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The Obamas Violated First Three Rules of Selling
AmericanThinker ^ | October 04, 2009 | C. Edmund Wright

Posted on 10/04/2009 8:20:29 AM PDT by Joiseydude

Of course Barack and Michelle Obama failed in Copenhagen. Their strategy could not possibly succeed. In their academic arrogance, they thought they could sell a product they clearly do not believe in (the United States) and moreover, they could do so by stressing the benefits to the seller (Chicago) and not the buyer (the IOC). And to top it off, they committed the faux pas of talking too much about the sales force (themselves) and not about the product or the buyer.

Gee, what could possibly go wrong?

Anyone who has had to succeed in the real business world -- and that includes few if any on Team Obama -- instinctively knows that to get business done you have to believe in what you are doing and offer a product or service that is focused on the benefits to the customer. In the Obama World of Chicago pay-to-play power, business gets done by flexing muscle and clearing the field of your competitors. You don't have to sell anything. You don't have to believe in anything. It is fine to be self-focused. You simply have to apply the power of the applicable political machinery and you win.

(Excerpt) Read more at americanthinker.com ...


TOPICS: Crime/Corruption; Culture/Society; Government; News/Current Events
KEYWORDS: 2016olympics

1 posted on 10/04/2009 8:20:29 AM PDT by Joiseydude
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To: Joiseydude

I am still sooooooooooooooooo giddy over this.

I bet DU is going nuts!


2 posted on 10/04/2009 8:25:12 AM PDT by diamond6 (Is SIDS preventable? www.Stopsidsnow.com)
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To: Joiseydude

Oh come on. Rules do not apply to the Obama’s. I wish you racist hate-mongers would shut up and start giving these idols the proper respect. I have to go now, my legs are starting to tingle just thinking about them.


3 posted on 10/04/2009 8:28:24 AM PDT by Always Right
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To: Joiseydude

I’ll tell what Obama has “sold” a bunch of in the last year....guns and ammo.


4 posted on 10/04/2009 8:30:27 AM PDT by OBXWanderer
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To: Joiseydude

The essay title was never fulfilled. No where does that article list the first three rules of selling.

It does a fine job of highlighting the wholly inept sales pitch and the abject failure of a close, but what to the author, are the first three rules of selling.

At least a link to Zig Ziglar!


5 posted on 10/04/2009 8:30:30 AM PDT by bvw
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To: bvw

Do you know the rules of selling?

I remember learning once that a successful technique can include a pitch about how the buyer would be helping the seller...since most people like to help others. Maybe that was bad info.... it sure didn’t work for the zeros.


6 posted on 10/04/2009 8:34:04 AM PDT by Aria ( "The US republic will endure until Congress discovers it can bribe the public with the people's $.")
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To: bvw
The number one rule in selling: Create the need and instill the greed.
7 posted on 10/04/2009 8:34:28 AM PDT by Las Vegas Ron (Obama's Blackberry, who's on the other end?)
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To: diamond6

I snuck over there, and they’re ranging from saying it was a good try, and that’s what counts, to blaming Bush. Quelle surprise!


8 posted on 10/04/2009 8:35:00 AM PDT by Inspectorette
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To: Aria
I remember learning once that a successful technique can include a pitch about how the buyer would be helping the seller

Otherwise known as begging, the first sign of a bad salesman, of course dropping the price runs a close second.

9 posted on 10/04/2009 8:36:52 AM PDT by Las Vegas Ron (Obama's Blackberry, who's on the other end?)
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To: Aria
Yes, I know rules of selling. There are many lists. My favorite list is this:
  1. Get Paid.
  2. Get Paid.
  3. Get Paid.

10 posted on 10/04/2009 8:36:57 AM PDT by bvw
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To: Joiseydude

bump for later


11 posted on 10/04/2009 8:38:18 AM PDT by Lokibob (When handed lemons...Refuse to sign for them. Life's lemons can't be delivered without a signature.)
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To: Joiseydude

The Obamas speeches reflected their vision of the proper of government . . what the government (in this case the IOC) can do FOR the people. Not what the people (in this case Chicago) can do FOR the government.


12 posted on 10/04/2009 8:39:09 AM PDT by BAW (ACORN: Assisting Call-girls, Obama, Reid & Nancy)
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To: Joiseydude
The Obamas Violated First Three Rules of Selling

Plus they made it publicly clear they.....

.....EXPECTED to get the Olympics

.....and.....

.....they intended to twist arms to get it.

.....Michelle Obama said she was "GOING TO DELIVER THE GOLD"

THEY WEREN'T SELLING they were TELLING.

Just like with all their domestic agenda plans. They don't sell, they tell.

