Skip to comments.Several Advertisers Withdraw CBS Support in Wake of Letterman-Palin "Joke"
Posted on 06/19/2009 9:20:32 PM PDT by topher
Friday June 19, 2009
Several Advertisers Withdraw CBS Support in Wake of Letterman-Palin Joke
By Peter J. Smith
NEW YORK, June 17, 2009 (LifeSiteNews.com) – Alaska governor Sarah Palin may have accepted late-night comedian David Letterman’s belated apology for making a rape joke about her 14 year-old daughter, but a grassroots campaign has continued to put pressure on CBS to fire the comedian. The campaign as of yesterday had generated 52,000 petitions requesting CBS fire Letterman, and it appears that two major advertisers, and a possibly a third, have chosen to withdraw support from CBS over the controversy.
John Zeigler, Los Angeles radio talk show host and producer of the documentary film, Media Malpractice, had announced Thursday afternoon to the members of the FireDavidLetterman.com campaign that the restaurant chain “Olive Garden” appeared to have withdrawn its advertisements from Letterman’s “Late Show” for the rest of the year.
POLITICO first reported on Thursday that it had obtained, secondhand, an e-mail that originated from Sherri Bruen, Olive Garden’s guest relations manager, citing Letterman’s “inappropriate comments” as the reason for the company’s “cancelling all its scheduled ads” with the “Late Show.”
“We apologize that Mr. Letterman’s mistake, which was not consistent with our standards and values, left you with a bad impression of Olive Garden,” stated the e-mail.
However Olive Garden later contradicted Politico’s report, clarifying to the New York Times that scheduled commercials for the Letterman show had just expired “earlier this month,” although the company spokesman would not comment as to whether they would be renewed for the rest of the year.
Gwendolyn Lindsay-Jackson, a freelance television legal analyst and spokeswoman for FireDavidLetterman.com, told LifeSiteNews.com (LSN) in an e-mail that Embassy Suites public relations manager, Dawn Ray, has informed them that the hotel chain is pulling all its advertising from CBS.com affiliated websites.
“I do indeed believe that CBS has no alternative but to respond to the pressure where it really hurts economically by targeting CBS Sponsors,” she said. “We are continuing our efforts, to demand the firing of David Letterman, and the results have been that a lucrative sponsor Embassy Suites has divested themselves as CBS sponsors.”
Now it appears that Hellman’s/Best Foods is the latest company to respond, saying it will pull online advertisements from the Letterman show.
Zeigler told LSN by telephone that the movement to fire David Letterman was a matter of justice and accountability. He indicated that Letterman should escape the consequences no more than did radio shock-jock Don Imus, who made a racial slur about the Rutgers women’s basketball team and was fired.
“I mean, are we now setting a precedent that it is really okay for a comedian on an over-the-air, high profile show like that, in a premeditated fashion, to make a rape joke about a politician because the media does not like that politician?” Zeigler said.
“To insecure people, [Palin] is a very threatening figure. This is a woman with five children,” said Zeigler. “She is very successful in her professional life, who is ardently pro-life, who kills her own food, so obviously in love with her husband and vice versa, and looks great doing all this. It is a very threatening persona to a lot of people, especially a lot of liberals.”
Less than two weeks ago, Palin was traveling through New York with some members of her family, attending non-political functions. However Palin’s decision to take her 14 year-old daughter Willow to a Yankees game in New York City, became the subject of Letterman’s June 8 scripted comedy-routine, in which he stated that the Alaskan governor looked like a “slutty flight attendant,” and proceeded to laugh that Palin was distracted in the 7th evening with her daughter being “knocked up” by third-baseman Alex Rodriguez.
The Palins immediately responded with outrage, calling Letterman’s humor "sexually perverted."
Letterman had first refused to make a full-apology, saying the comment was not meant to be about Willow, but instead about Bristol, Palin’s 18-year-old daughter. However, Bristol had been in Alaska at the time, and media reports covering the Palins’ movements had only mentioned Willow as the daughter in attendance.
Palin told Today Show host Matt Lauer about the affair, “No wonder young girls have such low self esteem when we think it's funny for a so-called comedian to make a remark like he did and think it's acceptable."
The family rebuffed calls from Letterman to appear on his show. Letterman finally made a full apology, seven days after the incident.
The FireDavidLetterman coalition has coordinated rallies via Facebook. The first had been held last Tuesday in New York outside the Ed Sullivan Theater, where Letterman is filmed. Another rally is scheduled to occur on Saturday in Texas.
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Cool. Hellman’s was one of the advertisers I wrote. I really don’t care if Letterman gets fire from CBS or not. To be really fair and effective, CBS would have to go away or fire almost everyone to bring back some semblance of objectivity.
But, as with Hellman’s, I told them that while we regularly use and enjoy their products, we couldn’t continue and would switch to another brand so long as they continued to advertise on such a disgusting and politically insulting show.
Tonight’s top ten list: The advertisers dropping my show...
I think his first "apology" showed that he didn't really mean the second one.
That said, I do not believe in hounding advertisers or demanding firings.
Look at it this way.
We want to keep OUR broadcasters on the air even if they offend people (often with the bright light of truth.)
The same is true for the hate-mongering progressives.
If they can field an audience, I don't want them TAKEN off the air.
Excellent! Finally some good news.
I flew Southwest to Orlando this spring and was very pleased with their operations.
Olive Garden has already given up its boycott in the wake of leftwing pressure
That jerk did not apolgize, he stated he was sorry and then told abunch of other jokes about the Palins. THis jerk needs to be hounded off TV along with Conan and Leno.
By halloween I figure there will be the Mainstream Media mask which is a big bare black ass that you can stick your face in the crack.
Your response is far too intelligent for those who demand Letterman’s head.
Full disclosure: I am an enthusiastic regular at Olive Garden restaurants, and also a supplier to the Darden Company, which operates Olive Garden, Red Lobster, Smokey Joe’s and other restaurant chains.
I emailed my thoughts to them in a non-confrontational approach, and received a well written response.
I believe in free speech and the freedom to watch and listen to what you wish.
Re Hellmann’s: Years ago, store brand mayos generally didn’t cut the mustard, please excuse the pun. Hellmann’s was the only decent thing out there, next to homemade. Even Kraft wasn’t all that good. This has changed. Even the grocery discounter Aldi carries a knock-out knockoff of Hellmann’s. It “mayo” be the time to switch....
But they sure went after Don Imus.
They oasted Imus for making a joke about black young women, but it’s considered fine to do so about whites.
Why Letterman’s “joke” can’t stand!
We should encourage the rest of his sponsors to withdraw.
I wouldn’t get near any product that associted itself with this hate-mongering pervert.
And his so-called “apology” was a fake, phony fraud.
How come Imus got fired for his remark but Letterman seems to have the networks’ full support?
Anyone on or off the Palin ping, write me.