Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Falling Beer Sales Have Brewery Mergers Over a Barrel
WSJ ^ | 01/21/2010 | David Kesmodel

Posted on 01/21/2010 9:29:36 AM PST by Pyro7480

U.S. beer sales volumes fell 2.2% last year, the highest rate since the 1950s, with demand worsening late in the year in a sign of the pressures on big brewers to make their mergers pay off.

The decline, the industry's first since 2003, raises demands for industry leaders Anheuser-Busch InBev NV and MillerCoors LLC to come up with better advertising and to rethink recent price increases, said retailers and analysts.

But they must tread carefully, balancing price moves against a need to drive profits in the wake of the mergers that created the two.

The two giants increased prices by about 5% last year, fresh off InBev NV's acquisition of Anheuser-Busch Cos. and the move by SABMiller PLC and Molson Coors Brewing Co. to combine U.S. operations. Those increases, along with a weak job market and lackluster advertising, contributed to the sales drop, industry analysts said....

Anheuser, the maker of Bud Light, posted a 2.1% decline in shipments last year, its biggest drop since 1976, according to preliminary research by Beer Marketer's Insights. MillerCoors, which produces Coors Light and Blue Moon, had a 1.9% drop. Large suppliers specializing in imported beers fared worse, with Crown Imports LLC, importer of Corona, showing a 5% drop. The small-batch "craft" beer industry continued to represent an industry bright spot, with the biggest among the craft brewers, Boston Beer Co., showing a 1.7% increase.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Extended News; News/Current Events
KEYWORDS: beer; breweries; samadams; yuengling
Navigation: use the links below to view more comments.
first 1-5051-94 next last
If you to the graphic at the link above, you notice that Boston Beer and Yuengling were the only two "big" brewers that increased beer shipments.

Hmmm, I wonder why? Could it be how they make decent products?

1 posted on 01/21/2010 9:29:36 AM PST by Pyro7480
[ Post Reply | Private Reply | View Replies]

To: Slings and Arrows

No crying in your beer (unless you like adding salt...)


2 posted on 01/21/2010 9:31:13 AM PST by a fool in paradise (Keep on truckin', Senator Brown.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Pyro7480

I’ve gone over to liquor myself. With having to watch my weight and the price per ounce astronomically cheaper with liqour, it’s a no-brainer. I can make a handle of Bacardi stretch for a couple of weeks, while a 6 pack barely buzzes me on a Friday night.


3 posted on 01/21/2010 9:31:28 AM PST by rarestia (It's time to water the Tree of Liberty.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Pyro7480

Boston Beer? Sam Adams? Probably a statistical anomaly. ;)


4 posted on 01/21/2010 9:31:57 AM PST by 1rudeboy
[ Post Reply | Private Reply | To 1 | View Replies]

To: Pyro7480

>> U.S. beer sales volumes fell 2.2% last year

DON’T BLAME ME! I’m doing my part to keep sales up (we all have to make sacrifices but I’m happy to pitch in).

Of course I drink BEER — not Coors, Miller, Bud, Heineken, or any of those other “dog piss” imitations.


5 posted on 01/21/2010 9:32:48 AM PST by Nervous Tick (Eat more spinach! Make Green Jobs for America!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Pyro7480

Sam Adams is TERRIBLE, with the possible exception of their Winter Lager.


6 posted on 01/21/2010 9:33:02 AM PST by Smogger
[ Post Reply | Private Reply | To 1 | View Replies]

To: Pyro7480

Bush’s fault.....


7 posted on 01/21/2010 9:33:21 AM PST by AngelesCrestHighway
[ Post Reply | Private Reply | To 1 | View Replies]

To: Pyro7480

Sam Adams is my favorite brew, glad to see they are still running strong. Glad to see at least a dozen Sam Adams variations at the Supermarket to.

As to the rest of the beer industry - I apologize for not continuing to properly support you. On or about 1/20/09 I seemed to have increased my consumption of whiskey.


8 posted on 01/21/2010 9:35:43 AM PST by Made In The USA (Home Depot should begin stocking up on pitchforks and torches.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: knews_hound

Beer ping


9 posted on 01/21/2010 9:35:43 AM PST by nralife (Sarah doesn't know it's a damn show! She thinks it's a damn fight!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 1rudeboy
Boston Beer? Sam Adams?

That was me.

10 posted on 01/21/2010 9:36:03 AM PST by Toddsterpatriot (Math is hard. Harder if you're stupid.)
[ Post Reply | Private Reply | To 4 | View Replies]


11 posted on 01/21/2010 9:36:09 AM PST by evets (beer)
[ Post Reply | Private Reply | To 1 | View Replies]

To: All

People have less expendable income, libations are usually the first to go. Starbucks and other coffee outlets had this problem a few years ago and they adjusted, offering more and making a less expensive option available. They managed to maintain their customer base and kept people walking in the doors.

