Skip to comments.The Obamas Violated First Three Rules of Selling
Posted on 10/04/2009 8:20:29 AM PDT by Joiseydude
Of course Barack and Michelle Obama failed in Copenhagen. Their strategy could not possibly succeed. In their academic arrogance, they thought they could sell a product they clearly do not believe in (the United States) and moreover, they could do so by stressing the benefits to the seller (Chicago) and not the buyer (the IOC). And to top it off, they committed the faux pas of talking too much about the sales force (themselves) and not about the product or the buyer.
Gee, what could possibly go wrong?
Anyone who has had to succeed in the real business world -- and that includes few if any on Team Obama -- instinctively knows that to get business done you have to believe in what you are doing and offer a product or service that is focused on the benefits to the customer. In the Obama World of Chicago pay-to-play power, business gets done by flexing muscle and clearing the field of your competitors. You don't have to sell anything. You don't have to believe in anything. It is fine to be self-focused. You simply have to apply the power of the applicable political machinery and you win.
(Excerpt) Read more at americanthinker.com ...
I am still sooooooooooooooooo giddy over this.
I bet DU is going nuts!
Oh come on. Rules do not apply to the Obama’s. I wish you racist hate-mongers would shut up and start giving these idols the proper respect. I have to go now, my legs are starting to tingle just thinking about them.
I’ll tell what Obama has “sold” a bunch of in the last year....guns and ammo.
The essay title was never fulfilled. No where does that article list the first three rules of selling.
It does a fine job of highlighting the wholly inept sales pitch and the abject failure of a close, but what to the author, are the first three rules of selling.
At least a link to Zig Ziglar!
Do you know the rules of selling?
I remember learning once that a successful technique can include a pitch about how the buyer would be helping the seller...since most people like to help others. Maybe that was bad info.... it sure didn’t work for the zeros.
I snuck over there, and they’re ranging from saying it was a good try, and that’s what counts, to blaming Bush. Quelle surprise!
Otherwise known as begging, the first sign of a bad salesman, of course dropping the price runs a close second.
bump for later
The Obamas speeches reflected their vision of the proper of government . . what the government (in this case the IOC) can do FOR the people. Not what the people (in this case Chicago) can do FOR the government.
Plus they made it publicly clear they.....
.....EXPECTED to get the Olympics
.....they intended to twist arms to get it.
.....Michelle Obama said she was "GOING TO DELIVER THE GOLD"
THEY WEREN'T SELLING they were TELLING.
Just like with all their domestic agenda plans. They don't sell, they tell.
Can I riff off of dropping the price?
My rules are business as a whole, more than just selling, but selling is the keystone to any business.
Number One Rule of Business:
“Inventory is your biggest expense.”
In this world-view of business, inventory is like a toxin, a “hot-potato” — you want to dump it off as soon as you can.
So, if you can get rid of inventory by discounts — go to it!
A very successful model, btw.
“I bet DU is going nuts!”
Nah, the DUmmies have moved on ... it’s all Bush’s fault.
Zig is my mentor. If I had discovered him when
I was young I would have been sooo much better off.
Zig for great sales!
In their academic arrogance, they thought they could sell a product they clearly do not believe in [believe in the product] (the United States) and moreover, they could do so by stressing the benefits to the seller[stress benefit to the buyer] (Chicago) and not the buyer (the IOC). And to top it off, they committed the faux pas of talking too much about the sales force (themselves) and not about the product or the buyer[It's not about you, it's about the product].
Off loading inventory is different than pitching a product to a buyer. If you have to drop the price to close the deal, you haven't sold the benefits, or worth of the product to your prospect.
It's just a different scenario.
Good article. A must read for everyone.
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