Posted on 07/22/2009 10:24:18 AM PDT by Zakeet
It's not the smell of the interior of a new luxury model, the whiff of gasoline or even the aroma of burning rubber.
It's much more. It's the luminous fresh scent from grapefruit and camomile and a mix of geranium, tarragon and cinnamon – plus sweet spice and incense.
Think of "Cadillac, the new fragrance for men."
Sputtering General Motors Co., just out of a quick drive through bankruptcy court, will soon be using its iconic Cadillac brand to sell a line of fragrance for men.
Beauty Contact Inc., a Dubai-based cosmetic company and holder of the fragrance licence, said yesterday it will launch the Cadillac line in stores this fall to mark the brand's 100th anniversary.
"Cadillac, the new fragrance for men is part of the recent Cadillac renaissance: Hot new products and redesigns that capture the mantra of life, liberty and the pursuit," said Alwyn Stephen, a Beauty Contact director.
"Our fragrance is a relevant extension of the Cadillac lifestyle."
The line includes a spray, aftershave lotion, deodorant stick, hair and body wash. Some products will come in translucent glass bottles with sleek metal caps. The retail price for a 100 millilitre bottle of the eau de toilette fragrance will be $73.
"The design pays tribute to the opulence and extravagance of past eras, as well as the luxury and ease of today," the firm added.
But marketing expert Alan Middleton, a York University professor, said it's a bad example of brand extension and indicative of a troubled company. In the past, GM has licensed fragrances for Hummer, Chevrolet and Corvette.
"Anybody who knows anything much about branding would know this is about as bad an idea as when Roots tried to brand an airline," Middleton said.
"Neither Porsche nor BMW nor any other transportation brand that has tried this silliness has been very successful."
” Eau de Funk”
Thought for sure this was a Scrappleface article.
ScrappleFace ? ScrappleFace ?!!!
The price seems kind of low. If you wanted the full unionised ambiance it should cost $400 and smell of flop-sweat.
Did they hire Tom and Ray Magliozzi as marketeers?
ode de POS!
As my kids would say it “smells like a##”....
You’ve GOT to be kidding. A car company in the perfume business...and they wonder why the company is failing. About the most ridiculous thing I’ve heard. Whose brilliant management decision was it to diversify the product line ????
The rancid smell of failure rewarded.
“Our fragrance is a relevant extension of the Cadillac lifestyle.”
yeah, you have a choice between Pimp-ass Pine or Broke-ass Menthol
This has to be Satire..
Soooo...we’re bailing out a Dubai company affiliated with Government Motors? There is something wrong with this picture, or better yet, something smells.
at least the color is right... it’s the color of all the tax money it gobbled up. On second thought, however, maybe it should be a shade of socialist gray instead.
I think I know which the GM's CEO, Broke Hassane Obamountian will choose.
“This has to be Satire..”
The burger king in # 3 could be a Satyr.
The problem is with GM's business model, it will probably cost them $100 to produce each bottle.
The perfume thief has hit eight different Walgreens, including one this past Saturday night. He's stolen nearly $10,000 worth of perfume.
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