13 posted on 10/04/2009 8:39:27 AM PDT by SteamShovel (When hope trumps reality, there is no hope at all.)
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To: Las Vegas Ron

ABC

Always
Be
Closing


14 posted on 10/04/2009 8:42:07 AM PDT by jimbo123
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To: Las Vegas Ron

Can I riff off of dropping the price?

My rules are business as a whole, more than just selling, but selling is the keystone to any business.

Number One Rule of Business:
“Inventory is your biggest expense.”
In this world-view of business, inventory is like a toxin, a “hot-potato” — you want to dump it off as soon as you can.

So, if you can get rid of inventory by discounts — go to it!

A very successful model, btw.


15 posted on 10/04/2009 8:43:21 AM PDT by bvw
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To: diamond6

“I bet DU is going nuts!”

Nah, the DUmmies have moved on ... it’s all Bush’s fault.


16 posted on 10/04/2009 8:45:52 AM PDT by Jackson57
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To: bvw

Zig is my mentor. If I had discovered him when
I was young I would have been sooo much better off.

Zig for great sales!


17 posted on 10/04/2009 8:47:09 AM PDT by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: bvw
The rules are written but implictly...I'll highlight the rules...

In their academic arrogance, they thought they could sell a product they clearly do not believe in [believe in the product] (the United States) and moreover, they could do so by stressing the benefits to the seller[stress benefit to the buyer] (Chicago) and not the buyer (the IOC). And to top it off, they committed the faux pas of talking too much about the sales force (themselves) and not about the product or the buyer[It's not about you, it's about the product].

18 posted on 10/04/2009 8:49:51 AM PDT by garbanzo (Government is not the solution to our problems. Government is the problem.)
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To: bvw
Agreed, I was commenting within the context of this thread though.

Off loading inventory is different than pitching a product to a buyer. If you have to drop the price to close the deal, you haven't sold the benefits, or worth of the product to your prospect.

It's just a different scenario.

19 posted on 10/04/2009 8:51:43 AM PDT by Las Vegas Ron (Obama's Blackberry, who's on the other end?)
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To: Joiseydude

Good article. A must read for everyone.


20 posted on 10/04/2009 8:55:23 AM PDT by Uncle Hal
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To: garbanzo

It’s not about the product, but the benefits to the buyer.

The buyers were asking “What’s in it for me?” and The Kenyan and The Wookie didn’t even try to answer the question. It was all about them, not the buyers.

FAIL!


21 posted on 10/04/2009 8:55:59 AM PDT by jimbo123
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To: jimbo123
ABC

As a rule yes, with the right prospect and when the time is right.

Every prospect is unique in theier personality and needs, a good rep is one who can identify both traits then adapt his pitch to the particular customer and either pull or push as needed.

22 posted on 10/04/2009 8:57:28 AM PDT by Las Vegas Ron (Obama's Blackberry, who's on the other end?)
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To: jimbo123

A sale is made on every call you make. Either you sell the client, or he sells you on a reason he can’t. Either way, a sale is made, the only question is, who’s gonna close: you or him.


23 posted on 10/04/2009 9:00:52 AM PDT by dfwgator
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To: Joiseydude
Obama and his group live in a world of kontinuous Kommunist Kollege Keggers. They understand little about economics and fancy they know everything about politics. Term grade....F
24 posted on 10/04/2009 9:01:56 AM PDT by Don Corleone ("Oil the gun..eat the cannolis. Take it to the Mattress.")
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To: Joiseydude

great article. thanks for posting. It is simply breathtaking how the Obamas thought they they could make the pitch about them, as if the Olympic committee cared a rat’s ass about how happy it would make Obama.

I don’t think Obama and his team have a clue of just how badly they are going to lose in 2012.. it is going to be brutal.. (provided that we come up with a viable candidate)


25 posted on 10/04/2009 9:06:06 AM PDT by Chuzzlewit
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To: Joiseydude
Interesting how the American Thinker picked up on the problem with the "sales strategy." And the person who wrote the piece DOES understand sales. Three "cardinal" rules ... all three disregarded. Were this a sales call with a rookie salesman, s/he and I would have had a long "curbside" talk after the sales call. These are BASIC errors, errors made by a rookie. Before you make "a big presentation" ... you better have folks go over it that understand sales and marketing strategies. Obviously this was a presentation written for both the Obamas.There's the problem, let me exlain.

If you were going to "sell" the Obamas on giving this presentation, what would you put in it? Exactly! You would put in it things THEY want to hear about themselves, etc. So the people putting together the presentations didn't do it with the IOC in mind, they did it with the Obamas in mind. I've seen sales calls made to make the boss look good, with the customer sitting there as a second line player. This was that! Somebody thought the presentation would be pleasingly accepted by the Obamas ... but left out WHY the presentation was being made and to WHOM. Fascinating the A.T. picked up on that VERY KEY point in this whole process.

