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3Q Broadcast TV Revs Plummet Nearly 23% (Dinosaur Media DeathWatch™)
Media Daily News ^ | December 18, 2009 | Wayne Friedman

Posted on 12/21/2009 9:39:35 AM PST by abb

The advertising hits just keep on coming for TV stations, networks and programmers -- and not in a good way.

Overall, broadcast television ad revenues were down 22.6% to $8.8 billion in the third quarter, versus the same time period a year ago, according to the Television Bureau of Advertising.

Local TV stations slipped 28.1% to $3.1 billion, with network TV off 21.5% to $4.7 billion. The best news came with syndicated TV, which dropped a modest 7.2% to $1.0 billion.

The period was particularly rough compared to the broader nine-month period in 2009 to date, per TVB. Over this period, network TV dropped 10.7%, syndicated TV was off 2.8%, and local broadcast TV plummeted 27.4%. This brings an overall nine-month loss for broadcast TV to 15.7%, at $28.9 billion.

The big three categories continue to show declines in the third quarter: automotive, down 49.8%; communications/telecommunications, off 22.3%; and restaurants, cutting back 14.8%.

Other major categories went in the same direction: Car and truck dealers declined 32.6%; furniture stores pulled back 19.8%; insurance marketers were down 21.0%; schools, colleges and camps shrank 11.0%; and food and food products were off 7.0%.

Only three of TV's top 25 ad categories showed gains in local broadcast. This group included legal services advertisers -- the 10th-biggest local TV advertiser -- up 3.3%. Supermarkets and other food stores improved 3.7%, and household products such as soaps and cleaners were up 6.4%.

Political advertising, in 19th place, lost 83.9% to $28.4 billion during the period.


TOPICS: Business/Economy; Culture/Society; Extended News; News/Current Events
KEYWORDS: advertising; ccrm; dbm; hollywood; television
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Monday good news.
1 posted on 12/21/2009 9:39:38 AM PST by abb
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; backhoe; Bahbah; bert; bilhosty; Caipirabob; ...

ping


2 posted on 12/21/2009 9:40:29 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

http://www.miamiherald.com/news/issues-ideas/story/1389532.html
Figuring a way to pay for news that’s read online

http://newsosaur.blogspot.com/2009/12/presses-stopped-forever-at-140-papers.html
Presses stopped forever at 140+ papers in 2009

http://thephoenix.com/BLOGS/dontquoteme/archive/2009/12/18/thornton-out-at-globe.aspx
Thornton out at Globe


3 posted on 12/21/2009 9:42:08 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

If the “Dinosaur Media” is losing revenue, how much revenue is the “new media” getting?

Is it in the billions? millions? hundreds of thousands? thousands? any revenue?

If not, it is probably premature to call the old media dinosaurs.


4 posted on 12/21/2009 9:43:19 AM PST by William Tell 2
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To: abb

If the “Dinosaur Media” is losing revenue, how much revenue is the “new media” getting?

Is it in the billions? millions? hundreds of thousands? thousands? any revenue?

It is probably premature to call the old media dinosaurs.


5 posted on 12/21/2009 9:43:33 AM PST by William Tell 2
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Comment #6 Removed by Moderator

To: abb

“This group included legal services advertisers — the 10th-biggest local TV advertiser — up 3.3%. Supermarkets and other food stores improved 3.7%, and household products such as soaps and cleaners were up 6.4%.”

People still need to bathe, eat, and sue ;-)

www.shystersrus.com


7 posted on 12/21/2009 9:49:21 AM PST by stephenjohnbanker (Support our troops, and vote out the RINO's!)
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To: abb

http://www.newspaperdeathwatch.com/
Premature Exec Elation

http://www.bloomberg.com/apps/news?pid=20601103&sid=ava4mp_fmg9U
Sam Zell Must Face Tribune Employees’ Lawsuit Over Pension Plan

http://news.yahoo.com/s/ap/20091220/ap_on_hi_te/us_tec_made_for_web_movies
Hollywood adds money, talent to made-for-Web shows

http://blog.nielsen.com/nielsenwire/consumer/2010-u-s-outlook-a-cross-industry-look-at-what-well-watch-and-buy/
2010 U.S. Outlook: A Cross Industry Look at What We’ll Watch and Buy


8 posted on 12/21/2009 9:54:31 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb
Die.


