CNN Falls Behind MSNBC in Annual Prime-Time Ratings (Dinosaur Media DeathWatch™)

The New York Times ^ | December 16, 2009 | Bill Carter

[abb]

CNN will finish 2009 behind MSNBC in prime-time ratings, the first time CNN has ever trailed a competitor other than the Fox News Channel over a full calendar year.

That finish had been expected. In recent months, CNN, which continues to stand behind its policy of steering clear of the opinion-based shows that draw large prime-time audiences for its competitors, has also trailed its own sister network, HLN (formerly Headline News). CNN has frequently finished fourth in the news channel category.

CNN will finish the fourth quarter of 2009 in fourth place — another first — and with two weeks left has been fourth on more than 100 nights this year.

But the end-of-the-year ratings for the news networks — which were being presented this week because nothing is likely to change by Jan. 1 — are bringing some other, less expected, results. One is the ability of Fox News, which had the biggest ratings year in its history, to grow even against the heavily viewed election year of 2008. (Both CNN and MSNBC were down sharply from last year.)

Perhaps most surprising is the overall growth in viewing for all the news networks over the last several years. For example, even with its competitive problems in prime time, CNN has had more viewers on average this year than it did in 2006 or 2007. So has MSNBC. But they both have been left in the dust by Fox News.

Fox has averaged 699,000 viewers for the year, up 10 percent, in the weeknight prime-time hours. (All figures cited here are for viewers ages 25 to 54, the audience that determines success among news networks because that is the group sought by news advertisers.) MSNBC was second with 307,000 viewers, while CNN averaged 297,000.

[maggief]

[Bon mots]

Haha

[True Republican Patriot]

“CNN who stands clear of OPINION BASED SHOWS!!”

Since when!! They haven’t uttered a straight fact in years and years, with the possible exception of their only true Star who has now been thrown out for being to honest, Lou Dobbs!! CNN isn’t worth the Hot Air it generates on a frigid Day! That said, it is still head and shoulders above that GE PROPAGANDA MACHINE, PMSNBC!

[PGalt]

GRRRREAT news! If CNN built more airports, they could increase their viewership. /sarcasm

[erman]

CNN, which continues to stand behind its policy of steering clear of the opinion-based shows

oh, puleeeeze..... what a crock of solid nitrogenous waste.... yeah, if CNN were more biased,like FOX, then their ratings would soar...

But CNN is fighting the good fight and remains the last bastion of unbiased reporting... liberals make me laugh.

So pathetic.. hey,CNN. Maybe you can get Olberman and sissy Chrissy to join the freak fest over at CNN... that should at least get you even with MSNBC. Right?

[USS Alaska]

Fox has averaged 699,000 viewers for the year, up 10 percent, in the weeknight prime-time hours. (All figures cited here are for viewers ages 25 to 54, the audience that determines success among news networks because that is the group sought by news advertisers.) MSNBC was second with 307,000 viewers, while CNN averaged 297,000

Even when reporting "Facts" the msm slants them in favor of the lefties.

FOX total numbers beat the other two by 4-1, or 5-1 but by showing the viewers 25-54 they don't look as bad as they are.

[abb]

http://www.medialifemagazine.com/artman2/publish/Magazines_22/Playboy_suitor_gets_the_chills_at_the_altar.asp
Playboy suitor gets the chills at the altar

http://www.medialifemagazine.com/artman2/publish/Newspapers_24/Newspaper_outlook_for_2010_Thinner.asp
Newspaper outlook for 2010: Thinner

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119282
Newspapers To Hit Bottom In 2010... Maybe?

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119279
FedEx Taking Pass On Super Bowl Again

http://newsosaur.blogspot.com/
What the heck are publishers thinking?

[Landru]

"CNN will finish the fourth quarter of 2009 in fourth place — another first — and with two weeks left has been fourth on more than 100 nights this year."

HTH does anything finish last to the uS sewage network? How?

Hey, abb?
Let's send a copy of the DVD Network to Red Ted *&* CNN for Christmas.
Then simply step back, and wait.

For CNN's version of Sybil the Soothsayer. LOL

[abb]

FOX total numbers beat the other two by 4-1, or 5-1 but by showing the viewers 25-54 they don't look as bad as they are.

That is a trick TV Newser has been using for ages. Remember how the media used to report oil spills? A 4,200 gallon oil spill sounds like way more than a 100 barrel spill.

[abb]

[Mr. Lucky]

The December Nielsen ratings showed an average of 386,000 viewers for Morning Joe and 1,179,000 for Fox and Friends.

[Landru]

Preeeeecisely. ;^) LOL

-BTTT-

[abb]

http://www.upi.com/Business_News/2009/12/16/Media-revenue-streams-in-modern-shift/UPI-30961260995323/
Media revenue streams in modern shift

http://www.pcworld.com/article/184876/mobile_internet_to_dominate_within_5_years_study.html
Mobile Internet to Dominate Within 5 Years — Study

http://www.foliomag.com/2009/mpa-reduces-staff-more-14-percent
MPA Reduces Staff by More Than 14 Percent

[GOPJ]

CNN’s going down... but below MSNBC? Hard to believe...

[abb]

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004054222
Strupp: My Top 10 Newspaper Biz Stories 2009

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004054211
Charging Your Readers More for Less — Bad Idea?

[abb]

http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=1611:nonprofits-and-journalism-an-interview-with-mark-jurkowitz&catid=154:current-issue
Nonprofits and Journalism: An Interview with Mark Jurkowitz

[Ogie Oglethorpe]

MSNBC is far left and appeals to the hard left base. CNN, while still left, can tilt to the center on occasion.

Same reason “moderate Republicans” lose. They alienate their base.

Worth repeating...

[Freddd]

I’m thinking calling their viewers snide homosexual names (teabaggers), accusing the citizenry of being racists and bigots, and outright lying to cheerlead an out of touch, weak, loon liberal, promoting a false image to create a President..............doesn’t sit well with Americans.

[abb]

http://www.politico.com/blogs/michaelcalderone/1209/CNNs_Walton_rallies_the_troops.html
CNN’s Walton rallies the troops

[abb]

http://newsafternewspapers.blogspot.com/
News after Newspapers

http://www.bloomberg.com/apps/news?pid=20601079&sid=aS8hm4FGQflk
Golf Inc. Pays for Tiger’s Affairs With Lost Ads

http://www.multichannel.com/article/440751-Analyst_Comcast_Could_Own_100_of_NBCU_by_2014.php
Analyst: Comcast Could Own 100% of NBCU by 2014