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Coke sends mixed holiday message[Feliz Navidad??]
Carroll County Times ^ | 30 Nov 2009 | Hugh M. McLaurin

Posted on 12/03/2009 9:57:40 AM PST by BGHater

Now that the holidays are upon us, it’s time to get annoyed with the consumerism, secularism and political correctness that continue to whittle away at the meaning of the holiday season.

The secular and consumption-driven nature of the season has become so routine that one has to work hard to remember to take time for the traditions and religious observances that once defined the season.

I thought I had seen every example of how religious meaning has been stripped out of Christmas until a friend showed me the label on a festive seasonal bottle of Coca Cola the other day. The marketers at Coke have taken secularism to new heights and thrown in a confusing mixed message for good measure.

On one side of the bottle’s label was the catchy phrase “Holiday 2009” in English. Not Happy Holiday, mind you, but Holiday 2009, as if it were important only to know the year the soda was produced but not to recognize any other significance of the holiday.

Hats off to the people at Coke. That’s about as generic as you can get, and it bears no risk of offending anyone with a message that could be interpreted as religious in nature. In fact, the message has no meaning whatsoever.

But there’s more to it than that. On the opposite side of the label was the mirror image written in Spanish, a common practice for consumer goods marketed to a growing Hispanic population. However, in place of the English-language Holiday 2009 on the label was the Spanish phrase “Feliz Navidad.”

Thanks to the song by Jose Feliciano, many of us non-Spanish speakers know that Feliz Navidad means Merry Christmas, a phrase with far more meaning than Holiday 2009. If translated literally it actually means Happy Nativity, taking the meaning directly to the birth of the Christ child in the manger.

So while the English-speaking public gets the equivalent of a date stamp, the folks at Coca Cola see fit to wish the Spanish-speaking population a Merry Christmas and recognize the core spiritual essence of the Christmas holiday.

I find that fascinating, and I have to wonder what it means. Is it that English-speaking people are seen by the marketers at Coke as completely secular and likely to be offended by the expression Merry Christmas or a link between the holiday season and a Christian holiday?

Or do the people at Coke view Hispanics as more religious than non-Hispanics? Do they think that Hispanics value the religious significance of Christmas more highly and may be offended if the reference to Christmas were left off of a seasonal product?

Is it that Hispanics lack the diversity of religious beliefs and secular viewpoints that exist in the English-speaking population? Perhaps the holiday season equates to Christmas alone in the Hispanic population, and thus Merry Christmas will have meaning to a large segment of that population without offending many of them.

Is the Hispanic population where the rest of us were 30 or 40 years ago when you could wish people a Merry Christmas without triggering widespread social angst or risk being sued? Have they yet to develop the advanced state of political correctness that plagues the English-speaking population?

I have to believe that the marketers at Coke are savvy enough to know exactly what they are doing and were very deliberate in the choices of English and Spanish language phrases they made. But I think a lot of people who notice the labeling in the first place will understand the meaning of Feliz Navidad and wonder at the disparity between that and the drivel on the opposite side of the bottle.

Whatever the reason behind it, I envy the Hispanic population for receiving from Coca Cola a meaningful holiday wish while the rest of us get only a reminder of what year it is.


TOPICS: Business/Economy; Culture/Society; Editorial
KEYWORDS: azatlan; codeofsilence; coke; culturewar; feliznavidad; hispanic; holiday; holiday2009; immigration; merrychristmas; reconquista; spanish; waronchristmas
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1 posted on 12/03/2009 9:57:41 AM PST by BGHater
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To: BGHater

Merrry Christmas.


2 posted on 12/03/2009 9:59:37 AM PST by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem.)
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To: BGHater; Revolting cat!

Que?


3 posted on 12/03/2009 9:59:50 AM PST by a fool in paradise (Question authority!Who is the University of East Anglia to drive the 'Global Climate Change' agenda?)
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To: BGHater

If you should ever pick up Diet Coke’s Ramadan version, don’t pull the tab.


4 posted on 12/03/2009 10:00:39 AM PST by andy58-in-nh (America does not need to be organized: it needs to be liberated.)
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To: BGHater

Maybe hispanic athiests aren’t the same candy-ass whiners that non-hispanic athiests seem to be.

How dare you challenge my athiesm with your wish of happiness at Christmastime!! You bastard!