Make a better product for less money, bottom line.


12 posted on 01/21/2010 9:36:13 AM PST by newnhdad (The longest of journeys begins with one step.)
[ Post Reply | Private Reply | To 4 | View Replies]

To: Pyro7480

Sam Adams is my favorite but it’s gotten too expensive. Believe it or not Anheuser Bush’s American Ale is quite good and about 2.50 cheaper a 6 pack.


13 posted on 01/21/2010 9:36:33 AM PST by DogBarkTree
[ Post Reply | Private Reply | To 1 | View Replies]

To: Smogger
Sam Adams is TERRIBLE, with the possible exception of their Winter Lager.

Totally agree with you there. SA is a fake microbrew.
14 posted on 01/21/2010 9:36:42 AM PST by Goldsborough
[ Post Reply | Private Reply | To 6 | View Replies]

To: Nervous Tick
Of course I drink BEER — not Coors, Miller, Bud, Heineken, or any of those other “dog piss” imitations.

"It was perfectly natural then, with so many different beers to choose from, that a learned cadre of beer experts would appear to explain to the unsophisticated masses what is “good beer” and what “has the nose and character of a harbor-town harlot with a penchant for walking into walls caked with manure.” Thus arrived the beer snob."

--- http://www.moderndrunkardmagazine.com/issues/01-05/0105-beer-snobbery.htm

15 posted on 01/21/2010 9:38:35 AM PST by Smogger
[ Post Reply | Private Reply | To 5 | View Replies]

To: evets

I’ve had “arrogant bastard”. It’s pretty good but pricey. Is their IPA any good?


16 posted on 01/21/2010 9:39:53 AM PST by Nervous Tick (Eat more spinach! Make Green Jobs for America!)
[ Post Reply | Private Reply | To 11 | View Replies]

To: Nervous Tick

***Of course I drink BEER — not Coors, Miller, Bud, Heineken, or any of those other “dog piss” imitations.***

I miss OLYMPIA, made with Tumwater!;-(


17 posted on 01/21/2010 9:40:02 AM PST by Ruy Dias de Bivar (Are my guns loaded? Break in and find out.)
[ Post Reply | Private Reply | To 5 | View Replies]

To: Smogger

>> Thus arrived the beer snob

ROFL! I plead guilty.

Some of wifey’s friends are wine snobs and I rip on them all the time — but I’m just as bad about beer.


18 posted on 01/21/2010 9:41:19 AM PST by Nervous Tick (Eat more spinach! Make Green Jobs for America!)
[ Post Reply | Private Reply | To 15 | View Replies]

To: newnhdad
People have less expendable income, libations are usually the first to go.

I don't believe that is true. Beer, especially, is relatively insulated from economic swings, and beer consumption may increase during recessions as consumers scale back their purchase of more expensive liquors.

19 posted on 01/21/2010 9:41:24 AM PST by 1rudeboy
[ Post Reply | Private Reply | To 12 | View Replies]

To: humblegunner
You're not slacking off, are you?

The beerconomy needs your help.

20 posted on 01/21/2010 9:41:44 AM PST by Allegra (It doesn't matter what this tagline says...the liberals are going to call it "racist.")
[ Post Reply | Private Reply | To 1 | View Replies]

To: Nervous Tick

How is American beer like making love in a canoe?

Because it’s [copulating] close to water!


21 posted on 01/21/2010 9:43:25 AM PST by antiRepublicrat
[ Post Reply | Private Reply | To 5 | View Replies]

To: evets

22 posted on 01/21/2010 9:43:45 AM PST by null and void (We are now in day 365 of our national holiday from reality. - 0bama really isn't one of US.)
[ Post Reply | Private Reply | To 11 | View Replies]

To: Pyro7480

Funny Yeungling increased the most. Smallest of the “major” breweries. A Family owned business that isn’t beholden to the stockholder. Oh and it is probably the best macro brew you can buy.


23 posted on 01/21/2010 9:46:05 AM PST by PJammers (I can't help it... It's my idiom!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Ruy Dias de Bivar

>> I miss OLYMPIA, made with Tumwater!

Years ago, when I was in the Navy in Bremerton, WA I drank a lot of Oly, because that’s what they stocked the barracks beer machine with. Then again, back then if it was “beer” I drank it, didn’t pay attention to brands.

