Skip to comments.CBS Cancels Another Daytime Drama (As the World Turns) -- (Dinosaur Media DeathWatch™)
Posted on 12/08/2009 10:01:13 AM PST by Zakeet
CBS is canceling the soap opera "As the World Turns" after more than a half-century on the air.
CBS says the final episode will air next September, in its 54th year. Daytime dramas have been in a long-term ratings decline, and CBS ended the daytime soap "Guiding Light" earlier this year.
The cancellation will leave CBS with only two daytime dramas: "The Young and the Restless" and "Bold and Beautiful."
(Excerpt) Read more at abcnews.go.com ...
It's getting bad for SeeBS when people won't watch their daytime drivel.
Feminism killed the soaps..............
For your information: Your nitwork buddies just took another hit on their quality programming.
The Soap that was interrupted by CBS when Kennedy was shot.
Just think how CBS will have reduced their carbon footprint by cancelling these two (stupid, makework) soaps.
....and was replaced with “How the World was destroyed” hosted by yours truly,
To be replaced by yet another “judge” show or another Jerry Springer I suppose.
It’s getting harder and harder for young actors now. Soaps were traditionally how they learned their chops.
women on TBATB are HOTT!!!!!!!!!
Yeah, no kiddin’. And the prime advertisers are ‘ambulance chasers’ and ‘car title’ places.
My 83 yr. old aunt is going to be devastated.
One less hour clogging up my DVR everyday at the behest of my wife.
I like the whocanisue.com ads. /s
They could reduce it further if they would just stop broadcasting period. lol (but i am serious)
The good news is that they are extending The Price Is Right to a 4 hour long show!
To tell the truth, I’ve never, ever watched a soap opera in my life. But I get the impression that they have degenerated over the years, from family and neighbor shows to sexual degenerate shows.
So it’s not surprising that something that started off with the title “Guiding Light” (now what would THAT mean?) was the first to go.
Then “As the World Turns.”
So they’re left with “The Young and the Restless” and “Bold and Beautiful.”
I’m just going by the titles, but it seems obvious which way they’re moving, desperately trying to keep a young audience that might sell a few ads.
Most of the garbage on the evening news rivals any soap in sleazy content. Throw in a bunch of cheap “reality” shows, and why would a network air soaps? They have the content at a fraction of the cost.
For my wife it’s General Hospital! :)
If you knew her, you’d be surprised to know she watched a soap.
Oh man, I hope NBC doesn’t cancel Days!
They should produce it and sell downloads on the internet. Let the cast, crew, and producers come up with a formula to split the income.
On the day that Stefano dies...............again and finally.
Causing millions of women to break into tears?
I don't have any current legal grievances so I called Miss Cleo to discover who I may SOON be able to sue!
>>Let the cast, crew, and producers come up with a formula to split the income.<<
During the writer’s strike in the 80’s, General Hospital was hot beyond measure with the Luke and Laura story line. I had just started into college and all of us would schedule classes around the 3 to 4 hour to see General Hospital.
ABC, not wanting to lose the audience, let the cast lead the soap. They basically took the story line and ran with it.
Best television EV-AH!!!
Then she would remember the deep freeze by maniacal Mikkos Cassadine on Port Charles back in the early 80’s.
So the question becomes is television still the preferred medium via which advertisers reach their customers? Coincidentally, there was this story just this morning. And they happen to be ATWT advertisers.
P&G releases online-only product
Procter & Gamble unveiled Swash today, a line of on-the-go Tide laundry products to be sold exclusively online.
Our consumers are shopping, working and playing online, leading to the decision to launch Swash online only, Swash Brand Manager Alejandro Bethlen said in a news release. As P&G explores new ways to launch products, we feel that Swash is the perfect test through which we can evaluate e-commerce launches.
My late grandma hated for people to call during her stories.
If Mrs. abb is home during the day and watching the soaps, I know better than to try and start a conversation at that time.
A year later I was visiting my cousins, three girls, during Christmas break and they were watching the same soap opera.
Out of curiosity I watched to see If I could find out what had happened in the past year.
The storyline had progressed maybe 1 week!