SnakeDoc


5 posted on 12/03/2009 10:01:09 AM PST by SnakeDoctor ("Talk low, talk slow, and don't say too much." -- John Wayne)
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To: BGHater

The only Coke in glass bottles sold in my area , comes from Mexico . I hope the water is boiled during the process .


6 posted on 12/03/2009 10:03:41 AM PST by kbennkc
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To: kbennkc

The Mexican coke is the same as Passover Coke.

Made with real sugar. Tastes much better.


7 posted on 12/03/2009 10:05:25 AM PST by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem.)
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To: Jewbacca

I am so tempted to wish people a Merry White Christian Heterosexual Male Christmas, just to drive home this point!


8 posted on 12/03/2009 10:05:34 AM PST by lado
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To: BGHater

At the rate this country is declining, we won’t even last till our well-deserved Armageddon!


9 posted on 12/03/2009 10:07:09 AM PST by 2harddrive
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To: BGHater
Once again the news is about a week behind FreeRepublic.

http://www.freerepublic.com/focus/religion/2394387/posts?page=5#5

I just bought a couple two liter bottles of Coke for tomorrow. One one side it says “Holiday 2009” and on the other it says “Feliz Navidad”. I guess Spanish speakers don’t have to be shielded from any dangerous Christmas influences.

5 posted on Wednesday, November 25, 2009 1:39:00 PM by KarlInOhio (Obamalaise - the new mood for America.)


10 posted on 12/03/2009 10:07:22 AM PST by KarlInOhio (Obamalaise - the new mood for America.)
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To: BGHater

I do like the song sung by Jose Feliciano.

Why is everything ruined amymore?


11 posted on 12/03/2009 10:07:49 AM PST by dforest (Who is the real Jim Thompson? I am.)
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To: andy58-in-nh


A whole case of Ramadan Coke blew itself up when located next to Passover Coke.
12 posted on 12/03/2009 10:08:20 AM PST by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem.)
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To: BGHater

here is what i don’t get. why do some companies feel compelled to put ANY kind of “holiday” stuff on their products. i don’t see a santa on my dishwasher detergent. no happy holidays nonsense on the ketchup bottle. why do these companies put any kind of “holiday” greetings on the containers? if they are worried about offending someone, why not just scrap all of it?


13 posted on 12/03/2009 10:09:51 AM PST by madamemayhem (defeat isn't getting knocked down, it's not getting back up)
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To: lado

PC is for succers.


14 posted on 12/03/2009 10:11:05 AM PST by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem.)
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To: Jewbacca

Plastic explosives, right?


15 posted on 12/03/2009 10:11:46 AM PST by andy58-in-nh (America does not need to be organized: it needs to be liberated.)
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To: lado
"I am so tempted to wish people a Merry White Christian Heterosexual Male Christmas, just to drive home this point!"

Merry White, Christian, Heterosexual, Employed, Pro-Life, Pro-2nd Amendment, Pro-Military, Pro-American, Anti-Largesse Male Christmas...;-)

16 posted on 12/03/2009 10:12:45 AM PST by EnigmaticAnomaly ("Mantra of the left: 'It's only okay when WE do it.'")
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Comment #17 Removed by Moderator

To: a fool in paradise
Is that you Manuel?


18 posted on 12/03/2009 10:14:25 AM PST by xp38 (Confound their politics, Frustrate their knavish tricks)
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To: Jewbacca

Soldiers preparing to retrieve a package of "Ramadan Coke".

19 posted on 12/03/2009 10:15:13 AM PST by ArrogantBustard (Western Civilization is Aborting, Buggering, and Contracepting itself out of existence.)
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To: madamemayhem

It’s a promotional thing. They get to “get into the holiday spirit” with themed packaging and commercials. The current “American Santa” is basically the 1930s Coke advertising Santa.


20 posted on 12/03/2009 10:18:18 AM PST by discostu (The Bluebird of Happiness long absent from his life, Ned is visited by the Chicken of Depression)
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To: madamemayhem; Slings and Arrows
Cokie Cola has made a tradition out of using Christmas imagery going way back:

Guess they need to change it "For CENSORED"

21 posted on 12/03/2009 10:18:24 AM PST by a fool in paradise (Question authority!Who is the University of East Anglia to drive the 'Global Climate Change' agenda?)
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To: Jewbacca
A whole case of Ramadan Coke blew itself up when located next to Passover Coke.

Just add Mentos.