Olympia (or Rainier, for that matter) is in the “dog piss” category IMHO. I never learned where Tumwater is and I don’t want to know... probably the Seattle district where the sewage treatment plant is located. ;-)

(Yet if you offered me a cold one on a hot day I’d drink it! Hard to beat free cold beer.)


24 posted on 01/21/2010 9:46:30 AM PST by Nervous Tick (Eat more spinach! Make Green Jobs for America!)
[ Post Reply | Private Reply | To 17 | View Replies]

To: Pyro7480

25 posted on 01/21/2010 9:46:30 AM PST by Le Chien Rouge
[ Post Reply | Private Reply | To 1 | View Replies]

To: rarestia

I have actually crossed over and simply cannot tolerate the smell or taste of beer.

The beverage of choice is Scotch Whisky. Specifically, Tomatin 25 year old single malt. If not scotch, then Knob Creek Bourbon.


26 posted on 01/21/2010 9:47:09 AM PST by Ouderkirk (Democrats: the party of Slavery, Segregation, Sodomy and Sedition)
[ Post Reply | Private Reply | To 3 | View Replies]

To: Pyro7480

27 posted on 01/21/2010 9:47:27 AM PST by TonyInOhio ( The GOP can only win in the South. And New Jersey. And Massachusetts.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Nervous Tick
I can't stop drinking it... lol

It's a good IPA.
(The 'Ruination' version is nuts.)
28 posted on 01/21/2010 9:47:36 AM PST by evets (beer)
[ Post Reply | Private Reply | To 16 | View Replies]

To: Pyro7480

29 posted on 01/21/2010 9:47:43 AM PST by smokingfrog (You can't ignore your boss and expect to keep your job... www.filipthishouse2010.com)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nralife; quantim; spinestein; 5Madman2; DTogo; Horatio Gates; Ribeye; decal; B Knotts; doodad; ...
Pinging the Homebrewers for pithy comments. Personally, I have almost given up on commercial brews. My Homebrew is easily as good or better at about 1/2 the price. Thats a win/win for me.



On or off the Homebrewers Ping List, let me know.

Cheers,

knewshound

Homebrewing 1A (Homebrewing for beginners)

Homebrewing 101 (for experienced Homebrewers)

30 posted on 01/21/2010 9:47:47 AM PST by knews_hound (Credo Quia Absurdium--take nothing seriously unless it is absurd. E. Clampus Vitus)
[ Post Reply | Private Reply | To 9 | View Replies]

To: knews_hound
Homebrewing 1A (Homebrewing for beginners)

I don't know you,

But I think I love you. :)

31 posted on 01/21/2010 9:50:00 AM PST by TonyInOhio ( The GOP can only win in the South. And New Jersey. And Massachusetts.)
[ Post Reply | Private Reply | To 30 | View Replies]


32 posted on 01/21/2010 9:50:48 AM PST by Neets
[ Post Reply | Private Reply | To 1 | View Replies]

To: Pyro7480

Ya can’t send a few hundred thousand thirsty guys overseas without affectin’ beer sales.
When they come home, everything will be all right.


33 posted on 01/21/2010 9:52:34 AM PST by Little Ray (Madame President sounds really good to me...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Smogger

Great article! Except for spoiled beer of course, ALL beer is delicious!


34 posted on 01/21/2010 9:53:06 AM PST by VanShuyten ("a shadow...draped nobly in the folds of a gorgeous eloquence.")
[ Post Reply | Private Reply | To 15 | View Replies]

To: Pyro7480

It sure as hell wasn’t me!
I’m doing my part.


35 posted on 01/21/2010 9:53:51 AM PST by SJSAMPLE
[ Post Reply | Private Reply | To 1 | View Replies]

To: null and void

I down in central Mexico right now, and that’s my brand!
Good stuff.


36 posted on 01/21/2010 9:54:50 AM PST by SJSAMPLE
[ Post Reply | Private Reply | To 22 | View Replies]

To: Pyro7480

Not for nothing is the mascot of Budweiser a great, big horse.


37 posted on 01/21/2010 9:55:48 AM PST by Mr Ramsbotham (Obey the law, or you'll go to prison and be raped.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Smogger

What a great link! I love it when some 20-something snot nose tells me what defines a “great beer.” I’ve drunk more kegs of beer than he has drunk beers!

Rule 1: After the first two, they all taste the same.
Rule 2: The fresher the beer, the better. In other words, if it is local, it is probably more tasty.
Rule 3: If it has “orange motifs” and “a taste of dill pickle” it is being sold to snobs only.
Rule 4: Volume counts and so does price!

Cheers!


