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Starbucks Launches Instant-Coffee Onslaught on SNL
Advertising Age ^ | 9/30/09 | Emily Bryson York

Posted on 09/30/2009 1:43:12 PM PDT by Nachum

CHICAGO (AdAge.com) -- Starbucks aired the first creative for its Via Ready Brew during the season premiere of "Saturday Night Live" last night. Four 15-second spots from agency BBDO, New York, challenged consumers to a taste test at its cafes this week, to discern the difference between its much-lauded instant product and the Starbucks house brew.

The company wouldn't confirm details about the upcoming national advertising campaign for Via, other than the official launch date, this Sept. 29. An executive familiar with the matter cautioned that "SNL" creative may not reflect the look and feel of the upcoming campaign. The first spots depict groups of people -- such as those who look like their dogs, and a jockey, rabbi and a priest walking into a bar -- who can't tell the difference between the coffees.

(Excerpt) Read more at adage.com:80 ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: articledate09272009; culturewar; instantcoffee; launches; obamunism; onslaught; starbucks; teabaggers

1 posted on 09/30/2009 1:43:14 PM PDT by Nachum
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To: Nachum

Instant coffee, almost as useless as the $4 a cup Starbucks coffee... I think the joke is over.


2 posted on 09/30/2009 1:48:25 PM PDT by Tarpon (Oba-Mao is a reader, not a leader ...)
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To: Tarpon

Not when you are out camping. Sometimes that stuff can be a man’s best friend.


3 posted on 09/30/2009 1:52:35 PM PDT by vpintheak (4-times an extremist)
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To: Nachum

When gasoline went up (not saying that was a good thing) Starbucks got hit hard. How many stores did they close? 700? 1000?

Seems like there was a thread the other day where they were attacking conservatives via their products. Makes sense they’d advertise on SNL.


4 posted on 09/30/2009 1:52:43 PM PDT by F15Eagle (1 John 5:4-5, 4:15, John 11:25, 14:6, 1 Tim 2:5, John 3:17-18, John 20:31, 1 John 5:13, John 6:69)
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To: Nachum

If it really is as good as the brewed, they are going to have a problem.


5 posted on 09/30/2009 1:57:29 PM PDT by Jack Wilson
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To: Nachum

Mmmmm....instant coffee that tastes like old ground up tires. Count me in . Especially if it’s overpriced.


6 posted on 09/30/2009 1:59:31 PM PDT by Carl LaFong (Experts say experts should be ignored.)
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To: Jack Wilson
Nothing like using the "Angry Mob" to sell their new "instant" coffee ... I wasn't angry before, now I am. Thoughts here:


7 posted on 09/30/2009 2:06:33 PM PDT by ThePatriotsFlag (The Patriot's Flag at http://www.thepatriotsflag.com/ - Starbucks or McDonalds)
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To: F15Eagle

Here’s a link to Starbucks. Drop them a note telling Howard Schultz the President what you think about their mockery of decent citizens voicing their opinions in Town Hall meetings.

http://www.starbucks.com/customer/contact_forms.asp?nav=3f


8 posted on 09/30/2009 2:07:19 PM PDT by Dutchboy88
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To: vpintheak
Not when you are out camping. Sometimes that stuff can be a man’s best friend.

A bear passing by and sniffing your tent would do more to wake you up.

9 posted on 09/30/2009 2:09:54 PM PDT by a fool in paradise (There is no truth in the Pravda Media.)
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To: Nachum

It was a funny ad and I don’t believe it degrades those of us attending town hall meetings.


10 posted on 09/30/2009 2:11:30 PM PDT by jimfree (Freep and ye shall find! - I am Joe Wilson.)
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To: Dutchboy88

Yeah, that’s what it was. The Town Hall thing. Thanks.


11 posted on 09/30/2009 2:12:44 PM PDT by F15Eagle (1 John 5:4-5, 4:15, John 11:25, 14:6, 1 Tim 2:5, John 3:17-18, John 20:31, 1 John 5:13, John 6:69)
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To: Jack Wilson

I tried a couple of free samples out of curiosity. I followed the easy instructions exactly. Unremarkable....nondescript. I’ll stick to my locally roasted Tanzania and brew it at home.....the old fashioned way.


12 posted on 09/30/2009 2:12:59 PM PDT by Since 2009-07-21
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To: a fool in paradise

True. That’s why it’s nice to have a big 44 or 45 to help you out with those critters.


13 posted on 09/30/2009 2:22:48 PM PDT by vpintheak (4-times an extremist)
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To: Nachum

I can’t abide Starbucks coffee, way too strong. I guess those who like it will appreciate getting the “real thing” via packets, sounds handy.


14 posted on 09/30/2009 2:31:46 PM PDT by Mjaye (If this is where we wanted to end up, we all did everything perfectly.)
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To: Tarpon

Coffee, just coffee, doesn’t cost $4 at Starbucks.


15 posted on 09/30/2009 2:33:52 PM PDT by mlo
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To: F15Eagle

Welcome.

Did you fly one of those things? (F15)


16 posted on 09/30/2009 2:43:08 PM PDT by Dutchboy88
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To: Dutchboy88

Oh how I wish. Awesome bird though.


17 posted on 09/30/2009 2:49:37 PM PDT by F15Eagle (1 John 5:4-5, 4:15, John 11:25, 14:6, 1 Tim 2:5, John 3:17-18, John 20:31, 1 John 5:13, John 6:69)
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