Lots of people are second-guessing this process and laying blame.... so I'm going to take my turn. The people who blew this were the ones that put together the presentation. Michelle and B. only "read" this stuff, they don't produce it. The "delivery" was great (as usual) ... but the content, in the mind of the customer, sucked. (Obviously).

26 posted on 10/04/2009 9:20:26 AM PDT by ThePatriotsFlag (The Patriot's Flag at http://www.thepatriotsflag.com/ - Democrat Hypocrisy)
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To: Joiseydude

Excellent commentary!


27 posted on 10/04/2009 9:20:40 AM PDT by Nevadan
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To: Joiseydude

28 posted on 10/04/2009 9:22:08 AM PDT by Paleo Conservative (I wonder why Solomon Ortiz (TX-27) likes Muammar Gadaffi so much?)
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To: bvw

The essay title was never fulfilled. No where does that article list the first three rules of selling.


I agree. Crappy title.


29 posted on 10/04/2009 9:22:29 AM PDT by Atlas Sneezed (Why not "interpret" your tax returns like the Supreme Court "interprets" the Constitution?)
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To: Joiseydude

Shoulda sent ACORN

Pray for America and Our Troops


30 posted on 10/04/2009 9:22:32 AM PDT by bray (Stalin is in the WH)
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To: Joiseydude

31 posted on 10/04/2009 9:23:37 AM PDT by nascarnation
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To: SteamShovel
THEY WEREN'T SELLING they were TELLING.
SO true ... do those people *know* how anything works outside Chicago?
32 posted on 10/04/2009 9:28:00 AM PDT by _Jim
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To: ThePatriotsFlag

Interesting take, that makes sense, and also begs where the initial request to make such a sale came from.


33 posted on 10/04/2009 9:31:39 AM PDT by bvw
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To: garbanzo; bvw
You beat me to it (which is why I always try to scan the comments) so I'll build off your work:
The rules are written but implictly...I'll highlight the rules...

[believe in the product] (the United States) In their academic arrogance, they thought they could sell a product they clearly do not believe in

[stress benefit to the buyer] (the IOC) and not the seller (Chicago)

[It's not about you, it's about the product]. They committed the faux pas of talking too much about the sales force (themselves) and not about the product or the buyer


34 posted on 10/04/2009 9:36:42 AM PDT by _Jim
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To: Joiseydude
My wife was convinced that it was a done deal when Oprah got involved. There was no convincing her that they are immune to Oprah in Europe. The City has been schmoozing this for three years, all the last minute speechifying and celebritying musthave been meant for public consumption over here. If not, the conceit of these people goes beyond anything I've ever seen from any politician, ever.

Althouse has video of both speeches here. This is the type of presentation I would expect at a county party meeting, or at the dedication ceremony for a new statue in the City or something. Not before an audience of international bigwigs who are in a position to do them a big favor.

35 posted on 10/04/2009 9:45:16 AM PDT by Seven plus One
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To: _Jim; garbanzo

Good work! The highlighting of the three rules clearly shows just how “off” Obama is. In his mindset, in his approach — in the lack of respect he gives to anything but himself.


36 posted on 10/04/2009 10:23:09 AM PDT by bvw
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To: bvw

You maybe should re-read the first paragraph. I count the three rules I’m familiar with.


37 posted on 10/04/2009 11:04:51 AM PDT by Real Cynic No More (The only thing standing between us and complete victory over the evildoers is POLITICS!)
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To: Joiseydude
Ich Werde Nicht Verweigert!

Geben Sie Chicago die Olympics.

38 posted on 10/04/2009 12:39:06 PM PDT by Condor51 (The difference between stupidity and genius is that genius has its limits)
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To: Joiseydude

How would they know any rules for selling? They’ve never had jobs in their lives.


39 posted on 10/04/2009 12:44:18 PM PDT by keepitreal ( Don't tread on me.)
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To: Joiseydude

.........
40 posted on 10/04/2009 1:19:01 PM PDT by HowlinglyMind-BendingAbsurdity
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To: Joiseydude
I still fail to see the part about MO’s father dying from MS. Mine did and I could never see myself using that for persuading others under any circumstances.

One of the things I noticed from this is that a good sales technique is confidence. In everything Obama has done so far the TOTUS doesn't ever inspire that.

41 posted on 10/04/2009 1:29:26 PM PDT by Hillarys Gate Cult (The man who said "there's no such thing as a stupid question" has never talked to Helen Thomas.)
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