Skip to comments.Starbucks Launches Instant-Coffee Onslaught on SNL
Posted on 09/30/2009 1:43:12 PM PDT by Nachum
CHICAGO (AdAge.com) -- Starbucks aired the first creative for its Via Ready Brew during the season premiere of "Saturday Night Live" last night. Four 15-second spots from agency BBDO, New York, challenged consumers to a taste test at its cafes this week, to discern the difference between its much-lauded instant product and the Starbucks house brew.
The company wouldn't confirm details about the upcoming national advertising campaign for Via, other than the official launch date, this Sept. 29. An executive familiar with the matter cautioned that "SNL" creative may not reflect the look and feel of the upcoming campaign. The first spots depict groups of people -- such as those who look like their dogs, and a jockey, rabbi and a priest walking into a bar -- who can't tell the difference between the coffees.
(Excerpt) Read more at adage.com:80 ...
Instant coffee, almost as useless as the $4 a cup Starbucks coffee... I think the joke is over.
Not when you are out camping. Sometimes that stuff can be a man’s best friend.
If it really is as good as the brewed, they are going to have a problem.
Mmmmm....instant coffee that tastes like old ground up tires. Count me in . Especially if it’s overpriced.
Here’s a link to Starbucks. Drop them a note telling Howard Schultz the President what you think about their mockery of decent citizens voicing their opinions in Town Hall meetings.
A bear passing by and sniffing your tent would do more to wake you up.
It was a funny ad and I don’t believe it degrades those of us attending town hall meetings.
I tried a couple of free samples out of curiosity. I followed the easy instructions exactly. Unremarkable....nondescript. I’ll stick to my locally roasted Tanzania and brew it at home.....the old fashioned way.
True. That’s why it’s nice to have a big 44 or 45 to help you out with those critters.
I can’t abide Starbucks coffee, way too strong. I guess those who like it will appreciate getting the “real thing” via packets, sounds handy.
Coffee, just coffee, doesn’t cost $4 at Starbucks.
Did you fly one of those things? (F15)