Skip to comments.Ford's dilema: F-150 still outsells Camry (Dilemma??)
Posted on 06/30/2009 1:16:57 PM PDT by pissant
As Ford looks to reinvent itself with smaller, energy efficient vehicles they are faced with the stark reality that as of late May their Ford F-150 series continues to outsell the Toyota Camry.
Let that sink in for a moment. The best-selling truck in the U.S. still outsells the best-selling car, according to a report by the American Institute for Economic Research.
New car sales have generally declined through the 1990's to the present, while truck sales rose precipitously from the 70s until just a few years ago. Annual car and truck sales are now virtually even.
President Obama last month announced new fuel efficiency standards that will require all trucks to get 30 mpg and all cars 39 mpg by 2016.
Ford and other automakers, per the report, must now forecast whether energy prices will continue to rise and how that will effect the sales of new vehicles.
(Excerpt) Read more at mlive.com ...
Sounds like a plan.
Solution. Tell Obama to FO and keep selling what the people want.
Precisely what a heck of a lot of people/companies will have to do, or lose customers, money and rights.
When the time comes to replace the Dodge Ill be looking very close at the F150. So far it looks like Ford is the last man standing.
I’d love to have an F-150 that got 32 miles per gallon, but what I want and reality often clash with reality winning the battle.
I believe the F-150 will be popular for years to come....I own a 2006 myself...and buy a new one every 5 years...unless Obama outlaws them....
Instead of selling new vehicles, maybe Ford can just refurbish the old ones. Bring your truck to the dealer every 10 years or so for a new engine.
Actually, it is a problem. The majority of those F-150s are stripped out models sold to fleets. The profits on those variants is quite small and at times when gas is up, sometimes nonexistent.
I have a ‘73 F250, and to my eyes, it looks like the best plan is to begin stocking up on parts to keep that old bull running like a top long into the future.
Right on - I have an F350, a 1992 model and it still gets 17 / hwy. 351 Clev V8 with 199+K miles and still running strong.
Dilemma? It tells me the clown cars of the future aren’t going to be received well by Americans .. if at all. I look for those standards to change with a new Congress.
And how many useless camry’s are sold to fleets in the rent a car industry. I always make sure to request something other than a camry when I rent.
This just shows you how incredibly stupid the UAW is. They’ve helped to elect someone who’s primary intention is to put their employers out of business. So far, that person has been wildly successful at doing just that.
He doesn't care one bit about Ford's dilemma.
My generic white F-150 is sittin’ just outside my office door!
This is what Obama wanted to do.
Markets be damned, we will tell you what to make.
I have been in the market for making a Ford purchase. I believe I now may be more inclined.
Diesel and hybrid tech.
Mine is an '06 F-150 shortbed STX with the 4.2 V6 rated at 20 mpg highway and I don't doubt it one bit with the 5 speed automatic/OD though I have never checked it myself. I have been amazed at this engine from the very first day. Runs on regular has more power than you think a small V6 should have hauling a truck this size.
Are those the EPA Highway numbers or the combined numbers?
Camries aren’t sold at a loss, and they rarely even have incentives - so Toyota makes lots of profit from them.
I don’t think that UAW has any real foresight beyond their next paycheck; which may just be saying the same thing you are in a different way. OTOH, maybe they don’t have to. They have 0bama’s undivided attention with their $60 MM of contribution, and that’s nothing to sneeze at in a bribocracy.
I still don’t understand how Ford was able to not take bailout money when GM and Chrysler nearly died without it. Don’t get me wrong, I am glad that Ford didn’t and is still an independant company and not run by washington. A bit of news that was never explained.
How about updating the Ranger. Toyota sells a LOT more Tacoma’s than Ford sells Rangers (I bet). The Ranger has been a weak sister for years. Why can’t they build a great smaller truck?
They’re vehicles for rather different purposes (and both excellent vehicles). But I see the point, yes: What’s “magically” to become of all that demand for the WORK that a full-sized pickup does, once the new CAFE standards come slamming down in a few years? Magically, people just won’t need pickups, right? Unicorns and skittles.
How in the hell can someone write the above statement with a straight face? The absurdity is getting too much to take...
I imagine this is where they're hoping their "card check" bill will get passed. They'll then move, at great speed, to try and unionize all the Japanese and German non-union plants in the south.
It will be interesting how, if "card check" passes, the foreign owned, US plants will react - will they just shutter production at those facilities?
Talk is cheap, Toyota.
We will need them....
Maybe they kicked the arm twisters from government out of their offices.
Only the left would see making a product that people actually want to buy as a dilemma.
Which is, I suppose, your point!
If Obama et. al. aren't afraid to dictate what light bulbs you can buy, I bet that they'll have no problem limiting what kind of replacement parts can be purchased for "environmentally unfriendly" vehicles like SUV's and Pick-up trucks.
I'm going to hold on to my '98 F150 as long as possible, but I hope I don't need a new engine or transmission in a few years.
I have ten months left on my Government Motors HHR. I cannot wait to buy a Ford. My Dad had an F150 and I learned to drive in it. Loved it.
Actually, I own both an F150 and a Toyota.
I trust my Toyota more. I like my F150 more.
He can’t do that. He’s out to ruin this country and if Ford is successful he can’t attain his goals. He’s going to cause some really big problems one of these days and the people won’t take it.
I would love have an F250, V6, long bed, extended cab or 6pax (my 350 is the 6 pac) 5 speed manual with 4x4. I don’t want to pay the (here) nearly $50K for a new one.
Current rig can tow my 5th wheel with room for the whole gang when we go camping (OK, RVing)
I did see where Ford took some FedGov bucs as a bridge loan....
I wish that they would come out with a small (6Cyl), turbodiesel engine that can easily get 200 hp and around 28 mpg. highway. Ford would make a killing off of that type of engine. I don’t care about getting 0-60 in 6-7 seconds.
Really? My F250 gets 12.
Of couse, it is geared for the plow.
My ranger has 250K miles. I like it just fine.
I had two new Rangers before I started buying 150’s....not a thing wrong with them....I just wanted more room in the cab....bad knees and all...:o)
Not a bad idea Harley Davidson will do that with their motorcycles. If anything major goes on my bike (200000+ miles on it now) I can send it back to harley and exchange the motor for a new one and still keep the orginal VIN #
No surprise. There are lot more options for good cars than for good pickup trucks. The F150 just has a good market share.
Overall, how may cars vs. how may pickups are sold?