22 posted on 12/03/2009 10:19:42 AM PST by a fool in paradise (Question authority!Who is the University of East Anglia to drive the 'Global Climate Change' agenda?)
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To: BGHater

23 posted on 12/03/2009 10:20:42 AM PST by Peter Horry (Those who aren't responsible always know best.)
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To: SnakeDoctor
How dare you challenge my athiesm with your wish of happiness at Christmastime!! You bastard!

athists amuse me at Christmas, "don't wish me a merry Christmas!.. so uh.. what'd you get me?"
24 posted on 12/03/2009 10:24:01 AM PST by absolootezer0 (2x divorced, tattooed, pierced, harley hatin, meghan mccain luvin', smoker and pit bull owner..what?)
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To: BGHater

“Holiday 2009.” For me Coke has reached its expiration date.

Merry Christmas to all and to Coke goodnight.


25 posted on 12/03/2009 10:25:43 AM PST by Malesherbes (Sauve Qui Peut)
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To: BGHater

Mexican Coke is still made with real cane sugar instead of the corn syrup used in the US.

Yes, there is a difference.


26 posted on 12/03/2009 10:25:50 AM PST by Snickering Hound
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To: andy58-in-nh

ROFL!!


27 posted on 12/03/2009 10:25:53 AM PST by silverleaf (More folks being invited to the White House for Holiday parties than are being sent to Afghanistan)
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To: a fool in paradise; discostu

yeah i get the advertisement thingy. but still if it causes them so much trouble that they can only put Holiday2009 in english and merry christmas in spanish, then why bother.


28 posted on 12/03/2009 10:26:23 AM PST by madamemayhem (defeat isn't getting knocked down, it's not getting back up)
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To: discostu
The current “American Santa” is basically the 1930s Coke advertising Santa.

Actually it goes back a bit father than that.

From Wikipedia: "One of the first artists to define Santa Claus's modern image was Thomas Nast, an American cartoonist of the 19th century. In 1863, a picture of Santa illustrated by Nast appeared in Harper's Weekly."

Here is an image from 1881:


29 posted on 12/03/2009 10:29:04 AM PST by Atlas Sneezed ("Personal freedom begins when you tell Old Mrs. Grundy to go to Hell." -Lazarus Long)
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To: absolootezer0
athists amuse me at Christmas, "don't wish me a merry Christmas!.. so uh.. what'd you get me?"

Even more when they shout "Jesus Christ!" in surprise.

30 posted on 12/03/2009 10:29:04 AM PST by a fool in paradise (Question authority!Who is the University of East Anglia to drive the 'Global Climate Change' agenda?)
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To: madamemayhem

It doesn’t cause them trouble. There’s a lot of myths about complaints about Christmas on stuff, but it’s mostly BS. The put Holiday 2009 because they WANTED to (assuming they actually did it, haven’t seen pics or Christmas coke yet), somebody thought it looked cool.


31 posted on 12/03/2009 10:30:19 AM PST by discostu (The Bluebird of Happiness long absent from his life, Ned is visited by the Chicken of Depression)
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To: SnakeDoctor
Maybe hispanic athiests aren’t the same candy-ass whiners that non-hispanic athiests seem to be.

LOL!!!

32 posted on 12/03/2009 10:31:21 AM PST by Albion Wilde (Obama makes Bush his blame czar. --Mark Steyn)
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To: SnakeDoctor

I am not a coke drinker, but I do like that song...but the only words I can sing to it is the title...Its the only modern Christmas song I like......my brain is now singing it, (just the 2 words I know :O)


33 posted on 12/03/2009 10:31:42 AM PST by goat granny
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To: Beelzebubba

Santa’s been around for a long time, but the version of Santa we see now, which looks very different from the picture you attached, is really the Coke Santa.


34 posted on 12/03/2009 10:33:07 AM PST by discostu (The Bluebird of Happiness long absent from his life, Ned is visited by the Chicken of Depression)
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To: BGHater

Sounds like Coke is practicing Anti-White Bigotry and Hispano-Racism at the same time....valuing the rights of Hispanics over the rights of majority Americans.

There is no reason why they cannot put Merry Christams on their products....in Texas. Outside of the Peoples Republic of Austin, most white Texans are not offended by “Merry Christmas”


35 posted on 12/03/2009 10:34:54 AM PST by UCFRoadWarrior (Al Gore is neither a scientist (Global Warming Fraud) nor an economist (Free Trade, NAFTA))
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To: BGHater

MERRY CHRISTMAS


36 posted on 12/03/2009 10:38:28 AM PST by freekitty (Give me back my conservative vote; then find me a real conservative to vote for)
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To: BGHater

Thanks, but I have better things to do than get annoyed with consumerism, secularism and political correctness.