Frowning takes 68 muscles.
Smiling takes 6.
Pulling this trigger takes 2.
I'm lazy.

9 posted on 12/21/2009 9:54:52 AM PST by The Comedian (Evil can only succeed if good men don't point at it and laugh.)
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To: abb; All

First, Merry Christmas to you and yours, and best wishes for a happy and joyous New Year. Thanks for doing this thread, daily chronicaling the downward death spiral ( BTW, is that redundant, or an oxymoron?) of the MSM. It’s much appreciated. Small suggetsion..it might be fun to do some sort of year end thread...our favorite stories, or the dumbest thing said by a member of the MSM, or the weirdest headline....


10 posted on 12/21/2009 10:02:54 AM PST by ken5050 (Save the Earth..It's the only planet with chocolate!!!)
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To: ken5050

I liked that toe tag thing we did for the Rocky Mountain (Spotted) News and the Seattle Post-Intelligencer.


11 posted on 12/21/2009 10:06:42 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

From: Presses stopped forever at 140+ papers in 2009

Here's hoping 2010 will be even better.
12 posted on 12/21/2009 10:11:52 AM PST by Zakeet (When in doubt, empty the magazine)
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To: abb

The Seattle PI?? The best thing that happened to that commie paper is their print ops went bankrupt and are now web-related.


13 posted on 12/21/2009 10:13:38 AM PST by max americana (i)
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To: abb

The govm’t will save them!s/


14 posted on 12/21/2009 10:18:41 AM PST by Bitsy
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To: abb

Dear Networks, I do not watch any programming on any MSM network except for football. Thats it. If you need to downsize to fit your new business model, may I suggest you (1) kill every reality TV show on, (2) kill every lame attempt at a sitcom, (3) kill your news department or outsource it to India, (4) stop giving monicas to obamma at every turn, and (5) put on more football. If you need to fill space between the football games just re-run The Andy Griffith Show, Rockford Files, and Harry-O. I guarantee your ratings will go up. Sincerely - a former customer.


15 posted on 12/21/2009 10:19:01 AM PST by equalitybeforethelaw
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To: abb

The lawsuit against Zell has merits, on the facts alone....when coupled with the climate of political hatred against old rich white guys, I suspect Zell will offer to settle...


16 posted on 12/21/2009 10:31:24 AM PST by ken5050 (Save the Earth..It's the only planet with chocolate!!!)
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To: equalitybeforethelaw

I might add “Cannon” and “Barnaby Jones” to the re-run list. Oh yes - and “Yancy Derringer.”


17 posted on 12/21/2009 10:31:27 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

The article speaks of revenue decrease.

One wonders, is the decrease from loss of sales or price cutting.


18 posted on 12/21/2009 10:32:27 AM PST by bert (K.E. N.P. +12 . Lukenbach Texas is barely there)
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To: Zakeet; abb

Who says Freepers aren’t green?..we are all 100% committed to saving as many trees as possible..


19 posted on 12/21/2009 10:32:44 AM PST by ken5050 (Save the Earth..It's the only planet with chocolate!!!)
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To: ken5050

Yes, it has merits, but the money is gone. Zell will drag it out until they all die. One of the original plaintiffs was Jack Nelson, who died a couple of months ago.

http://paidcontent.org/article/419-jack-nelson-among-current-ex-tribune-co-staffers-trying-class-action-su/
Jack Nelson Among Current, Ex Tribune Co Staffers Suing Zell; Claim ‘Scam’


20 posted on 12/21/2009 10:33:54 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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