But the tv ads used to work on a passive audience. Maybe people watched from the courch or listened to the tv as they would a radio. But they didn’t change the channel.
With internet advertising, you have annoying popup ads that you MAY encounter on a variety of websites, but ultimately, there are plugins you can use that will block them from your browsing experience. And you don’t have such a lockstep demographic of those who clean the house during the day and can be sold some new and improved cleaner. Same with the gameshows that showed you brands and hammered into your head the suggested retail price.
Whew. I remember watching both ‘Guiding Light’ and ‘As the World Turns’ as a kid in the (very) early ‘60s on the few days I missed school because of the flu or whatever. What next? ...Maybe the Piels Boys will stop advertising beer?
Can you imagine how much money could be made if they sold these things in DVD sets?
Probably losing young audiences to real life myspace drama (online gossip, leaked cellphone videos posted to each others' pages...)
Wow! My grandfather refused to die until he watched As The World Turns that day......
At the police station.< /seinfeld - The Beard >
Jerry: What's that?
Tierney: A polygraph. It's what you civilians call a lie detector test.
Jerry: Oh. Let me ask you, when someone is lying, is it true that their pants are actually on fire?
Tierney: If I could tell you the famous faces that have been up here. A certain cast member of Melrose Place.
Tierney: Have you ever seen the show?
Tierney: You can admit it Jerry. It's okay.
Jerry: I admit it. I don't watch it.
Tierney: Hey Lou, maybe we should put him on the poly.
Jerry: The poly?
Tierney: Yeah. I think you've seen it....
At Jerry's apartment.
Elaine: Melrose Place?
Jerry: Yes. Melrose Place.
Elaine: I just didn't know you watched that.
Jerry: Well I do.
Elaine: I mean every time I mention it you never say anything or join in the conversation.
Jerry: Well maybe I was a little embarrassed.
Elaine: You mean this whole time we could have been discussing Sydney and Michael and Jane...
Jerry: And Billy and Jake and Allison, yes we could have discussed it.
Elaine: Why? Why were you so embarrassed?
Jerry: The point is I'm going to be taking this lie detector test and that needle's going to be going wild.
Elaine: That is *so* stupid. Why don't you just confess?
Jerry: It's too stupid to confess. Look at what I'm confessing to.
Elaine: So what are you going to do?
Jerry: I don't know. Maybe I can beat the machine.
Elaine: Oh, who do you think you are? Castanza?
Jerry: Hey you know what? I have access to one of the most deceitful, duplicitous, deceptive minds of our time. Who better to advise me?
"Jerry, just remember. It's not a lie... if you believe it." - George Costanza
Heck, they could probably even leave the soap detergent ads in place.
Does this meant that Janeane Garofalo finally got a daytime talk show that she's always wanted??
I like Judge Judy myself!
We were in Lake Como ,Italy, in 1997, and staying at the Villa D’Este. The BATB was being filmed at the hotel. I had never watched the soap but did recognize some of the characters. When we got home ,I looked forward to watching what we saw being filmed every day. Here it is 2009 and I still turn it on.
“Then she would remember the deep freeze by maniacal Mikkos Cassadine on Port Charles back in the early 80s.”
From my wife via email:
“Yes I do remember the deep freeze the Ice Princess story line with Mikkos and his weather machine I believe Port Charles had freezing weather in the summer!”
Global climate change? :)
Young women are all online and the 25-64 demographic all have to work outside the home to pay their taxes. This leaves the Welfare Mom viewers (who frankly prefer Jerry Springer and Maury Povich), and the sort of viewer that as one station manager so tactfully put it “we lose ten of every day through the obituary column”.
They should go out with a flourish:
My GrandMother died 2 years ago and I don’t think she ever missed an episode of the CBS soaps from the time they got their first TV on.I’m glad they lasted her whole life because she would’ve probably matched to the studios and told them about it!
LOL! I don’t think anyone will believe them if they say he died. It’s up to what 6 times or more?
Yeah, my 91 yr. old Mother will be too!
Daytime TV is a wasteland. Come to think of it, nighttime TV is pretty much one, too.
At least. The Phoenix, donchano!