37 posted on 12/03/2009 10:39:03 AM PST by stuartcr (If we are truly made in the image of God, why do we have faults?)
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To: BGHater

It’s capitalism. Perhaps these cans are for Spanish areas in the states. I drink a coke for refreshment and not messages. They should just go back to the red can and be done with it. Why do these companies need to put anything on these cans????? It is so ridiculous that it is rather funny.


38 posted on 12/03/2009 10:45:47 AM PST by napscoordinator
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To: xp38

Si! Twanty-two! I get twanty-two bottle of Coke!


39 posted on 12/03/2009 10:46:27 AM PST by Right Wing Assault (The Obama magic is fading.)
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To: BGHater

http://www.youtube.com/watch?v=YSPGJ5-XAcM

“Green Christmas” by Stan Freberg

Deck the halls with advertising! ‘tis the time for merchandising! Profit never needs a reason, falala falala la la la! It was already a subject for parody in the ‘50s.


40 posted on 12/03/2009 10:47:43 AM PST by 668 - Neighbor of the Beast (LIBERTY)
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To: indylindy
I do like the song sung by Jose Feliciano.

I always thought the name of the song was "Police Nab Me Dad."

41 posted on 12/03/2009 10:49:06 AM PST by dfwgator
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To: BGHater

Merry December Twenty-fifth.


42 posted on 12/03/2009 10:49:12 AM PST by savedbygrace (You are only leading if someone follows. Otherwise, you just wandered off... [Smokin' Joe])
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To: madamemayhem

OK so I’ve done some poking around and it looks like this year’s Christmas cokes are running the same pattern as last year. The bottle are spherical and they look kind of like Christmas tree ornaments. On the front over the logo in the same place they said “Holiday 2008” in non-exiting font last year they say “Holiday 2009” in a similarly non-exiting font this year. On the back is a series of images ranging from the Coke Santa to the Coke polar bear and various other stuff. It looks like the “Holiday 2009”, much like last year’s “Holiday 2008” is just a series designator, basically saying these are the 2009 holiday season bottles, because other than that the front part of the bottle is the same old Coke logo.


43 posted on 12/03/2009 10:52:28 AM PST by discostu (The Bluebird of Happiness long absent from his life, Ned is visited by the Chicken of Depression)
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To: dfwgator

That is funny! I do like it. It has a merry spirit to it.


44 posted on 12/03/2009 10:54:17 AM PST by dforest (Who is the real Jim Thompson? I am.)
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To: andy58-in-nh
If you should ever pick up Diet Coke’s Ramadan version, don’t pull the tab.

I just got one. Why should't it pull the t ....


45 posted on 12/03/2009 10:59:13 AM PST by al_c (http://www.blowoutcongress.com)
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To: BGHater

Coke is bad for you.
Pepsi is bad for you.

Why drink either?

I get all the caffeine I need from generic coffee, tea, iced tea and ... my favorite ... Ikea dark chocolate.

0_0


46 posted on 12/03/2009 11:09:56 AM PST by TaxRelief (Walmart: Keeping my family on-budget since 1993.)
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To: BGHater

Maybe they did their marketing research and found that Feliz Navidad/Merry Christmas was important to hispanics and that English speaking people didn’t care.

OTH, I just saw some kind of “holiday” celebration and it was called Beach Blanket Babylon...disgusting.


47 posted on 12/03/2009 11:11:53 AM PST by tiki (True Christians will not deliberately slander or misrepresent others or their beliefs)
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To: lado

I usually tell people I know Merry Christmas - but if I’m feeling cheeky, it’s usually Happy Kwana-hana-Christmas-za.


48 posted on 12/03/2009 11:23:30 AM PST by Ro_Thunder ("Other than ending SLAVERY, FASCISM, NAZISM and COMMUNISM, war has never solved anything")
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To: a fool in paradise

Feliz Navidad!!!!


49 posted on 12/03/2009 11:29:00 AM PST by DallasSun (i believe in separation of church and hate.)
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To: Jewbacca

You are so right. It tastes so much better.


50 posted on 12/03/2009 11:30:18 AM PST by DallasSun (i believe in separation of church and hate.)
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