boston/News/85192-Weakened-watchdogs/
Weakened watchdogs
If the Globe shrinks, will Beacon Hill run amok?

http://blogs.wsj.com/privateequity/2009/06/17/on-the-logic-of-deal-making-in-the-dreary-newspaper-industry/?mod=rss_WSJBlog
On The Logic Of Deal-Making In The Dreary Newspaper Industry

http://pressherald.mainetoday.com/story.php?id=262938&ac=PHbiz
Developer to buy newspaper properties


3 posted on 06/18/2009 5:53:23 AM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

Forget newscasts...

I have 500 channels and NOTHING TO WATCH but the US Open this weekend (maybe Fox at night a little)

Fortunately it’s summer...so who cares.


4 posted on 06/18/2009 5:57:47 AM PDT by Mrs.Z
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To: abb

suggests millions of TV viewers either don’t care, or are still perplexed


I wonder which it is.......................


5 posted on 06/18/2009 5:58:48 AM PDT by PeterPrinciple ( Seeking the truth here folks.)
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To: PeterPrinciple
suggests millions of TV viewers either don’t care, or are still perplexed

I wonder which it is.......................

They probably bought new phones at the same time and can't figure out how to work them either.

Sometimes, after observing people, I wonder how in the world they even manage to change a light bulb.

6 posted on 06/18/2009 6:02:04 AM PDT by N. Theknow (Kennedys: Can't fly, can't ski, can't drive, can't skipper a boat, but they know what's best.)
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To: abb

If “broadcast-only” is the extent of what one can receive....why bother?


7 posted on 06/18/2009 6:04:22 AM PDT by N. Theknow (Kennedys: Can't fly, can't ski, can't drive, can't skipper a boat, but they know what's best.)
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To: abb
Days after their analog TV signals went dark, 2.2% of U.S. households still haven't bothered to hook up to digital reception, according to estimates released Wednesday by Nielsen Co. Even more troubling, the estimates are based on households in Nielsen's national and local TV ratings panels, which means that more than 2% of Nielsen's panel is reporting zero TV usage in the days following the conversion.

Ping for later

8 posted on 06/18/2009 6:06:06 AM PDT by Alex Murphy
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To: abb
and the answer is...............

they can't tell the difference in the broadcast quality

9 posted on 06/18/2009 6:06:54 AM PDT by Lockbox
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To: Lockbox
I'm one of those people.

It's not the difference in the technical quality, but in the lousiness of the shows. I can get many of the shows I want as part of video on demand. I'd rather watch “Adam-12” on Hulu than the drivel that comes on today. For news I have the Web and Freep. For music I have BBC Radio 3 and WFMT and KING-FM in Chicago. For sports I have Westwood One. What do I need this stuff for?

10 posted on 06/18/2009 6:10:55 AM PDT by GAB-1955 (I write books, love my wife, serve my nation, and believe in the Resurrection.)
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To: abb

Neilsen is dead. With digital the viewers are being tabulated. Its a two way system. Welcome to 1984.


11 posted on 06/18/2009 6:12:00 AM PDT by Leg Olam (TOP SECRET! Os plan, 1 invade Poland 2 annex Sudetenland...)
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To: abb

2% of households are stealing cable from their neighbors anyway.


12 posted on 06/18/2009 6:13:36 AM PDT by CholeraJoe (Waterboarding isn't torture. Listening to Miley Cyrus is torture.)
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To: abb

http://voices.washingtonpost.com/ombudsman-blog/2009/06/what_howard_kurtz_didnt_disclo.html
What Howard Kurtz Didn’t Disclose

http://www.poynter.org/forum/view_post.asp?id=13963
Full disclosure, please

http://www.johntemple.net/2009/06/good-question-why-didnt-i-do-at-rocky.html
Good question: Why didn’t I do at the Rocky Mountain News what I now say local newspapers should do?


13 posted on 06/18/2009 6:19:45 AM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: GAB-1955

Hate to tell you this...but KING-FM is in Seattle, not Chicago.


14 posted on 06/18/2009 6:25:50 AM PDT by hoagy62 (Obama: slowly sucking the positive attitude out of the US since 11-4-08)
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To: hoagy62

Yep. My wife loves it. She knows where it is and so do I, but you try typing with the flu.


15 posted on 06/18/2009 6:28:28 AM PDT by GAB-1955 (I write books, love my wife, serve my nation, and believe in the Resurrection.)
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To: GAB-1955

I understand, FRiend. I myself am on the tail end of that gunk...had it since Monday, and I’ve missed 3 days of work. I still feel like I’ve been hit by a truck, but today it’s only a light truck.

Just hope I still have jobs (I have 2) to go back to....


16 posted on 06/18/2009 6:36:48 AM PDT by hoagy62 (Obama: slowly sucking the positive attitude out of the US since 11-4-08)
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To: abb

They didn’t mention those who are receiving illegal signals, it must be more than I thought.


17 posted on 06/18/2009 6:37:32 AM PDT by tiki (True Christians will not deliberately slander or misrepresent others or their beliefs)
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To: Mrs.Z

I know what you mean.


18 posted on 06/18/2009 6:38:49 AM PDT by tiki (True Christians will not deliberately slander or misrepresent others or their beliefs)
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To: Lee Heggy123

I unplugged the phone line to my system shortly after I got it so I’m pretty sure they don’t know what I’m watching.


19 posted on 06/18/2009 6:41:20 AM PDT by tiki (True Christians will not deliberately slander or misrepresent others or their beliefs)
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To: abb
more than 2% of Nielsen's panel is reporting zero TV usage in the days following the conversion.

And that's not including those who went to zero TV usage pre-conversion for other reasons. I moved 3 years ago, didn't get around to installing cable (broadcast was unwatchably fuzzy) for a long time, and repeatedly balked at the price ($50/mo for dreck? no!) - still don't have it, don't intend to, Netflix + Internet is enough.

20 posted on 06/18/2009 6:42:27 AM PDT by ctdonath2 (John Galt was exiled.)
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