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Ford's dilema: F-150 still outsells Camry (Dilemma??)
M-Live ^ | 6/30/09 | John Ooosting

Posted on 06/30/2009 1:16:57 PM PDT by pissant

As Ford looks to reinvent itself with smaller, energy efficient vehicles they are faced with the stark reality that as of late May their Ford F-150 series continues to outsell the Toyota Camry.

Let that sink in for a moment. The best-selling truck in the U.S. still outsells the best-selling car, according to a report by the American Institute for Economic Research.

New car sales have generally declined through the 1990's to the present, while truck sales rose precipitously from the 70s until just a few years ago. Annual car and truck sales are now virtually even.

President Obama last month announced new fuel efficiency standards that will require all trucks to get 30 mpg and all cars 39 mpg by 2016.

Ford and other automakers, per the report, must now forecast whether energy prices will continue to rise and how that will effect the sales of new vehicles.

(Excerpt) Read more at mlive.com ...


TOPICS: Business/Economy; Culture/Society; US: Michigan
KEYWORDS: automakers; ford; fordmotor; toyota; trucks
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To: pissant

This is what Obama wanted to do.

Markets be damned, we will tell you what to make.

I have been in the market for making a Ford purchase. I believe I now may be more inclined.


21 posted on 06/30/2009 1:29:02 PM PDT by KRyanJames
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To: pissant

Agreed.


22 posted on 06/30/2009 1:29:07 PM PDT by B Knotts (Calvin Coolidge Republican)
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To: listenhillary

Diesel and hybrid tech.


23 posted on 06/30/2009 1:29:07 PM PDT by John Will
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To: ASOC
I have an F350, a 1992 model and it still gets 17 / hwy.

Mine is an '06 F-150 shortbed STX with the 4.2 V6 rated at 20 mpg highway and I don't doubt it one bit with the 5 speed automatic/OD though I have never checked it myself. I have been amazed at this engine from the very first day. Runs on regular has more power than you think a small V6 should have hauling a truck this size.

24 posted on 06/30/2009 1:29:39 PM PDT by Niteflyr ("Just because something is free doesn't mean it's good for you".)
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To: pissant
President Obama last month announced new fuel efficiency standards that will require all trucks to get 30 mpg and all cars 39 mpg by 2016.

Are those the EPA Highway numbers or the combined numbers?

25 posted on 06/30/2009 1:31:28 PM PDT by Senator_Blutarski (No good deed goes unpunished.)
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To: pissant

Camries aren’t sold at a loss, and they rarely even have incentives - so Toyota makes lots of profit from them.


26 posted on 06/30/2009 1:31:55 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: OldDeckHand

I don’t think that UAW has any real foresight beyond their next paycheck; which may just be saying the same thing you are in a different way. OTOH, maybe they don’t have to. They have 0bama’s undivided attention with their $60 MM of contribution, and that’s nothing to sneeze at in a bribocracy.


27 posted on 06/30/2009 1:32:20 PM PDT by Attention Surplus Disorder (What kind of organization answers the phone if you call a suicide hotline in Gaza City?)
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To: pissant

I still don’t understand how Ford was able to not take bailout money when GM and Chrysler nearly died without it. Don’t get me wrong, I am glad that Ford didn’t and is still an independant company and not run by washington. A bit of news that was never explained.


28 posted on 06/30/2009 1:32:49 PM PDT by Texas resident ( Cut n Shoot Texas: Got it's name honestly.)
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To: pissant

How about updating the Ranger. Toyota sells a LOT more Tacoma’s than Ford sells Rangers (I bet). The Ranger has been a weak sister for years. Why can’t they build a great smaller truck?


29 posted on 06/30/2009 1:33:12 PM PDT by Jack Black
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To: pissant

They’re vehicles for rather different purposes (and both excellent vehicles). But I see the point, yes: What’s “magically” to become of all that demand for the WORK that a full-sized pickup does, once the new CAFE standards come slamming down in a few years? Magically, people just won’t need pickups, right? Unicorns and skittles.


30 posted on 06/30/2009 1:33:24 PM PDT by pogo101
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To: pissant
"As Ford looks to reinvent itself with smaller, energy efficient vehicles they are faced with the stark reality that as of late May their Ford F-150 series continues to outsell the Toyota Camry."

How in the hell can someone write the above statement with a straight face? The absurdity is getting too much to take...

31 posted on 06/30/2009 1:33:28 PM PDT by devane617 (Republicans first strategy should be taking over the MSM. Without it we are doomed.)
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To: Attention Surplus Disorder
"They have 0bama’s undivided attention with their $60 MM of contribution, and that’s nothing to sneeze at in a bribocracy."

I imagine this is where they're hoping their "card check" bill will get passed. They'll then move, at great speed, to try and unionize all the Japanese and German non-union plants in the south.

It will be interesting how, if "card check" passes, the foreign owned, US plants will react - will they just shutter production at those facilities?

32 posted on 06/30/2009 1:36:06 PM PDT by OldDeckHand (Palin/Petraeus in '12)
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To: pissant

Talk is cheap, Toyota.

33 posted on 06/30/2009 1:36:19 PM PDT by earlJam
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To: Red_Devil 232

How true.
We will need them....


34 posted on 06/30/2009 1:37:41 PM PDT by TheCause ("that these United Colonies are, and of right ought to be, free and independent States")
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To: Texas resident

Maybe they kicked the arm twisters from government out of their offices.


35 posted on 06/30/2009 1:37:42 PM PDT by listenhillary (90% of our problems could be resolved with a government 10% of the size it is now.)
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To: pissant

Only the left would see making a product that people actually want to buy as a dilemma.


36 posted on 06/30/2009 1:37:57 PM PDT by wagglebee ("A political party cannot be all things to all people." -- Ronald Reagan, 3/1/75)
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To: earlJam
Although a Toyota is great for what it's meant TO be, it still can't help me haul that sectional sofa I wanted from Craigslist.

Which is, I suppose, your point!

37 posted on 06/30/2009 1:38:25 PM PDT by pogo101
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To: pissant

38 posted on 06/30/2009 1:39:42 PM PDT by McGruff (We are still waiting to see how the situation in Iran plays out - Barack Obama 6/26/2009)
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To: pogo101
"What’s “magically” to become of all that demand for the WORK that a full-sized pickup does, once the new CAFE standards come slamming down in a few years? Magically, people just won’t need pickups, right?"

If Obama et. al. aren't afraid to dictate what light bulbs you can buy, I bet that they'll have no problem limiting what kind of replacement parts can be purchased for "environmentally unfriendly" vehicles like SUV's and Pick-up trucks.

I'm going to hold on to my '98 F150 as long as possible, but I hope I don't need a new engine or transmission in a few years.

39 posted on 06/30/2009 1:40:09 PM PDT by OldDeckHand (Palin/Petraeus in '12)
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I have ten months left on my Government Motors HHR. I cannot wait to buy a Ford. My Dad had an F150 and I learned to drive in it. Loved it.


40 posted on 06/30/2009 1:40:31 PM PDT by Vermont Lt (Ein Volk, Ein Riech, Ein Ein.)
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