38 posted on 01/21/2010 9:56:16 AM PST by Frank Sheed (Fr. V. R. Capodanno, Lt, USN, Catholic Chaplain. 3rd/5th, 1st Marine Div., FMF. MOH, posthumously.)
[ Post Reply | Private Reply | To 15 | View Replies]

To: knews_hound

Put me on the ping list. I have my first ever batch of home brew in a jug in the closet. It’s due out tomorrow, and I’m getting ready to start my second batch. The first is Amber Ale, and next comes a Red.


39 posted on 01/21/2010 9:56:39 AM PST by webheart (I am a Sarah fan.)
[ Post Reply | Private Reply | To 30 | View Replies]

To: Pyro7480

Yuengling makes good beer. Great Lakes Brewing in Cleveland make a bevy of fine handcrafted beers. Many small batch local breweries around the country make good beer. Many European brewed and bottled beers are good.

Cost is not a factor for me. Taste is. I like a good beer. Forget the watery versions that Anheuser-Busch, Coors and the like call beer.

A really good beer can be enjoyable and be quite palatable at room temp (perhaps an acquired taste - I lived in Ireland for three years).


40 posted on 01/21/2010 10:01:35 AM PST by GGpaX4DumpedTea (I am a tea party descendant - steeped in the Constitutional legacy handed down by the Founders)
[ Post Reply | Private Reply | To 1 | View Replies]

To: webheart

Yes - Homebrew. The ultimate DIY, and NO TAXES!


41 posted on 01/21/2010 10:01:37 AM PST by research99
[ Post Reply | Private Reply | To 39 | View Replies]

To: AngelesCrestHighway

“Bush’s fault.....”

Correction...

Busch’s fault.


42 posted on 01/21/2010 10:04:07 AM PST by GGpaX4DumpedTea (I am a tea party descendant - steeped in the Constitutional legacy handed down by the Founders)
[ Post Reply | Private Reply | To 7 | View Replies]

To: TonyInOhio

Some great kits here. An amazing variety - http://www.northernbrewer.com/brewing/recipe-kits

Happy Brewing !

Cheers,

knewshound


43 posted on 01/21/2010 10:04:31 AM PST by knews_hound (Credo Quia Absurdium--take nothing seriously unless it is absurd. E. Clampus Vitus)
[ Post Reply | Private Reply | To 31 | View Replies]

To: knews_hound
It's a bragain @ any price! My preference is my own Gunny G Ale, though!
44 posted on 01/21/2010 10:04:48 AM PST by gunnyg (Just An Old Gunny ~ And *Still* Not A F'n Commie Basterd!)
[ Post Reply | Private Reply | To 30 | View Replies]

To: Pyro7480

Since zero took office I’ve switched from beer to whisky...only way I can handle it!


45 posted on 01/21/2010 10:06:34 AM PST by 6ppc (It's torch and pitchfork time)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Pyro7480

46 posted on 01/21/2010 10:07:11 AM PST by Yo-Yo (Is the /sarc tag really necessary?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: gunnyg

Boil the Hops, Not the Extract!
Re Bader

http://www.baderbrewing.com/store/product.php?productid=22691&cat=396&page=1


47 posted on 01/21/2010 10:07:24 AM PST by gunnyg (Just An Old Gunny ~ And *Still* Not A F'n Commie Basterd!)
[ Post Reply | Private Reply | To 44 | View Replies]

To: PJammers

One of the last and largest of the American owned breweries too...


48 posted on 01/21/2010 10:10:42 AM PST by Frank Sheed (Fr. V. R. Capodanno, Lt, USN, Catholic Chaplain. 3rd/5th, 1st Marine Div., FMF. MOH, posthumously.)
[ Post Reply | Private Reply | To 23 | View Replies]

To: evets
I can't get Stone here in MS,but I love this beer.I have one left that I picked up in Memphis.I think I have one Arrogant Bastard in the fridge. We have a 5% ABV cap on beer here,so you can see the limitations on my beer choices.
49 posted on 01/21/2010 10:11:52 AM PST by Hotmetal (Lead,follow,or get the Hell out of the way.554th REDHORSE)
[ Post Reply | Private Reply | To 11 | View Replies]

To: knews_hound

Yup. Homebrew. Have my Kolsch bottle-conditioning now. Will do a Breakfast Stout next and then a Bavarian Hefeweizen. Still on extract kits - full grain will have to wait, for now. I really want to get a keg setup put together, but that’s a big step funds-wise.


50 posted on 01/21/2010 10:12:48 AM PST by IYAS9YAS (The townhalls were going great until the oPods showed up.)
[ Post Reply | Private Reply | To 30 | View Replies]


Navigation: use the links below to view more comments.
first 1-5051-94 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson